8 thoughts on “exposure_to_SMS_decline

  1. Hey! Do you know if they make any plugins to assist with SEO?
    I’m trying to get my blog to rank for some targeted
    keywords but I’m not seeing very good success. If yoou know of any please share.

    • Thank you for your question. Short answer is I actually dont. In general one should use multiple channels in a consistent way to reach as many people as possible given the topic and topic relevance. As I write on very specific technical topics my audience is reasonable but limited. However, i try to use Twitter (publishing and replying), LinkedIn (be aware not use LinkedIn as a Twitter platform -> will annoy people), SlideShare (presentations, papers, etc..), and be as active as possible around the topics you want to promote. Having key people in your network that can support you in your campaigns are always good.

      Sorry for the fairly obvious answers and not a specific solution 😉

    • Thank you for your comments!

      I am preparing another story looking at in particular countries with the biggest exposure to SMS decline, based on their share of revenue. Also in the writing is how much an operator should (or could) expect from mobile data replacement revenues. Here I am in particular looking at operators that have started down that journey (i.e., hedging declining SMS revenues by providing mobile data/smartphone alternatives). All in all though it really comes down to how well you design you price plans for SMS and for mobile data (and of course, needles to say, how willing your customer base is to pay a the price).

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