I have been spending my holiday break this year (December 2021) updating my dataset on Western Europe Mobile Operators, comprising 58+ mobile operators in 16 major Western European markets, focusing on spectrum positions, market dynamics, technology diffusion (i.e., customer migration to 5G), advanced antenna strategies, (modeled) investment levels and last but not least answering the question: what makes a cellular network the best in a given market or the world. What are the critical ingredients for an award-winning mobile network?
An award-winning cellular network, the best network, also provides its customers with a superior experience, the best network experience possible in a given market.
I am fascinated by the many reasons and stories we tell ourselves (and others) why this or that cellular network is the best. The story may differ whether you are an operator, a network supplier, or an analyst covering the industry. I have had the privileged to lead a mobile network (T-Mobile Netherlands) that won the Umlaut best mobile network award in The Netherlands since 2016 (5 consecutive times) and even scored the highest amount of points in the world in 2019 and 2020/2021. So, I guess it would make me a sort of “authority” on winning best network awards? (=sarcasm).
In my opinion and experience, a cellular operator has a much better than fair chance at having the best mobile network, compared to its competition, with access to the most extensive active spectrum portfolio, across all relevant cellular bands, implemented on a better (or best) antenna technology (on average) situated on a superior network footprint (e.g.,more sites).
For T-Mobile Netherlands, firstly, we have the largest spectrum portfolio (260 MHz) compared to KPN (205 MHz) and Vodafone (215 MHz). The spectrum advantage of T-Mobile, as shown above, is both in low-band (< 1800 MHz) as well as mid-band range (> 1500 MHz). Secondly, as we started out back in 1998, our cell site grid was based on 1800 MHz, requiring a denser cell site grid (thus, more sites required) than the networks based on 900 MHz of the two Dutch incumbent operators, KPN and Vodafone. Therefore, T-Mobile ended up with more cell sites than our competition. We maintained the site advantage even after the industry’s cell grid densification needs of UMTS at 2100 MHz (back in the early 2000s). Our two very successful mergers have also helped our site portfolio, back in 2007 acquiring and merging with Orange NL and in 2019 merging with Tele2 NL.
The number of sites (or cells) matter for coverage, capacity, and overall customer experience. Thirdly, T-Mobile was also first in deploying advanced antenna systems in the Dutch market (e.g., aggressive use of higher-order MiMo antennas) across many of our frequency bands and cell sites. Our antenna strategy has allowed for a high effective spectral efficiency (across our network). Thus, we could (and can) handle more bits per second in our network than our competition.
Moreover, over the last 3 years, T-Mobile has undergone (passive) site modernization that has improved coverage and quality for our customers. This last point is not surprising since the original network was built based on a single 1800 MHz frequency, and since 1998 we have added 7 additional bands (from 700 MHz to 2.5 GHz) that need to be considered in the passive site optimization. Of course, as site modernization is ongoing, an operator (like T-Mobile) also should consider the impact of future bands that may be required (e.g., 3.x GHz). Optimize subject to the past as well as the future spectrum outlook. Last but not least, we at T-Mobile have been blessed with a world-class engineering team that has been instrumental in squeezing out continuous improvements of our cellular network over the last 6 years.
So, suppose you have 25% less spectrum than a competitor. In that case, you either need to compensate by building 25% more cells (very costly & time-consuming), deploying better antennas with a 25% better effective spectral efficiency (limited, costly & relatively easy to copy/match), or a combination of both (expensive & time-consuming). The most challenging driver to copy for network superiority is the amount of spectrum. A competitor only compensates by building more sites, deploying better antenna technology, and over decades to try to equalize spectrum position is subsequent spectrum auctions (e.g., valid for Europe, not so for the USA where acquired spectrum usually is owned in perpetuity).
T-Mobile has consistently won the best mobile network award over the last 6 years (and 5 consecutive times) due to these 3 multiplying core dimensions (i.e., spectrum × antenna technology × sites) and our world-class leading engineering team.
THE MAGIC RECIPE FOR CELLULAR PERFORMANCE.
We can formalize the above network heuristics in the following key (very beautiful IMO) formula for cellular network capacity measured in throughput (bits per second);
It is actually that simple. Cellular capacity is made as simple as possible, dependent on three basic elements, but not more straightforward. Maybe, super clear, though only active spectrum counts. Any spectrum not deployed is an opportunity for a competitor to gain network leadership on you.
If an operator has a superior spectrum position and everything else is equal (i.e., antenna technology & the number of sites), that operator should be unbeatable in its market.
There are some caveats, though. In an overloaded (congested) cellular network, performance would decrease, and superior network performance would be unlikely to be ensured compared to competitors not experiencing such congestion. Furthermore, spectrum superiority must be across the depth of the market-relevant cellular frequencies (i.e., 600 MHz – 3.x GHz and higher). In other words, if a cellular operator “only” has to work with, for example, 100 MHz @ 3.5GHz, it is unlikely that this would guarantee a superior network performance across a market (country) compared to a much better balance spectrum portfolio.
The option space any operator has is to consider the following across the three key network quality dimensions;
Let us look at the hypothetical Western European country Mediana. Mediana, with a population of 25 million, has 3 mobile operators each have 8 cellular frequency bands, incumbent Winky has a total cellular bandwidth of 270 MHz, Dipsy has 220 MHz, and Po has 320 MHz (top their initial weaker spectrum position through acquisitions). Apart from having the most robust spectrum portfolio, Po also has more cell sites than any other in the market (10,000) and keeps winning the best network award. Winky, being the incumbent, is not happy about this situation. No new spectrum opportunities will become available in the next 10 years. Winky’s cellular network, based initially on 900MHz but densified over time, has about 20% fewer sites than Po. Po and Winky’s deployed state of antenna technology is comparable.
What can Winky do to gain network leadership? Winky has assessed that Po has ca. 20% stronger spectrum position than they, state of antenna technology is comparable, and they (Po) have ca. 20% more sites. Using the above formula, Winky estimates that Po’s have 44% more raw cellular network quality available compared to their own capability. Winky’s commenced a network modernization program that adds another 500 new sites and significantly improves their antenna technology. After this modernization program, Winky has decreased its site deficit to having 10% fewer sites than Po and almost 60% better antenna technology capability than Po. Overall, using the above network quality formula, Winky has changed their network position to a lead over Po with ca. 18%. In theory, it should have an excellent chance to capture the best network award.
Of course, Po could simply follow and deploy the same antenna technology as Winky and would easily overtake Winky’s position due to its superior spectrum position (that Winky cannot beat the next 10 to 15 years at least).
In economic terms, it may be tempting to conclude that Winky has avoided 625 Million Euro in spectrum fees by possessing 50 MHz less than Po (i.e., median spectrum fee in Mediana is 0.50 Euro per MHz per pop times the avoided 50 MHz times the population of Mediana 25 Million pops) and that for sure should allow Winky to make a lot of network (and market) investments to gain network leadership. By adding more sites,assuming it is possible to do where they are needed and invest in better antenna technology. However, do the math with realistic prices and costs incurred over a 10 to 15 year period (i.e., until the next spectrum opportunity). You may be more likely to find a higher total cost for Winky than the spectrum fee avoidance. Also, the strategy of Winky is easy to copy and overtake in the next modernization cycle of Po.
Is there any value for operators engaging in such the best network equivalent of a “nuclear arms” race? That interesting question is for another article. Though the answer (spoiler alert) is (maybe) not so black and white as one may think.
An operator can compensate for a weaker spectrum position by adding more cell sites and deploying better antenna technologies.
A superior spectrum portfolio is not an entitlement. Still, an opportunity to become the sustainable best network in a given market (for the duration that spectrum is available to the operator, e.g., 10 – 15 years in Europe at least).
WESTERN EUROPE SPECTRUM POSITIONS.
A cellular operator’s spectrum position is an important prerequisite for superior performance and customer experience. If an operator has the highest amount of spectrum (well balanced over low, mid, and high-frequency bands), it will have a powerful position to become the best network in that given market. Using Spectrum Monitor’s Global Mobile Frequency database (last updated May 2021), I analyzed the spectrum position of a total of 58 cellular operators in 16 Western European markets. The result is shown below as (a) Total spectrum position, (b)Low-band spectrum position covering spectrum below and including 1500 MHz (SDL band), and (c) Mid-band spectrum covering the spectrum above 1500 MHz (SDL band). For clarity, I include the 3.X GHz (C-band) as mid-band and do not include any mmWave (n257 band) positions (anyway would be high band, obviously).
4 operators are in a category by themselves with 400+ MHz of total cellular bandwidth in their spectrum portfolios; A1 (Austria), TDC (Denmark), Cosmote (Greece), and Swisscom (Switzerland). TDC and Swisscom have incredibly strong low-band and mid-band positions compared to their competition. Magenta in Austria has a 20 MHz advantage to A1 in low-band (very good) but trails A1 with 92 MHz in mid-band (not so good). Cosmote slightly follows behind on low-band compared to Vodafone (+10 MHz in their favor), and they head the Greek race with +50 MHz (over Vodafone) in mid-band. All 4 operators should be far ahead of their competitors in network quality. At least if they used their spectrum resources wisely in combination with good (or superior) antenna technologies and a sufficient cellular network footprint. In all else being equal, these 4 operators should be sustainable unbeatable based on their incredible strong spectrum positions. Within Western Europe, I would, over the next few years, expect to see all round best networks with very high best network benchmark scores in Denmark (TDC), Switzerland (Swisscom), Austria (A1), and Greece (Cosmote). Western European countries with relatively more minor surface areas (e.g., <100,000 square km) should outperform much larger countries.
In fact, 3 of the 4 top spectrum-holding operators also have the best cellular networks in their markets. The only exception is A1 in Austria, which lost to Magenta in the most recent Umlaut best network benchmark. Magenta has the best low-band position in the Austrian market, providing for above and beyond cellular indoor-quality coverage that the low-band provides.
There are so many more interesting insights in my collected data. Alas for another article at another time (e.g., topics like the economic value of being the best and winning awards, industry investment levels vs. performance, infrastructure strategies, incumbent vs. later stages operator dynamics, 3.X GHz and mmWave positions in WEU, etc…).
The MNO rank within a country will depend on the relative spectrum position between 1st and 2nd operator. If below 10% (i.e., dark red in chart below), I assess that it will be relative easy for number 2 to match or beat number 1 with improved antenna technology. As the relative strength of the spectrum position of number 1 relative to number 2 is increased, it will become increasingly difficult (assuming number 1 uses an optimal deployment strategy).
The Stars (e.g., #TDCNet / #Nuuday, #Swisscom and #EE) have more than a 30% relative spectrum strength compared to the 2nd ranked MNO in a given market. They will have to severely mess up, not to take (or have!) the best cellular network position in their relevant markets. Moreover, network economically, the Stars should have a substantial better Capex position compared to their competitors (although 1 of the Stars seem a “bit” out-of-whack in their sustainable Capex spend, but may be due to fixed broadband focus as well?). As a “cherry on the pie” both Nuuday/TDCNet and Swisscom have some of the strongest spectral overhead positions (i.e., MHz per pop) in Western Europe (relative small populations to very strong spectrum portfolios), which is obviously should enable superior customer experience.
HOW AND HOW NOT TO WIN BEST NETWORK AWARDS.
Out of the 16 cellular operators having the best networks (i.e., rank 1), 12 (75%) also had the strongest (in market) spectrum positions. 3 Operators having the second-best spectrum position ended up taking the best network position, and 1 operator (WindTre, Italy) with the 3rd best spectrum position took the pole network position. The incumbent TIM (Italy) has the strongest spectrum position both in low- (+40 MHz vs. WindTre) and mid-band (+52 MHz vs. WindTre). Clearly, it is not a given that having a superior spectrum position also leads to a superior network position. Though 12 out of 16 operators leverage their spectrum superiority compared to their respective competitors.
For operators with the 2nd largest spectrum position, more variation is observed. 7 out of 16 operators end up with the 2nd position as best network (using Umlaut scoring). 3 ended up as best network, and the rest either in 3rd or 4th position. The reason is that often the difference between 2nd and 3rd spectrum rank position is not per see considerable and therefor, other effects, such as several sites, better antenna technologies, and/or better engineering team, are more likely to be decisive factors.
Nevertheless, the total spectrum is a strong predictor for having the best cellular network and winning the best network award (by Umlaut).
As I have collected quite a rich dataset for mobile operators in Western Europe, it may also be possible to model the expected ranking of operators in a given market. Maybe even reasonably predict an Umlaut score (Hakan, don’t worry, I am not quite there … yet!). This said, while the dataset comprises 58+ operators across 16 markets, more data would be required to increase the confidence in benchmark predictions (if that is what one would like to do). Particular to predict absolute benchmark scores (e.g., voice, data, and crowd) as compiled by Umlaut. Speed benchmarks, ala what Ookla’s provides, are (much) easier to predict with much less sophistication (IMO).
Here I will just show my little toy model using the following rank data (using Jupyter R);
The rank dataset set has 64 rows representing rank data and 5 columns containing (1) performance rank (perf_rank, the response), (2) total spectrum rank (spec_rank, predictor), (3) low-band spectrum rank (lo_spec_rank, predictor), (4) high-band spectrum rank (hi_spec_rank, predictor) and (5) Hz-per-customer rank (hz_cust_rank, predictor).
Concerning the predictor (or feature) Hz-per-customer, I am tracking all cellular operators’ so-called spectrum-overhead, which indicates how much Hz can be assigned to a customer (obviously an over-simplification but nevertheless an indicator). Rank 1 means that there is a significant overhead. That is, we have a lot of spectral capacity per customer. Rank 4 has the opposite meaning: the spectral overhead is small, and we have less spectral capacity per customer. It is good to remember that this particular feature is usually dynamic unless the spectrum situation changes for a given cellular operator (e.g., like traffic and customers may grow).
A (very) simple illustration of the “toy model” is shown below, choosing only low-band and high-band ranks as relevant predictors. Almost 60% of the network-benchmark rank can be explained by the low- and high-band ranks.
The model can, of course, be enriched by including more features, such as effective antenna-capability, Hz-per-Customer, Hz-per-Byte, Coverage KPI, Incident rates, Equipment Aging, Supplier, investment level (over last 2 – 3 years), etc… Given the ongoing debate of the importance of supplier to best networks (and their associated awards), I do not find a particularly strong correlation between RAN (incl. antenna) supplier, network performance, and benchmark rank. The total amount of deployed spectrum is a more important predictor. Of course, given the network performance formula above, if an antenna deployment delivers more effective spectral efficiency (or antenna “boost”) than competitors, it will increase the overall network quality for that operator. However, such an operator would still need to overcompensate the potential lack of spectrum compared to a spectrum-superior competitor.
Having the best cellular network in a market is something to be very proud of. Winning best network awards is obviously great for an operator and its employees. However, it should really mean that the customers of that best network operator also get the best cellular experience compared to any other operator in that market. A superior customer experience is key.
Firstly, the essential driver (enabler) for best network or network leadership is having a superior spectrum position. In low-band, mid-band, and longer-term also in high-band (e.g., mmWave spectrum). The second is having a good coverage footprint across your market. Compared to competitors, a superior spectrum portfolio could even be with fewer cell sites than a competitor with an inferior spectrum position (forced to densify earlier due to spectral capacity limitations as traffic increases). For a spectrum laggard, building more cell sites is costly (i.e., Capex, Opex, and Time) to attempt to improve or match a superior spectrum competitor. Thirdly, having superior antenna technology deployed is essential. It is also a relatively “easy” way to catch up with a superior competitor, at least in the case of relative minor spectrum position differences. Compared to buying additional spectrum (assuming such is available when you need it) or building out a substantial amount of new cell sites to equalize a cellular performance difference, investing into the best (or better or good-enough-to-win) antenna technology, particular for a spectrum laggard, seems to be the best strategy. Economically, relative to the other two options, and operationally, as time-to-catch-up can be relatively short.
After all, this has been said and done, a superior cellular spectrum portfolio is one of the best predictors for having the best network and even winning the best network award.
Economically, it could imply that a spectrum-superior operator, depending on the spectrum distance to the next-best spectrum position in a given market, may not need to invest in the same level of antenna technology as an inferior operator or could delay such investments to a more opportune moment. This could be important, particularly as advanced antenna development is still at its “toddler” state, and more innovative, powerful (and economical) solutions are expected over the next few years. Though, for operators with relatively minor spectrum differences, the battle will be via the advancement of antenna technology and further cell site sectorization (as opposed to building new sites).
I greatly acknowledge my wife, Eva Varadi, for her support, patience, and understanding during the creative process of writing this Blog. Also, many of my Deutsche Telekom AG and Industry colleagues, in general, have in countless ways contributed to my thinking and ideas leading to this little Blog. Again, I would like to draw attention to Petr Ledl and his super-competent team in Deutsche Telekom’s Group Research & Trials. Thank you so much for being a constant inspiration and always being available to talk antennas and cellular tech in general.
Spectrum Monitoring, “Global Mobile Frequencies Database”, the last update on the database was May 2021. You have a limited amount of free inquiries before you will have to pay an affordable fee for access.
Umlaut, “Umlaut Benchmarking” is an important resources for mobile (and fixed) network benchmarks across the world. The umlaut benchmarking methodology is the de-facto industry standard today and applied in more than 120 countries measuring over 200 mobile networks worldwide. I have also made use of the associated Connect Testlab resouce; www.connect-testlab.com. Most network benchmark data goes back to at least 2017. The Umlaut benchmark is based on in-country drive test for voice and data as well as crowd sourced data. It is by a very big margin The cellular network benchmark to use for ranking cellular operators (imo).
Speedtest (Ookla), “Global Index”, most recent data is Q3, 2021. There are three Western European markets that I have not found any Umlaut (or P3 prior to 2020) benchmarks for; Denmark, France and Norway. For those markets I have (regrettably) had to use Ookla data which is clearly not as rich as Umlaut (at least for public domain data).
Full disclosure … when I was first introduced to the concept of Network Slicing, from one of the 5G fathers that I respect immensely (Rachid, it must have been back at the end of 2014), I thought that it was one of the most useless concepts that I had heard of. I did simply not see (or get) the point of introducing this level of complexity. It did not feel right. My thoughts were that taking the slicing concept to the limit might actually not make any difference to not having it, except for a tremendous amount of orchestration and management overhead (and, of course, besides the technological fun of developing it and getting it to work).
It felt a bit (a lot, actually) as a “let’s do it because we can” thinking. With the “We can” rationale based on the maturity of cloudification and softwarization frameworks, such as cloud-native, public-cloud scale, cloud computing (e.g., edge), software-defined networks (SDN), network-function virtualization (NFV), and the-one-that-is-always-named Artificial Intelligence (AI). I believed there could be other ways to offer the same variety of service experiences without this additional (what I perceived as an unnecessary) complexity. At the time, I had reservations about its impact on network planning, operations, and network efficiency. Not at all sure, it would be a development in the right economic direction.
Since then, I have softened to the concept of Network Slicing. Not (of course) that I have much choice, as slicing is an integral part of 5G standalone (5G) implementation that will be implemented and launched over the next couple of years across our industry. Who knows, I may very likely be proven very wrong, and then I learn something.
What is a network slice? We can see a network slice as an on-user-demand logical separated network partitioning, software-defined on-top of our common physical network infrastructure (wam … what a mouthful … test me out on this one next time you see me), slicing through our network technology stack and its layers. Thinking of a virtual private network (VPN) tunnel through a transport network is a reasonably good analogy. The network slice’s logical partitioning is isolated from other traffic streams (and slices) flowing through the 5G network. Apart from the slice logical isolation, it can have many different customizations, e.g., throughput, latency, scale, Quality of Service, availability, redundancy, security, etc… The user equipment initiates the slice request from a list of pre-defined slice categories. Assuming the network is capable of supporting its requirements, the chosen slice category is then created, orchestrated, and managed through the underlying physical infrastructure that makes up the network stack. The pre-defined slice categories are designed to match what our industry believe is the most essential use-cases, e.g., (a) enhanced mobile broadband use cases (eMBB), (b) ultra-reliable low-latency communications (uRLLC) use cases, (c) massive machine-type communication (MMTC) use cases, (d) Vehicular-to-anything (V2X) use-cases, etc… While the initial (early day) applications of network slicing are expected to be fairly static and configurationally relatively simple, infrastructure suppliers (e.g., Ericsson, Huawei, Nokia, …)expect network slices to become increasingly dynamic and rich in their configuration possibilities. While slicing is typically evoked for B2B and B2B2X, there is not really a reason why consumers could not benefit from network slicing as well (e.g., gaming/VR/AR, consumer smart homes, consumer vehicular applications, etc..).
Show me the money!
Ericsson and Arthur D. Little (ADL) have recently investigated the network slicing opportunities for communications service providers (CSP). Ericsson and ADL have analyzed more than 70 external market reports on the global digitalization of industries and critically reviewed more than 400 5G / digital use cases (see references in Further Readings below). They conclude that the demand from digitalization cannot be served by CSPs without Network Slicing, e.g., “Current network resources cannot match the increasing diversity of demands over time” and “Use cases will not function” (in a conventional mobile network). Thus, according to Ericsson and ADL, the industry can not “live” without Network Slicing (I guess it is good that it comes with 5G SA then). In fact, from their study, they conclude that 30% of the 5G use cases explored would require network slicing (oh joy and good luck that it will be in our networks soon).
Ericsson and ADL find globally a network slicing business potential of 200 Billion US dollars by 2030 for CSPs. With a robust CAGR (i.e., the potential will keep growing) between 23% to 36% by 2030 (i.e., CAGR estimate for period 2025 to 2030). They find that 6 Industries segments take 90+% of the slicing potential; (1) Healthcare (23%), (2) Government (17%), (3) Transportation (15%), (4) Energy & Utilities (14%), (5) Manufacturing (12%) and (6) Media & Entertainment (11%). For the keen observer, we see that the verticals are making up for most of the slicing opportunities, with only a relatively small part being related to the consumers. It should, of course, be noted that not all CSPs are necessarily also mobile network operators (MNOs), and there are also outside the strict domain of MNOs revenue potential for non-MNO CSPs (I assume).
Let us compare this slicing opportunity to global mobile industry revenue projections from 2020 to 2030. GSMA has issued a forecast for mobile revenues until 2025, expecting a total turnover of 1,140 Billion US$ in 2025 at a CAGR (2020 – 2025) of 1.26%. Assuming this compounded annual growth rate would continue to apply, we would expect a global mobile industry revenue of 1,213 Bn US$ by 2030. Our 5G deployments will contribute in the order of 621 Bn US$ (or 51% of the total). The incremental total mobile revenue between 2020 and 2030 would be ca. 140 Bn US$ (i.e., 13% over period). If we say that roughly 20% is attributed to mobile B2B business globally, we have that by 2030 we would expect a B2B turnover of 240+ Bn US$ (an increase of ca. 30 Bn US$ over 2020). So, Ericsson & ADL’s 200 Bn US$ network slicing potential is then ca. 16% of the total 2030 global mobile industry turnover or 30+% of the 5G 2030 turnover. Of course, this assumes that somehow the slicing business potential is simply embedded in the existing mobile turnover or attributed to non-MNO CSPs (monetizing the capabilities of the MNO 5G SA slicing enablers).
Of course, the Ericsson-ADL potential could also be an actual new revenue stream untapped by today’s network infrastructures due to the lack of slicing capabilities that 5G SA will bring in the following years. If so, we can look forward to a boost of the total turnover of 16% over the GSMA-based 2030 projection. Given ca. 90% of the slicing potential is related to B2B business, it may imply that B2B mobile business would almost double due to network slicing opportunities (hmmm).
Another recent study assessed that the global 5G network slicing market will reach approximately 18 Bn US$ by 2030 with a CAGR of ca. 41% over 2020-2030.
Irrespective of the slicing turnover quantum, it is unlikely that the new capabilities of 5G SA (including network slicing and much richer granular quality of service framework) will lead to new business opportunities and enable unexplored use cases. That, in turn, may indeed lead to enhanced monetization opportunities and new revenue streams between now (2022) and 2030 for our industry.
Most Western European markets will see 5G SA being launched over the next 2 to 3 years; as 5G penetration rapidly approaches 50% penetration, I expect network slicing use cases being to be tried out with CSP/MNOs, industry partners, and governmental institutions soon after 5G SA has been launched. It should be pointed out that already for some years, slicing concepts have been trialed out in various settings. Both in 4G as well as 5G NSA networks.
Prologue to Network Slicing.
5G comes with a lot of fundamental capabilities as shown in the picture below,
5G allows for (1) enhanced mobile broadband, (2) very low latency, (3) massive increase in device density handling, i.e., massive device scale-up, (4) ultra-higher network reliability and service availability, and (5) enhanced security (not shown in the above diagram) compared to previous Gs.
The service (and thus network) requirement combinations are very high. The illustration below shows two examples of mapped-out sub-set of service (and therefore also eventually slice) requirements mapped onto the major 5G capabilities. In addition, it is quite likely that businesses would have additional requirements related to slicing performance monitoring, for example, in real-time across the network stack.
and with all the various industrial or vertical use cases (see below) one could imagine (noting that there may be many many more outside our imagination), the “fathers” of 5G became (very) concerned with how such business-critical services could be orchestrated and managed within a traditional mobile network architecture as well as across various public land mobile networks (PLMN). Much of this also comes out of the wish that 5G should “conquer” (take a slice of) next-generation industries (i.e., Industry 4.0), providing additional value above and beyond “the dumb bit pipe.” Moreover, I do believe that in parallel with the wish of becoming much more relevant to Industry 4.0 (and the next generation of verticals requirements), what also played a role in the conception of network slicing is the deeply rooted engineering concept of “control being better than trust” and that “centralized control is better than decentralized” (I lost count on this debate of centralized control vs. distributed management a long time ago).
So, yes … The 5G world is about to get a lot more complex in terms of Industrial use cases that 5G should support. And yes, our consumers will expect much higher download speeds, real-time (whatever that will mean) gaming capabilities, and “autonomous” driving …
“… it’s clear that the one shared public network cannot meet the needs of emerging and advanced mobile connectivity use cases, which have a diverse array of technical operations and security requirements.” (quote from Ericsson and Arthur D. Little study, 2021).
“The diversity of requirements will only grow more disparate between use cases — the one-size-fits-all approach to wireless connectivity will no longer suffice.” (quote from Ericsson and Arthur D. Little study, 2021).
Being a naturalist (yes, I like “naked” networks), it does seem somewhat odd (to me) to say that next generation (e.g., 5G) networks cannot support all the industrious use cases that we may throw at it in its native form. Particular after having invested billions in such networks. By partitioning a network up in limiting (logically isolated), slice instances can all be supported (allegedly). I am still in the thinking phase on that one (but I don’t think the math adds up).
Now, whether one agrees (entirely) with the economic sentiment expressed by Ericsson and ADL or not. We need a richer granular way of orchestrating and managing all those diverse use-cases we expect our 5G network to support.
So, we have (or will get) network slicing with our 5G SA Core deployment. As a reminder, when we talk about a network slice, we mean;
“An on-user-demandlogicalseparated network partitioning, software-defined, on-top of a common physical network infrastructure.”
So, the customer requested the network slice, typically via a predefined menu of slicing categories that may also have been pre-validated by the relevant network. Requested slices can also be Customized,by the requester, within the underlying 5G infrastructure capabilities and functionalities. If the network can provide the requested slicing requirements, the slice is (in theory) granted. The core network then orchestrates a logically separated network partitioning throughout the relevant infrastructure resources to comply with the requested requirements (e.g., speed, latency, device scale, coverage, security, etc…). The requested partitioning (i.e., the slice) is isolated from other slices to enable (at least on a logical level) independence of other live slices. Slice Isolation is an essential concept to network slicing. Slice Elasticity ensures that resources can be scaled up and down to ensure individual slice efficiency and an overall efficient operation of all operating slices. It is possible to have a single individual network slice or partition a slice into sub-slices with their individual requirements (that does not breach the overarching slice requirements). GSMA has issued roaming and inter-PLMN guidelines to ensure 5G network slicing inter-operability when a customer’s application finds itself outside its home -PLMN.
Today, and thanks to GSMA and ITU, there are some standard network slice services pre-defined, such as (a) eMBB – Enhanced Mobile Broadband, (b) mMTC – Massive machine-type communications, (c) URLLC – Ultra-reliable low-latency communications, (d) V2X – Vehicular-to-anything communications. These identified standard network slices are called Slice Service Types (SST). SSTs are not only limited to above mentioned 4 pre-defined slice service types. The SSTs are matched to what is called a Generic Slice Template (GST) that currently, we have 37 slicing attributes, allowing for quite a big span of combinations of requirements to be specified and validated against network capabilities and functionalities (maybe there is room for some AI/ML guidance here).
The user-requested network slice that has been set up end-2-end across the network stack, between the 5G Core and the user equipment, is called the network slice instance. The whole slice setup procedure is very well described in Chapter 12 of “5G NR and enhancements, from R15 to R16. The below illustration provides a high-level illustration of various network slices,
The 5G control function Access and Mobility management Function (AMF) is the focal point for the network slicing instances. This particular architectural choice does allow for other slicing control possibilities with a higher or lower degree of core network functionality sharing between slice instances. Again the technical details are explained well in some of the reading resources provided below. The takeaway from the above illustration is that the slice instance specifications are defined for each layer and respective physical infrastructure (e.g., routers, switches, gateways, transport device in general, etc…) of the network stack (e.g., Telco Core Cloud, Backbone, Edge Cloud, Fronthaul, New Radio, and its respective air-interface). Each telco stack layer that is part of a given network slice instance is supposed to adhere strictly to the slice requirements, enabling an End-2-End, from Core to New Radio through to the user equipment, slice of a given quality (e.g., speed, latency, jitter, security, availability, etc..).
And it may be good to keep in mind that although complex industrial use cases get a lot of attention, voice and mobile broadband could easily be set up with their own slice instances and respective quality-of-services.
Network slicing examples.
All the technical network slicing “stuff” is pretty much-taken care of by standardization and provided by the 5G infrastructure solution providers (e.g., Mavenir, Huawei, Ericsson, Nokia, etc..). Figuring the technical details of how these works require an engineering or technical background and a lot of reading.
As I see it, the challenge will be in figuring out, given a use-case, the slicing requirements and whether a single slice instance suffice or multiple are required to provide the appropriate operations and fulfillment. This, I expect, will be a challenge for both the mobile network operator as well as the business partner with the use case. This assumes that the economics will come out right for more complex (e.g., dynamic) and granular slice-instance use cases. For the operator as well as for businesses and public institutions.
The illustration below provides examples of a few (out of the 37) slicing attributes for different use cases, (a) Factories with time-critical, non-time-critical, and connected goods sub-use cases (e.g., sub-slice instances, QoS differentiated), (b) Automotive with autonomous, assisted and shared view sub-use cases, (c) Health use cases, and (d) Energy use cases.
One case that I have been studying is Networked Robotics use cases for the industrial segment. Think here about ad-hoc robotic swarms (for agricultural or security use cases) or industrial production or logistics sorting lines; below are some reflections around that.
With the emergence of the 5G Core, we will also get the possibility to apply Network slicing to many diverse use cases. That there are interesting business opportunities with network slicing, I think, is clear. Whether it will add 16% to the global mobile topline by 2030, I don’t know and maybe also somewhat skeptical about (but hey, if it does … fantastic).
Today, the type of business opportunities that network slicing brings in the vertical segments is not a very big part of a mobile operator’s core competence. Mobile operators with 5G network slicing capabilities ultimately will need to build up such competence or (and!) team up with companies that have it.
That is, if the future use cases of network slicing, as envisioned by many suppliers, ultimately will get off the ground economically as well as operationally. I remain concerned that network slicing will not make operators’ operations less complex and thus will add cost (and possible failures) to their balance sheets. The “funny” thing (IMO) is that when our 5G networks are relatively unloaded, we would not have a problem delivering the use cases (obviously). Once our 5G networks are loaded, network slicing may not be the right remedy to manage traffic pressure situations or would make the quality we are providing to consumers progressively worse (and I am not sure that business and value-wise, this is a great thing to do). Of course, 6G may solve all those concerns 😉
I greatly acknowledge my wife, Eva Varadi, for her support, patience, and understanding during the creative process of writing this Blog. Also, many of my Deutsche Telekom AG and Industry colleagues, in general, have in countless ways contributed to my thinking and ideas leading to this little Blog. Thank you!
Jia Shen, Zhongda Du, & Zhi Zhang, “5G NR and enhancements, from R15 to R16”, Elsevier Science, (2021). Provides a really good overview of what to expect from 5G standalone. Chapter 12 provides a good explanation of (and in detail account for) how 5G Network Slicing works in detail. Definitely one of my favorite books on 5G, it is not “just” an ANRA.
GSMA, “Securing the 5G Era” (2021). A good overview of security principles in 5G and how previous vulnerabilities in previous cellular generations are being addressed in 5G. This includes some explanation on why slicing further enhances security.
By the end of 2020, according with Ericsson, it was estimated that there where ca. 7.6 million 5G subscriptions in Western Europe (~ 1%). Compare this to North America’s ca. 14 million (~4%) and 190 million (~11%) North East Asia (e.g, China, South Korea, Japan, …).
Maybe Western Europe is not doing that great, when it comes to 5G penetration, in comparison with other big regional markets around the world. To some extend the reason may be that 4G network’s across most of Western Europe are performing very well and to an extend more than servicing consumers demand. For example, in The Netherlands, consumers on T-Mobile’s 4G gets, on average, a download speed of 100+ Mbps. About 5× the speed you on average would get in USA with 4G.
From the October 2021 statistics of the Global mobile Suppliers Association (GSA), 180 operators worldwide (across 72 countries) have already launched 5G. With 37% of those operators actively marketing 5G-based Fixed Wireless Access (FWA) to consumers and businesses. There are two main 5G deployment flavors; (a) non-standalone (NSA) deployment piggybacking on top of 4G. This is currently the most common deployment model, and (b) as standalone (SA) deployment, independently from legacy 4G. The 5G SA deployment model is to be expected to become the most common over the next couple of years. As of October 2021, 15 operators have launched 5G SA. It should be noted that, operators with 5G SA launched are also likely to support 5G in NSA mode as well, to provide 5G to all customers with a 5G capable handset (e.g., at the moment only 58% of commercial 5G devices supports 5G SA). Only reason for not supporting both NSA and SA would be for a greenfield operator or that the operator don’t have any 4G network (none of that type comes to my mind tbh). Another 25 operators globally are expected to be near launching standalone 5G.
It should be evident, also from the illustration below, that mobile customers globally got or will get a lot of additional download speed with the introduction of 5G. As operators introduce 5G, in their mobile networks, they will leapfrog their available capacity, speed and quality for their customers. For Europe in 2021 you would, with 5G, get an average downlink (DL) speed of 154 ± 90 Mbps compared to 2019 4G DL speed of 26 ± 8 Mbps. Thus, with 5G, in Europe, we have gained a whooping 6× in DL speed transitioning from 4G to 5G. In Asia Pacific, the quality gain is even more impressive with a 10× in DL speed and somewhat less in North America with 4× in DL speed. In general, for 5G speeds exceeding 200 Mbps on average may imply that operators have deployed 5G in the C-band band (e.g., with the C-band covering 3.3 to 5.0 GHz).
The above DL speed benchmark (by Opensignal) gives a good teaser for what to come and to expect from 5G download speed, once a 5G network is near you. There is of course much more to 5G than downlink (and uplink) speed. Some caution should be taken in the above comparison between 4G (2019) and 5G (2021) speed measurements. There are still a fair amount of networks around the world without 5G or only started upgrading their networks to 5G. I would expect the 5G average speed to reduce a bit and the speed variance to narrow as well (i.e., performance becoming more consistent).
In a previous blog I describe what to realistically expect from 5G and criticized some of the visionary aspects of the the original 5G white paper paper published back in February 2015. Of course, the tech-world doesn’t stand still and since the original 5G visionary paper by El Hattachi and Erfanian. 5G has become a lot more tangible as operators deploy it or is near deployment. More and more operators have launched 5G on-top of their 4G networks and in the configuration we define as non-standalone (i.e., 5G NSA). Within the next couple of years, coinciding with the access to higher frequencies (>2.1 GHz) with substantial (unused or underutilized) spectrum bandwidths of 50+ MHz, 5G standalone (SA) will be launched. Already today many high-end handsets support 5G SA ensuring a leapfrog in customer experience above and beyond shear mobile broadband speeds.
The below chart illustrates what to expect from 5G SA, what we already have in the “pocket” with 5G NSA, and how that may compare to existing 4G network capabilities.
There cannot be much doubt that with the introduction of the 5G Core (5GC) enabling 5G SA, we will enrich our capability and service-enabler landscape. Whether all of this cool new-ish “stuff” we get with 5G SA will make much top-line sense for operators and convenience for consumers at large is a different story for a near-future blog (so stay tuned). Also, there should not be too much doubt that 5G NSA already provide most of what the majority of our consumers are looking for (more speed).
Overall, 5G SA brings benefits, above and beyond NSA, on (a) round-trip delay (latency) which will be substantially lower in SA, as 5G does not piggyback on the slower 4G, enabling the low latency in ultra-reliable low latency communications (uRLLC), (b) a factor of 250× improvement device density (1 Million devices per km2) that can be handled supporting massive machine type communication scenarios (mMTC), (c) supports communications services at higher vehicular speeds, (d) in theory should result in low device power consumption than 5G NSA, and (e) enables new and possible less costly ways to achieve higher network (and connection) availability (e.g., with uRLLC).
Compared to 4G, 5G SA brings with it a more flexible, scalable and richer set of quality of service enablers. A 5G user equipment (UE) can have up to 1,024 so called QoS flows versus a 4G UE that can support up to 8 QoS classes (tied into the evolved packet core bearer). The advantage of moving to 5G SA is a significant reduction of QoS driven signaling load and management processing overhead, in comparison to what is the case in a 4G network. In 4G, it has been clear that the QoS enablers did not really match the requirements of many present day applications (i.e., brutal truth maybe is that the 4G QoS was outdated before it went live). This changes with the introduction of 5G SA.
So, when is it a good idea to implement 5G Standalone for mobile operators?
There are maybe three main events that should trigger operators to prepare for and launch 5G SA;
Economical demand for what 5G SA offers.
Critical mass of 5G consumers.
Want to claim being the first to offer 5G SA.
with the 3rd point being the least serious but certainly not an unlikely factor in deploying 5G SA. Apart from potentially enriching consumers experience, there are several operational advantages of transitioning to a 5GC, such as more mature IT-like cloudification of our telecommunications networks (i.e., going telco-cloud native) leading to (if designed properly) a higher degree of automation and autonomous network operations. Further, it may also allow the braver parts of telco-land to move a larger part of its network infrastructure capabilities into the public-cloud domain operated by hyperscalers or network-cloud consortia’s (if such entities will appear). Another element of the 5G SA cloud nativification (a new word?) that is frequently not well considered, is that it will allow operators to start out (very) small and scale up as business and consumer demand increases. I would expect that particular with hyperscalers and of course the-not-so-unusual-telco-supplier-suspects (e.g., Ericsson, Nokia, Huawei, Samsung, etc…), operators could launch fairly economical minimum viable products based on a minimum set of 5G SA capabilities sufficient to provide new and cost-efficient services. This will allow early entry for business-to-business new types of QoS and (or) slice-based services based on our new 5G SA capabilities.
Western Europe mobile market expectations – 5G technology share.
By end of 2021, it is expected that Western Europe would have in the order of 36 Million 5G connections, around a 5% 5G penetration. Increasing to 80 Million (11%) by end of 2022. By 2024 to 2025, it is expected that 50% of all mobile connections would be 5G based. As of October 2021 ca. 58% of commercial available mobile devices supports already 5G SA. This SA share is anticipated to grow rapidly over the next couple of years making 5G NSA increasingly unimportant.
Approaching 50% of all connections being 5G appears a very good time to aim having 5G standalone implemented and launched for operators. Also as this may coincide with substantial efforts to re-farming existing frequency spectrum from 4G to 5G as 5G data traffic exceeds that of 4G.
For Western Europe 2021, ca. 18% of the total mobile connections are business related. This number is expected to steadily increase to about 22% by 2030. With the introduction of new 5G SA capabilities, as briefly summarized above, it is to be expected that the 5G business connection share quickly will increase to the current level and that business would be able to directly monetize uRLLC, mMTC and the underlying QoS and network slicing enablers. For consumers 5G SA will bring some additional benefits but maybe less obvious new monetization possibilities, beyond the proportion of consumers caring about latency (e.g., gamers). Though, it appears likely that the new capabilities could bring operators efficiency opportunities leading to improved margin earned on consumers (for another article).
Learn as much as possible from recent IT cloudification journeys (e.g., from monolithic to cloud, understand pros and cons with lift-and-shift strategies and the intricacies of operating cloud-native environments in public cloud domains).
Aim to have 5GC available for 5G SA launch latest by 2024.
Run 5GC minimum viable product poc’s with friendly (business) users prior to bigger launch.
As 5G is launched on C-band / 3.x GHz it may likewise be a good point in time to have 5G SA available. At least for B2B customers that may benefit from uRLLC, lower latency in general, mMTC, a much richer set of QoS, network slicing, etc…
Having a solid 4G to 5G spectrum re-farming strategy ready between now and 2024 (too late imo). This should map out 4G+NSA and SA supply dynamics as increasingly customers get 5G SA capabilities in their devices.
Western Europe mobile market expectations – traffic growth.
With the growth of 5G connections and the expectation that 5G would further boost the mobile data consumption, it is expected that by 2023 – 2024, 50% of all mobile data traffic in Western Europe would be attributed to 5G. This is particular driven by increased rollout of 3.x GHz across the Western European footprint and associated massive MiMo (mMiMo) antenna deployments with 32×32 seems to be the telco-lands choice. In blended mobile data consumption a CAGR of around 34% is expected between 2020 and 2030, with 2030 having about 26× more mobile data traffic than that of 2020. Though, I suspect that in Western Europe, aggressive fiberization of telecommunications consumer and business markets, over the same period, may ultimately slow the growth (and demand) on mobile networks.
A typical Western European operator would have between 80 – 100+ MHz of bandwidth available for 4G its downlink services. The bandwidth variation being determined by how much is required of residual 3G and 2G services and whether the operator have acquired 1500MHz SDL (supplementary downlink) spectrum. With an average 4G antenna configuration of 4×4 MiMo and effective spectral efficiency of 2.25 Mbps/MHz/sector one would expect an average 4G downlink speed of 300+ Mbps per sector (@ 90 MHz committed to 4G). For 5G SA scenario with 100 MHz of 3.x GHz and 2×10 MHz @ 700 MHz, we should expect an average downlink speed of 500+ Mbps per sector for a 32×32 massive MiMo deployment at same effective spectral efficiency as 4G. In this example, although naïve, quality of coverage is ignored. With 5G, we more than double the available throughput and capacity available to the operator. So the question is whether we remain naïve and don’t care too much about the coverage aspects of 3.x GHz, as beam-forming will save the day and all will remain cheesy for our customers (if something sounds too good to be true, it rarely is true).
In an urban environment it is anticipated that with beam-forming available in our mMiMo antenna solutions downlink coverage will be reasonably fine (i.e., on average) with 3.x GHz antennas over-layed on operators existing macro-cellular footprint with minor densification required (initially). In the situation that 3.x GHz uplink cannot reach the on-macro-site antenna, the uplink can be closed by 5G @ 700 MHz, or other lower cellular frequencies available to the operator and assigned to 5G (if in standalone mode). Some concerns have been expressed in literature that present advanced higher order antenna’s (e.g., 16×16 and above ) will on average provide a poorer average coverage quality over a macro cellular area than what consumers would be used to with lower order antennas (e.g., 4×4 or lower) and that the only practical (at least with today’s state of antennas) solution would be sectorization to make up for beam forming shortfalls. In rural and sub-urban areas advanced antennas would be more suitable although the demand would be a lot less than in a busy urban environment. Of course closing the 3.x GHz with existing rural macro-cellular footprint may be a bigger challenge than in an urban clutter. Thus, massive MiMo deployments in rural areas may be much less economical and business case friendly to deploy. As more and more operators deploy 3.x GHz higher-order mMiMo more field experience will become available. So stay tuned to this topic. Although I would reserve a lot more CapEx in my near-future budget plans for substantial more sectorization in urban clutter than what I am sure is currently in most operators plans. Maybe in rural and suburban areas the need for sectorizations would be much smaller but then densification may be needed in order to provide a decent 3.x GHz coverage in general.
Western Europe mobile market expectations – 5G RAN Capex.
That brings us to another important aspect of 5G deployment, the Radio Access Network (RAN) capital expenditures (CapEx). Using my own high-level (EU-based) forecast model based on technology deployment scenario per Western European country that in general considers 1 – 3% growth in new sites per anno until 2024, then from 2025 onwards, I assuming 2 – 5% growth due to densifications needs of 5G, driven by traffic growth and before mentioned coverage limitations of 3.x GHz. Exact timing and growth percentages depends on initial 5G commercial launch, timing of 3.x GHz deployment, traffic density (per site), and site density considering a country’s surface area.
According with Statista, Western Europe had in 2018 a cellular site base of 421 thousands. Further, Statista expected this base will grow with 2% per anno in the years after 2018. This gives an estimated number of cellular sites of 438k in 2020 that has been assumed as a starting point for 2020. The model estimates that by 2030, over the next 10 years, an additional 185k (+42%) sites will have been built in Western Europe to support 5G demand. 65% (120+k) of the site growth, over the next 10 years, will be in Germany, France, Italy, Spain and UK. All countries with relative larger geographical areas that are underserved with mobile broadband services today. Countries with incumbent mobile networks, originally based on 900 MHz GSM grids (of course densified since the good old GSM days), and thus having coarser cellular grids with higher degree of mismatching the higher 5G cellular frequencies (i.e., ≥ 2.5 GHz). In the model, I have not accounted for an increased demand of sectorizations to keep coverage quality upon higher order mMiMO deployments. This, may introduce some uncertainty in the Capex assessment. However, I anticipate that sectorization uncertainty may be covered in the accelerated site demand the last 5 years of the period.
In the illustration above, the RAN capital investment assumes all sites will eventually be fiberized by 2025. That may however be an optimistic assumption and for some countries, even in Western Europe, unrealistic and possibly highly uneconomical. New sites, in my model, are always fiberized (again possibly too optimistic). Miscellaneous (Misc.) accounts for any investments needed to support the RAN and Fiber investments (e.g., Core, Transport, Cap. Labor, etc..).
In the economical estimation price erosion has been taken into account. This erosion is a blended figure accounting for annual price reduction on equipment and increases in labor cost. I am assuming a 5-year replacement cycle with an associated 10% average price increase every 5 years (on the previous year’s eroded unit price). This accounts for higher capability equipment being deployed to support the increased traffic and service demand. The economical justification for the increase unit price being that otherwise even more new sites would be required than assumed in this model. In my RAN CapEx projection model, I am assuming rational deployment, that is demand driven deployment. Thus, operators investments are primarily demand driven, e.g., only deploying infrastructure required within a given financial recovery period (e.g., depreciation period). Thus, if an operator’s demand model indicate that it will need a given antenna configuration within the financial recovery period, it deploys that. Not a smaller configuration. Not a bigger configuration. Only the one required by demand within the financial recovery period. Of course, there may be operators with other deployment incentives than pure demand driven. Though on average I suspect this would have a neglectable effect on the scale of Western Europe (i.e., on average Western Europe Telco-land is assumed to be reasonable economically rational).
All in all, demand over the next 8 years leads to an 80+ Billion Euro RAN capital expenditure, required between 2022 and 2030. This, equivalent to a annual RAN investment level of a bit under 10 Billion Euro. The average RAN CapEx to Mobile Revenue over this period would be ca. 6.3%, which is not a shockingly high level (tbh), over a period that will see an intense rollout of 5G at increasingly higher frequencies and increasingly capable antenna configurations as demand picks up. Biggest threat to capital expenditures is poor demand models (or no demand models) and planning processes investing too much too early, ultimately resulting in buyers regret and cycled in-efficient investment levels over the next 10 years. And for the reader still awake and sharp, please do note that I have not mentioned the huge elephant in the room … The associated incremental operational expense (OpEx) that such investments will incur.
As mobile revenues are not expected to increase over the period 2022 to 2030, this leaves 5G investments main purpose to maintaining current business level dominated by consumer demand. I hope this scenario will not materialize. Given how much extra quality and service potential 5G will deliver over the next 10 years, it seems rather pessimistic to assume that our customers would not be willing to pay more for that service enhancement that 5G will brings with it. Alas, time will show.
I greatly acknowledge my wife Eva Varadi for her support, patience and understanding during the creative process of writing this Blog. Petr Ledl, head of DTAG’s Research & Trials, and his team’s work has been a continuous inspiration to me (thank you so much for always picking up on that phone call Petr!). Also many of my Deutsche Telekom AG, T-Mobile NL & Industry colleagues in general have in countless of ways contributed to my thinking and ideas leading to this little Blog. Thank you!
Rachid El Hattachi & Javan Erfanian , “5G White Paper”, NGMN Alliance, (February 2015). See also “5G White Paper 2” by Nick Sampson (Orange), Javan Erfanian (Bell Canada) and Nan Hu (China Mobile).
Global Mobile Frequencies Database. (last update, 25 May 2021). I recommend very much to subscribe to this database (€595,. single user license). Provides a wealth of information on spectrum portfolios across the world.
Jia Shen, Zhongda Du, & Zhi Zhang, “5G NR and enhancements, from R15 to R16”, Elsevier Science, (2021). Provides a really good overview of what to expect from 5G standalone. Particular, very good comparison with what is provided with 4G and the differences with 5G (SA and NSA).
Ali Zaidi, Fredrik Athley, Jonas Medbo, Ulf Gustavsson, Giuseppe Durisi, & Xiaoming Chen, “5G Physical Layer Principles, Models and Technology Components”, Elsevier Science, (2018). The physical layer will always pose a performance limitation on a wireless network. Fundamentally, the amount of information that can be transferred between two locations will be limited by the availability of spectrum, the laws of electromagnetic propagation, and the principles of information theory. This book provides a good description of the 5G NR physical layer including its benefits and limitations. It provides a good foundation for modelling and simulation of 5G NR.
Thomas L. Marzetta, Erik G. Larsson, Hong Yang, Hien Quoc Ngo, “Fundamentals of Massive MIMO”, Cambridge University Press, (2016). Excellent account of the workings of advanced antenna systems such as massive MiMo.
Western Europe: Western Europe has a bit of a fluid definition (I have found), here Western Europe includes the following countries comprising a population of ca. 425 Million people (in 2021); Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland United Kingdom, Andorra, Cyprus, Faeroe Islands, Greenland, Guernsey, Jersey, Malta, Luxembourg, Monaco, Liechtenstein, San Marino, Gibraltar.
As I am preparing for my keynote speech for the Annual Dinner event of the Telecom Society Netherlands (TSOC) end of January 2020, I thought the best way was to write down some of my thoughts on the key question “Is the ‘Uber’ moment for the telecom sector coming?”. In the end it turned out to be a lot more than some of my thoughts … apologies for that. Though it might still be worth reading, as many of those considerations in this piece will be hitting a telcos near you soon (if it hasn’t already).
Knowing Uber Technologies Inc’s (Uber) business model well (and knowing at least the Danish taxi industry fairly well as my family has a 70+ years old Taxi company, Radio-Taxi Nykoebing Sjaelland Denmark, started by my granddad in 1949), it instinctively appear to be an odd question … and begs the question “why would the telecom sector want an Uber moment?” … Obviously, we would prefer not to be massively loss making (as is the Uber moment at this and past moments, e.g., several billions of US$ loss over the last couple of years) and also not the regulatory & political headaches (although we have our own). Not to mention some of the negative reputation issues around “their” customer experience (quiet different from telco topics and thank you for that). Also not forgetting that Uber has access to only a fraction of the value chain in the markets the operate … Althans of course Uber is also ‘infinitely’ lighter in terms of assets than a classical Telco … Its also a bit easier to replicate an Uber (or platform businesses in general) than an asset-heavy Telco (as it requires a “bit” less cash to get started;-). But but … of course the question is more related to the type of business model Uber represent rather than the taxi / ride hailing business model itself. Thinking of Uber makes such a question more practical and tangible …
And not to forget … The super cool technology aspects of being a platform business such as Uber … maybe Telco-land can and should learn from platform businesses? … Lets roll!
Uber main business (ca. 81%) is facilitating peer-2-peer ride sharing and ride hailing services via their mobile application and its websites. Uber tabs into the sharing economy. Making use of under-utilized private cars and their owners (producers) willingness to give up hours of their time to drive others (consumers) around in their private vehicle. Uber had 95 million active users (consumers) in 2018 and is expected to reach 110 million in 2019 (22% CAGR between 2016 & 2019). Uber has around 3+ million drivers (producers) spread out over 85+ countries and 900+ cities around the world (although 1/3 is in the USA). In the third quarter of 2019, Uber did 1.77 billion trips. That is roughly 200 trips per Uber driver per month of which the median income is 155 US$ per month (1.27 US$ per trip) before gasoline and insurances. In December 2017, the median monthly salary for Americans was $3,714.
In addition Uber also provides food delivery services (i.e., Uber Eats, ca. 11%), Uber Freight services (ca. 7%) and what they call Other Bets (ca. 1%). The first 9 month of 2019, Uber spend more than 40% of the turnover on R&D. Uber has an average revenue per trip (ARPT) of ca. 2 US$ (out of 9.5 US$ per trip based on gross bookings). Not a lot of ARPT growth the last 9 quarters. Although active users (+30% YoY), trips (+31% YoY), Gross Bookings (+32%) and Adjusted Net Revenue (+35%) all shows double digit growth.
Uber allegedly takes a 25% fee of each fare (note: if you compare gross bookings, the total revenue generated by their services, to net revenue which Uber receives the average is around 20%).
Uber’s market cap, roughly 10 years after being founded, after its IPO was 76 Bn US$ (@ May 10th, 2019) only exceeded by Facebook (104.2 Bn @ IPO) and Alibaba Group (167.6 Bn US$ @ IPO). 7 month after Uber’s market cap is ca. 51 Bn US$ (-33% down on IPO). The leading European telco Deutsche Telekom AG (25 years old, 1995) in comparison has a market capitalization around 70 Bn US$ and is very far from loss making. Deutsche Telekom is one of the world’s leading integrated telecommunications companies, with some 170+ million mobile customers, 28 million fixed-network lines, and 20 million broadband lines.
Peal the Onion
“Telcos are pipe businesses, Ubers are platform businesses”
In other words, Telco’s are adhering to a classical business model with fairly linear causal value chain (see Michael Porter’s classic from 1985). It’s the type of input/output businesses that has been around since the dawn of the industrial revolution. Such a business model can (and should) have a very high degree of end-2-end customer experience control.
Ubers (e.g., Uber, Airbnb, Booking.com, ebay, Tinder, Minecraft, …) are non-linear business models that benefit from direct and indirect network effects allowing for exponential growth dynamics. Such businesses are often piggybacking on under-utilized or un-used assets owned by individuals (e.g., homes & rooms, cars, people time, etc…). Moreover, these businesses facilitate networked connectivity between consumers and producers via a digital platform. As such, platform businesses rarely have complete end-2-end customer experience control but would focus on the quality and experience of networked connectivity. While platform business have little control over their customers (i.e., consumers and producers) experiences or overall customer journey they may have indirectly via near real-time customer satisfaction feedback (although this is after the fact).
Clearly the internet has enabled many new ways of doing business. In particular it allows for digital businesses (infrastructure lite) to create value by facilitating networked-scaled business models where demand (i.e., customers demand XYZ) and supply (i.e., businesses supplying XYZ).
Think ofAirbnb‘s internet-based platform that connects (or networks) consumers (guests), who are looking for temporary accommodation (e.g., hotel room), with producers (hosts, private or corporate) of temporary accommodations to each other. Airbnb thus allow for value creation by tying into the sharing economy of private citizens. Under-utilized private property is being monetized, benefiting hosts (producers), guests (consumers) and the platform business (by charging a transactional fee). Airbnb charges hosts a 3% fee that mainly covers the payment processing cost. Moreover, Airbnb’s typical guest fee is under 13% of the booking cost. “Airbnb is a platform business built upon software and other peoples under-utilized homes & rooms”. While Airbnb facilitated private (temporary) accommodations to consumers, today there are other online platform businesses (e.g., Booking.com, Experia.com, agoda.com, … ) that facilitates connections between hotels and consumers.
Think of Uber‘sonline ride hailing platformconnects travelers (consumer) with drivers (producers, private or corporate) as an alternative to normal cab / taxi services. Uber benefits from the under-utilization of most private cars, the private owners willingness to spend spare time and desire to monetize this under-utilization by becoming a private cab driver. Again the platform business exploring the sharing economy. Uber charges their drivers 25% of the faring fee. “Uber is a platform business built upon software and other peoples under-utilized cars and spare time”.The word platform was used 747 times in Uber’s IPO document. After Uber launched its digital online ride hailing platform, many national and regional taxi applications have likewise been launched. Facilitating an easier and more convenient way of hauling a taxi, piggybacking on the penetration of smartphones in any given market. In those models official taxi businesses and licensed taxi drivers collaborate around an classical industry digital platform facilitating and managing dispatches on consumer demand.
“A platform business relies on the sharing economy, monetizing networking (i.e., connecting) consumers and producers by taking a transaction fee on the value of involved transaction flow.”
E.g., consumer pays producer, or consumer get service for free and producer pays the platform business. It is a highly scaleble business model with exponential potential for growth assuming consumers and producers alike adapt your platform. The platform business model tends to be (physical) infrastructure and asset lite and software heavy. It typically (in start-up phase at least) relies on commercially available cloud offering (e.g., Lyft relies on AWS, Uber on AWS & Google) or if the platform business is massively scaled (e.g., Facebook), the choice may be to own data center infrastructure to have better platform control over operations. Typically you will see that successful Platform businesses at scale implements hybrid cloud model levering commercially available cloud solutions and own data centers. Platform businesses tend to be heavily automated (which is relative easy in a modern cloud environment) and rely very significantly on monetizing their data with underlying state-of-the-art real-time big data systems and of course intelligent algorithmic (i.e., machine learning based) business support systems.
A platform-business’s technology stack, residing in a cloud, will typically run on a virtual machine or within a so-called container engine. The stack really resides on the upper protocol layers and is transparent to lower level protocols (e..g, physical, link, network, transport, …). In general the platform stack can be understood to function on the 3 platform layers presented in the chart to the left; (top-platform-layer) Networked Marketplace that connects producers and consumers with each other. This layer describes how a platform business customers connect (e.g., mobile app on smartphone), (middle-platform-layer) Enabling Layer in which microservices, software tools, business logic, rules and so forth will reside, (bottom-platform-layer) the Big Data Layer or Data Layer with data-driven decision making are occurring often supported by advanced real-time machine learning applications. The remaining technology stuff (e.g., physical infrastructure, servers, storage, LAN/WAN, switching, fixed and mobile telco networking, etc..) is typically taken care of by cloud or data center providers and telco providers. Which is explains why platform businesses tends to be infrastructure or asset lite (and software heavy) compared to telco and data-center providers.
“Many classical linear businesses are increasingly copying the platform businesses digital strategies (achieving an improved operational excellence) without given up on their fundamental value-chain control. Thus allowing to continue to provide consumers a known and often improved customer experience compared to a pure platform business.”
So what about the Telco model?
Well, the Telco business model is adhering to a linear value chain and business logic. And unless you are thinking of a service telco provider or virtual telco operator, Telcos are incredible infrastructure and asset heavy with massive capital investments required to provide competitive services to their customers. Apart from the required capital intensive underlying telco technology infrastructure, the telco business model requires; (1) public licenses to operate (often auctioned, or purchased and rarely “free”), (2) requires (public) telephony numbers, (3) spectrum frequencies (i.e.,for mobile operation) and so forth …
Furthermore, overall customer experience and end-2-end customer journey is very important to Telcos (as it is to most linear businesses and most would and should subscribe to being very passionate about it). In comparison to Platform Businesses, it would not be an understatement (at this moment in time at least) to say that most Telco businesses are lagging on cloudification/softwarisation, intelligent automation (whether domain-based or End-2-End) and advanced algorithmic (i.e., machine learning enabled) decision making as it relates to overarching business decisions as well as customer-related micro-decisions. However, from an economical perspective we are not talking about more than 10% – 20% of a Telco’s asset base (or capital expenses).
Mobile telco operators tend to be fairly advanced in their approaches to customer experience management, although mainly reactive rather than pro-active (due to lower intelligent algorithmic maturity again in comparison to most platform businesses). In general, fixed telco businesses are relative immature in their approaches to customer experience management (compared to mobile operators) possibly due lack of historical competitive pressure (“why care when consumers have not other choice” mindset). Alas this too is changing as more competition in fixed telco-land emerges.
“Telcos have some technology catching up to do in comparison & where relevant with platform businesses. However, that catching up does not force them to change the fundamentals of their business model (unless it make sense of course).”
Characteristic of a Platform Business
Often relies on the sharing economy (i.e., monetizing under-utilized resources).
It’s (exponential) growth relies on successful networking of consumers & producers (i.e., piggybacking on network effects).
Software-centric: platform business is software and focus / relies on the digital domain & channels.
Mobile-centric: mobile apps for consumers & producers.
Cloud-centric: platform-solution built on Public or Hybrid cloud models.
Cloud-native maturity level (i.e., the highest cloud maturity level).
Heavily end-2-end automated across cloud-native platform, processes & decision making.
Highly sophisticated data-driven decision making.
Infrastructure / asset lite (at scale may involve own data center assets).
Business driven & optimized by state-of-art big data real-time solutions supported by a very high level of data science & engineering maturity.
Little or no end-2-end customer experience control (i.e., in the sense of complete customer journey).
Very strong focus on connection experience including payment process.
Revenue source may be in form of transactional fee imposed on the value involved in networking producers and consumers (e.g., payment transaction, cost-per-click, impressions, etc..).
In my opinion it is not a given that a platform business always have to disrupt an existing market (or classical business model). However, a successful platform business often will be transformative, resulting in classical business attempting to copy aspects of the platform business model (e..g, digitalization, automation, cloud transformation, etc..). It is too early in most platform businesses life-cycle to conclude whether, where they disrupt, it is a temporary disruption (until the disrupted have transformed) or a permanently destruction of an existing classical market model (i.e., leaving little or no time for transformation).
So with the above in mind (and I am sure for many other defining factors), it is hard to see a classical telco transforming itself into a carbon copy of a platform business and maybe more importantly why this would make a lot of sense to do in the first instance. But but … it is also clear that Telco-land should proudly copy what make sense (e.g., particular around tech and level of digitization).
Teaser thought Though if you think in terms of sharing economical principles, the freedom that an eSIM (or software-based SIM equivalents) provides with 5 or more network profiles may bring to a platform business going beyond traditional MVNOs or Service Providers … well well … you think! (hint: you may still need an agreement with the classical telco though … if you are not in the club already;-). Maybe a platform model could also tab into under-utilized consumer resources that the consumer has already paid for? or what about a transactional model on Facebook (or other social media) where the consumer actual monetizes (and controls) personal information directly with third party advertisers? (actually in this model the social media company could also share part of its existing spoil earned on their consumer product, i.e., the consumer) etc…
However, it does not mean that telcos cannot (and should not) learn from some of the most successful platform business around. There certainly is enough classical beliefs in the industry that may be ripe for a bit of disruption … so untelconizing (or as my T-Mobile US friends like to call it uncarrier) ourselves may not be such a bad idea.
“There is more to telco technologies than its core network and backend platforms.”
Having a great (=successful) e-commerce business platform with cloud-native maturity level including automation that most telcos can only dream of, and mouth watering real-time big data platforms with the smartest data scientist and data engineers in the world … does not make for an easy straightforward transformation to a national (or world for that matter) leading (or non-leading) telco business in the classical sense of owning the value chain end-to-end.
Japan’s Rakuten is one platform business that has the ambition and expressed intention to move from being traditional platform-based business (ala Amazon.com) to become a mobile operator leveraging all the benefits and know-how of their existing platform technologies. Extending those principles, such as softwarization, cloudification and cloud-native automation principles, all the way out to the edge of the mobile antenna.
Many of us in telco-land thought that starting out with a classical telco, with mobile and maybe fixed assets as well, would make for an easy inclusion of platform-like technologies (as describe above), have had to revise our thinking somewhat. Certainly time-lines have been revised a couple of times, as have the assumed pre-conditions or context for such a transformation. Even economical and operational benefits that seems compelling, at least from a Greenfield perspective, turns out to be a lot more muddy when considering the legacy spaghetti we have in telcos with years and years in bag. And for the ones who keep saying that 5G will change all that … no I really doubt that it will any time soon.
While above platform-like telco topology looks so much simpler than the incumbent one … we should not forget it is what lays underneath the surface that matters. And what matters is software. Lots of software. The danger will always be present that we are ending up replacing hardware & legacy spaghetti complexity with software spaghetti complexity. Resulting unintended consequences in terms of longer-term operational stability (e.g,, when you go beyond being a greenfield business).
“Software have made a lot in the physical world redundant but it may also have leapfrogged the underlying operational complexity to an extend that may pose an existential threat down the line.”
While many platform businesses have perfected cloud-native e-commerce stacks reaching all the way out to the end-consumers mobile apps, residing on the smartphone’s OS, they do operate on the higher level of whatever relevant telco protocol stack. Platform businesses today relies on classical telcos to provide a robust connection data pipe to their end-users at high availability and stability.
What’s coming for us in Telco-land?
“Software will eat more and more of telco-land’s hardware as well as the world.”
(side note: for the ones who want to say that artificial intelligence (AI) will be eating the software, do remember that AI is software too and imo we talk then about autosarcophagy … no further comment;-).
Telcos, of the kinds with a past, will increasingly implement software solutions replacing legacy hardware functionality. Such software will be residing in a cloud environment either in form of public and/or private cloud models. We will be replacing legacy hardware-centric telco components or boxes with a software copy, residing on a boring but highly standardized hardware platform (i.e., a common off the shelf server). Yes … I talk about software definable networks (SDN) and network functional virtualization (NFV) features and functionalities (though I suspect SDN/NFV will be renamed to something else as we have talked about this for too many years for it to keep being exciting;-). The ultimate dream (or nightmare pending on taste) is to have all telco functions defined in software and operating on a very low number of standardized servers (let’s call it the pizza-box model). This is very close to the innovative and quiet frankly disruptive ideas of for example Drivenets in Israel (definitely worth a study if you haven’t already peeked at some of their solutions). We are of course seeing quiet some progress in developing software equivalents to telco core (i.e., Telco Cloud in above picture) functionalities, e.g., evolved packet core (EPC) functions, policy and charging rules function (PCRF), …. These solutions are available from the usual supplier suspects (e.g., Cisco, Ericsson, Huawei, and Nokia) as well as from (relative) new bets, such as for example Affirmed Networks and Mavenir (side note: if you are not the usual supplier suspect and have developed cloud-based telco functionalities drop me a note … particular if such work in a public or hybrid cloud model with for example Azure or AWS).
We will have software eating its way out to the edge of our telco networks. That is assuming it proves to make economical and operational sense (and maybe even anyway;-). As computing requirements, driven by softwarization of telco-land, goes “through the roof” across all network layers, edge computing centers will be deployed (or classical 2G BSC or 3G RNC sites will be re-purposed for the “lucky” operators with a more dis-aggregated network typologies).
Telcos (should) have very strong desires for platform-like automation as we know it from platform businesses cloud-native implementations. For a telco though, the question is whether they can achieve cloud-native automation principles throughout all their network layers and thus possibly allow for end-2-end (E2E) automation principles as known in a cloud-native world (which scope wise is more limited than the full telco stack). This assumes that an E2E automation goal makes economical and operational sense compared to domain-oriented automation (with domains not per see matching one to one the traditional telco network layers). While it is tempting to get all enthusiastic & winded-up about the role of artificial intelligence (AI) in telco (or any other) automation framework, it always make sense to take an ice cold shower and read up on non-AI based automation schemes as we have them in a cloud-native cloud environment before jumping into the rabbit hole. I also think that we should be very careful architecturally to spread intelligent agents all over our telco architecture and telco stack. AI will have an important mission in pro-active customer experience solutions and anomaly detection. The devil may be in how we close the loop of an intelligent agent’s output and a input to our automation framework.
To summarize what’s coming for the Telco sector;
Increased softwarization (or virtualization) moving from traditional platform layers out towards the edge.
Increased leveraging of cloud models (e.g., private, public, hybrid) following the path of softwarization.
Strive towards cloud-native operations including the obvious benefits from (non-AI based) automation that the cloud-native framework brings.
We will see a lot of focus on developing automation principles across the telco stack to the extend such will be different from cloud-native principles (note: expect there will be some at least for non-Greenfield implementations but also in general as the telco stack is not idem ditto a traditional platform stack). This may be hampered by lack of architectural standardization alignment across our industry. There is a risk that we will push for AI-based automation without exploring fully what non-AI based schemes may bring.
Inevitable the industry will spend much more efforts on developing cognitive-based pro-active customer experience solutions as well as expanding anomaly detection across the full telco stack. This will help in dealing with design complexities although might also be hampered by mis-alignment on standardization. Not to mention that AI should never become an excuse to not simplify designs and architectures.
Plus anything clever that I have not thought about or forgot to mention 🙂
So yes … softwarization, cloudification and aggressive (non-AI based) automation, known from platform-centric businesses, will be coming (in fact has arrived to an extend) for Telcos … over time and earlier for the few new brave Telco Greenfields …
Artificial intelligence based solutions will have a mission in pro-active customer experience (e.g., cellwize, uhana, …), zero-touch predictive maintenance, self-restoration & healing, and for advanced anomaly detection solutions (e.g., see Anodot as a leading example here). All are critical requirements in the new (and obviously in the old as well) telco world is being eaten by software. Self-learning “conscious” (defined in a relative narrow technical sense) anomaly detection solutions across the telco stack is in my opinion a must to deal with today’s and the future’s highly complex software architectures and systems.
I am also speculating whether intelligent agents (e.g., microagents reacting to an events) may make the telco layers less reliant on top-down control and orchestration (… I am also getting goosebumps by that idea … so maybe this is not good … hmmm … or I am cold … but then again orchestration is for non-trusting control “freaks”). Such a reactive microagent (or microservice) could take away the typical challenges with stack orchestration (e.g., blocking, waiting, …), decentralize control across the telco stack.
And no … we will not become Ubers … although there might be Ubers that will try to become us … The future will show …
I also greatly acknowledge my wife Eva Varadi for her support, patience and understanding during the creative process of writing this Blog. Also many of my Deutsche Telekom AG, T-Mobile NL & Industry colleagues in general have in countless of ways contributed to my thinking and ideas leading to this little Blog. Thank you!
Mike Isaac, “Super Pumped – The Battle for Uber”, 2019, W.W. Norton & Company. A good read and what starts to look like a rule of a Silicon Valley startup behavior (the very worst and of course some of the best). Irrespective of the impression this book leaves with me, I am also deeply impressed (maybe even more after reading the book;-) what Uber’s engineers have been pulling off over the last couple of years.
Chris Anderson, “Free – The Future of a Radical Price”, (2009), Hyperion eBook. This is one of the coolest books I have read on the topic of freemium, sharing economy and platform-based business models. A real revelations and indeed a confirmation that if you get something for free, you are likely not a customer but a product. A must read to understand the work around us. In this setting it is also worth reading “What is a Free Customer Worth?” by Sunil Gupta & Carl F. Mela (HBR, 2008).
Sangeet Paul Choudary, “Platform Scale”, (2015), Platform Thinking Labs Pte. Ltd. A must read for anyone thinking of developing a platform based business. Contains very good detailed end-2-end platform design recommendations. If you are interested in knowing the most important aspects of Platform business models and don’t have time for more academic deep dive, this is most likely the best book to read.
Laure Claire Reillier & Benout Reillier, “Platform Strategy”, (2017), Routledge Taylor & Francis Group. Very systematic treatment of platform economics and all strategic aspects of a platform business. It contains a fairly comprehensive overview of academic works related to platform business models and economics (that is if you want to go deeper than for example Choudary’s excellent “Platform Scale” above).
Jean-Charles Rochet & Jean Tirole, “Platform Competition in Two-sided Markets” (2003), Journal of the European Economic Association, 1, 990. Rochet & Tirole formalizes the economics of two-sided markets. The math is fairly benign but requires a mathematical background. Beside the math their paper contains some good descriptions of platform economics.
Todd W. Schneider, “Taxi and Ridehailing Usage in New York City”, a cool site that provides historical and up-to-date taxi and ride hailing usage data for New York and Chicago. This gives very interesting insights into the competitive dynamics of Uber / Ride hailing platform businesses vs the classical taxi business. It also shows that while ride hailing businesses have disrupted the taxi business in totality, being a driver for a ride hailing platform is not that great either (and as Uber continues to operate at impressive losses maybe also not for Uber either at least in their current structure).
Uber Engineeringis in general a great resource for platform / stack architecture, system design, machine learning, big data & forecasting solutions for a business model relying on real-time transactions. While I personally find the Uber architecture or system design too complex it is nevertheless an impressive solution that Uber has developed. There are many noteworthy blog posts to be found on the Uber Engineering site. Here is a couple of foundational ones (both from 2016 so please be aware that lots may have changed since then) “The Uber Engineering Tech Stack, Part I: The Foundation” (Lucie Lozinski, 2016) and “The Uber Engineering Tech Stack, Part II: The Edge and Beyond” (Lucie Lozinski, 2016) . I also found “Uber’s Big Data Platform: 100+ Petabytes with Minute Latency” post (by Reza Shiftehfar, 2018) very interesting in describing the historical development and considerations Uber went through in their big data platform as their business grew and scale became a challenge in their designs. This is really a learning resource.
Wireless One, “Rakuten: Japan’s new #4 is going all cloud”, 2019. Having had the privilege to visit Rakuten in Japan and listen to their chief-visionary Tareq Amin (CTO) they clearly start from being a platform-centric business (i.e., Asia’s Amazon.com) with the ambition to become a new breed of telco levering their platform technologies (and platform business model thinking) all the way out to the edge of the mobile base station antenna. While I love that Tareq Amin actually has gone and taken his vision from powerpoint to reality, I also think that Rakuten benefits (particular many of the advertised economical benefits) from being more a Greenfield telco than an established telco with a long history and legacy. In this respect it is humbling that their biggest stumbling block or challenge for launching their services is site rollout (yes touchy-feel infrastructure & real estate is a b*tch!). See also “Rakuten taking limited orders for services on its delayed Japan mobile network” (October, 2019).
Justin Garrison & Chris Nova, “Cloud Native Infrastructure”, 2018, O’Reilly and Kief Morris, “Infrastructure as Code”, 2016, O’Reilly. I am usually using both these books as my reference books when it comes to cloud native topics and refreshing my knowledge (and hopefully a bit of understanding).
Murat Uenlue, “The Complete Guide to the Revolutionary Platform Business Model”, 2017. Good read. Provides a great overview of platform business models and attempts systematically categorize platform businesses (e.g., Communications Platform, Social Platform, Search Platform, Open OS Platforms, Service Platforms, Asset Sharing Platforms, Payment Platforms, etc….).
100% 5G coverage is not going to happen with 30 – 300 GHz millimeter-wave frequencies alone.
The “NGMN 5G white paper” , which I will in the subsequent parts refer to as the 5G vision paper, require the 5G coverage to be 100%.
At 100% cellular coverage it becomes somewhat academic whether we talk about population coverage or geographical (area) coverage. The best way to make sure you cover 100% of population is covering 100% of the geography. Of course if you cover 100% of the geography, you are “reasonably” ensured to cover 100% of the population.
While it is theoretically possible to cover 100% (or very near to) of population without covering 100% of the geography, it might be instructive to think why 100% geographical coverage could be a useful target in 5G;
Network-augmented driving and support for varous degrees of autonomous driving would require all roads to be covered (however small).
Internet of Things (IoT) Sensors and Actuators are likely going to be of use also in rural areas (e.g., agriculture, forestation, security, waterways, railways, traffic lights, speed-detectors, villages..) and would require a network to connect to.
Given many users personal area IoT networks (e.g., fitness & health monitors, location detection, smart-devices in general) ubiquitous becomes essential.
Internet of flying things (e.g., drones) are also likely to benefit from 100% area and aerial coverage.
However, many countries remain lacking in comprehensive geographical coverage. Here is an overview of the situation in EU28 (as of 2015);
For EU28 countries, 14% of all house holds in 2015 still had no LTE coverage. This was approx.30+ million households or equivalent to 70+ million citizens without LTE coverage. The 14% might seem benign. However, it covers a Rural neglect of 64% of households not having LTE coverage. One of the core reasons for the lack of rural (population and household) coverage is mainly an economic one. Due to the relative low number of population covered per rural site and compounded by affordability issues for the rural population, overall rural sites tend to have low or no profitability. Network sharing can however improve the rural site profitability as site-related costs are shared.
From an area coverage perspective, the 64% of rural households in EU28 not having LTE coverage is likely to amount to a sizable lack of LTE coverage area. This rural proportion of areas and households are also very likely by far the least profitable to cover for any operator possibly even with very progressive network sharing arrangements.
Fixed broadband, Fiber to the Premises (FTTP) and DOCSIS3.0, lacks further behind that of mobile LTE-based broadband. Maybe not surprisingly from an business economic perspective, in rural areas fixed broadband is largely unavailable across EU28.
The chart below illustrates the variation in lack of broadband coverage across LTE, Fiber to the Premises (FTTP) and DOCSIS3.0 (i.e., Cable) from a total country perspective (i.e., rural areas included in average).
We observe that most countries have very far to go on fixed broadband provisioning (i.e., FTTP and DOCSIS3.0) and even on LTE coverage lacks complete coverage. The rural coverage view (not shown here) would be substantially worse than the above Total view.
The 5G ambition is to cover 100% of all population and households. Due to the demographics of how rural households (and populations) are spread, it is also likely that fairly large geographical areas would need to be covered in order to come true on the 100% ambition.
It would appear that bridging this lack of broadband coverage would be best served by a cellular-based technology. Given the fairly low population density in such areas relative higher average service quality (i.e., broadband) could be delivered as long as the cell range is optimized and sufficient spectrum at a relative low carrier frequency (< 1 GHz) would be available. It should be remembered that the super-high 5G 1 – 10 Gbps performance cannot be expected in rural areas. Due to the lower carrier frequency range need to provide economic rural coverage both advanced antenna systems and very large bandwidth (e.g., such as found in the mm-frequency range) would not be available to those areas. Thus limiting the capacity and peak performance possible even with 5G.
I would suspect that irrespective of the 100% ambition, telecom providers would be challenged by the economics of cellular deployment and traffic distribution. Rural areas really sucks in profitability, even in fairly aggressive sharing scenarios. Although multi-party (more than 2) sharing might be a way to minimize the profitability burden on deep rural coverage.
The above chart shows the relationship between traffic distribution and sites. As a rule of thumb 50% of revenue is typically generated by 10% of all sites (i.e., in a normal legacy mobile network) and approx. 50% of (rural) sites share roughly 10% of the revenue. Note: in emerging markets the distribution is somewhat steeper as less comprehensive rural coverage typically exist. (Source:The ABC of Network Sharing – The Fundamentals.).
Irrespective of my relative pessimism of the wider coverage utility and economics of millimeter-wave (mm-wave) based coverage, there shall be no doubt that mm-wave coverage will be essential for smaller and smallest cell coverage where due to density of users or applications will require extreme (in comparison to today’s demand) data speeds and capacities. Millimeter-wave coverage-based architectures offer very attractive / advanced antenna solutions that further will allow for increased spectral efficiency and throughput. Also the possibility of using mm-wave point to multipoint connectivity as last mile replacement for fiber appears very attractive in rural and sub-urban clutters (and possible beyond if the cost of the electronics drop according the expeced huge increase in demand for such). This last point however is in my opinion independent of 5G as Facebook with their Terragraph development have shown (i.e., 60 GHz WiGig-based system). A great account for mm-wave wireless communications systems can be found in T.S. Rappaport et al.’s book “Millimeter Wave Wireless Communications” which not only comprises the benefits of mm-wave systems but also provides an account for the challenges. It should be noted that this topic is still a very active (and interesting) research area that is relative far away from having reached maturity.
In order to provide 100% 5G coverage for the mass market of people & things, we need to engage the traditional cellular frequency bands from 600 MHz to 3 GHz.
1 – 10 Gbps PEAK DATA RATE PER USER.
Getting a Giga bit per second speed is going to require a lot of frequency bandwidth, highly advanced antenna systems and lots of additional cells. And that is likely going to lead to a (very) costly 5G deployment. Irrespective of the anticipated reduced unit cost or relative cost per Byte or bit-per-second.
At 1 Gbps it would take approx. 16 seconds to download a 2 GB SD movie. It would take less than a minute for the HD version (i.e., at 10 Gbps it just gets better;-). Say you have a 16GB smartphone, you loose maybe up to 20+% for the OS, leaving around 13GB for things to download. With 1Gbps it would take less than 2 minutes to fill up your smartphones storage (assuming you haven’t run out of credit on your data plan or reached your data ceiling before then … of course unless you happen to be a customer of T-Mobile US in which case you can binge on = you have no problems!).
The biggest share of broadband usage comes from video streaming which takes up 60% to 80% of all volumetric traffic pending country (i.e., LTE terminal penetration dependent). Providing higher speed to your customer than is required by the applied video streaming technology and smartphone or tablet display being used, seems somewhat futile to aim for. The Table below provides an overview of streaming standards, their optimal speeds and typical viewing distance for optimal experience;
So … 1Gbps could be cool … if we deliver 32K video to our customers end device, i.e., 750 – 1600 Mbps optimal data rate. Though it is hard to see customers benefiting from this performance boost given current smartphone or tablet display sizes. The screen size really have to be ridiculously large to truly benefit from this kind of resolution. Of course Star Trek-like full emersion (i.e., holodeck) scenarios would arguably require a lot (=understatement) bandwidth and even more (=beyond understatement) computing power … though such would scenario appears unlikely to be coming out of cellular devices (even in Star Trek).
1 Gbps fixed broadband plans have started to sell across Europe. Typically on Fiber networks although also on DOCSIS3.1 (10Gbps DS/1 Gbps US) networks as well in a few places. It will only be a matter of time before we see 10 Gbps fixed broadband plans being offered to consumers. Irrespective of compelling use cases might be lacking it might at least give you the bragging rights of having the biggest.
From European Commissions “Europe’s Digital Progress Report 2016”, 22 % of European homes subscribe to fast broadband access of at least 30 Mbps. An estimated 8% of European households subscribe to broadband plans of at least 100 Mbps. It is worth noticing that this is not a problem with coverage as according with the EC’s “Digital Progress Report” around 70% of all homes are covered with at least 30 Mbps and ca. 50% are covered with speeds exceeding 100 Mbps.
The chart below illustrates the broadband speed coverage in EU28;
Even if 1Gbps fixed broadband plans are being offered, still majority of European homes are at speeds below the 100 Mbps. Possible suggesting that affordability and household economics plays a role as well as the basic perceived need for speed might not (yet?) be much beyond 30 Mbps?
Most aggregation and core transport networks are designed, planned, built and operated on a assumption of dominantly customer demand of lower than 100 Mbps packages. As 1Gbps and 10 Gbps gets commercial traction, substantial upgrades are require in aggregation, core transport and last but not least possible also on an access level (to design shorter paths). It is highly likely distances between access, aggregation and core transport elements are too long to support these much higher data rates leading to very substantial redesigns and physical work to support this push to substantial higher throughputs.
Most telecommunications companies will require very substantial investments in their existing transport networks all the way from access to aggregation through the optical core switching networks, out into the world wide web of internet to support 1Gbps to 10 Gbps. Optical switching cards needs to be substantially upgraded, legacy IP/MPLS architectures might no longer work very well (i.e., scale & complexity issue).
Most analysts today believe that incumbent fixed & mobile broadband telecommunications companies with a reasonable modernized transport network are best positioned for 5G compared to mobile-only operators or fixed-mobile incumbents with an aging transport infrastructure.
What about the state of LTE speeds across Europe? OpenSignal recurrently reports on the State of LTE, the following summarizes LTE speeds in Mbps as of June 2017 for EU28 (with the exception of a few countries not included in the OpenSignal dataset);
The OpenSignal measurements are based on more than half a million devices, almost 20 billion measurements over the period of the 3 first month of 2017.
The 5G speed ambition is by todays standards 10 to 30+ times away from present 2016/2017 household fixed broadband demand or the reality of provided LTE speeds.
In essence, I can provide very high data rates in bits per second by providing a lot of frequency bandwidth B, use the most spectrally efficient technologies maximizing η, and/or add as many cells N that my economics allow for.
The average spectral efficiency is expected to be coming out in the order of 10 Mbps/MHz/cell using advanced receiver architectures, multi-antenna, multi-cell transmission and corporation. So pretty much all the high tech goodies we have in the tool box is being put to use of squeezing out as many bits per spectral Hz available and in a sustainable matter. Under very ideal Signal to Noise Ratio conditions, massive antenna arrays of up to 64 antenna elements (i.e., an optimum) seems to indicate that 50+ Mbps/MHz/Cell might be feasible in peak.
So for a spectral efficiency of 10 Mbps/MHz/cell and a demanded 1 Gbps data rate we would need 100 MHz frequency bandwidth per cell (i.e., using the above formula). Under very ideal conditions and relative large antenna arrays this might lead to a spectral requirement of only 20 MHz at 50 Mbps/MHz/Cell. Obviously, for 10 Gbps data rate we would require 1,000 MHz frequency bandwidth (1 GHz!) per cell at an average spectral efficiency of 10 Mbps/MHz/cell.
The spectral efficiency assumed for 5G heavily depends on successful deployment of many-antenna segment arrays (e.g., Massive MiMo, beam-forming antennas, …). Such fairly complex antenna deployment scenarios work best at higher frequencies, typically above 2GHz. Also such antenna systems works better at TDD than FDD with some margin on spectral efficiency. These advanced antenna solutions works perfectly in the millimeter wave range (i.e., ca. 30 – 300 GHz) where the antenna segments are much smaller and antennas can be made fairly (very) compact (note: resonance frequency of the antenna proportional to half the wavelength with is inverse proportional to the carrier frequency and thus higher frequencies need smaller material dimension to operate).
Below 2 GHz higher-order MiMo becomes increasingly impractical and the spectral efficiency regress to the limitation of a simple single-path antenna. Substantially lower than what can be achieved at much high frequencies with for example massive-MiMo.
So for the 1Gbps to 10 Gbps data rates to work out we have the following relative simple rationale;
High data rates require a lot of frequency bandwidth (>100 MHz to several GHz per channel).
Lots of frequency bandwidth are increasingly easier to find at high and very high carrier frequencies (i.e., why millimeter wave frequency band between 30 – 300 GHz is so appealing).
High and very high carrier frequencies results in small, smaller and smallest cells with very high bits per second per unit area (i.e., the area is very small!).
High and very high carrier frequency allows me to get the most out of higher order MiMo antennas (i.e., with lots of antenna elements),
Due to fairly limited cell range, I boost my overall capacity by adding many smallest cells (i.e., at the highest frequencies).
We need to watch out for the small cell densification which tends not to scale very well economically. The scaling becomes a particular problem when we need hundreds of thousands of such small cells as it is expected in most 5G deployment scenarios (i.e., particular driven by the x1000 traffic increase). The advanced antenna systems required (including the computation resources needed) to max out on spectral efficiency are likely going to be one of the major causes of breaking the economical scaling. Although there are many other CapEx and OpEx scaling factors to be concerned about for small cell deployment at scale.
Further, for mass market 5G coverage, as opposed to hot traffic zones or indoor solutions, lower carrier frequencies are needed. These will tend to be in the usual cellular range we know from our legacy cellular communications systems today (e.g., 600 MHz – 2.1 GHz). It should not be expected that 5G spectral efficiency will gain much above what is already possible with LTE and LTE-advanced at this legacy cellular frequency range. Sheer bandwidth accumulation (multi-frequency carrier aggregation) and increased site density is for the lower frequency range a more likely 5G path. Of course mass market 5G customers will benefit from faster reaction times (i.e., lower latencies), higher availability, more advanced & higher performing services arising from the very substantial changes expected in transport networks and data centers with the introduction of 5G.
Last but not least to this story … 80% and above of all mobile broadband customers usage, data as well as voice, happens in very few cells (e.g., 3!) … representing their Home and Work.
As most of the mobile cellular traffic happen at the home and at work (i.e., thus in most cases indoor) there are many ways to support such traffic without being concerned about the limitation of cell ranges.
The giga bit per second cellular service is NOT a service for the mass market, at least not in its macro-cellular form.
≤ 1 ms IN ROUND-TRIP DELAY.
A total round-trip delay of 1 or less millisecond is very much attuned to niche service. But a niche service that nevertheless could be very costly for all to implement.
Speed of light travels ca. 300 km per millisecond (ms) in vacuum and approx. 210 km per ms in fiber (some material dependency here). Lately engineers have gotten really excited about the speed of light not being fast enough and have made a lot of heavy thinking abou edge this and that (e.g., computing, cloud, cloudlets, CDNs,, etc…). This said it is certainly true that most modern data centers have not been build taking too much into account that speed of light might become insufficient. And should there really be a great business case of sub-millisecond total (i.e., including the application layer) roundtrip time scales edge computing resources would be required a lot closer to customers than what is the case today.
It is common to use delay, round-trip time or round-trip delay, or latency as meaning the same thing. Though it is always cool to make sure people really talk about the same thing by confirming that it is indeed a round-trip rather than single path. Also to be clear it is worthwhile to check that all people around the table talk about delay at the same place in the OSI stack or network path or whatever reference point agreed to be used.
In the context of the 5G vision paper it is emphasized that specified round-trip time is based on the application layer (i.e., OSI model) as reference point. It is certainly the most meaningful measure of user experience. This is defined as the End-2-End (E2E) Latency metric and measure the complete delay traversing the OSI stack from physical layer all the way up through network layer to the top application layer, down again, between source and destination including acknowledgement of a successful data packet delivery.
The 5G system shall provide 10 ms E2E latency in general and 1 ms E2E latency for use cases requiring extremely low latency.
The 5G vision paper states “Note these latency targets assume the application layer processing time is negligible to the delay introduced by transport and switching.” (Section 4.1.3 page 26 in “NGMN 5G White paper”).
In my opinion it is a very substantial mouthful to assume that the Application Layer (actually what is above the Network Layer) will not contribute significantly to the overall latency. Certainly for many applications residing outside the operators network borders, in the world wide web, we can expect a very substantial delay (i.e., even in comparison with 10 ms). Again this aspect was also addressed in my two first chapters.
Very substantial investments are likely needed to meet E2E delays envisioned in 5G. In fact the cost of improving latencies gets prohibitively more expensive as the target is lowered. The overall cost of design for 10 ms would be a lot less costly than designing for 1 ms or lower. The network design challenge if 1 millisecond or below is required, is that it might not matter that this is only a “service” needed in very special situations, overall the network would have to be designed for the strictest denominator.
Moreover, if remedies needs to be found to mitigate likely delays above the Network Layer, distance and insufficient speed of light might be the least of worries to get this ambition nailed (even at the 10 ms target). Of course if all applications are moved inside operator’s networked premises with simpler transport paths (and yes shorter effective distances) and distributed across a hierarchical cloud (edge, frontend, backend, etc..), the assumption of negligible delay in layers above the Network Layer might become much more likely. However, it does sound a lot like America Online walled garden fast forward to the past kind of paradigm.
So with 1 ms E2E delay … yeah yeah … “play it again Sam” … relevant applications clearly need to be inside network boundary and being optimized for processing speed or silly & simple (i.e., negligible delay above the Network Layer), no queuing delay (to the extend of being in-efficiency?), near-instantaneous transmission (i.e., negligible transmission delay) and distances likely below tenth of km (i.e., very short propagation delay).
When the speed of light is too slow there are few economic options to solve that challenge.
≥ 10,000 Gbps / Km2 DATA DENSITY.
The data density is maybe not the most sensible measure around. If taken too serious could lead to hyper-ultra dense smallest network deployments.
This has always been a fun one in my opinion. It can be a meaningful design metric or completely meaningless.
There is of course nothing particular challenging in getting a very high throughput density if an area is small enough. If I have a cellular range of few tens of meters, say 20 meters, then my cell area is smaller than 1/1000 of a km2. If I have 620 MHz bandwidth aggregated between 28 GHz and 39 GHz (i.e., both in the millimeter wave band) with a 10 Mbps/MHz/Cell, I could support 6,200 Gbps/km2. That’s almost 3 Petabyte in an hour or 10 years of 24/7 binge watching of HD videos. Note given my spectral efficiency is based on an average value, it is likely that I could achieve substantially more bandwidth density and in peaks closer to the 10,000 Gbps/km2 … easily.
Pretty Awesome Wow!
The basic; a Terabit equals 1024 Gigabits (but I tend to ignore that last 24 … sorry I am not).
With a traffic density of ca. 10,000 Gbps per km2, one would expect to have between 1,000 (@ 10 Gbps peak) to 10,000 (@ 1 Gbps peak) concurrent users per square km.
At 10 Mbps/MHz/Cell one would expect to have a 1,000 Cell-GHz/km2. Assume that we would have 1 GHz bandwidth (i.e., somewhere in the 30 – 300 GHz mm-wave range), one would need 1,000 cells per km2. On average with a cell range of about 20 meters (smaller to smallest … I guess what Nokia would call an Hyper-Ultra-Dense Network;-). Thus each cell would minimum have between 1 to 10 concurrent users.
Just as a reminder! 1 minutes at 1 Gbps corresponds to 7.5 GB. A bit more than what you need for a 80 minute HD (i.e., 720pp) full movie stream … in 1 minutes. So with your (almost) personal smallest cell what about the remaining 59 minutes? Seems somewhat wasteful at least until kingdom come (alas maybe sooner than that).
It would appear that the very high 5G data density target could result in very in-efficient networks from a utilization perspective.
≥ 1 MN / Km2 DEVICE DENSITY.
One million 5G devices per square kilometer appears to be far far out in a future where one would expect us to be talking about 7G or even higher Gs.
1 Million devices seems like a lot and certainly per km2. It is 1 device per square meter on average. A 20 meter cell-range smallest cell would contain ca. 1,200 devices.
To give this number perspective lets compare it with one of my favorite South-East Asian cities. The city with one of the highest population densities around, Manila (Philippines). Manila has more than 40 thousand people per square km. Thus in Manila this would mean that we would have about 24 devices per person or 100+ per household per km2. Overall, in Manila we would then expect approx. 40 million devices spread across the city (i.e., Manila has ca. 1.8 Million inhabitants over an area of 43 km2. Philippines has a population of approx. 100 Million).
Just for the curious, it is possible to find other more populated areas in the world. However, these highly dense areas tends to be over relative smaller surface areas, often much smaller than a square kilometer and with relative few people. For example Fadiouth Island in Dakar have a surface area of 0.15 km2 and 9,000 inhabitants making it one of the most pop densest areas in the world (i.e., 60,000 pop per km2).
I hope I made my case! A million devices per km2 is a big number.
Let us look at it from a forecasting perspective. Just to see whether we are possibly getting close to this 5G ambition number.
IHS forecasts 30.5 Billion installed devices by 2020, IDC is also believes it to be around 30 Billion by 2020. Machina Research is less bullish and projects 27 Billion by 2025 (IHS expects that number to be 75.4 Billion) but this forecast is from 2013. Irrespective, we are obviously in the league of very big numbers. By the way 5G IoT if at all considered is only a tiny fraction of the overall projected IoT numbers (e.g., Machine Research expects 10 Million 5G IoT connections by 2024 …that is extremely small numbers in comparison to the overall IoT projections).
To break this number down to something that could be more meaningful than just being Big and impressive, let just establish a couple of worldish numbers that can help us with this;
2020 population expected to be around 7.8 Billion compared to 2016 7.4 Billion.
Global pop per HH is ~3.5 (average number!) which might be marginally lower in 2020. Urban populations tend to have less pop per households ca. 3.0. Urban populations in so-called developed countries are having a pop per HH of ca. 2.4.
ca. 55% of world population lives in Urban areas. This will be higher by 2020.
Less than 20% of world population lives in developed countries (based on HDI). This is a 2016 estimate and will be higher by 2020.
World surface area is 510 Million km2 (including water).
of which ca. 150 million km2 is land area
of which ca. 75 million km2 is habitable.
of which 3% is an upper limit estimate of earth surface area covered by urban development, i.e., 15.3 Million km2.
of which approx. 1.7 Million km2 comprises developed regions urban areas.
ca. 37% of all land-based area is agricultural land.
Using 30 Billion IoT devices by 2020 is equivalent to;
ca. 4 IoT per world population.
ca. 14 IoT per world households.
ca. 200 IoT per km2 of all land-based surface area.
ca. 2,000 IoT per km2 of all urban developed surface area.
If we limit IoT’s in 2020 to developed countries, which wrongly or rightly exclude China, India and larger parts of Latin America, we get the following by 2020;
ca. 20 IoT per developed country population.
ca. 50 IoT per developed country households.
ca. 18,000 IoT per km2 developed country urbanized areas.
Given that it would make sense to include larger areas and population of both China, India and Latin America, the above developed country numbers are bound to be (a lot) lower per Pop, HH and km2. If we include agricultural land the number of IoTs will go down per km2.
So far far away from a Million IoT per km2.
What about parking spaces, for sure IoT will add up when we consider parking spaces!? … Right? Well in Europe you will find that most big cities will have between 50 to 200 (public) parking spaces per square kilometer (e.g., ca. 67 per km2 for Berlin and 160 per km2 in Greater Copenhagen). Aha not really making up to the Million IoT per km2 … what about cars?
In EU28 there are approx. 256 Million passenger cars (2015 data) over a population of ca. 510 Million pops (or ca. 213 million households). So a bit more than 1 passenger car per household on EU28 average. In Eu28 approx. 75+% lives in urban area which comprises ca. 150 thousand square kilometers (i.e., 3.8% of EU28’s 4 Million km2). So one would expect little more (if not a little less) than 1,300 passenger cars per km2. You may say … aha but it is not fair … you don’t include motor vehicles that are used for work … well that is an exercise for you (too convince yourself why that doesn’t really matter too much and with my royal rounding up numbers maybe is already accounted for). Also consider that many EU28 major cities with good public transportation are having significantly less cars per household or population than the average would allude to.
Surely, public street light will make it through? Nope! Typical bigger modern developed country city will have on average approx. 85 street lights per km2, although it varies from 0 to 1,000+. Light bulbs per residential household (from a 2012 study of the US) ranges from 50 to 80+. In developed countries we have roughly 1,000 households per km2 and thus we would expect between 50 thousand to 80+ thousand lightbulbs per km2. Shops and business would add some additions to this number.
With a cumulated annual growth rate of ca. 22% it would take 20 years (from 2020) to reach a Million IoT devices per km2 if we will have 20 thousand per km2 by 2020. With a 30% CAGR it would still take 15 years (from 2020) to reach a Million IoT per km2.
The current IoT projections of 30 Billion IoT devices in operation by 2020 does not appear to be unrealistic when broken down on a household or population level in developed areas (even less ambitious on a worldwide level). The 18,000 IoT per km2 of developed urban surface area by 2020 does appear somewhat ambitious. However, if we would include agricultural land the number would become possible a more reasonable.
If you include street crossings, traffic radars, city-based video monitoring (e.g., London has approx. 300 per km2, Hong Kong ca. 200 per km2), city-based traffic sensors, environmental sensors, etc.. you are going to get to sizable numbers.
Maybe the 1 Million Devices per km2 ambition is not one of the most important 5G design criteria’s for the short term (i.e., next 10 – 20 years).
Oh and most IoT forecasts from the period 2015 – 2016 does not really include 5G IoT devices in particular. The chart below illustrates Machina Research IoT forecast for 2024 (from August 2015). In a more recent forecast from 2016, Machine Research predict that by 2024 there would be ca. 10 million 5G IoT connections or 0.04% of the total number of forecasted connections;
The winner is … IoTs using WiFi or other short range communications protocols. Obviously, the cynic in me (mea culpa) would say that a mm-wave based 5G connections can also be characterized as short range … so there might be a very interesting replacement market there for 5G IoT … maybe? 😉
Expectations to 5G-based IoT does not appear to be very impressive at least over the next 10 years and possible beyond.
The un-importance of 5G IoT should not be a great surprise given most 5G deployment scenarios are focused on millimeter-wave smallest 5G cell coverage which is not good for comprehensive coverage of IoT devices not being limited to those very special 5G coverage situations being thought about today.
Only operators focusing on comprehensive 5G coverage re-purposing lower carrier frequency bands (i.e., 1 GHz and lower) can possible expect to gain a reasonable (as opposed to niche) 5G IoT business. T-Mobile US with their 600 MHz 5G strategy might very well be uniquely positions for taking a large share of future proof IoT business across USA. Though they are also pretty uniquely position for NB-IoT with their comprehensive 700MHz LTE coverage.
For 5G IoT to be meaningful (at scale) the conventional macro-cellular networks needs to be in play for 5G coverage .,, certainly 100% 5G coverage will be a requirement. Although, even with 5G there maybe 100s of Billion of non-5G IoT devices that require coverage and management.
≤ 500 km/h SERVICE SUPPORT.
Sure why not? but why not faster than that? At hyperloop or commercial passenger airplane speeds for example?
Before we get all excited about Gbps speeds at 500 km/h, it should be clear that the 5G vision paper only proposed speeds between 10 Mbps up-to 50 Mbps (actually it is allowed to regress down to 50 kilo bits per second). With 200 Mbps for broadcast like services.
So in general, this is a pretty reasonable requirement. Maybe with the 200 Mbps for broadcasting services being somewhat head scratching unless the vehicle is one big 16K screen. Although the users proximity to such a screen does not guaranty an ideal 16K viewing experience to say the least.
What moves so fast?
The fastest train today is tracking at ca. 435 km/h (Shanghai Maglev, China).
Typical cruising airspeed for a long-distance commercial passenger aircraft is approx. 900 km/h. So we might not be able to provide the best 5G experience in commercial passenger aircrafts … unless we solve that with an in-plane communications system rather than trying to provide Gbps speed by external coverage means.
Why take a plane when you can jump on the local Hyperloop? The proposed Hyperloop should track at an average speed of around 970 km/h (faster or similar speeds as commercial passengers aircrafts), with a top speed of 1,200 km/h. So if you happen to be in between LA and San Francisco in 2020+ you might not be able to get the best 5G service possible … what a bummer! This is clearly an area where the vision did not look far enough.
Providing services to moving things at a relative fast speed does require a reasonable good coverage. Whether it being train track, hyperloop tunnel or ground to air coverage of commercial passenger aircraft, new coverage solutions would need to be deployed. Or alternative in-vehicular coverage solutions providing a perception of 5G experience might be an alternative that could turn out to be more economical.
The speed requirement is a very reasonable one particular for train coverage.
50% TOTAL NETWORK ENERGY REDUCTION.
If 5G development could come true on this ambition we talk about 10 Billion US Dollars (for the cellular industry). Equivalent to a percentage point on the margin.
There are two aspects of energy efficiency in a cellular based communication system.
User equipment that will benefit from longer intervals without charging and thus improve customers experience and overall save energy from less frequently charges.
Network infrastructure energy consumption savings will directly positively impact a telecom operators Ebitda.
Energy efficient Smartphones
The first aspect of user equipment is addressed by the 5G vision paper under “4.3 Device Requirements” sub-section “4.3.3 Device Power Efficiency”; “Battery life shall be significantly increased: at least 3 days for a smartphone, and up tp 15 years for a low-cost MTC device.”(note: MTC = Machine Type Communications).
Apple’s iPhone 7 battery life (on a full charge) is around 6 hours of constant use with 7 Plus beating that with ca. 3 hours (i.e., total 9 hours). So 3 days will go a long way.
It is however unclear whether the 3 extra days of a 5G smartphone battery life-time is supposed to be under active usage conditions or just in idle mode. Obviously in order to matter materially to the consumer one would expect this vision to apply to active usage (i.e., 4+ hours a day at 100s of Mbps – 1Gbps operations).
Energy efficient network infrastructure.
The 5G vision paper defines energy efficiency as number of bits that can be transmitted over the telecom infrastructure per Joule of Energy.
The total energy cost, i.e., operational expense (OpEx), of telecommunications network can be considerable. Despite our mobile access technologies having become more energy efficient with each generation, the total OpEx of energy attributed to the network infrastructure has increased over the last 10 years in general. The growth in telco infrastructure related energy consumption has been driven by the consumer demand for broadband services in mobile and fixed including incredible increase in data center computing and storage requirements.
In general power consumption OpEx share of total technology cost amounts to 8% to 15% (i.e., for Telcos without heavy reliance of diesel). The general assumption is that with regular modernization, energy efficiency gain in newer electronics can keep growth in energy consumption to a minimum compensating for increased broadband and computing demand.
Note: Technology Opex (including NT & IT) on average lays between 18% to 25% of total corporate Telco Opex. Out of the Technology Opex between 8% to 15% (max) can typically be attributed to telco infrastructure energy consumption. The access & aggregation contribution to the energy cost typically would towards 80% plus. Data centers are expected to increasingly contribute to the power consumption and cost as well. Deep diving into the access equipment power consumption, ca. 60% can be attributed to rectifiers and amplifiers, 15% by the DC power system & miscellaneous and another 25% by cooling.
5G vision paper is very bullish in their requirement to reduce the total energy and its associated cost; it is stated “5G should support a 1,000 times traffic increase in the next 10 years timeframe, with an energy consumption by the whole network of only half that typically consumed by today’s networks. This leads to the requirement of an energy efficiency of x2,000 in the next 10 years timeframe.” (sub-section “4.6.2 Energy Efficiency” NGMN 5G White Paper).
This requirement would mean that in a pure 5G world (i.e., all traffic on 5G), the power consumption arising from the cellular network would be 50% of what is consumed today. In 2016 terms the Mobile-based Opex saving would be in the order of 5 Billion US$ to 10+ Billion US$ annually. This would be equivalent to 0.5% to 1.1% margin improvement globally (note: using GSMA 2016 Revenue & Growth data and Pyramid Research forecast). If energy price would increase over the next 10 years the saving / benefits would of course be proportionally larger.
As we have seen in the above, it is reasonable to expect a very considerable increase in cell density as the broadband traffic demand increases from peak bandwidth (i.e., 1 – 10 Gbps) and traffic density (i.e., 1 Tbps per km2) expectations.
Depending on the demanded traffic density, spectrum and carrier frequency available for 5G between 100 to 1,000 small cell sites per km2 could be required over the next 10 years. This cell site increase will be required in addition to existing macro-cellular network infrastructure.
Today (in 2017) an operator in EU28-sized country may have between ca. 3,500 to 35,000 cell sites with approx. 50% covering rural areas. Many analysts are expecting that for medium sized countries (e.g., with 3,500 – 10,000 macro cellular sites), operators would eventually have up-to 100,000 small cells under management in addition to their existing macro-cellular sites. Most of those 5G small cells and many of the 5G macro-sites we will have over the next 10 years, are also going to have advanced massive MiMo antenna systems with many active antenna elements per installed base antenna requiring substantial computing to gain maximum performance.
It appears with today’s knowledge extremely challenging (to put it mildly) to envision a 5G network consuming 50% of today’s total energy consumption.
It is highly likely that the 5G radio node electronics in a small cell environment (and maybe also in a macro cellular environment?) will consume less Joules per delivery bit (per second) due to technology advances and less transmitted power required (i.e., its a small or smallest cell). However, this power efficiency technology and network cellular architecture gain can very easily be destroyed by the massive additional demand of small, smaller and smallest cells combined with highly sophisticated antenna systems consuming additional energy for their compute operations to make such systems work. Furthermore, we will see operators increasingly providing sophisticated data center resources network operations as well as for the customers they serve. If the speed of light is insufficient for some services or country geographies, additional edge data centers will be introduced, also leading to an increased energy consumption not present in todays telecom networks. Increased computing and storage demand will also make the absolute efficiency requirement highly challenging.
Will 5G be able to deliver bits (per second) more efficiently … Yes!
Will 5G be able to reduce the overall power consumption of todays telecom networks with 50% … highly unlikely.
In my opinion the industry will have done a pretty good technology job if we can keep the existing energy cost at the level of today (or even allowing for unit price increases over the next 10 years).
The Total power reduction of our telecommunications networks will be one of the most important 5G development tasks as the industry cannot afford a new technology that results in waste amount of incremental absolute cost. Great relative cost doesn’t matter if it results in above and beyond total cost.
≥ 99.999% NETWORK AVAILABILITY & DATA CONNECTION RELIABILITY.
A network availability of 5Ns across all individual network elements and over time correspond to less than a second a day downtime anywhere in the network. Few telecom networks are designed for that today.
5 Nines (5N) is a great aspiration for services and network infrastructures. It also tends to be fairly costly and likely to raise the level of network complexity. Although in the 5G world of heterogeneous networks … well its is already complicated.
5N Network Availability.
From a network and/or service availability perspective it means that over the cause of the day, your service should not experience more than 0.86 seconds of downtime. Across a year the total downtime should not be more than 5 minutes and 16 seconds.
The way 5N Network Availability is define is “The network is available for the targeted communications in 99.999% of the locations where the network is deployed and 99.999% of the time”. (from “4.4.4 Resilience and High Availability”, NGMN 5G White Paper).
Thus in a 100,000 cell network only 1 cell is allowed experience a downtime and for no longer than less than a second a day.
It should be noted that there are not many networks today that come even close to this kind of requirement. Certainly in countries with frequent long power outages and limited ancillary backup (i.e., battery and/or diesel) this could be a very costly design requirement. Networks relying on weather-sensitive microwave radios for backhaul or for mm-wave frequencies 5G coverage would be required to design in a very substantial amount of redundancy to keep such high geographical & time availability requirements
In general designing a cellular access network for this kind of 5N availability could be fairly to very costly (i.e., Capex could easily run up in several percentage points of Revenue).
One way out from a design perspective is to rely on hierarchical coverage. Thus, for example if a small cell environment is un-available (=down!) the macro-cellular network (or overlay network) continues the service although at a lower service level (i.e., lower or much lower speed compared to the primary service). As also suggested in the vision paper making use of self-healing network features and other real-time measures are expected to further increase the network infrastructure availability. This is also what one may define as Network Resilience.
Nevertheless, the “NGMN 5G White Paper” allows for operators to define the level of network availability appropriate from their own perspective (and budgets I assume).
5N Data Packet Transmission Reliability.
The 5G vision paper, defines Reliability as “… amount of sent data packets successfully delivered to a given destination, within the time constraint required by the targeted service, divided by the total number of sent data packets.”. (“4.4.5 Reliability” in “NGMN 5G White Paper”).
It should be noted that the 5N specification in particular addresses specific use cases or services of which such a reliability is required, e.g., mission critical communications and ultra-low latency service. The 5G allows for a very wide range of reliable data connection. Whether the 5N Reliability requirement will lead to substantial investments or can be managed within the overall 5G design and architectural framework, might depend on the amount of traffic requiring 5Ns.
The 5N data packet transmission reliability target would impose stricter network design. Whether this requirement would result in substantial incremental investment and cost is likely dependent on the current state of existing network infrastructure and its fundamental design.
If you have read Michael Lewis book “Flash Boys”, I will have absolutely no problem convincing you that a few milliseconds improvement in transport time (i.e., already below 20 ms) of a valuable signal (e.g., containing financial information) can be of tremendous value. It is all about optimizing transport distances, super efficient & extremely fast computing and of course ultra-high availability. The ultra-low transport and process latencies is the backbone (together with the algorithms obviously) of the high frequency trading industry that takes a market share of between 30% (EU) and 50% (US) of the total equity trading volume.
In a recent study by The Boston Consulting Group (BCG) “Uncovering Real Mobile Data Usage and Drivers of Customer Satisfaction” (Nov. 2015) study it was found that latency had a significant impact on customer video viewing satisfaction. For latencies between 75 – 100 milliseconds 72% of users reported being satisfied. The user experience satisfaction level jumped to 83% when latency was below 50 milliseconds. We have most likely all experienced and been aggravated by long call setup times (> couple of seconds) forcing us to look at the screen to confirm that a call setup (dialing) is actually in progress.
Latency and reactiveness or responsiveness matters tremendously to the customers experience and whether it is a bad, good or excellent one.
The Tactile Internet idea is an integral part of the “NGMN 5G Vision” and part of what is characterized as Extreme Real-Time Communications. It has further been worked out in detail in the ITU-T Technology Watch Report “The Tactile Internet” from August 2014.
The word “Tactile” means perceptible by touch. It closely relates to the ambition of creating a haptic experience. Where haptic means a sense of touch. Although we will learn that the Tactile Internet vision is more than a “touchy-feeling” network vision, the idea of haptic feedback in real-time (~ sub-millisecond to low millisecond regime) is very important to the idea of a Tactile Network experience (e.g., remote surgery).
The Tactile Internet is characterized by
Ultra-low latency; 1 ms and below latency (as in round-trip-time / round-trip delay).
Ultra-high availability; 99.999% availability.
Ultra-secure end-2-end communications.
Persistent very high bandwidths capability; 1 Gbps and above.
The Tactile Internet is one of the corner stones of 5G. It promises ultra-low end-2-end latencies in the order of 1 millisecond at Giga bits per second speeds and with five 9’s of availability (translating into a 500 ms per day average un-availability).
Interestingly, network predictability and variation in latency have not been receiving too much focus within the Tactile Internet work. Clearly, a high degree of predictability as well as low jitter (or latency variation), could be very desirable property of a tactile network. Possibly even more so than absolute latency in its own right. A right sized round-trip-time with imposed managed latency, meaning a controlled variation of latency, is very essential to the 5G Tactile Internet experience.
It’s 5G on speed and steroids at the same time.
Let us talk about the elephant in the room.
We can understand Tactile latency requirements in the following way;
An Action including (possible) local Processing, followed by some Transport and Remote Processing of data representing the Action, results in a Re-action again including (possible) local Processing. According with Tactile Internet Vision, the time of this whole even from Action to Re-action has to have run its cause within 1 millisecond or one thousand of a second. In many use cases this process is looped as the Re-action feeds back, resulting in another action. Note in the illustration below, Action and Re-action could take place on the same device (or locality) or could be physically separated. The processes might represent cloud-based computations or manipulations of data or data manipulations local to the device of the user as well as remote devices. It needs to be considered that the latency time scale for one direction is not at all given to be the same in the other direction (even for transport).
The simplest example is the mouse click on a internet link or URL (i.e., the Action) resulting a translation of the URL to an IP address and the loading of the resulting content on your screen (i.e., part of the process) with the final page presented on the your device display (i.e., Re-action). From the moment the URL is mouse-clicked until the content is fully presented should take no longer than 1 ms.
A more complex use case might be remote surgery. In which a surgical robot is in one location and the surgeon operator is at another location manipulating the robot through an operation. This is illustrated in the above picture. Clearly, for a remote surgical procedure to be safe (i.e., within the margins of risk of not having the possibility of any medical assisted surgery) we would require a very reliable connection (99.999% availability), sufficient bandwidth to ensure adequate video resolution as required by the remote surgeon controlling the robot, as little as possible latency allowing the feel of instantaneous (or predictable) reaction to the actions of the controller (i.e., the surgeons) and of course as little variation in the latency (i.e., jitter) allowing system or human correction of the latency (i.e., high degree of network predictability).
The first Complete Trans-Atlantic Robotic Surgery happened in 2001. Surgeons in New York (USA) remotely operated on a patient in Strasbourg, France. Some 7,000 km away or equivalent to 70 ms in round-trip-time (i.e., 14,000 km in total) for light in fiber. The total procedural delay from hand motion (action) to remote surgical response (reaction) showed up on their video screen took 155 milliseconds. From trials on pigs any delay longer than 330 ms was thought to be associated with an unacceptable degree of risk for the patient. This system then did not offer any haptic feedback to the remote surgeon. This remains the case for most (if not all) remote robotic surgical systems in option today as the latency in most remote surgical scenarios render haptic feedback less than useful. An excellent account for robotic surgery systems (including the economics) can be found at this web site “All About Robotic Surgery”. According to experienced surgeons at 175 ms (and below) a remote robotic operation is perceived (by the surgeon) as imperceptible.
It should be clear that apart from offering long-distance surgical possibilities, robotic surgical systems offers many other benefits (less invasive, higher precision, faster patient recovery, lower overall operational risks, …). In fact most robotic surgeries are done with surgeon and robot being in close proximity.
Another example of coping with lag or latency is a Predator drone pilot. The plane is a so-called unmanned combat aerial vehicle and comes at a price of ca. 4 Million US$ (in 2010) per piece. Although this aerial platform can perform missions autonomously it will typically have two pilots on the ground monitoring and possible controlling it. The typical operational latency for the Predator can be as much as 2,000 milliseconds. For takeoff and landing, where this latency is most critical, typically the control is handed to to a local crew (either in Nevada or in the country of its mission). The Predator cruise speed is between 130 and 165 km per hour. Thus within the 2 seconds lag the plane will have move approximately 100 meters (i.e., obviously critical in landing & take off scenarios). Nevertheless, a very high degree of autonomy has been build into the Predator platform that also compensates for the very large latency between plane and mission control.
Back to the Tactile Internet latency requirements;
In LTE today, the minimum latency (internal to the network) is around 12 ms without re-transmission and with pre-allocated resources. However, the normal experienced latency (again internal to the network) would be more in the order of 20 ms including 10% likelihood of retransmission and assuming scheduling (which would be normal). However, this excludes any content fetching, processing, presentation on the end-user device and the transport path beyond the operators network (i.e., somewhere in the www). Transmission outside the operator network typically between 10 and 20 ms on-top of the internal latency. The fetching, processing and presentation of content can easily add hundreds of milliseconds to the experience. Below illustrations provides a high level view of the various latency components to be considered in LTE with the transport related latencies providing the floor level to be expected;
In 5G the vision is to achieve a factor 20 better end-2-end (within the operators own network) round-trip-time compared to LTE; thus 1 millisecond.
So … what happens in 1 millisecond?
Light will have travelled ca. 200 km in fiber or 300 km in free-space. A car driving (or the fastest baseball flying) 160 km per hour will have moved 4 cm. A steel ball falling to the ground (on Earth) would have moved 5 micro meter (that’s 5 millionth of a meter). In a 1Gbps data stream, 1 ms correspond to ca. 125 Kilo Bytes worth of data. A human nerve impulse last just 1 ms (i.e., in a 100 millivolt pulse).
It should be clear that the 1 ms poses some very dramatic limitations;
The useful distance over which a tactile applications would work (if 1 ms would really be the requirements that is!) will be short ( likely a lot less than 100 km for fiber-based transport)
The air-interface (& number of control plane messages required) needs to reduce dramatically from milliseconds down to microseconds, i.e., factor 20 would require no more than 100 microseconds limiting the useful cell range).
Compute & processing requirements, in terms of latency, for UE (incl. screen, drivers, local modem, …), Base Station and Core would require a substantial overhaul (likely limiting level of tactile sophistication).
Require own controlled network infrastructure (at least a lot easier to manage latency within), avoiding any communication path leaving own network (walled garden is back with a vengeance?).
Network is the sole responsible for latency and can be made arbitrarily small (by distance and access).
Very small cells, very close to compute & processing resources, would be most likely candidates for fulfilling the tactile internet requirements.
Thus instead of moving functionality and compute up and towards the cloud data center we (might) have an opposing force that requires close proximity to the end-users application. Thus, the great promise of cloud-based economical efficiency is likely going to be dented in this scenario by requiring many more smaller data centers and maybe even micro-data centers moving closer to the access edge (i.e., cell site, aggregation site, …). Not surprisingly, Edge Cloud, Edge Data Center, Edge X is really the new Black …The curse of the edge!?
Looking at several network and compute design considerations a tactile application would require no more than 50 km (i.e., 100 km round-trip) effective round-trip distance or 0.5 ms fiber transport (including switching & routing) round-trip-time. Leaving another 0.5 ms for air-interface (in a cellular/wireless scenario), computing & processing. Furthermore, the very high degree of imposed availability (i.e., 99.999%) might likewise favor proximity between the Tactile Application and any remote Processing-Computing. Obviously,
So in all likelihood we need processing-computing as near as possible to the tactile application (at least if one believes in the 1 ms and about target).
One of the most epic (“in the Dutch coffee shop after a couple of hours category”) promises in “The Tactile Internet” vision paper is the following;
“Tomorrow, using advanced tele-diagnostic tools, it could be available anywhere, anytime; allowing remote physical examination even by palpation (examination by touch). The physician will be able to command the motion of a tele-robot at the patient’s location and receive not only audio-visual information but also critical haptic feedback.” (page 6, section 3.5).
Markus Rank et al did systematic research on the perception of delay in haptic tele-presence systems (Presence, October 2010, MIT Press) and found haptic delay detection thresholds between 30 and 55 ms. Thus haptic feedback did not appear to be sensitive to delays below 30 ms, fairly close to the lowest reported threshold of 20 ms. This combined with experienced tele-robotic surgeons assessing that below 175 ms the remote procedure starts to be perceived as imperceptible, might indicate that the 1 ms, at least for this particular use case, is extremely limiting.
The extreme case would be to have the tactile-related computing done at the radio base station assuming that the tactile use case could be restricted to the covered cell and users supported by that cell. I name this the micro-DC (or micro-cloud or more like what some might call the cloudlet concept) idea. This would be totally back to the older days with lots of compute done at the cell site (and likely kill any traditional legacy cloud-based efficiency thinking … love to use legacy and cloud in same sentence). This would limit the round-trip-time to air-interface latency and compute/processing at the base station and the device supporting the tactile application.
It is normal to talk about the round-trip-time between an action and the subsequent reaction. It is also the time it takes a data or signal to travel from a specific source to a specific destination and back again (i.e., round trip). In case of light in fiber, a 1 millisecond limit on the round-trip-time would imply that the maximum distance that can be travelled (in the fiber) between source to destination and back to the source is 200 km. Limiting the destination to be no more than 100 km away from the source. In case of substantial processing overhead (e.g., computation) the distance between source and destination requires even less than 100 km to allow for the 1 ms target.
THE HUMAN SENSES AND THE TACTILE INTERNET.
The “touchy-feely” aspect, or human sensing in general, is clearly an inspiration to the authors of “The Tactile Internet” vision as can be seen from the following quote;
“We experience interaction with a technical system as intuitive and natural only if the feedback of the system is adapted to our human reaction time. Consequently, the requirements for technical systems enabling real-time interactions depend on the participating human senses.” (page 2, Section 1).
The following human-reaction times illustration shown below is included in “The Tactile Internet” vision paper. Although it originates from Fettweis and Alamouti’s paper titled “5G: Personal Mobile Internet beyond What Cellular Did to Telephony“. It should be noted that the description of the Table is order of magnitude of human reaction times; thus, 10 ms might also be 100 ms or 1 ms and so forth and therefor, as we shall see, it would be difficult to a given reaction time wrong within such a range.
The important point here is that the human perception or senses impact very significantly the user’s experience with a given application or use case.
The responsiveness of a given system or design is incredible important for how well a service or product will be perceived by the user. The responsiveness can be defined as a relative measure against our own sense or perception of time. The measure of responsiveness is clearly not unique but depends on what senses are being used as well as the user engaged.The human mind is not fond of waiting and waiting too long causes distraction, irritation and ultimate anger after which the customer is in all likelihood lost. A very good account of considering the human mind and it senses in design specifications (and of course development) can be found in Jeff Johnson’s 2010 book “Designing with the Mind in Mind”.
The understanding of human senses and the neurophysiological reactions to those senses are important for assessing a given design criteria’s impact on the user experience. For example, designing for 1 ms or lower system reaction times when the relevant neurophysiological timescale is measured in 10s or 100s of milliseconds is likely not resulting in any noticeable (and monetizable) improvement in customer experience. Of course there can be many very good non-human reasons for wanting low or very low latencies.
While you might get the impression, from the above table above from Fettweis et al and countless Tactile Internet and 5G publications referring back to this data, that those neurophysiological reactions are natural constants, it is unfortunately not the case. Modality matters hugely. There are fairly great variations in reactions time within the same neurophysiological response category depending on the individual human under test but often also depending on the underlying experimental setup. In some instances the reaction time deduced would be fairly useless as a design criteria for anything as the detection happens unconsciously and still require the relevant part of the brain to make sense of the event.
Based on IAAF (International Athletic Association Federation) rules, an athlete is deemed to have had a false start if that athlete moves sooner than 100 milliseconds after the start signal. The neurophysiological process relevant here is the neuromuscular reaction to the sound heard (i.e., the big bang of the pistol) by the athlete. Research carried out by Paavo V. Komi et al has shown that the reaction time of a prepared (i.e., waiting for the bang!) athlete can be as low as 80 ms. This particular use case relates to the auditory reaction times and the subsequent physiological reaction. P.V. Komi et al also found a great variation in the neuromuscular reaction time to the sound (even far below the 80 ms!).
Neuromuscular reactions to unprepared events typically typically measures in several hundreds of milliseconds (up-to 700 ms) being somewhat faster if driven by auditory senses rather than vision. Note that reflex time scales are approximately 10 times faster or in the order of 80 – 100 ms.
The international Telecommunications Union (ITU) Recommendation G.114, defines for voice applications an upper acceptable one-way (i.e., its you talking you don’t want to be talked back to by yourself) delay of 150 ms. Delays below this limit would provide an acceptable degree of voice user experience in the sense that most users would not hear the delay. It should be understood that a great variation in voice delay sensitivity exist across humans. Voice conversations would be perceived as instantaneous by most below the 100 ms (thought the auditory perception would also depend on the intensity/volume of the voice being listened to).
Finally, let’s discuss human vision. Fettweis et al in my opinion mixes up several psychophysical concepts of vision and TV specifications. Alluding to 10 millisecond is the visual “reaction” time (whatever that now really means). More accurately they describe the phenomena of flicker fusion threshold which describes intermittent light stimulus (or flicker) is perceived as completely steady to an average viewer. This phenomena relates to persistence of vision where the visual system perceives multiple discrete images as a single image (both flicker and persistence of vision are well described in both by Wikipedia and in detail by Yhong-Lin Lu el al “Visual Psychophysics”). There, are other reasons why defining flicker fusion and persistence of vision as a human reaction reaction mechanism is unfortunate.
The 10 ms for vision reaction time, shown in the table above, is at the lowest limit of what researchers (see references 14, 15, 16 ..) find to be the early stages of vision can possible detect (i.e., as opposed to pure guessing ). Mary C. Potter of M.I.T.’s Dept. of Brain & Cognitive Sciences, seminal work on human perception in general and visual perception in particular shows that the human vision is capable very rapidly to make sense of pictures, and objects therein, on the timescale of 10 milliseconds (i.e., 13 ms actually is the lowest reported by Potter). From these studies it is also found that preparedness (i.e., knowing what to look for) helps the detection process although the overall detection results did not differ substantially from knowing the object of interest after the pictures were shown. Note that the setting of these visual reaction time experiments all happens in a controlled laboratory setting with the subject primed to being attentive (e.g., focus on screen with fixation cross for a given period, followed by blank screen for another shorter period, and then a sequence of pictures each presented for a (very) short time, followed again by a blank screen and finally a object name and the yes-no question whether the object was observed in the sequence of pictures). Often these experiments also includes a certain degree of training before the actual experiment took place. The relevant memory of the target object, In any case and unless re-enforced, will rapidly dissipates. in fact the shorter the viewing time, the quicker it will disappear … which might be a very healthy coping mechanism.
To call this visual reaction time of 10+ ms typical is in my opinion a bit of a stretch. It is typical for that particular experimental setup and very nicely provides important insights into the visual systems capabilities.
One of the more silly things used to demonstrate the importance of ultra-low latencies have been to time delay the video signal send to a wearer’s goggles and then throw a ball at him in the physical world … obviously, the subject will not catch the ball (might as well as thrown it at the back of his head instead). In the Tactile Internet vision paper it the following is stated; “But if a human is expecting speed, such as when manually controlling a visual scene and issuing commands that anticipate rapid response, 1-millisecond reaction time is required” (on page 3). And for the record spinning a basketball on your finger has more to do with physics than neurophysiology and human reaction times.
In more realistic settings it would appear that the (prepared) average reaction time of vision is around or below 40 ms. With this in mind, a baseball moving (when thrown by a power pitcher) at 160 km per hour (or ca. 4+ cm per ms) would take a approx. 415 ms to reach the batter (using an effective distance of 18.44 meters). Thus the batter has around 415 ms to visually process the ball coming and hit it at the right time. Given the latency involved in processing vision the ball would be at least 40 cm (@ 10 ms) closer to the batter than his latent visionary impression would imply. Assuming that the neuromuscular reaction time is around 100±20 ms, the batter would need to compensate not only for that but also for his vision process time in order to hit the ball. Based on batting statistics, clearly the brain does compensate for its internal latencies pretty well. In the paper “Human time perception and its illusions” D.M. Eaglerman that the visual system and the brain (note: visual system is an integral part of the brain) is highly adaptable in recalibrating its time perception below the sub-second level.
It is important to realize that in literature on human reaction times, there is a very wide range of numbers for supposedly similar reaction use cases and certainly a great deal of apparent contradictions (though the experimental frameworks often easily accounts for this).
The supporting data for the numbers shown in the above figure can be found via the hyperlink in the above text or in the references below.
Thus, in my opinion, also supported largely by empirical data, a good latency E2E design target for a Tactile network serving human needs, would be between 20 milliseconds and 10 milliseconds. With the latency budget covering the end user device (e.g., tablet, VR/AR goggles, IOT, …), air-interface, transport and processing (i.e., any computing, retrieval/storage, protocol handling, …). It would be unlikely to cover any connectivity out of the operator”s network unless such a connection is manageable from latency and jitter perspective though distance would count against such a strategy.
This would actually be quiet agreeable from a network perspective as the distance to data centers would be far more reasonable and likely reduce the aggressive need for many edge data centers using the below 10 ms target promoted in the Tactile Internet vision paper.
There is however one thing that we are assuming in all the above. It is assumed that the user’s local latency can be managed as well and made almost arbitrarily small (i.e., much below 1 ms). Hardly very reasonable even in the short run for human-relevant communications ecosystems (displays, goggles, drivers, etc..) as we shall see below.
For a gaming environment we would look at something like the below illustration;
Lets ignore the use case of local games (i.e., where the player only relies on his local computing environment) and focus on games that rely on a remote gaming architecture. This could either be relying on a client-server based architecture or cloud gaming architecture (e.g., typical SaaS setup). In general the the client-server based setup requires more performance of the users local environment (e.g., equipment) but also allows for more advanced latency compensating strategies enhancing the user perception of instantaneous game reactions. In the cloud game architecture, all game related computing including rendering/encoding (i.e., image synthesis) and video output generation happens in the cloud. The requirements to the end users infrastructure is modest in the cloud gaming setup. However, applying latency reduction strategies becomes much more challenging as such would require much more of the local computing environment that the cloud game architecture tries to get away from. In general the network transport related latency would be the same provide the dedicated game servers and the cloud gaming infrastructure would reside within the same premises. In Choy et al’s 2012 paper “The Brewing Storm in Cloud Gaming: A Measurement Study on Cloud to End-User Latency” , it is shown, through large scale measurements, that current commercial cloud infrastructure architecture is unable to deliver the latency performance for an acceptable (massive) multi-user experience. Partly simply due to such cloud data centers are too far away from the end user. Moreover, the traditional commercial cloud computing infrastructure is simply not optimized for online gaming requiring augmentation of stronger computing resources including GPUs and fast memory designs. Choy et al do propose to distribute the current cloud infrastructure targeting a shorter distance between end user and the relevant cloud game infrastructure. Similar to what is already happening today with content distribution networks (CDNs) being distributed more aggressively in metropolitan areas and thus closer to the end user.
A comprehensive treatment on latencies, or response time scales, in games and how these relates to user experience can be found in Kjetil Raaen’s Ph.D. thesis “Response time in games: Requirements and improvements” as well as in the comprehensive relevant literature list found in this thesis.
From the many studies (as found in Raaen’s work, the work of Mark Claypool and much cited 2002 study by Pantel et al) on gaming experience, including massive multi-user online game experience, shows that players starts to notice delay of about 100 ms of which ca. 20 ms comes from play-out and processing delay. Thus, quiet a far cry from the 1 millisecond. From the work, and not that surprising, sensitivity to gaming latency depends on the type of game played (see the work of Claypool) and how experienced a gamer is with the particular game (e.g., Pantel er al). It should also be noted that in a VR environment, you would want to the image that arrives at your visual system to be in synch with your heads movement and the directions of your vision. If there is a timing difference (or lag) between the direction of your vision and the image presented to your visual system, the user experience becomes rapidly poor causing discomfort by disorientation and confusion (possible leading to a physical reaction such as throwing up). It is also worth noting that in VR there is a substantially latency component simple from the image rendering (e.g., 60 MHz frame rate provides a new frame on average every 16.7 millisecond). Obviously chunking up the display frame rate will reduce the rendering related latency. However, several latency compensation strategies (to compensate for you head and eye movements) have been developed to cope with VR latency (e.g., time warping and prediction schemes).
Anyway, if you would be of the impression that VR is just about showing moving images on the inside of some awesome goggles … hmmm do think again and keep dreaming of 1 millisecond end-2end network centric VR delivery solutions (at least for the networks we have today). Of course 1 ms target is possible really a Proxima-Centauri shot as opposed to a just moonshot.
With a target of no more than 20 milliseconds lag or latency and taking into account the likely reaction time of the users VR system (future system!), that likely leaves no more (and likely less) than 10 milliseconds for transport and any remote server processing. Still this could allow for a data center to be 500 km (5 ms round.trip time in fiber) away from the user and allow another 5 ms for data center processing and possible routing delay along the way.
One might very well be concerned about the present Tactile Internet vision and it’s focus on network centric solutions to the very low latency target of 1 millisecond. The current vision and approach would force (fixed and mobile) network operators to add a considerable amount of data centers in order to get the physical transport time down below the 1 millisecond. This in turn drives the latest trend in telecommunication, the so-called edge data center or edge cloud. In the ultimate limit, such edge data centers (however small) might be placed at cell site locations or fixed network local exchanges or distribution cabinets.
Furthermore, the 1 millisecond as a goal might very well have very little return on user experience (UX) and substantial cost impact for telecom operators. A diligent research through academic literature and wealth of practical UX experiments indicates that this indeed might be the case.
Such a severe and restrictive target as the 1 millisecond is, it severely narrows the Tactile Internet to scenarios where sensing, acting, communication and processing happens in very close proximity of each other. In addition the restrictions to system design it imposes, further limits its relevance in my opinion. The danger is, with the expressed Tactile vision, that too little academic and industrious thinking goes into latency compensating strategies using the latest advances in machine learning, virtual reality development and computational neuroscience (to name a few areas of obvious relevance). Further network reliability and managed latency, in the sense of controlling the variation of the latency, might be of far bigger importance than latency itself below a certain limit.
So if 1 ms is no use to most men and beasts … why bother with this?
While very low latency system architectures might be of little relevance to human senses, it is of course very likely (as it is also pointed out in the Tactile Internet Vision paper) that industrial use cases could benefit from such specifications of latency, reliability and security.
For example in machine-to-machine or things-to-things communications between sensors, actuators, databases, and applications very short reaction times in the order of sub-milliseconds to low milliseconds could be relevant.
We will look at this next.
THE TACTILE INTERNET USE CASES & BUSINESS MODELS.
An open mind would hope that most of what we do strives to out perform human senses, improve how we deal with our environment and situations that are far beyond mere mortal capabilities. Alas I might have read too many Isaac Asimov novels as a kid and young adult.
In particular where 5G has its present emphasis of ultra-high frequencies (i.e., ultra small cells), ultra-wide spectral bandwidth (i.e., lots of Gbps) together with the current vision of the Tactile Internet (ultra-low latencies, ultra-high reliability and ultra-high security), seem to be screaming for being applied to Industrial facilities, logistic warehouses, campus solutions, stadiums, shopping malls, tele-, edge-cloud, networked robotics, etc… In other words, wherever we have a happy mix of sensors, actuators, processors, storage, databases and software based solutions across a relative confined area, 5G and the Tactile Internet vision appears to be a possible fit and opportunity.
In the following it is important to remember;
1 ms round-trip time ~ 100 km (in fiber) to 150 km (in free space) in 1-way distance from the relevant action if only transport distance mattered to the latency budget.
Considering the total latency budget for a 1 ms Tactile application the transport distance is likely to be no more than 20 – 50 km or less (i.e., right at the RAN edge).
5G will bring lower latency, compared to an even optimized LTE system, that in a similar setup as the above described for Ocado, could further increase the performance. Obviously very high network reliability promised by 5G of such a logistic system needs to be very high to reduce the risk of disruption and subsequent customer dissatisfaction of late (or no) delivery as well as the exposure to grocery stock turning bad.
This all done within the confines of a warehouse building.
ROBOTICS AND TACTILE CONDITIONS
First of all lets limit the Robotics discussion to use cases related to networked robots. After all if the robot doesn’t need a network (pretty cool) it pretty much a singleton and not so relevant for the Tactile Internet discussion. In the following I am using the word Cloud in a fairly loose way and means any form of computing center resources either dedicated or virtualized. The cloud could reside near the networked robotic systems as well as far away depending on the overall system requirements to timing and delay (e.g., that might also depend on the level of robotic autonomy).
Getting networked robots to work well we need to solve a host of technical challenges, such as
Jitter (i.e., variation of latency).
Robot-2-ROS (i.e., general robotics operations system).
Power budget (e.g., power limitations, re-charging).
Sensor & actuator fusion (e.g., consolidate & align data from distributed sources for example sensor-actuator network).
Autonomy vs human control.
Machine learning / machine intelligence.
Safety (e.g., human and non-human).
Security (e.g., against cyber threats).
The network connection-part of the networked robotics system can be either wireless, wired, or a combination of wired & wireless. Connectivity could be either to a local computing cloud or data center, to an external cloud (on the internet) or a combination of internal computing for control and management for applications requiring very low-latency very-low jitter communications and external cloud for backup and latency-jitter uncritical applications and use cases.
For connection types we have Wired (e.g., LAN), Wireless (e.g., WLAN) and Cellular (e.g., LTE, 5G). There are (at least) three levels of connectivity we need to consider; inter-robot communications, robot-to-cloud communications (or operations and control systems residing in Frontend-Cloud or computing center), and possible Frontend-Cloud to Backend-Cloud (e..g, for backup, storage and latency-insensitive operations and control systems). Obviously, there might not be a need for a split in Frontend and Backend Clouds and pending on the use case requirements could be one and the same. Robots can be either stationary or mobile with a need for inter-robot communications or simply robot-cloud communications.
Various networked robot connectivity architectures are illustrated below;
I greatly acknowledge my wife Eva Varadi for her support, patience and understanding during the creative process of creating this Blog.
“Neurophysiology: A Conceptual Approach” by Roger Carpenter & Benjamin Reddi (Fifth Edition, 2013 CRC Press).Definitely a very worthy read by anyone who want to understand the underlying principles of sensory functions and basic neural mechanisms.
“Designing with the Mind in Mind” by Jeff Johnson (2010, Morgan Kaufmann). Lots of cool information of how to design a meaningful user interface and of basic user expirence principles worth thinking about.
“World first in radio design” by Cambridge Consultants. Describing the work Cambridge Consultants did with Ocado (UK-based) to design the worlds most automated technologically advanced warehouse based on 4G connected robotics. Please do see the video enclosed in page.
“Ocado: next-generation warehouse automation” by Cambridge Consultants.
After 3G came 4G. After 4G comes 5G. After 5G comes 6G. The Shrivatsa of Technology.
This blog (over the next months a series of Blogs dedicated to 5G), “5G Economics – An Introduction”, has been a very long undertaking. In the making since 2014. Adding and then deleting as I change my opinion and then changed it again. The NGNM Alliance “NGMN 5G White Paper” (here after the NGMN whitepaper) by Rachid El Hattachi & Javan Erfanian has been both a source of great visionary inspiration as well as a source of great worry when it comes to the economical viability of their vision. Some of the 5G ideas and aspirations are truly moonshot in nature and would make the Singularity University very proud.
So what is the 5G Vision?
“5G is an end-to-end ecosystem to enable a fully mobile and connected society. It empowers value creation towards customers and partners, through existing and emerging use cases, delivered with consistent experience, and enabled by sustainable business models.” (NGMN 5G Vision, NGMN 5G whitepaper).
The NGMN 5G vision is not only limited to enhancement of the radio/air interface (although it is the biggest cost & customer experience factor). 5G seeks to capture the complete end-2-end telecommunications system architecture and its performance specifications. This is an important difference from past focus on primarily air interface improvements (e.g., 3G, HSPA, LTE, LTE-adv) and relative modest evolutionary changes to the core network architectural improvements (PS CN, EPC). In particular, the 5G vision provides architectural guidance on the structural separation of hardware and software. Furthermore, it utilizes the latest development in software defined telecommunications functionality enabled by cloudification and virtualization concepts known from modern state-of-the art data centers. The NGMN 5G vision most likely have accepted more innovation risk than in the past as well as being substantially more ambitious in both its specifications and the associated benefits.
“To boldly go where no man has gone before”
In the following, I encourage the reader to always keep in the back of your mind; “It is far easier to criticize somebody’s vision, than it is to come with the vision yourself”. I have tons of respect for the hard and intense development work, that so far have been channeled into making the original 5G vision into a deployable technology that will contribute meaningfully to customer experience and the telecommunications industry.
For much of the expressed concerns in this blog and in other critiques, it is not that those concerns have not been considered in the NGMN whitepaper and 5G vision, but more that those points are not getting much attention.
The cellular “singularity”, 5G that is, is supposed to hit us by 2020. In only four years. Americans and maybe others, taking names & definitions fairly lightly, might already have “5G” ( a l’Americaine) in a couple of years before the real thing will be around.
The 5G Vision is a source of great inspiration. The 5G vision will (and is) requiring a lot of innovation efforts, research & development to actually deliver on what for most parts are very challenging improvements over LTE.
My own main points of concern are in particular towards the following areas;
Obsession with very high sustainable connection throughputs (> 1 Gbps).
Extremely low latencies (1 ms and below).
Too little (to none) focus on controlling latency variation (e.g., jitter), which might be of even greater importance than very low latency (<<10 ms) in its own right. I term this network predictability.
Too strong focus on frequencies above 3 GHz in general and in particular the millimeter wave range of 30 GHz to 300 GHz.
Backhaul & backbone transport transformation needed to support the 5G quantum leap in performance has been largely ignored.
Relative weak on fixed – mobile convergence.
Not so much whether some of the above points are important or not .. they are of course important. Rather it is a question of whether the prioritization and focus is right. A question of channeling more efforts into very important (IMO) key 5G success factors, e.g., transport, convergence and designing 5G for the best user experience (and infinitely faster throughput per user is not the answer) ensuring the technology to be relevant for all customers and not only the ones who happens to be within coverage of a smallest cell.
Not surprisingly the 5G vision is a very mobile system centric. There is too little attention to fixed-mobile convergence and the transport solutions (backhaul & backbone) that will enable the very high air-interface throughputs to be carried through the telecoms network. This is also not very surprising as most mobile folks, historically did not have to worry too much about transport at least in mature advanced markets (i.e., the solutions needed was there without innovation an R&D efforts).
However, this is a problem. The required transport upgrade to support the 5G promises is likely to be very costly. The technology economics and affordability aspects of what is proposed is still very much work in progress. It is speculated that new business models and use cases will be enabled by 5G. So far little has been done in quantifying those opportunities and see whether those can justify some of the incremental cost that surely operators will incur as the deploy 5G.
CELLULAR CAPACITY … IT WORKS FOR 5G TOO!
To create more cellular capacity measured in throughput is easy or can be made so with a bit of approximations. “All” we need is an amount of frequency bandwidth Hz, an air-interface technology that allow us to efficiently carry a certain amount of information in bits per second per unit bandwidth per capacity unit (i.e., we call this spectral efficiency) and a number of capacity units or multipliers which for a cellular network is the radio cell. The most challenging parameter in this game is the spectral efficiency as it is governed by the laws of physics with a hard limit (actually silly me … bandwidth and capacity units are obviously as well), while a much greater degree of freedom governs the amount of bandwidth and of course the number of cells.
Spectral efficiency is given by the so-called Shannon’s Law (for the studious inclined I recommend to study his 1948 paper “A Mathematical Theory of Communications”). The consensus is that we are very close to the Shannon Limit in terms of spectral efficiency (in terms of bits per second per Hz) of the cellular air-interface itself. Thus we are dealing with diminishing returns of what can be gained by further improving error correction, coding and single-input single-output (SISO) antenna technology.
I could throw more bandwidth at the capacity problem (i.e., the reason for the infatuation with the millimeter wave frequency range as there really is a lot available up there at 30+ GHz) and of course build a lot more cell sites or capacity multipliers (i.e., definitely not very economical unless it results in a net positive margin). Of course I could (and most likely will if I had a lot of money) do both.
I could also try to be smart about the spectral efficiency and Shannon’s law. If I could reduce the need for or even avoid building more capacity multipliers or cell sites, by increasing my antenna system complexity it is likely resulting in very favorable economics. It turns out that multiple antennas acts as a multiplier (simplistic put) for the spectral efficiency compared to a simple single (or legacy) antenna system. Thus, the way to improve the spectral efficiency inevitable leads us to substantially more complex antenna technologies (e.g., higher order MiMo, massive MiMo, etc…).
Building new cell sites or capacity multiplier should always be the last resort as it is most likely the least economical option available to boost capacity.
Thus we should be committing increasingly more bandwidth (i.e., 100s – 1000s of Mhz and beyond) assuming it is available (i.e, if not we are back to adding antenna complexity and more cell sites). The need for very large bandwidths, in comparison with what is deployed in today’s cellular systems, automatically forces the choices into high frequency ranges, i.e., >3 GHz and into the millimeter wave range of above 30 GHz. The higher frequency band leads in inevitably to limited coverage and a high to massive demand for small cell deployment.
Yes! It’s a catch 22 if there ever was one. The higher carrier frequency increases the likelihood of more available bandwidth. higher carrier frequency also results in a reduced the size of our advanced complex antenna system (which is good). Both boost capacity to no end. However, my coverage area where I have engineered the capacity boost reduces approx. with the square of the carrier frequency.
Clearly, ubiquitous 5G coverage at those high frequencies (i.e., >3 GHz) would be a very silly endeavor (to put it nicely) and very un-economical.
5G, as long as the main frequency deployed is in the high or very high frequency regime, would remain a niche technology. Irrelevant to a large proportion of customers and use cases.
5G needs to be macro cellular focused to become relevant for all customers and economically beneficial to most use cases.
THE CURIOUS CASE OF LATENCY.
The first time I heard about the 5G 1 ms latency target (communicated with a straight face and lots of passion) was to ROFL. Not a really mature reaction (mea culpa) and agreed, many might have had the same reaction when J.F. Kennedy announced to put a man on the moon and safely back on Earth within 10 years. So my apologies for having had a good laugh (likely not the last to laugh though in this matter).
In Europe, the average LTE latency is around 41±9 milliseconds including pinging an external (to the network) server but does not for example include the additional time it takes to load a web page or start a video stream. The (super) low latency (1 ms and below) poses other challenges but at least relevant to the air-interface and a reasonable justification to work on a new air-interface (apart from studying channel models in the higher frequency regime). The best latency, internal to the mobile network itself, you can hope to get out of “normal” LTE as it is commercially deployed is slightly below 20 ms (without considering re-transmission). For pre-allocated LTE this can further be reduced towards the 10 ms (without considering re-transmission which adds at least 8 ms). In 1 ms light travels ca. 200 km (in optical fiber). To support use cases requiring 1 ms End-2-End latency, all transport & processing would have to be kept inside the operators network. Clearly, the physical transport path to the location, where processing of the transported data would occur, would need to be very short to guaranty 1 ms. The relative 5G latency improvement over LTE would need to be (much) better than 10 (LTE pre-allocated) to 20 times (scheduled “normal” LTE), ignoring re-transmission (which would only make the challenge bigger.
An example. Say that 5G standardization folks gets the latency down to 0.5 ms (vs the ~ 20 – 10 ms today), the 5G processing node (i.e., Data Center) cannot be more than 50 km away from the 5G-radio cell (i..e, it takes light ca. 0.5 ms travel 100 km in fiber). This latency (budget) challenge has led the Telco industry to talk about the need for so-called edge computing and the need for edge data centers to provide the 5G promise of very low latencies. Remember this is opposing the past Telco trend of increasing centralization of computing & data processing resources. Moreover, it is bound to lead to incremental cost. Thus, show me the revenues.
There is no doubt that small, smaller and smallest 5G cells will be essential for providing the very lowest latencies and the smallness is coming for “free” given the very high frequencies planned for 5G. The cell environment of a small cell is more ideal than a macro-cellular harsh environment. Thus minimizing the likelihood of re-transmission events. And distances are shorter which helps as well.
I believe that converged telecommunications operators, are in a better position (particular compared to mobile only operations) to leverage existing fixed infrastructure for a 5G architecture relying on edge data centers to provide very low latencies. However, this will not come for free and without incremental costs.
End-2-End latency in the order of 20 ms are very important for a solid high quality VR user experience. However, to meet this kind of performance figure the VR content needs to be within the confines for the operator’s own network boundaries.
End-2-End (E2E) latencies of less than 100 ms would in general be perceived as instantaneous for normal internet consumption (e.g., social media, browsing, …). However that this still implies that operators will have to focus on developing internal to their network’s latencies far below the over-all 100 ms target and that due to externalities might try to get content inside their networks (and into their own data centers).
A 10-ms latency target, while much less moonshot, would be a far more economical target to strive for and might avoid substantial incremental cost of edge computing center deployments. It also resonates well with the 20 ms mentioned above, required for a great VR experience (leaving some computing and process overhead).
The 1-ms vision could be kept for use cases involving very short distances, highly ideal radio environment and with compute pretty much sitting on top of the whatever needs this performance, e.g., industrial plants, logistic / warehousing, …
Finally, the targeted extreme 5G speeds will require very substantial bandwidths. Such large bandwidths are readily available in the high frequency ranges (i.e., >3 GHz). The high frequency domain makes a lot of 5G technology challenges easier to cope with. Thus cell ranges will be (very) limited in comparison to macro cellular ones, e.g., Barclays Equity Research projects 10x times more cells will be required for 5G (10x!). 5G coverage will not match that of the macro cellular (LTE) network. In which case 5G will remain niche. With a lot less relevance to consumers. Obviously, 5G will have to jump the speed divide (a very substantial divide) to the macro cellular network to become relevant to the mass market. Little thinking appears to be spend on this challenge currently.
THE VERY FINE ART OF DETECTING MYTH & BALONEY.
Carl Sagan, in his great article The Fine Art of Baloney Detection, states that one should “Try not to get overly attached to a hypothesis just because it’s yours.”. Although Carl Sagan starts out discussing the nature of religious belief and the expectations of an afterlife, much of his “Baloney Detection Kit” applies equally well to science & technology. In particular towards our expert expectations towards consumerism and its most likely demand. After all, isn’t Technology in some respects our new modern day religion?
Some might have the impression that expectations towards 5G, is the equivalent of a belief in an afterlife or maybe more accurately resurrection of the Telco business model to its past glory. It is almost like a cosmic event, where after entropy death, the big bang gives birth to new, and supposedly unique (& exclusive) to our Telco industry, revenue streams that will make all alright (again). There clearly is some hype involved in current expectations towards 5G, although the term still has to enter the Gartner hype cycle report (maybe 2017 will be the year?).
The cynic (mea culpa) might say that it is in-evitable that there will be a 5G after 4G (that came after 3G (that came after 2G)). We also would expect 5G to be (a lot) better than 4G (that was better than 3G, etc..).
Well … Better for who? … Better for Telcos? Better for Suppliers? Better revenues? Their Shareholders? Better for our Consumers? Better for our Society? Better for (engineering) job security? … Better for Everyone and Everything? Wow! Right? … What does better mean?
Better speed … Yes! … Actually the 5G vision gives me insanely better speeds than LTE does today.
Better latency … Internal to the operator’s own network Yes! … Not per default noticeable for most consumer use cases relying on the externalities of the internet.
Better coverage … well if operators can afford to provide 100% 5G coverage then certainly Yes! Consumers would benefit even at a persistent 50 Mbps level.
Better availability …I don’t really think that Network Availability is a problem for the general consumer where there is coverage (at least not in mature markets, Myanmar absolutely … but that’s an infrastructure problem rather than a cellular standard one!) … Whether 100% availability is noticeable or not will depend a lot on the starting point.
Better (in the sense of more) revenues … Work in Progress!
Better margins … Only if incremental 5G cost to incremental 5G revenue is positive.
5G vision is flawed and not the huge advance in global connectivity as advertised.
The data rates promised by 5G will not be sufficiently valued by the users.
The envisioned 5G capacity demand will not be needed.
Most operators can simply not afford the cost required to realize 5G.
Technology advances are in-sufficient to realize the 5G vision.
Consistent connectivity is the more important aim of a 5G technology.
I recommend all to read William Webb’s well written and even better argued book. It is one for the first more official critiques of the 5G Vision. Some of the points certainly should have us pause and maybe even re-evaluate 5G priorities. If anything, it helps to sharpen 5G arguments.
Despite William Webb”s critique of 5G, one need to realize that a powerful technology vision of what 5G could be, even if very moonshot, does leapfrog innovation, needed to take a given technology too a substantially higher level, than what might otherwise be the case. If the 5G whitepaper by Rachid El Hattachi & Javan Erfanian had “just” been about better & consistent coverage, we would not have had the same technology progress independent of whether the ultimate 5G end game is completely reachable or not. Moreover, to be fair to the NGMN whitepaper, it is not that the whitepaper does not consider consistent connectivity, it very much does. It is more a matter of where lies the main attention of the industry at this moment. That attention is not on consistent connectivity but much more on niche use cases (i.e., ultra high bandwidth at ultra low latencies).
Another, very worthy 5G analysis, also from 2016, is the Barclays Equity Research “5G – A new Dawn” (September 2016) paper. The Barclays 5G analysis concludes ;
Mobile operator’s will need 10x more sites over the next 5 to 10 years driven by 5G demand.
There will be a strong demand for 5G high capacity service.
The upfront cost for 5G will be very substantial.
The cost of data capacity (i.e., Euro per GB) will fall approx. a factor 13 between LTE and 5G (note: this is “a bit” of a economic problem when capacity is supposed to increase a factor 50).
Sub-scale Telcos, including mobile-only operations, may not be able to afford 5G (note: this point, if true, should make the industry very alert towards regulatory actions).
Having a modernized super-scalable fixed broadband transport network likely to be a 5G King Maker (note: Its going to be great to be an incumbent again).
To the casual observer, it might appear that Barclays is in strong opposition to William Webb’s 5G view. However, maybe that is not completely so.
If it is true, that only very few Telco’s, primarily modernized incumbent fixed-mobile Telco’s, can afford to build 5G networks, one might argue that the 5G Vision is “somewhat” flawed economically. The root cause for this assumed economical flaw (according with Barclays, although they do not point out it is a flaw!) clearly is the very high 5G speeds, assumed to be demanded by the user. Resulting in massive increase in network densification and need for radically modernized & re-engineered transport networks to cope with this kind of demand.
Barclays assessments are fairly consistent with the illustration shown below of the likely technology cost impact, showing the challenges a 5G deployment might have;
Some of the possible operational cost improvements in IT, Platforms and Core shown in the above illustration arises from the natural evolving architectural simplifications and automation strategies expected to be in place by the time of the 5G launch. However, the expected huge increase in small cells are the root cause of most of the capital and operational cost pressures expected to arise with 5G. Depending on the original state of the telecommunications infrastructure (e.g., cloudification, virtualization,…), degree of transport modernization (e.g., fiberization), and business model (e.g., degree of digital transformation), the 5G economical impact can be relative modest (albeit momentarily painful) to brutal (i.e., little chance of financial return on investment). As discussed in the Barclays “5G – A new dawn” paper.
Furthermore, if the relative cost of delivering a 5G Byte is 13 – 14 times lower than an LTE Byte, and the 5G capacity demand is 50 times higher than LTE, the economics doesn’t work out very well. So if I can produce a 5G Byte at 1/14th of an LTE Byte, but my 5G Byte demand is 50x higher than in LTE, I could (simplistically) end up with more than 3x more absolute cost for 5G. That’s really Ugly! Although if Barclays are correct in the factor 10 higher number of 5G sites, then a (relevant) cost increase of factor 3 doesn’t seem completely unrealistic. Of course Barclays could be wrong! Unfortunately, an assessment of the incremental revenue potential has yet to be provided. If the price for a 5G Byte could be in excess of a factor 3 of an LTE Byte … all would be cool!
If there is something to be worried about, I would worry much more about the Barclays 5G analysis than the challenges of William Webb (although certainly somehow intertwined).
What is the 5G market potential in terms of connections?
Caution! Above global mobile connection forecast is likely to change many time as we approaches commercial launch and get much better impression of the 5G launch strategies of the various important players in the Telco Industry. In my own opinion, if 5G will be launched primarily in the mm-wave bands around and above 30 GHz, I would not expect to see a very aggressive 5G uptake. Possible a lot less than the above (with the danger of putting myself in the category of badly wrong forecasts of the future). If 5G would be deployed as an overlay to existing macro-cellular networks … hmmm who knows! maybe above would be a very pessimistic view of 5G uptake?
THE 5G PROMISES (WHAT OTHERS MIGHT CALL A VISION).
Let’s start with the 5G technology vision as being presented by NGMN and GSMA.
Note: ca. 5 minutes of service unavailability per year. If counted on active usage hours this would be less than 2.5 minutes per year per customer or less than 1/2 second per day per customer.
7.Perception of 100% coverage.
Note: In 2015 report from European Commission, “Broadband Coverage in Europe 2015”, for EU28, 86% of households had access to LTE overall. However, only 36% of EU28 rural households had access to LTE in 2015.
8.90% energy reduction of current network-related energy consumption.
Note: Approx. 1% of a European Mobile Operator’s total Opex.
9.Up-to 10 years battery life for low-power Internet of Things 5G devices.
The 5G whitepaper also discusses new business models and business opportunities for the Telco industry. However, there is little clarity on what would be the relevant 5G business targets. In other words, what would 5G as a technology bring, in additional Revenues, in Churn reduction, Capex & Opex (absolute) Efficiencies, etc…
More concrete and tangible economical requirements are badly required in the 5G discussion. Without it, is difficult to see how Technology can ensure that the 5G system that will be developed is also will be relevant for the business challenges in 2020 and beyond.
Today an average European Mobile operator spends approx. 40 Euro in Total Cost of Ownership (TCO) per customer per anno on network technology (and slightly less on average per connection). Assuming a capital annualization rate of 5 years and about 15% of its Opex relates to Technology (excluding personnel cost).
The 40 Euro TCO per customer per anno sustains today an average LTE EU28 customer experience of 31±9 Mbps downlink speed @ 41±9 ms (i.e., based on OpenSignal database with data as of 23 December 2016). Of course this also provides for 3G/HSPA network sustenance and what remains of the 2G network.
Thus, we might have a 5G TCO ceiling at least without additional revenue. The maximum 5G technology cost per average speed (in downlink) of 1 – 10 Gbps @ 10 ms should not be more than 40 Euro TCO per customer per anno (i.e, and preferably a lot less at the time we eventually will launch 5G in 2020).
Thus, our mantra when developing the 5G system should be:
5G should not add additional absolute cost burden to the Telecom P&L.
and also begs the question of proposing some economical requirements to partner up with the technology goals.
5G ECONOMIC REQUIREMENTS (TO BE CONSIDERED).
5G should provide new revenue opportunities in excess of 20% of access based revenue (e.g., Europe mobile access based revenue streams by 2021 expected to be in the order of 160±20 Billion Euro; thus the 5G target for Europe should be to add an opportunity of ca. 30±5 Billion in new non-access based revenues).
5G should not add to Technology TCO while delivering up-to 10 Gbps @ 10 ms (with a floor level of 1 Gbps) in urban areas.
5G focus on delivering macro-cellular customer experience at minimum 50 Mbps @ maximum 10 ms.
5G should target 20% reduction of Technology TCO while delivering up-to 10 Gbps @ 10 ms (min. 1 Gbps).
5G should keep pursuing better spectral efficiency (i.e., Mbps/MHz/cell) not only through means antennas designs, e.g., n-order MiMo and Massive-MiMo, that are largely independent of the air-interface (i.e., works as well with LTE).
Target at least 20% 5G device penetration within first 2 years of commercial launch (note: only after 20% penetration does the technology efficiency become noticeable).
In order not to increment the total technology TCO, we would at the very least need to avoid adding additional physical assets or infrastructure to the existing network infrastructure. Unless such addition provide a net removal of other physical assets and thus associated cost. This is in the current high frequency, and resulting demand for huge amount of small cells, going to be very challenging but would be less so by focusing more on macro cellular exploitation of 5G.
Thus, there need to be a goal to also overlay 5G on our existing macro-cellular network. Rather than primarily focus on small, smaller and smallest cells. Similar to what have been done for LT and was a much more challenge with UMTS (i.e., due to optimum cellular grid mismatch between the 2G voice-based and the 3G more data-centric higher frequency network).
What is the cost reference that should be kept in mind?
As shown below, the pre-5G technology cost is largely driven by access cost related to the number of deployed sites in a given network and the backhaul transmission.
Adding more sites, macro-cellular or a high number of small cells, will increase Opex and add not only a higher momentary Capex demand, but also burden future cash requirements. Unless equivalent cost can removed by the 5G addition.
Obviously, if adding additional physical assets leads to verifiable incremental margin, then accepting incremental technology cost might be perfectly okay (let”s avoid being radical financial controllers).
Though its always wise to remember;
Cost committed is a certainty, incremental revenue is not.
NAUGHTY … IMAGINE A 5G MACRO CELLULAR NETWORK (OHH JE!).
From the NGMN whitepaper, it is clear that 5G is supposed to be served everywhere (albeit at very different quality levels) and not only in dense urban areas. Given the economical constraints (considered very lightly in the NGMN whitepaper) it is obvious that 5G would be available across operators existing macro-cellular networks and thus also in the existing macro cellular spectrum regime. Not that this gets a lot of attention.
In the following, I am proposing a 5G macro cellular overlay network providing a 1 Gbps persistent connection enabled by massive MiMo antenna systems. This though experiment is somewhat at odds with the NGMN whitepaper where their 50 Mbps promise might be more appropriate. Due to the relative high frequency range in this example, massive MiMo might still be practical as a deployment option.
If you follow all the 5G news, particular on 5G trials in US and Europe, you easily could get the impression that mm-wave frequencies (e.g., 30 GHz up-to 300 GHz) are the new black.
There is the notion that;
“Extremely high frequencies means extremely fast 5G speeds”
which is baloney! It is the extremely large bandwidth, readily available in the extremely high frequency bands, that make for extremely fast 5G (and LTE of course) speeds.
We can have GHz bandwidths instead of MHz (i.e, 1,000x) to play with! … How extremely cool is that not? We totally can suck at fundamental spectral efficiency and still get out extremely high throughputs for the consumers data consumption.
While this mm-wave frequency range is very cool, from an engineering perspective and for sure academically as well, it is also extremely non-matching our existing macro-cellular infrastructure with its 700 to 2.6 GHz working frequency range. Most mobile networks in Europe have been build on a 900 or 1800 MHz fundamental grid, with fill in from UMTS 2100 MHz coverage and capacity requirements.
Being a bit of a party pooper, I asked whether it wouldn’t be cool (maybe not to the extreme … but still) to deploy 5G as an overlay on our existing (macro) cellular network? Would it not be economically more relevant to boost the customer experience across our macro-cellular networks, that actually serves our customers today? As opposed to augment the existing LTE network with ultra hot zones of extreme speeds and possible also an extreme number of small cells.
If 5G would remain an above 3 GHz technology, it would be largely irrelevant to the mass market and most use cases.
A 5G MACRO CELLULAR THOUGHT EXAMPLE.
So let’s be (a bit) naughty and assume we can free up 20MHz @ 1800 MHz. After all, mobile operators tend to have a lot of this particular spectrum anyway. They might also re-purpose 3G/LTE 2.1 GHz spectrum (possibly easier than 1800 MHz pending overall LTE demand).
In the following, I am ignoring that whatever benefits I get out of deploying higher-order MiMo or massive MiMo (mMiMo) antenna systems, will work (almost) equally well for LTE as it will for 5G (all other things being equal).
Remember we are after
A lot more speed. At least 1 Gbps sustainable user throughput (in the downlink).
Ultra-responsiveness with latencies from 10 ms and down (E2E).
No worse 5G coverage than with LTE (at same frequency).
Of course if you happen to be a NGMN whitepaper purist, you will now tell me that I my ambition should only be to provide sustainable 50 Mbps per user connection. It is nevertheless an interesting thought exercise to explore whether residential areas could be served, by the existing macro cellular network, with a much higher consistent throughput than 50 Mbps that might ultimately be covered by LTE rather than needing to go to 5G. Anywhere both Rachid El Hattachi and Jarvan Erfenian knew well enough to hedge their 5G speed vision against the reality of economics and statistical fluctuation.
and I really don’t care about the 1,000x (LTE) bandwidth per unit area promise!
Why? The 1,000x promise It is fairly trivial promise. To achieve it, I simply need a high enough frequency and a large enough bandwidth (and those two as pointed out goes nicely hand in hand). Take a 100 meter 5G-cell range versus a 1 km LTE-cell range. The 5G-cell is 100 times smaller in coverage area and with 10x more 5G spectral bandwidth than for LTE (e.g., 200 MHz 5G vs 20 MHz LTE), I would have the factor 1,000 in throughput bandwidth per unit area. This without having to assume mMiMo that I could also choose to use for LTE with pretty much same effect.
Detour to the cool world of Academia: University of Bristol published recently (March 2016) a 5G spectral efficiency of ca. 80 Mbps/MHz in a 20 MHz channel. This is about 12 times higher than state of art LTE spectral efficiency. Their base station antenna system was based on so-called massive MiMo (mMiMo) with 128 antenna elements, supporting 12 users in the cell as approx. 1.6 Gbps (i.e., 20 MHz x 80 Mbps/MHz). The proof of concept system operated 3.5 GHz and in TDD mode (note: mMiMo does not scale as well for FDD and pose in general more challenges in terms of spectral efficiency). National Instruments provides a very nice overview of 5G MMiMo systems in their whitepaper “5G Massive MiMo Testbed: From Theory to Reality”.
A picture of the antenna system is shown below;
Figure above: One of the World’s First Real-Time massive MIMO Testbeds–Created at Lund University. Source: “5G Massive MiMo (mMiMo) Testbed: From Theory to Reality” (June 2016).
For a good read and background on advanced MiMo antenna systems I recommend Chockalingam & Sundar Rajan’s book on “Large MiMo Systems” (Cambridge University Press, 2014). Though there are many excellent accounts of simple MiMo, higher-order MiMo, massive MiMo, Multi-user MiMo antenna systems and the fundamentals thereof.
Back to naughty (i.e., my 5G macro cellular network);
So let’s just assume that the above mMiMO system, for our 5G macro-cellular network,
and keeping in mind that FDD mMiMo performance tends to be lower than TDD all else being equal.
will, in due time, be available for 5G with a channel of at least 20 MHz @ 1800MHz. And at a form factor that can be integrated well with existing macro cellular design without incremental TCO.
This is a very (VERY!) big assumption. Requirements of substantially more antenna space for massive MiMo systems, at normal cellular frequency ranges, are likely to result. Structural integrity of site designs would have to be checked and possibly be re-enforced to allow for the advanced antenna system, contributing to both additional capital cost and possible incremental tower/site lease.
So we have (in theory) a 5G macro-cellular overlay network with at least cell speeds of 1+Gbps, which is ca. 10 – 20 times that of today’s LTE networks cell performance (not utilizing massive MiMo!). If I have more 5G spectrum available, the performance would increase linearly (and a bit) accordingly.
mMiMo designed for TDD, but works at some performance penalty for FDD.
mMiMo will really be deployable at low total cost of ownership (i.e., it is not enough that the antenna system itself is low cost!).
mMiMo performance leap frog comes at the price of high computational complexity (e.g., should be factored into the deployment cost).
mMiMo relies on distributed processing algorithms which at this scale is relative un-exploited territory (i.e., should be factored into the deployment cost).
But wait a minute! I might (naively) theorize away additional operational cost of the active electronics and antenna systems on the 5G cell site (overlaid on legacy already present!). I might further assume that the Capex of the 5G radio & antenna system can be financed within the regular modernization budget (assuming such a budget exists). But … But surely our access and core transport networks have not been scaled for a factor 10 – 20 (and possibly a lot more than that) in crease in throughput per active customer?
No it has not! Really Not!
Though some modernized converged Telcos might be a lot better positioned for thefixed broadband transformation required to sustain the 5G speed promise.
For most mobile operators, it is highly likely that substantial re-design and investments of transport networks will have to be made in order to support the 5G target performance increase above and beyond LTE.
Definitely a lot more on this topic in a subsequent Blog.
ON THE 5G PROMISES.
Lets briefly examine the 8 above 5G promises or visionary statements and how these impact the underlying economics. As this is an introductory chapter, the deeper dive and analysis will be referred to subsequent chapters.
NEED FOR SPEED.
PROMISE 1: From 1 to 10 Gbps in actual experienced 5G speed per connected device (at a max. of 10 ms round-trip time).
PROMISE 2: Minimum of 50 Mbps per user connection everywhere (at a max. of 10 ms round-trip time).
PROMISE 3: Thousand times more bandwidth per unit area (compared to LTE).
Before anything else, it would be appropriate to ask a couple of questions;
“Do I need this speed?” (The expert answer if you are living inside the Telecom bubble is obvious! Yes Yes Yes ….Customer will not know they need it until they have it! …).
“that kind of sustainable speed for what?” (Telekom bubble answer would be! Lots of useful things! … much better video experience, 4K, 8K, 32K –> fully emerged holographic VR experience … Lots!)
“am I willing to pay extra for this vast improvement in my experience?” (Telekom bubble answer would be … ahem … that’s really a business model question and lets just have marketing deal with that later).
What is true however is:
My objective measurable 5G customer experience, assuming the speed-coverage-reliability promise is delivered, will quantum leap to un-imaginable levels (in terms of objectively measured performance increase).
Maybe more importantly, will the 5G customer experience from the very high speed and very low latency really be noticeable to the customer? (i.e, the subjective or perceived customer experience dimension).
Let’s ponder on this!
In Europe end of 2016, the urban LTE speed and latency user experience per connection would of course depend on which network the customer would be (not all being equal);
In 2016 on average in Europe an urban LTE user, experienced a DL speed of 31±9 Mbps, UL speed of 9±2 Mbps and latency around 41±9 milliseconds. Keep in mind that OpenSignal is likely to be closer to the real user’s smartphone OTT experience, as it pings a server external to the MNOs network. It should also be noted that although the OpenSignal measure might be closer to the real customer experience, it still does not provide the full experience from for example page load or video stream initialization and start.
The 31 Mbps urban LTE user experience throughput provides for a very good video streaming experience at 1080p (e.g., full high definition video) even on a large TV screen. Even a 4K video stream (15 – 32 Mbps) might work well, provided the connection stability is good and that you have the screen to appreciate the higher resolution (i.e., a lot bigger than your 5” iPhone 7 Plus). You are unlikely to see the slightest difference on your mobile device between the 1080p (9 Mbps) and 480p (1.0 – 2.3 Mbps) unless you are healthy young and/or with a high visual acuity which is usually reserved for the healthy & young.
With 5G, the DL speed is targeted to be at least 1 Gbps and could be as high as 10 Gbps, all delivered within a round trip delay of maximum 10 milliseconds.
5G target by launch (in 2020) is to deliver at least 30+ times more real experienced bandwidth (in the DL) compared to what an average LTE user would experience in Europe 2016. The end-2-end round trip delay, or responsiveness, of 5G is aimed to be at least 4 times better than the average experienced responsiveness of LTE in 2016. The actual experience gain between LTE and 3G has been between 5 – 10 times in DL speed, approx. 3 –5 times in UL and between 2 to 3 times in latency (i.e., pinging the same server exterior to the mobile network operator).
According with Sandvine’s 2015 report on “Global Internet Phenomena Report for APAC & Europe”, in Europe approx. 46% of the downstream fixedpeak aggregate traffic comes from real-time entertainment services (e.g., video & audio streamed or buffered content such as Netflix, YouTube and IPTV in general). The same report also identifies that for Mobile (in Europe) approx. 36% of the mobile peak aggregate traffic comes from real-time entertainment. It is likely that the real share of real-time entertainment is higher, as video content embedded in social media might not be counted in the category but rather in Social Media. Particular for mobile, this would bring up the share with between 10% to 15% (more in line with what is actually measured inside mobile networks). Real-time entertainment and real-time services in general is the single most important and impacting traffic category for both fixed and mobile networks.
Video viewing experience … more throughput is maybe not better, more could be useless.
Video consumption is a very important component of real-time entertainment. It amounts to more than 90% of the bandwidth consumption in the category. The Table below provides an overview of video formats, number of pixels, and their network throughput requirements. The tabulated screen size is what is required (at a reasonable viewing distance) to detect the benefit of a given video format in comparison with the previous. So in order to really appreciate 4K UHD (ultra high definition) over 1080p FHD (full high definition), you would as a rule of thumb need double the screen size (note there are also other ways to improved the perceived viewing experience). Also for comparison, the Table below includes data for mobile devices, which obviously have a higher screen resolution in terms of pixels per inch (PPI) or dots per inch (DPI). Apart from 4K (~8 MP) and to some extend 8K (~33 MP), the 16K (~132 MP) and 32K (~528 MP) are still very yet exotic standards with limited mass market appeal (at least as of now).
We should keep in mind that there are limits to the human vision with the young and healthy having a substantial better visual acuity than what can be regarded as normal 20/20 vision. Most magazines are printed at 300 DPI and most modern smartphone displays seek to design for 300 DPI (or PPI) or more. Even Steve Jobs has addressed this topic;
However, it is fair to point out that this assumed human vision limitation is debatable (and have been debated a lot). There is little consensus on this, maybe with the exception that the ultimate limit (at a distance of 4 inch or 10 cm) is 876 DPI or approx. 300 DPI (at 11.5 inch / 30 cm).
Anyway, what really matters is the customers experience and what they perceive while using their device (e.g., smartphone, tablet, laptop, TV, etc…).
So lets do the visual acuity math for smartphone like displays;
We see (from the above chart) that for an iPhone 6/7 Plus (5.5” display) any viewing distance above approx. 50 cm, a normal eye (i.e., 20/20 vision) would become insensitive to video formats better than 480p (1 – 2.3 Mbps). In my case, my typical viewing distance is ca. 30+ cm and I might get some benefits from 720p (2.3 – 4.5 Mbps) as opposed to 480p. Sadly my sight is worse than the norm of 20/20 (i.e., old! and let’s just leave it at that!) and thus I remain insensitive to the resolution improvements 720p would provide. If you have a device with at or below 4” display (e.g., iPhone 5 & 4) the viewing distance where normal eyes become insensitive is ca. 30+ cm.
All in all, it would appear that unless cellular user equipment, and the way these are being used, changes very fundamentally the 480p to 720p range might be more than sufficient.
If this is true, it also implies that a cellular 5G user on a reliable good network connection would need no more than 4 – 5 Mbps to get an optimum viewing (and streaming) experience (i.e., 720p resolution).
The 5 Mbps streaming speed, for optimal viewing experience, is very far away from our 5G 1-Gbps promise (x200 times less)!
Assuming instead of streaming we want to download movies, assuming we lots of memory available on our device … hmmm … then a typical 480p movie could be download in ca. 10 – 20 seconds at 1Gbps, a 720p movie between 30 and 40 seconds, and a 1080p would take 40 to 50 seconds (and likely a waste due to limitations to your vision).
However with a 5G promise of super reliable ubiquitous coverage, I really should not need to download and store content locally on storage that might be pretty limited.
Downloads to cellular devices or home storage media appears somewhat archaic. But would benefit from the promised 5G speeds.
I could share my 5G-Gbps with other users in my surrounding. A typical Western European household in 2020 (i.e., about the time when 5G will launch) would have 2.17 inhabitants (2.45 in Central Eastern Europe), watching individual / different real-time content would require multiples of the bandwidth of the optimum video resolution. I could have multiple video streams running in parallel, to likely the many display devices that will be present in the consumer’s home, etc… Still even at fairly high video streaming codecs, a consumer would be far away from consuming the 1-Gbps (imagine if it was 10 Gbps!).
Okay … so video consumption, independent of mobile or fixed devices, does not seem to warrant anywhere near the 1 – 10 Gbps per connection.
Surely EU Commission wants it!
EU Member States have their specific broadband coverage objectives – namely: ‘Universal Broadband Coverage with speeds at least 30 Mbps by 2020’ (i.e, will be met by LTE!) and ‘Broadband Coverage of 50% of households with speeds at least 100 Mbps by 2020 (also likely to be met with LTE and fixed broadband means’.
The European Commission’s “Broadband Coverage in Europe 2015” reports that 49.2% of EU28 Households (HH) have access to 100 Mbps (i.e., 50.8% of all HH have access to less than 100 Mbps) or more and 68.2% to broadband speeds above 30 Mbps (i.e., 32.8% of all HH with access to less than 30 Mbps). No more than 20.9% of HH within EU28 have FTTP (e.g., DE 6.6%, UK UK 1.4%, FR 15.5%, DK 57%).
The EU28 average is pretty good and in line with the target. However, on an individual member state level, there are big differences. Also within each of the EU member states great geographic variation is observed in broadband coverage.
Interesting, the 5G promises to per user connection speed (1 – 10 Gbps), coverage (user perceived 100%) and reliability (user perceived 100%) is far more ambitious that the broadband coverage objectives of the EU member states.
So maybe indeed we could make the EU Commission and Member States happy with the 5G Throughput promise. (this point should not be underestimated).
Web browsing experience … more throughput and all will be okay myth!
So … Surely, the Gbps speeds can help provide a much faster web browsing / surfing experience than what is experienced today for LTE and for the fixed broadband? (if there ever was a real Myth!).
In other words the higher the bandwidth, the better the user’s web surfing experience should become.
While bandwidth (of course) is a factor in customers browsing experience, it is but a factor out of several that also governs the customers real & perceived internet experience; e.g., DNS Lookups (this can really mess up user experience), TCP, SSL/TLS negotiation, HTTP(S) requests, VPN, RTT/Latency, etc…
An excellent account of these various effects is given by Jim Getty’s “Traditional AQM is not enough” (i.e., AQM: Active Queue Management). Measurements (see Jim Getty’s blog) strongly indicates that at a given relative modest bandwidth (>6+ Mbps) there is no longer any noticeable difference in page load time. In my opinion there are a lot of low hanging fruits in network optimization that provides large relative improvements in customer experience than network speed alone..
Thus one might carefully conclude that, above a given throughput threshold it is unlikely that more throughput would have a significant effect on the consumers browsing experience.
More work needs to be done in order to better understand the experience threshold after which more connection bandwidth has diminishing returns on the customer’s browsing experience. However, it would appear that 1-Gbps 5G connection speed would be far above that threshold. An average web page in 2016 was 2.2 MB which from an LTE speed perspective would take 568 ms to load fully provided connection speed was the only limitation (which is not the case). For 5G the same page would download within 18 ms assuming that connection speed was the only limitation.
Downloading content (e.g., FTTP).
Now we surely are talking. If I wanted to download the whole Library of the US Congress (I like digital books!), I am surely in need for speed!?
The US Congress have estimated that the whole print collection (i.e., 26 million books) adds up to 208 terabytes.Thus assuming I have 208+ TB of storage, I could within 20+ (at 1 Gbps) to 2+ (at 20 Gbps) days download the complete library of the US Congress.
In fact, at 1 Gbps would allow me to download 15+ books per second (assuming 1 book is on average 3oo pages and formatted at 600 DPI TIFF which is equivalent to ca. 8 Mega Byte).
So clearly, for massive file sharing (music, videos, games, books, documents, etc…), the 5G speed promise is pretty cool.
Though, it does assume that consumers would continue to see a value in storing information locally on their personally devices or storage medias. The idea remains archaic, but I guess there will always be renaissance folks around.
What about 50 Mbps everywhere (at a 10 ms latency level)?
Firstly, providing a customers with a maximum latency of 10 ms with LTE is extremely challenging. It would be highly unlikely to be achieved within existing LTE networks, particular if transmission retrials are considered. From OpenSignal December 2016 measurements shown in the chart below, for urban areas across Europe, the LTE latency is on average around 41±9 milliseconds. Considering the LTE latency variation we are still 3 – 4 times away from the 5G promise. The country average would be higher than this. Clearly this is one of the reasons why the NGMN whitepaper proposes a new air-interface. As well as some heavy optimization and redesigns in general across our Telco networks.
The urban LTE persistent experience level is very reasonable but remains lower than the 5G promise of 50 Mbps, as can be seen from the chart below;
The LTE challenge however is not the customer experience level in urban areas but on average across a given geography or country. Here LTE performs substantially worse (also on throughput) than what the NGMN whitepaper’s ambition is. Let us have a look at the current LTE experience level in terms of LTE coverage and in terms of (average) speed.
Based on European Commission “Broadband Coverage in Europe 2015” we observe that on average the total LTE household coverage is pretty good on an EU28 level. However, the rural households are in general underserved with LTE. Many of the EU28 countries still lack LTE consistent coverage in rural areas. As lower frequencies (e.g., 700 – 900 MHz) becomes available and can be overlaid on the existing rural networks, often based on 900 MHz grid, LTE rural coverage can be improved greatly. This economically should be synchronized with the normal modernization cycles. However, with the current state of LTE (and rural network deployments) it might be challenging to reach a persistent level of 50 Mbps per connection everywhere. Furthermore, the maximum 10 millisecond latency target is highly unlikely to be feasible with LTE.
In my opinion, 5G would be important in order to uplift the persistent throughput experience to at least 50 Mbps everywhere (including cell edge). A target that would be very challenging to reach with LTE in the network topologies deployed in most countries (i.e., particular outside urban/dense urban areas).
The customer experience value to the general consumer of a maximum 10 millisecond latency is in my opinion difficult to assess. At a 20 ms response time would most experiences appear instantaneous. The LTE performance of ca. 40 ms E2E external server response time, should satisfy most customer experience use case requirements beside maybe VR/AR.
Nevertheless, if the 10 ms 5G latency target can be designed into the 5G standard without negative economical consequences then that might be very fine as well.
Another aspect that should be considered is the additional 5G market potential of providing a persistent 50 Mbps service (at a good enough & low variance latency). Approximately 70% of EU28 households have at least a 30 Mbps broadband speed coverage. If we look at EU28 households with at least 50 Mbps that drops to around 55% household coverage. With the 100% (perceived)coverage & reliability target of 5G as well as 50 Mbps everywhere, one might ponder the 30% to 45% potential of households that are likely underserved in term of reliable good quality broadband. Pending the economics, 5G might be able to deliver good enough service at a substantial lower cost compared more fixed centric means.
Finally, following our expose on video streaming quality, clearly a 50 Mbps persistent 5G connectivity would be more than sufficient to deliver a good viewing experience. Latency would be less of an issue in the viewing experience as longs as the variation in the latency can be kept reasonable low.
I greatly acknowledge my wife Eva Varadi for her support, patience and understanding during the creative process of creating this Blog.
The perception of value is orders of magnitude higher than the willingness to pay, i.e.,
“I would NOT give up Internet for life for a Million+ US Dollars … oh … BUT… I don’t want to pay more than a couple of bucks for it either” (actually for a mature postpaid-rich market the chances are that over your expected life-time you will pay between 30 to 40 thousand US$ for mobile internet & voice & some messaging).
Price plans are fascinating! … Particular the recent data-centric price plans bundling in legacy services such as voice and SMS.
Needles to say that a consumer today often needs an advanced degree in science to really understand the price plans they are being presented. A high degree of trust is involved in choosing a given plan. The consumer usually takes what has been recommended by the shop expert (who most likely doesn’t have an advanced science degree either). This shop expert furthermore might (or might not) get a commission (i.e., a bonus) selling you a particular plan and thus in such a case hardly is the poster child of objectiveness.
How does the pricing experts come to the prices that they offer to the consumer? Are those plans internally consistent … or maybe not?
It becomes particular interesting to study data-centric price plans that try to re-balance Mobile Voice and SMS.
How is 4G (i.e., in Europe also called LTE) being charged versus “normal” data offerings in the market? Do the mobile consumer pay more for Quality? Or maybe less?
What is the real price of mobile data? … Clearly, it is not the price we pay for a data-centric price plan.
A Data-centric Tale of a Country called United & a Telecom Company called Anything Anywhere!
As an example of mobile data pricing and in particular of data-centric mobile pricing with Voice and SMS included, I looked at a Western European Market (let’s call it United) and a mobile operator called Anything Anywhere. Anything Anywhere (AA) is known for its comprehensive & leading-edge 4G network as well as several innovative product ideas around mobile broadband data.
In my chosen Western European country United, voice revenues have rapidly declined over the last 5 years. Between 2009 to 2014 mobile voice revenues lost more than 36% compared to an overall revenue loss of “only” 14%. This corresponds to a compounded annual growth rate of minus 6.3% over the period. For an in depth analysis of the incredible mobile voice revenue losses the mobile industry have incurred in recent years see my blog “The unbearable lightness of mobile voice”.
Did this market experience a massive uptake in prepaid customers? No! Not at all … The prepaid share of the customer base went from ca. 60% in 2009 to ca. 45% in 2014. So in other words the Postpaid base over the period had grown with 15% and in 2014 was around 55%. This should usually have been a cause for great joy and incredible boost in revenues. United is also a market that has largely managed not to capitalize economically on substantial market consolidation.
As it is with many other mobile markets, engaging & embracing the mobile broadband data journey has been followed by a sharp decline in the overall share of voice revenue from ca. 70% in 2009 to ca. 50% in 2014. An ugly trend when the total mobile revenue declines as well.
The Smartphone penetration in United as of Q1 2014 was ca. 71% with 32% iOS-based devices. Compare this to 2009 where the smartphone penetration was ca. 21% with iOS making out around 75+%.
Our Mobile Operator AA has the following price plan structure (note: all information is taken directly from AA’s web site and can be found back if you guess which company it applies to);
Data-centric price plans with unlimited Voice and SMS.
Differentiated speed plans, i.e., 4G (average speed advertised to 12 – 15 Mbps) vs. Double Speed 4G (average speed advertised to 24 – 30 Mbps).
Offer plans that apply Europe Union-wide.
Option to pay less for handsets upfront but more per month (i.e., particular attractive for expensive handsets such as iPhone or Samsung Galaxy top-range models).
Default offering is 24 month although a shorter period is possible as well.
Offer SIM-only data-centric with unlimited voice & SMS.
Offer Data-only SIM-only plans.
Further you will get access to extensive “WiFi Underground”. Are allowed tethering and VoIP including Voice-calling over WiFi.
So here is an example of AA’s data-centric pricing for various data allowances. In this illustration I have chosen to add an iPhone 6 Plus (why? well I do love that phone as it largely replaces my iPad outside my home!) with 128GB storage. This choice have no impact on the fixed and variable parts of the respective price plans. For SIM-Only plans in the data below, I have added the (Apple) retail price of the iPhone 6 Plus (light grey bars). This is to make the comparison somewhat more comparable. It should of course be clear that in the SIM-only plans, the consumer is not obliged to buy a new device.
Figure above: illustrates the total consumer cost or total price paid over the period (in local currency) of different data plans for our leading Western European Mobile Operator AA. The first 9 plans shown above includes a iPhone 6 Plus with 128GB memory. The last 5 are SIM only plans with the last 2 being Data-only SIM-only plans. The abbreviations are the following PPM: Pay per Month (but little upfront for terminal), PUF: Pay UpFront (for terminal) and less per month, SIMO: SIM-Only plan, SIMDO: SIM Data-Only plan, xxGB: The xx amount of Giga Bytes offered in Plan, 2x indicates double 4G speed of “normal” and 1x indicates “normal” speed, 1st UL indicates unlimited voice in plan, 2nd UL indicates unlimited SMS in plan, EU indicates that the plan also applies to countries in EU without extra charges. So PPM20GB2xULULEU defines a Pay per Month plan (i.e., the handset is pay over the contract period and thus leads to higher monthly charges) with 20 GB allowance at Double (4G) Speed with Unlimited Voice and Unlimited SMS valid across EU. In this plan you would pay 100 (in local currency) for a iPhone 6 Plus with 128 GB. Note the local Apple Shop retail price of an iPhone 6 Plus with 128 GB is around 789 in local currency (of which ca. 132 is VAT) for this particular country. Note: for the SIM-only plans (i.e., SIMO & SIMDO) I have added the Apple retail price of a iPhone 6 Plus 128GB. It furthermore should be pointed out that the fixed service fee and the data consumption price does not vary with choice of handset.
If I decide that I really want that iPhone 6 Plus and I do not want to pay the high price (even with discounts) that some price plans offers. AA offers me a 20GB 4G data-plan, pay 100 upfront for the iPhone 6 Plus (with 128 GB memory) and for the next 24 month 63.99 (i.e., as this feels much cheaper than paying 64) per month. After 24 month my total cost of the 20 GB would be 1,636. I could thus save 230 over the 24 month if I wanted to pay 470 (+370 compared to previous plan & – 319 compared to Apple retail price) for the iPhone. In this lower cost plan my monthly cost of the 20 GB would be 38.99 or 25 (40%!) less on a monthly basis.
The Analysis show that a “Pay-less-upfront-and-more-per-month” subscriber would end up after the 24 month having paid at least ca. 761 for the iPhone 6 Plus (with 128GB). We will see later, that the total price paid for the iPhone 6 Plus however is likely to be approximately 792 or slightly above today’s retail price (based on Apple’s pricing).
The Price of a Byte and all that Jazz
So how does the above data-price plans look like in terms of Price-per-Giga-Byte?
Although in most cases not be very clear to the consumer, the data-centric price plan is structured around the price of the primary data allowance (i.e., the variable part) and non-data related bundled services included in the plan (i.e., the fixed service part representing non-data items).
There will be a variable price reflecting the data-centric price-plans data allowance and a “Fixed” Service Fee that capture the price of bundled services such as voice and SMS. Based on total price of the data-centric price plan, it will often appear that the higher the allowance the cheaper does your unit-data “consumption” (or allowance) become. Indicating that volume discounts have been factored into the price-plan. In other words, the higher the data allowance the lower the price per GB allowance.
This is often flawed logic and simply an artefact of the bundled non-data related services being priced into the plan. However, to get to that level of understanding requires a bit of analysis that most of us certainly don’t do before a purchase.
Figure above: Illustrates the unit-price of a Giga Byte (GB) versus AA’s various data-centric price plans. Note the price plans can be decomposed into a variable data-usage attributable price (per GB) and a fixed service fee that accounts for non-data services blended into the price. The Data Consumption per GB is the variable data-usage dependable part of the Price Plan and the Total price per GB is the full price normalized to the plans data consumption allowance.
So with the above we have argued that the total data-centric price can be written as a fixed and a variable part;
As will be described in more detail below, the data-centric price is structured in what can be characterized as a “Fixed Service Fee” and a variable “Data Consumption Price” that depends on a given price-plan’s data allowance (i.e., GB is Giga Byte). The “Data Consumption Price” is variable in nature and while it might be a complex (i.e. in terms of complexity) function of data allowance it typically be of the form with the exponent (i.e., Beta) being 1 or close to 1. In other words the Data Consumptive price is a linear (or approximately so) function of the data allowance. In case is larger than 1, data pricing gets progressively more expensive with increasing allowance (i.e., penalizing high consumption or as I believe right-costing high consumption). For lower than 1, data gets progressively cheaper with increasing data allowances corresponding to volume discounts with the danger of mismatching the data pricing with the cost of delivering the data.
The “Fixed Service Fee” depends on all the non-data related goodies that are added to the data-centric price plan, such as (a) unlimited voice, (b) unlimited SMS, (c) Price plan applies Europe-wide (i.e., EU-Option), (d) handset subsidy recovery fee, (e) maybe a customer management fee, etc..
For most price data-centric plan, If the data-centric price divided by the allowance would be plotted against the allowance in a Log-Log format would result in a fairly straight-line.
Nothing really surprising given the pricing math involved! It is instructive to see what actually happens when we take a data-centric price and divide by the corresponding data allowance;
For very large data allowances the price-centric per GB would asymptotically converge to , i.e., the unit cost of a GB. As is usually a lot smaller than , we see that there is another limit, where the allowance is relative low, where we would see the data-centric pricing per GB slope (in a Log-Log plot) become linear in the data allowance. Typically for allowances from 0.1 GB up towards 50 GB, non-linear slope of approximately -0.7±0.1 is observed and thus in between the linear and the constant pricing regime.
We can also observe that If the total price, of a data-centric price plan associated with a given data allowance (i.e., GB), is used to derive a price-per-GB, one would conclude that most mobile operators provide the consumer with volume discounts as they adapt higher data allowance plans. The GB gets progressively cheaper for higher usage plans. As most data-centric price plans are in the range where is (a lot) smaller than , it will appear that the unit price of data declines as the data allowance increases. However in most cases it is likely an artefact of the Fixed Service Fee that reflects non-data related services which unless a data-only bundle can be a very substantial part of the data-centric price plan.
It is clear that data-allowance normalizing the totality of a data-centric price plan, particular when non-data services have been blended into the plan, will not reveal the real price of data. If used for assessing, for example, data profitability or other mobile data related financial KPIs this approach might be of very little use.
Figure above: illustrates the basic characteristics of a data-centric price plan normalized by the data allowance. The data for this example reflects the AA’s data-centric price plans 2x4G Speed with bundled unlimited Voice & SMS as well as applying EU-wide. We see that the Beta value corresponds to a Volume Discount (at values lower than 1) or a Volume Penalty (at values higher than 1).
Oh yeah! … The really “funny” part of most data-price plan analysis (including my own past ones!) are they are more likely to reflect the Fixed Service Part (independent of the Data allowance) of the Data-centric price plan than the actual unit price of mobile data.
What to expect from AA’s data-centric price plans?
so in a rational world of data-centric pricing (assuming such exist) what should we expect of Anything Anywhere’s price plans as advertised online;
The (embedded) price for unlimited voice would be the same irrespective of the data plan’s allowed data usage (i.e., unlimited Voice does not depend on data plan).
The (embedded) price for unlimited SMS would be the same irrespective of the data plan’s allowed data usage (i.e., unlimited SMS does not depend on data plan).
You would pay more for having your plan extended to apply across Europe Union compared to not having this option.
You would (actually you should) expect to pay more per Mega Byte for the Double Speed option as compared to the Single Speed Option.
If you decide to “finance” your handset purchase (i.e., pay less upfront option) within a data plan you should expect to pay more on a monthly basis.
Given a data plan has a whole range of associated handsets priced From Free (i.e., included in plan without extra upfront charge) to high-end high-priced Smartphones, such as iPhone 6 Plus 128 GB, you would not expect that handset related cost would have been priced into the data plan. Or if it is, it must be the lowest common denominator for the whole range of offered handsets at a given price plan.
Where the discussion becomes really interesting is how your data consumption should be priced; (1) You pay more per unit of data consumption as you consume more data on a monthly basis, (2) You pay the same per unit irrespective of your consumption or (3) You should have a volume discount making your units cheaper the more you consume.
of course the above is if and only if the price plans have been developed in reasonable self-consistent manner.
Figure above: Illustrates AA’s various data-centric price plans (taken from their web site). Note that PPM represents low upfront (terminal) cost for the consumer and higher monthly cost and PUF represent paying upfront for the handset and thus having lower monthly costs as a consequence. The Operator AA allows the consumer in the PPM Plan to choose for an iPhone 6 Plus 128GB (priced at 100 to 160) or an IPhone 6 Plus 64GB option (at a lower price of course).
First note that Price Plans (with more than 2 data points) tend to be linear with the Data Usage allowance.
The Fixed Service Fee – The Art of Re-Capture Lost legacy Value?
In the following I define the Fixed Service Fee as the part of the total data-centric price plan that is independent of a given plan’s data allowance. The logic is that this part would contain all non-data related cost such as Unlimited Voice, Unlimited SMS, EU-Option, etc..
From AA’s voice plan (for 250 Minutes @ 10 per Month & 750 Minutes @ 15 per Month) with unlimited SMS (& no data) it can be inferred that
Price of Unlimited SMS can be no higher than 7.5. This however is likely also include general customer maintenance cost.
Monthly customer maintenance cost (cost of billing, storage, customer care & systems support, etc.) might be deduced from the SIM-Only Data-Only package and would be
Price of Monthly Customer Maintenance could be in the order of 5, which would imply that the Unlimited SMS price would be 2.5. Note the market average Postpaid SMS ARPU in 2014 was ca., 8.40 (based on Pyramid Research data). The market average number of postpaid SMS per month was ca. 273 SMS.
From AA’s SIM-only plan we get that the fixed portion of providing service (i.e., customer maintenance, unlimited Voice & SMS usage) is 14 and thus
Price of Unlimited Voice should be approximately 6.5. Note the market average Postpaid Voice ARPU was ca. 12 (based on Pyramid Research data). The market average voice usage per month was ca. 337 minutes. Further from the available limited voice price plans it can be deduced that unlimited voice must be higher than 1,000 Minutes or more than 3 times the national postpaid average.
The fixed part of the data-centric pricing difference between the data-centric SIM-only plan and similar data-centric plan including a handset (i.e., all services are the same except for the addition of the handset) could be regarded as a minimum handset financing cost allowing the operator to recover some of the handset subsidy
Equipment subsidy recovery cost of 7 (i.e., over a 24 month period this amounts to 168 which is likely to recover the average handset subsidy). Note is the customer chooses to pay little upfront for the handset, the customer would have to pay 26 extra per month in he fixed service fee. Thus low upfront cost result in another 624 over the 24 month contract period. Interestingly is that with the initial 7 for handset subsidy recovery in the basic fixed service fee a customer would have paid 792 in handset recovery over 24 month period the contract applies to (a bit more than the iPhone 6 Plus 128GB retail price).
The price for allowing the data-centric price-plan to apply Europe Union Wide is
The EU-Option (i.e., plan applicable within EU) appears to be priced at ca. 5 (caution: 2x4G vis-a-vis 1x4G could have been priced into this delta as well).
For EU-option price it should be noted here that the two plans that are being compared differs not only in the EU-option. The plan without the EU option is a data plan with “normal” 4G speed, while the EU-option plan supports double 4G speeds. So in theory the additional EU-option charge of 5 could also include a surcharge for the additional speed.
Why an operator would add the double speed to the fixed Service Fee price part is “bit” strange. The 2x4G speed price-plan option clearly is a variable trigger for cost (and value to the customer’s data usage). Thus should be introduced in the the variable part (i.e., the Giga-Byte dependent part) of the data-centric price plan.
It is assumed that indeed the derived difference can be attributed to the EU-option, i.e., the double speed has not been include in the monthly Fixed Service Fee.
In summary we get AA’s data-centric price plan’s monthly Fixed Service Fee de-composition as follows;
Figure above: shows the composition of the monthly fixed service fee as part of AA’s data-centric plans. Of course in a SIM-only scenario the consumer would not have the Handset Recovery Fee inserted in the price plan.
So irrespective of the data allowance a (postpaid) customer would pay between 26 to 52 per month depending on whether handset financing is chosen (i.e., Low upfront payment on the expense of higher monthly cost).
Mobile data usage still has to happen!
The price of Mobile Data Allowance.
The variable data-price in the studied date-centric price plans are summarized in the table below as well as the figure;
Price per GB
Pay Less Upfront More per Month
Pay Upfront & Less per Month
SIM-Only Data Only
2 (only 2 data points)
The first thing that obviously should make you Stop in Wonder is that Single 4G Speed Giga Byte is more than Twice the price of a Double 4G Speed Giga Byte … In need for speed … well that will give you a pretty good deal with AA’s price 2x4G plans.
Second thing to notice is that it would appear to be a really bad deal (with respect to the price-per-byte) to be a SIM-Only Data-Only customer.
The Data-Only pays 2 per GB. Almost 3 times more than if you would choose a subscription with a device, double speed, double unlimited and EU-wide applicable price plan.
Agreed! In absolute terms the SIM-only Data-only cost a lot less per month (9 less than the 20GB pay device upfront) and it is possible to run away after 12 months (versus the 24 month plans). One rationale for charging extra per Byte for a SIM-only Data-only plan could be that the SIM card might be used in Tablet or Data-card/Dongle products that typically does consume most if not all of a given plans allowance. For normal devices and high allowance plans on average the consumption can be quiet a lot lower than the actual allowance. Particular over a 24 month period.
You might argue that this is all about how the data-centric price plans have been de-composed in a fixed service fee (supposedly the non-data dependent component) and a data consumptive price. However, even when considering the full price of a given price plan is the Single-4G-Speed more expensive per Byte than Double-4G-Speed.
You may also argue that I am comparing apples and oranges (or even bananas pending taste) as the Double-4G-Speed plans include a devices and a price-plan that applies EU-wide versus the SIM-only plan that includes the customers own device and a price-plan that only works in United. All true of course … Why that should be more expensive to opt out of is a bit beyond me and why this should have an inflationary impact on the price-per-Byte … well a bit of a mystery as well.
At least there is no (statistical) difference in the variable price of a Giga Byte whether the customer chooses to pay of her device over the 24 month contract period or pay (most of) it upfront.
For AA it doesn’t seem to be of concern! …. As 88% would come back for more (according with their web site).
Obviously this whole analysis above make the big assumption that the data-centric price plans are somewhat rationally derived … this might not be the case!
and it assumes that rationally & transparently derived price plans are the best for the consumer …
and it assumes what is good for the consumer is also good for the company …
Is AA different in this respect to that of other Operators around the world …
No! AA is not different from any other incumbent operator coming from a mobile voice centric domain!
I greatly acknowledge my wife Eva Varadi for her support, patience and understanding during the creative process of creating this Blog.
Postscript – The way I like to look at (rational … what ever that means) data-centric pricing.
Firstly, it would appear that AA’s pricing philosophy follows the industry standard of pricing mobile services and in particular mobile data-centric services by the data volume allowance. Non-data services are added to the data-centric price plan and in all effect make up for the most part of the price-plan even at relative higher data allowances;
Figure above: illustrates the typical approach to price plan design in the Telecom’s industry. Note while not per se wrong it often overweight’s the volume element of pricing and often results in sub-optimizing the Quality and Product aspects . Source: Dr. Kim K Larsen’s Mind Share contribution at Informa’s LTE World Summit May 2012; “Right pricing LTE and mobile broadband in general (a Technologist’ Observations)”.
Unlimited Voice and SMS in AA’s standard data-centric plans clearly should mitigate possible loss or migration away from old fashion voice (i.e., circuit switched) and SMS. However both the estimated allowances for unlimited voice (6.5) and SMS (2.5) appear to be a lot lower than their classical standalone ARPUs for the postpaid category. This certainly could explain that this market (as many others in Western Europe) have lost massive amount of voice revenues over the last 5 years. In other words re-capturing or re-balancing legacy service revenues into data-centric plans still have some way to go in order to be truly effective (if at all possible which is highly questionable at this time and age).
As a Technologist, I am particular interested in how the technology cost and benefits are being considered in data-centric price plans.
The big challenge for the pricing expert who focus too much on volume is that the same volume can result from vastly different network qualities and speed. The customers handset will drive the experience of quality and certainly consumption. By that differences in network load and thus technology cost. A customer with a iPhone 6 Plus is likely to load the mobile data network more (and thus incur higher cost) than a customer with a normal screen smartphone of 1 or 2 generations removed from iPhone 6 Plus. It is even conceivable that a user with iPhone 6 Plus will load the network more than a customer with a normal iPhone 6 (independent of the iOS). This is very very different for Voice and SMS volumetric considerations in legacy price plans, where handset had little (or no) impact on network load relative to the usage.
For data-centric price plans to be consistent with the technology cost incurred one should consider;
Higher “guarantied” Quality, typically speed or latency, should be priced higher per Byte than lower quality plans (or at the very least not lower).
Higher Volumetric Allowances should be priced per Byte higher than Lower Volumetric Allowance (or at the very least not lower).
Offering unlimited Voice & SMS in data-centric plans (as well as other bundled goodies) should be carefully re-balanced to re-capture some of lost legacy revenues.
That AA’s data-centric plans for double speed appears to be cheaper than their plans at a lower data delivery quality level is not consistent with costing. Of course, AA cannot really guaranty that the customer will get double 4G speed everywhere and as such it may not be fair to charge substantially more than for single speed. However, this is of course not what appear to happen here.
AA’s lowest data unit price (in per Giga Byte) is around 0.6 – 0.7 (or 0.06 – 0.07 Cent per Mega Byte). That price is very low and in all likelihood lower than their actual production cost of a GB or MB.
However, one may argue that as long as the Total Service Revenue gained by a data-centric price plan recover the production cost, as well as providing a healthy margin then whether the applied data unit-price is designed to recover the data production cost is maybe less of an issue.
In other words, data profitability may not matter as much as overall profitability. This said it remains in my opinion in-excusable for a mobile operator not to understand its main (data) cost drivers and ensure it is recovered in their overall pricing strategies.
Surely! You may say? … “Surely Mobile Operators know their cost structure and respective cost drivers and their price plans reflects this knowledge?”
It is my observation that most price plans (data-centric or not) are developed primarily in response to competition (which of course is an important pricing element as well) rather than firmly anchored in Cost, Value & Profit considerations. Do Operators really & deeply know their own cost structure and cost drivers? … Ahhh … In my opinion few really appear to do!
1000 Days & a bit … As of January 2015 a Facebook share was around Double the price of their initial public offering (IPO) back in May 2012.
That increase in share price & value correspond to an investor belief (conscious or otherwise) that Facebook’s can grab around 40% of the online spend in the (near) Future versus a mediocre 20+% back in 2012.
If you had bought Facebook shares on September 4th 2012 and sold them again December 22nd 2014 (yes just before Christmas) you would have earned 5 times your original investment!
Back in 2012, some month after Facebook’s (FB) IPO, I wrote a Blog Facebook Values … Has the little boy spoken? on the FB value and how to get a feel whether the share price was Naked (“The Ugly”), Half Dressed (“The Bad”) or Nicely Dressed (“The Good”).
I asked whether it was a good time to have confidence and invest in Facebook … My answer (at the time) was that the share price of about 20 US$ (August 2012 timeframe) appeared too low compared with the potential for capturing Online Advertisement Spending Market Share, that furthermore was poised to increase substantially going forward as funds were being redirected from traditional advertisement spend to digital / online media.
The primary source of revenue for Facebook (then & now) is from Online Advertisement Spend. Thus, I looked at what long-term share (chosen arbitrarily to be 5 years) of the Online Ad Market should Facebook have in order to justify its value and share price. Very simply I ramped up the revenue share from its current value to a target share that would correspond to Facebook’s Market Capitalization or Share Price.
In the following I will ignore all the goodies that Facebook have launched or acquired over their lifetime, such as
All of the above (and much more) serves to make sure that “People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them”. (i.e., Facebook’s vision statement) … and (I assume) to make maximum profit out of the Facebook “addiction” by providing a very efficient advertisement platform enabled by the gazillion of personal data/information & impressions we all continuously volunteer by using Facebook.
However, while the technologies (e.g., algorithms & communications software utilities) behind are very exiting it all serves one purpose … deliver the most efficient ad to the user and make as much money out of that customer touch point. I believe that the potential and value of Whatsapp is huge and in message volume already exceeds the number daily SMS transactions globally. This still largely remains un-explored by Facebook. The question will be whether FB will primarily use Whatsapp as another Ad delivery vehicle or also as a mean to generate communications revenues in both the messaging and the voice consumer segments.
The conclusion back in August 2012, was that the share price of Facebook, based on its equivalent long-term share of the the Online Ad Market Spend, appeared low and one should expect the price (and value) to increase.
Above figure: Analysis presented in my 2012 “Facebook – time to invest?”. Note that the the share price dynamics are illustrated relative to the IPO price of 38 US$ or more accurately the stock price at closing on 18th of May 2012.
So what has happened in the almost 1000 days since the Facebook IPO?
Well after the share price dropped to 17.73 (at closing) on September 4th (2012), which roughly halved the Market Cap of Facebook, the FB Journey has been one of growth.
The cynic might of course point out that so has the rest of the market. However, while for example Nasdaq100 is ca. 68% higher (as of January 20th 2015) compared to the 18-May 2012, Facebook is almost double its IPO value (over the same period). If you take the lowest point (4 Sep 2012) and the highest point (22 Dec 2014) you have a 4.6 times ratio between high & low points.
So if you did the right thing and bought the lowest and sold at the highest … well I told you so (joking!) … Congratulation would be called for!
Here is the FB Journey ( = A Walk on the Wilder Side?) seen from an investors perspective
Above figure: illustrates Facebook stock price development since the IPO until end of January 2015 with commentary to the peaks and the dips.The Red Dot on September 4th 2012 represents the lowest historical share price (i.e., 17.71 @ closing) and the Green Dot the highest historical share price (i.e., 81.45 @ closing).
Taking the stock price dynamics as shown above, how would the previous analysis come out looking at what Online Ad Revenue Share could justify (approximately) the share price development over the period.
Well … it could look something like this based on Online Advertisement Market Share;
Above Figure: illustrates the share price dynamics relative to the IPO price, i.e., 100% level (at closing 18 May 2012). Further a relative simple valuation model based on Facebook’s long-term (i.e., 5+ years) online advertisement market share is used to derive the Online Ad Spend share that a given FB share price corresponds to. The methodology has been described in detail in “A walk on the Wild Side”.
Current stock price range is fairly consistent with a 40+% long-term (i.e., 5 year linear ramp up from 2013 share and then keeping the share at the level going forward) share of the Online Advertisement Market. I would expect Facebook to hit at least 10% for 2014 (based on eMarketer data of the total online advertisement market).
Will Facebook be able to grow to 40+% share of the Online Ad Spending?
In my opinion that does not sound completely un-reasonable …
Though it would imply that (a) other social media players also relying on the Online Ad Market are going to lose their livelihood, some (b)business plans might look somewhat more sombre for others and (c)Facebook needs to take Google Head-On.
Facebook beating Q4 earnings expectations and came out at 3.851B US$ coming out at 3.84B US$ (Low) to 4.16B (US$) (high).
MAU 1,393 1,386 Million and Mobile MAU of 1,189 1,182 Million (both lower limit estimates).
Share price at closing was slightly higher than previous trading day ending at 76.24 US$ per share (+0.6%) will drop during the day of the earning call to around 71 – 72 US$ per share.
Given the already high value of the stock, I do not expect much gain over the days after the earning call. Likely to recover to the level 5 – 10 days before the Q4/Full 2014 Earning Call.
… and I might be completely mistaken (and will be crying all the way to the bank)… but at least we will know within the next hours & days to come!
… So I ended up being fairly close to MAU (0.5% lower), Mobile MAU (0.6% lower) and earnings expectations (0.3% from my lower bound). However, predicting the stock movement … yeah … not so good. Still next couple of days will be interesting to follow. Dave Wehner, Facebook Chief Financial Officer, was where careful in managing expectations for Facebook Topline in 2015. Concerns about exchange rate effects on the Topline could result in a 5% lower revenue than it would have been with 2014 exchange rates. Basically the revenue growth in US$ would reduce somewhat due to exchange rate effects. This is likely to have some negative impact on Facebook profitability and their margin as their fundamental cost base is in US$.
FB gains a sustainable share of online ad spend X%.
5 yr linear ramp-up from 2014 9.6% (assessed) to X%, and then maintained at that level.
Other revenues 15% in 2014, linearly reduced to 10% after 5 yrs and then maintained.
Assume FB can maintain a free cash flow yield of 25%.
It should be noted that the above analysis is in all likelihood oversimplifying. However it is not terrible difficult to add complexity. Though given the inherent uncertainties involved in predicting the future, the approach presented is good enough to get an idea about a given investments (or stock purchase) attractiveness.
For the financial history buffs, the Nasdaq100 is ca. 5% from the level of the dot.com foreshock (or pre-crash) of March-2000 and has surpassed the big crash of July-2000.
I greatly acknowledge my wife Eva Varadi for her support, patience and understanding during the creative process of creating this Blog.
Figure above: shows the share price development from May 18 2012 (IPO date of FB) to 20 January 2015 of Facebook and Nasdaq100 composite. While Facebook largely under-performed in 2012 and well into 2013, its recovery from mid-2013 until January 2015 has been spectacular.
Figure above: illustrates Laplace distribution representations of the daily returns of Facebook and Nasdaq100 over the period from 18 May 2012 to 20 January 2015. Note the slight right shift in centre point from the 0%. For a more detailed analysis of the Nasdaq100 and application of the Laplace distribution see the Business Forecasting Blog “The Nasdaq100 Daily Returns and Laplace Distributed Errors”.
Figure above: Online Advertisement Spending forecast from eMarketer (August 2013) representing the period 2013 to 2017. From 2018 and to 2022 Forecasts have been extrapolated based on 1st and 2nd derivative of the previous period growth. The resulting trend have been checked against other available projections.
Figure above: illustrates for 2013 Facebook Monthly Active Users (MAU) in terms of share of population versus Region (source: Facebook Annual Report 2013), Region’s share of Ad Spend (source: eMarketer), Mobile Internet Penetration (i.e., CDMA2000, UMTS, HSPA, LTE, Mobile WiMax, source: Pyramid Research), and (fixed) internet penetration (i.e., the percentage of population having access to internet).
Figure above: illustrates for 2017 Facebook Monthly Active Users (MAU) in terms of share of population versus Region (Source: Authors Facebook Model), Region’s share of Ad Spend (Source: eMarketer), Mobile Internet Penetration (i.e., CDMA2000, UMTS, HSPA, LTE, Mobile WiMax, Source: Pyramid Research), and (fixed) internet penetration (i.e., the percentage of population having access to internet).
Figure above: illustrates for 2013 Facebook Monthly Active Users (MAU) in terms of share of population versus Region (Source: Facebook Annual Report 2013), LTE penetration (Source: Pyramid Research), WiFi residential potential estimated from the broadband household penetration (Source: Pyramid Research), and Mobile Internet Penetration (i.e., CDMA2000, UMTS, HSPA, LTE, Mobile WiMax, Source: Pyramid Research). For Facebook’s Autoplay Video feature it is important for the user to either have WiFi access or for a decent cellular performance LTE.
Figure above: illustrates for 2017 Facebook Monthly Active Users (MAU) in terms of share of population versus Region (Source:Source: Authors Facebook Model), LTE penetration (Source: Pyramid Research), WiFi residential potential estimated from the broadband household penetration (Source: Pyramid Research), and Mobile Internet Penetration (i.e., CDMA2000, UMTS, HSPA, LTE, Mobile WiMax, Source: Pyramid Research). For Facebook’s Autoplay Video feature it is important for the user to either have WiFi access or for a decent cellular performance LTE.
Mobile data adaption can be (and usually is) very un-healthy for the mobile voice revenues.
A Mega Byte of Mobile Voice is 6 times more expensive than a Mega Byte of Mobile Data (i.e., global average)
If customers would pay the Mobile Data Price for Mobile Voice, 50% of Global Mobile Revenue would Evaporate (based on 2013 data).
Classical Mobile Voice is not Dead! Global Mobile Voice Usage grew with more than 50% over the last 5 years. Though Global Voice Revenue remained largely constant (over 2009 – 2013).
Mobile Voice Revenues declined in most Western European & Central Eastern European countries.
Voice Revenue in Emerging Mobile-Data Markets (i.e., Latin America, Africa and APAC) showed positive growth although decelerating.
Mobile Applications providing high-quality (often High Definition) mobile Voice over IP should be expected to dent the classical mobile voice revenues (as Apps have impacted SMS usage & revenue).
Most Western & Central Eastern European markets shows an increasing decline in price elasticity of mobile voice demand. Even some markets (regions) had their voice demand decline as the voice prices were reduced (note: not that causality should be deduced from this trend though).
The Art of Re-balancing (or re-capture) the mobile voice revenue in data-centric price plans are non-trivial and prone to trial-and-error (but likely also un-avoidable).
An Unbearable Lightness.
There is something almost perverse about how light the mobile industry tends to treat Mobile Voice, an unbearable lightness?
How often don’t we hear Telco Executives wish for All-IP and web-centric services for All? More and more mobile data-centric plans are being offered with voice as an after thought. Even though voice still constitute more than 60% of the Global Mobile turnover and in many emerging mobile markets beyond that. Even though classical mobile voice is more profitable than true mobile broadband access. “Has the train left the station” for Voice and running off the track? In my opinion, it might have for some Telecom Operators, but surely not for all. Taking some time away from thinking about mobile data would already be an incredible improvement if spend on strategizing and safeguarding mobile voice revenues that still are a very substantial part of The Mobile Business Model.
Mobile data penetration is un-healthy for voice revenue. It is almost guarantied that voice revenue will start declining as the mobile data penetration reaches 20% and beyond. There are very few exceptions (i.e., Australia, Singapore, Hong Kong and Saudi Arabia) to this rule as observed in the figure below. Much of this can be explained by the Telecoms focus on mobile data and mobile data centric strategies that takes the mobile voice business for given or an afterthought … focusing on a future of All-IP Services where voice is “just” another data service. Given the importance of voice revenues to the mobile business model, treating voice as an afterthought is maybe not the most value-driven strategy to adopt.
I should maybe point out that this is not per se a result of the underlying Cellular All-IP Technology. The fact is that Cellular Voice over an All-IP network is very well specified within 3GPP. Voice over LTE (i.e., VoLTE), or Voice over HSPA (VoHSPA) for that matter, is enabled with the IP Multimedia Subsystem (IMS). Both VoLTE and VoHSPA, or simply Cellular Voice over IP (Cellular VoIP as specified by 3GPP), are highly spectral efficient (compared to their circuit switched equivalents). Further the Cellular VoIP can be delivered at a high quality comparable to or better than High Definition (HD) circuit switched voice. Recent Mean Opinion Score (MOS) measurements by Ericsson and more recently (August 2014) Signals Research Group & Spirent have together done very extensive VoLTE network benchmark tests including VoLTE comparison with the voice quality of 2G & 3G Voice as well as Skype (“Behind the VoLTE Curtain, Part 1. Quantifying the Performance of a Commercial VoLTE Deployment”). Further advantage of Cellular VoIP is that it is specified to inter-operate with legacy circuit-switched networks via the circuit-switched fallback functionality. An excellent account for Cellular VoIP and VoLTE in particular can be found in Miikki Poikselka et al’s great book on “Voice over LTE” (Wiley, 2012).
Its not the All-IP Technology that is wrong, its the commercial & strategic thinking of Voice in an All-IP World that leaves a lot to be wished for.
Voice over LTE provides for much better Voice Quality than a non-operator controlled (i.e., OTT) mobile VoIP Application would be able to offer. But is that Quality worth 5 to 6 times the price of data, that is the Billion $ Question.
Figure Above: illustrates the compound annual growth rates (2009 to 2013) of mobile voice revenue and the mobile data penetration at the beginning of the period (i.e., 2009). As will be addressed later it should be noted that the growth of mobile voice revenues are NOT only depending on Mobile Data Penetration Rates but on a few other important factors, such as addition of new unique subscribers, the minute price and the voice arpu compared to the income level (to name a few). Analysis has been based on Pyramid Research data. Abbreviations: WEU: Western Europe, CEE: Central Eastern Europe, APAC: Asia Pacific, MEA: Middle East & Africa, NA: North America and LA: Latin America.
In the following discussion classical mobile voice should be understood as an operator-controlled voice service charged by the minute or in equivalent economical terms (i.e., re-balanced data pricing). This is opposed to a mobile-application-based voice service (outside the direct control of the Telecom Operator) charged by the tariff structure of a mobile data package without imposed re-balancing.
If the Industry would charge a Mobile Voice Minute the equivalent of what they charge a Mobile Mega Byte … almost 50% of Mobile Turnover would disappear … So be careful AND be prepared for what you wish for!
There are at least a couple of good reasons why Mobile Operators should be very focused on preserving mobile voice as we know it (or approximately so) also in LTE (and any future standards). Even more so, Mobile Operators should try to avoid too many associations with non-operator controlled Voice-over-IP (VoIP) Smartphone applications (easier said than done .. I know). It will be very important to define a future voice service on the All-IP Mobile Network that maintains its economics (i.e., pricing & margin) and don’t get “confused” with the mobile-data-based economics with substantially lower unit prices & questionable profitability.
Back in 2011 at the Mobile Open Summit, I presented “Who pays for Mobile Broadband” (i.e., both in London & San Francisco) with the following picture drawing attention to some of the Legacy Service (e.g., voice & SMS) challenges our Industry would be facing in the years to come from the many mobile applications developed and in development;
One of the questions back in 2011 was (and Wow it still is! …) how to maintain the Mobile ARPU & Revenues at a reasonable level, as opposed to massive loss of revenue and business model sustainability that the mobile data business model appeared to promise (and pretty much still does). Particular the threat (& opportunities) from mobile Smartphone applications. Mobile Apps that provides Mobile Customers with attractive price-arbitrage compared to their legacy prices for SMS and Classical Voice.
“IP killed the SMS Star” … Will IP also do away with the Classical Mobile Voice Economics as well?
Okay … Lets just be clear about what is killing SMS (it’s hardly dead yet). The Mobile Smartphone Messaging-over-IP (MoIP) App does the killing. However, the tariff structure of an SMS vis-a-vis that of a mobile Mega Byte (i..e, ca. 3,000x) is the real instigator of the deed together with the shear convenience of the mobile application itself.
As of August 2014 the top Messaging & Voice over IP Smartphone applications share ca. 2.0+ Billion Active Users (not counting Facebook Messenger and of course with overlap, i.e., active users having several apps on their device). WhatsApp is the Number One Mobile Communications App with about 700 Million active users (i.e., up from 600 Million active users in August 2014). Other Smartphone Apps are further away from the WhatsApp adaption figures. Applications from Viber can boast of 200+M active users, WeChat (predominantly popular in Asia) reportedly have 460+M active users and good old Skype around 300+M active users. The impact of smartphone MoIP applications on classical messaging (e.g., SMS) is well evidenced. So far Mobile Voice-over-IP has not visible dented the Telecom Industry’s mobile voice revenues. However the historical evidence is obviously no guaranty that it will not become an issue in the future (near, medium or far).
WhatsApp is rumoured to launch mobile voice calling as of first Quarter of 2015 … Will this event be the undoing of operator controlled classical mobile voice? WhatsApp already has taken the SMS Scalp with 30 Billion WhatsApp messages send per day according the latest data from WhatsApp (January 2015). For comparison the amount of SMS send out over mobile networks globally was a bit more than 20 Billion per day (source: Pyramid Research data). It will be very interesting (and likely scary as well) to follow how WhatsApp Voice (over IP) service will impact Telecom operator’s mobile voice usage and of course their voice revenues. The Industry appears to take the news lightly and supposedly are unconcerned about the prospects of WhatsApp launching a mobile voice services (see: “WhatsApp voice calling – nightmare for mobile operators?” from 7 January 2015) … My favourite lightness is Vodacom’s (South Africa) “if anything, this vindicates the massive investments that we’ve been making in our network….” … Talking about unbearable lightness of mobile voice … (i.e., 68% of the mobile internet users in South Africa has WhatsApp on their smartphone).
Paying the price of a mega byte mobile voice.
A Mega-Byte is not just a Mega-Byte … it is much more than that!
In 2013, the going Global average rate of a Mobile (Data) Mega Byte was approximately 5 US-Dollar Cent (or a Nickel). A Mega Byte (MB) of circuit switched voice (i.e., ca. 11 Minutes @ 12.2kbps codec) would cost you 30+ US$-cent or about 6 times that of Mobile Data MB. Would you try to send a MB of SMS (i.e., ca. 7,143 of them) that would cost you roughly 150 US$ (NOTE: US$ not US$-Cents).
1 Mobile MB = 5 US$-cent Data MB < 30+ US$-cent Voice MB (6x mobile data) << 150 US$ SMS MB (3000x mobile data).
A Mega Byte of voice conversation is pretty un-ambiguous in the sense of being 11 minutes of a voice conversation (typically a dialogue, but could be monologue as well, e.g., voice mail or an angry better half) at a 12.2 kbps speech codec. How much mega byte a given voice conversation will translate into will depend on the underlying speech coding & decoding (codec) information rate, which typically is 12.2 kbps or 5.9 kbps (i.e., for 3GPP cellular-based voice). In general we would not be directly conscious about speed (e.g., 12.2 kbps) at which our conversation is being coded and decoded although we certainly would be aware of the quality of the codec itself and its ability to correct errors that will occur in-between the two terminals. For a voice conversation itself, the parties that engage in the conversation is pretty much determining the duration of the conversation.
An SMS is pretty straightforward and well defined as well, i.e., being 140 Bytes (or characters). Again the underlying delivery speed is less important as for most purposes it feels that the SMS sending & delivery is almost instantaneously (though the reply might not be).
All good … but what about a Mobile Data Byte? As a concept it could by anything or nothing. A Mega Byte of Data is Extremely Ambiguous. Certainly we get pretty upset if we perceive a mobile data connection to be slow. But the content, represented by the Byte, would obviously impact our perception of time and whether we are getting what we believe we are paying for. We are no longer master of time. The Technology has taken over time.
Some examples: A Mega Byte of Voice is 11 minutes of conversation (@ 12.2 kbps). A Mega Byte of Text might take a second to download (@ 1 Mbps) but 8 hours to process (i.e., read). A Mega Byte of SMS might be delivered (individually & hopefully for you and your sanity spread out over time) almost instantaneously and would take almost 16 hours to read through (assuming English language and an average mature reader). A Mega Byte of graphic content (e.g., a picture) might take a second to download and milliseconds to process. Is a Mega Byte (MB) of streaming music that last for 11 seconds (@ 96 kbps) of similar value to a MB of Voice conversation that last for 11 minutes or a MB millisecond picture (that took a second to download).
In my opinion the answer should be clearly NO … Such (somewhat silly) comparisons serves to show the problem with pricing and valuing a Mega Byte. It also illustrates the danger of ambiguity of mobile data and why an operator should try to avoid bundling everything under the banner of mobile data (or at the very least be smart about it … whatever that means).
I am being a bit naughty in above comparisons, as I am freely mixing up the time scales of delivering a Byte and the time scales of neurological processing that Byte (mea culpa).
Figure Above: Logarithmic representation of the cost per Mega Byte of a given mobile service. 1 MB of Voice is roughly corresponding to 11 Minutes at a 12.2 voice codec which is ca. 25+ times the monthly global MoU usage. 1 MB of SMS correspond to ca. 7,143 SMSs which is a lot (actually really a lot). In USA 7,143 would roughly correspond to a full years consumption. However, in WEU 7,143 SMS would be ca. 6+ years of SMS consumption (on average) to about almost 12 years of SMS consumption in MEA Region. Still SMS remain proportionate costly and clear is an obvious service to be rapidly replaced by mobile data as it becomes readily available. Source: Pyramid Research.
The “Black” Art of Re-balancing … Making the Lightness more Bearable?
I recently had a discussion with a very good friend (from an emerging market) about how to recover lost mobile voice revenues in the mobile data plans (i.e., the art of re-balancing or re-capturing). Could we do without Voice Plans? Should we focus on All-in the Data Package? Obviously, if you would charge 30+ US$-cent per Mega Byte Voice, while you charge 5 US$-cent for Mobile Data, that might not go down well with your customers (or consumer interest groups). We all know that “window-dressing” and sleight-of-hand are important principles in presenting attractive pricings. So instead of Mega Byte voice we might charge per Kilo Byte (lower numeric price), i.e., 0.029 US$-cent per kilo byte (note: 1 kilo-byte is ca. 0.65 seconds @ 12.2 kbps codec). But in general the consumer are smarter than that. Probably the best is to maintain a per time-unit charge or to Blend in the voice usage & pricing into the Mega Byte Data Price Plan (and hope you have done your math right).
Example (a very simple one): Say you have 500 MB mobile data price plan at 5 US$-cent per MB (i.e., 25 US$). You also have a 300 Minute Mobile Voice Plan of 2.7 US$-cent a minute (or 30 US$-cent per MB). Now 300 Minutes corresponds roughly to 30 MB of Voice Usage and would be charged ca. 9$. Instead of having a Data & Voice Plan, one might have only the Data Plan charging (500 MB x 5 US$cent/MB + 30 MB x 30 US$/cent/MB) / 530 MB or 6.4 US$-cent per MB (or 1.4 US$-cent more for mobile voice over the data plan or a 30% surcharge for Voice on the Mobile Data Bytes). Obviously such a pricing strategy (while simple) does pose some price strategic challenges and certainly does not per se completely safeguard voice revenue erosion. Keeping Mobile Voice separately from Mobile Data (i.e., Minutes vs Mega Bytes) in my opinion will remain the better strategy. Although such a minutes-based strategy is easily disrupted by innovative VoIP applications and data-only entrepreneurs (as well as Regulator Authorities).
Re-balancing (or re-capture) the voice revenue in data-centric price plans are non-trivial and prone to trial-and-error. Nevertheless it is clearly an important pricing strategy area to focus on in order to defend existing mobile voice revenues from evaporating or devaluing by the mobile data price plan association.
Is Voice-based communication for the Masses (as opposed to SME, SOHO, B2B,Niche demand, …) technologically un-interesting? As a techno-economist I would say far from it. From the GSM to HSPA and towards LTE, we have observed a quantum leap, a factor 10, in voice spectral efficiency (or capacity), substantial boost in link-budget (i.e., approximately 30% more geographical area can be covered with UMTS as opposed to GSM in apples for apples configurations) and of course increased quality (i.e., high-definition or crystal clear mobile voice). The below Figure illustrates the progress in voice capacity as a function of mobile technology. The relative voice spectral efficiency data in the below figure has been derived from one of the best (imo) textbooks on mobile voice “Voice over LTE” by Miikki Poikselka et all (Wiley, 2012);
Figure Above: Abbreviation guide; EFR: Enhanced Full Rate, AMR: Adaptive Multi-Rate, DFCA: Dynamic Frequency & Channel Allocation, IC: Interference Cancellation. What might not always be appreciate is the possibility of defining voice over HSPA, similar to Voice over LTE. Source: “Voice over LTE” by Miikki Poikselka et all (Wiley, 2012).
If you do a Google Search on Mobile Voice you would get ca. 500 Million results (note Voice over IP only yields 100+ million results). Try that on Mobile Data and “sham bam thank you mam” you get 2+ Billion results (and projected to increase further). For most of us working in the Telecom industry we spend very little time on voice issues and an over-proportionate amount of time on broadband data. When you tell your Marketing Department that a state-of-the-art 3G can carry at least twice as much voice traffic than state-of-the –art GSM (and over 30% more coverage area) they don’t really seem to get terribly exited? Voice is un-sexy!? an afterthought!? … (don’t even go brave and tell Marketing about Voice over LTE, aka VoLTE).
Is Mobile Voice Dead or at the very least Dying?
Is Voice un-interesting, something to be taken for granted?
Is Voice “just” data and should be regarded as an add-on to Mobile Data Services and Propositions?
From a Mobile Revenue perspective mobile voice is certainly not something to be taken for granted or just an afterthought. In 2013, mobile voice still amounted for 60+% of he total global mobile turnover, with mobile data taking up ca. 40% and SMS ca. 10%. There are a lot of evidence that SMS is dying out quickly with the emergence of smartphones and Messaging-over-IP-based mobile application (SMS – Assimilation is inevitable, Resistance is Futile!). Not particular surprising given the pricing of SMS and the many very attractive IP-based alternatives. So are there similar evidences of mobile voice dying?
NO! NIET! NEM! MA HO BU! NEJ!(not any time soon at least)
Lets see what the data have to say about mobile voice?
In the following I only provide a Regional but should there be interest I have very detailed deep dives for most major countries in the various regions. In general there are bigger variations to the regional averages in Middle East & Africa (i.e., MEA) as well as Asia Pacific (i.e., APAC) Regions, as there is a larger mix of mature and emerging markets with fairly large differences in mobile penetration rates and mobile data adaptation in general. Western Europe, Central Eastern Europe, North America (i.e., USA & Canada) and Latin America are more uniform in conclusions that can reasonably be inferred from the averages.
As shown in the Figure below, from 2009 to 2013, the total amount of mobile minutes generated globally increased with 50+%. Most of that increase came from emerging markets as more share of the population (in terms of individual subscribers rather than subscriptions) adapted mobile telephony. In absolute terms, the global mobile voice revenues did show evidence of stagnation and trending towards decline.
Figure Above: Illustrates the development & composition of historical Global Mobile Revenues over the period 2009 to 2013. In addition also shows the total estimated growth of mobile voice minutes (i.e., Red Solid Curve showing MoUs in units of Trillions) over the period. Sources: Pyramid Research & Statista. It should noted that various data sources actual numbers (over the period) are note completely matching. I have observed a difference between various sources of up-to 15% in actual global values. While interesting this difference does not alter the analysis & conclusions presented here.
If all voice minutes was charged with the current Rate of Mobile Data, approximately Half-a-Billion US$ would evaporate from the Global Mobile Revenues.
So while mobile voice revenues might not be a positive growth story its still “sort-of” important to the mobile industry business.
Most countries in Western & Central Eastern Europe as well as mature markets in Middle East and Asia Pacific shows mobile voice revenue decline (in absolute terms and in their local currencies). For Latin America, Africa and Emerging Mobile Data Markets in Asia-Pacific almost all exhibits positive mobile voice revenue growth (although most have decelerating growth rates).
Figure Above: Illustrates the annual growth rates (compounded) of total mobile voice revenues and the corresponding growth in mobile voice traffic (i.e., associated with the revenues). Some care should be taken as for each region US$ has been used as a common currency. In general each individual country within a region has been analysed based on its own local currency in order to avoid mixing up currency exchange effects. Source: Pyramid Research.
Of course revenue growth of the voice service will depend on (1) the growth of subscriber base, (2) the growth of the unit itself (i.e., minutes of voice usage) as it is used by the subscribers (i.e., which is likely influenced by the unit price), and (3) the development of the average voice revenue per subscriber (or user) or the unit price of the voice service. Whether positive or negative growth of Revenue results, pretty much depends on the competitive environment, regulatory environment and how smart the business is in developing its pricing strategy & customer acquisition & churn dynamics.
Growth of (unique) mobile customers obviously depends the level of penetration, network coverage & customer affordability. Growth in highly penetrated markets is in general (much) lower than growth in less mature markets.
Figure Above: Illustrates the annual growth rates (compounded) of unique subscribers added to a given market (or region). Further to illustrate the possible relationship between increased subscribers and increased total generated mobile minutes the previous total minutes annual growth is shown as well. Source: Pyramid Research.
Interestingly, particular for the North America Region (NA), we see an increase in unique subscribers of 11% per anno and hardly any growth over the period of total voice minutes. Firstly, note that the US Market will dominate the averaging of the North America Region (i.e., USA and Canada) having approx. 13 times more subscribers. So one of the reasons for this no-minutes-growth effect is that the US market saw a substantial increase in the prepaid ratio (i.e., from ca.19% in 2009 to 28% in 2013). Not only were new (unique) prepaid customers being added. Also a fairly large postpaid to prepaid migration took place over the period. In the USA the minute usage of a prepaid is ca. 35+% lower than that of a postpaid. In comparison the Global demanded minutes difference is 2.2+ times lower prepaid minute usage compared to that of a postpaid subscriber). In the NA Region (and of course likewise in the USA Market) we observe a reduced voice usage over the period both for the postpaid & prepaid segment (based on unique subscribers). Thus increased prepaid blend in the overall mobile base with a relative lower voice usage combined with a general decline in voice usage leads to a pretty much zero growth in voice usage in the NA Market. Although the NA Region is dominated by USA growth (ca. 0.1 % CAGR total voice growth), Canada’s likewise showed very minor growth in their overall voice usage as well (ca. 3.8% CAGR). Both Canada & USA reduced their minute pricing over the period.
Note on US Voice Usage & Revenues: note that in both in US and in Canada also the receiving party pays (RPP) for receiving a voice call. Thus revenue generating minutes arises from both outgoing and incoming minutes. This is different from most other markets where the Calling Party Pays (CPP) and only minutes originating are counted in the revenue generation. For example in USA the Minutes of Use per blended customer was ca. 620 MoU in 2013. To make that number comparable with say Europe’s 180 MoU, one would need to half the US figure to 310 MoU still a lot higher than the Western European blended minutes of use. The US bundles are huge (in terms of allowed minutes) and likewise the charges outside bundles (i.e., forcing the consumer into the next one) though the fixed fees tends be high to very high (in comparison with other mobile markets). The traditional US voice plan would offer unlimited on-net usage (i.e., both calling & receiving party are subscribing to the same mobile network operator) as well as unlimited off-peak usage (i.e., evening/night/weekends). It should be noted that many new US-based mobile price plans offers data bundles with unlimited voice (i.e., data-centric price plans). In 2013 approximately 60% of the US mobile industry’s turnover could be attributed to mobile voice usage. This number is likely somewhat higher as some data-tariffs has voice-usage (e.g., typically unlimited) embedded. In particular the US mobile voice business model would be depending customer migration to prepaid or lower-cost bundles as well as how well the voice-usage is being re-balanced (and re-captured) in the Data-centric price plans.
The second main component of the voice revenue is the unit price of a voice minute. Apart from the NA Region, all markets show substantial reductions in the unit price of a minute.
Figure Above: Illustrating the annual growth (compounded) of the per minute price in US$-cents as well as the corresponding growth in total voice minutes. The most affected by declining growth is Western Europe & Central Eastern Europe although other more-emerging markets are observed to have decelerating voice revenue growth. Source: Pyramid Research.
Clearly from the above it appears that the voice “elastic” have broken down in most mature markets with diminishing (or no return) on further minute price reductions. Another way of looking at the loss (or lack) of voice elasticity is to look at the unit-price development of a voice-minute versus the growth of the total voice revenues;
Figure Above: Illustrates the growth of Total Voice Revenue and the unit-price development of a mobile voice minute. Apart from the Latin America (LA) and Asia Pacific (APAC) markets there clearly is no much further point in reducing the price of voice. Obviously, there are other sources & causes, than the pure gain of elasticity, effecting the price development of a mobile voice minute (i.e., regulatory, competition, reduced demand/voice substitution, etc..). Note US$ has been used as the unifying currency across the various markets. Despite currency effects the trend is consistent across the markets shown above. Source:Pyramid Research.
While Western & Central-Eastern Europe (WEU & CEE) as well as the mature markets in Middle East and Asia-Pacific shows little economic gain in lowering voice price, in the more emerging markets (LA and Africa) there are still net voice revenue gains to be made by lowering the unit price of a minute (although the gains are diminishing rapidly). Although most of the voice growth in the emerging markets comes from adding new customers rather than from growth in the demand per customer itself.
Figure Above: Illustrating possible drivers for mobile voice growth (positive as well as negative); such as Mobile Data Penetration 2013 (expected negative growth impact), increased number of (unique) subscribers compared to 2009 (expected positive growth impact) and changes in prepaid-postpaid blend (a negative %tage means postpaid increased their proportion while a positive %tage translates into a higher proportion of prepaid compared to 2009). Voice tariff changes have been observed to have elastic effects on usage as well although the impact changes from market to market pending on maturity. Source: derived from Pyramid Research.
With all the talk about Mobile Data, it might come as a surprise that Voice Usage is actually growing across all regions with the exception of North America. The sources of the Mobile Voice Minutes Growth are largely coming from
Adding new unique subscribers (i.e., increasing mobile penetration rates).
Transitioning existing subscribers from prepaid to postpaid subscriptions (i.e., postpaid tends to have (a lot) higher voice usage compared to prepaid).
General increase in usage per individual subscriber (i.e., few markets where this is actually observed irrespective of the general decline in the unit cost of a voice minute).
To the last point (#3) it should be noted that the general trend across almost all markets is that Minutes of Use per Unique customer is stagnating and even in decline despite substantial per unit price reduction of a consumed minute. In some markets that trend is somewhat compensated by increase of postpaid penetration rates (i.e., postpaid subscribers tend to consume more voice minutes). The reduction of MoUs per individual subscriber is more significant than a subscription-based analysis would let on.
Clearly, Mobile Voice Usage is far from Dead
Mobile Voice Revenue is a very important part of the overall mobile revenue composition.
It might make very good sense to spend a bit more time on strategizing voice, than appears to be the case today. If mobile voice remains just an afterthought of mobile data, the Telecom industry will loose massive amounts of Revenues and last but not least Profitability.
Post Script: What drives the voice minute growth?
An interesting exercise is to take all the data and run some statistical analysis on it to see what comes out in terms of main drivers for voice minute growth, positive as well as negative. The data available to me comprises 77 countries from WEU (16), CEE (8), APAC (15), MEA (17), NA (Canada & USA) and LA (19). I am furthermore working with 18 different growth parameters (e.g., mobile penetration, prepaid share of base, data adaptation, data penetration begin of period, minutes of use, voice arpu, voice minute price, total minute volume, customers, total revenue growth, sms, sms price, pricing & arpu relative to nominal gdp etc…) and 7 dummy parameters (populated with noise and unrelated data).
Two specific voice minute growth models emerges our of a comprehensive analysis of the above described data. The first model is as follows
(1) Voice Growth correlates positively with Mobile Penetration (of unique customers) in the sense of higher penetration results in more minutes, it correlates negatively with Mobile Data Penetration at the begin of the period (i.e., 2009 uptake of 3G, LTE and beyond) in the sense that higher mobile data uptake at the begin of the period leads to a reduction of Voice Growth, and finally Voice Growth correlates negatively with the Price of a Voice Minute in the sense of higher prices leads to lower growth and lower prices leads to higher growth. This model is statistically fairly robust (e.g., a p-values < 0.0001) as well as having all parameters with a statistically meaningful confidence intervals (i.e., upper & lower 95% confidence interval having the same sign).
The Global Analysis does pin point to very rational drivers for mobile voice usage growth, i.e., that mobile penetration growth, mobile data uptake and price of a voice minute are important drivers for total voice usage.
It should be noted that changes in the prepaid proportion does not appear statistically to impact voice minute growth.
The second model provides a marginal better overall fit to the Global Data but yields slightly worse p-values for the individual descriptive parameters.
(2) The second model simply adds the Voice ARPU to (nominal) GDP ratio to the first model. This yields a negative correlation in the sense that a low ratio results in higher voice usage growth and a higher ration in lower voice usage growth.
Both models describe the trends or voice growth dynamics reasonably well, although less convincing for Western & Central Eastern Europe and other more mature markets where the model tends to overshoot the actual data. One of the reasons for this is that the initial attempt was to describe the global voice growth behaviour across very diverse markets.
Figure Above: Illustrates total annual generated voice minutes compound annual growth rate (between 2009 and 2013) for 77 markets across 6 major regions (i.e., WEU, CEE, APAC, MEA, NA and LA). The Model 1 shows an attempt to describe the Global growth trend across all 77 markets within the same model. The Global Model is not great for Western Europe and part of the CEE although it tends to describe the trends between the markets reasonably.
Figure Western & Central Eastern Region: the above Illustrates the compound annual growth rate (2009 – 2013) of total generated voice minutes and corresponding voice revenues. For Western & Central Eastern Europe while the generated minutes have increased the voice revenue have consistently declined. The average CAGR of new unique customers over the period was 1.2% with the maximum being little less than 4%.
Figure Asia Pacific Region: the above Illustrates the compound annual growth rate (2009 – 2013) of total generated voice minutes and corresponding voice revenues. For the Emerging market in the region there is still positive growth of both minutes generated as well as voice revenue generated. Most of the mature markets the voice revenue growth is negative as have been observed for mature Western & Central Eastern Europe.
Figure Middle East & Africa Region: the above Illustrates the compound annual growth rate (2009 – 2013) of total generated voice minutes and corresponding voice revenues. For the Emerging market in the region there is still positive growth of both minutes generated as well as voice revenue generated. Most of the mature markets the voice revenue growth is negative as have been observed for mature Western & Central Eastern Europe.
Figure North & Latin America Region: the above Illustrates the compound annual growth rate (2009 – 2013) of total generated voice minutes and corresponding voice revenues. For the Emerging market in the region there is still positive growth of both minutes generated as well as voice revenue generated. Most of the mature markets the voice revenue growth is negative as have been observed for mature Western & Central Eastern Europe.
PS.PS. Voice Tariff Structure
Typically the structure of a mobile voice tariff (or how the customer is billed) is structure as follows
Fixed charge / fee
This fixed charge can be regarded as an access charge and usually is associated with a given usage limit (i.e., $ X for Y units of usage) or bundle structure.
Variable per unit usage charge
On-net – call originating and terminating within same network.
Off-net – Domestic Mobile.
Off-net – Domestic Fixed.
Off-net – International.
Local vs Long-distance.
Peak vs Off-peak rates (e.g., off-peak typically evening/night/weekend).
Roaming rates (i.e., when customer usage occurs in foreign network).
Special number tariffs (i.e., calls to paid-service numbers).
How a fixed vis-a-vis variable charges are implemented will depend on the particularity of a given market but in general will depend on service penetration and local vs long-distance charges.
I greatly acknowledge my wife Eva Varadi for her support, patience and understanding during the creative process of creating this Blog. I certainly have not always been very present during the analysis and writing. Also many thanks to Shivendra Nautiyal and others for discussing and challenging the importance of mobile voice versus mobile data and how practically to mitigate VoIP cannibalization of the Classical Mobile Voice.