Posts Tagged LTE
100% 5G coverage is not going to happen with 30 – 300 GHz millimeter-wave frequencies alone.
The “NGMN 5G white paper” , which I will in the subsequent parts refer to as the 5G vision paper, require the 5G coverage to be 100%.
At 100% cellular coverage it becomes somewhat academic whether we talk about population coverage or geographical (area) coverage. The best way to make sure you cover 100% of population is covering 100% of the geography. Of course if you cover 100% of the geography, you are “reasonably” ensured to cover 100% of the population.
While it is theoretically possible to cover 100% (or very near to) of population without covering 100% of the geography, it might be instructive to think why 100% geographical coverage could be a useful target in 5G;
- Network-augmented driving and support for varous degrees of autonomous driving would require all roads to be covered (however small).
- Internet of Things (IoT) Sensors and Actuators are likely going to be of use also in rural areas (e.g., agriculture, forestation, security, waterways, railways, traffic lights, speed-detectors, villages..) and would require a network to connect to.
- Given many users personal area IoT networks (e.g., fitness & health monitors, location detection, smart-devices in general) ubiquitous becomes essential.
- Internet of flying things (e.g., drones) are also likely to benefit from 100% area and aerial coverage.
However, many countries remain lacking in comprehensive geographical coverage. Here is an overview of the situation in EU28 (as of 2015);
For EU28 countries, 14% of all house holds in 2015 still had no LTE coverage. This was approx.30+ million households or equivalent to 70+ million citizens without LTE coverage. The 14% might seem benign. However, it covers a Rural neglect of 64% of households not having LTE coverage. One of the core reasons for the lack of rural (population and household) coverage is mainly an economic one. Due to the relative low number of population covered per rural site and compounded by affordability issues for the rural population, overall rural sites tend to have low or no profitability. Network sharing can however improve the rural site profitability as site-related costs are shared.
From an area coverage perspective, the 64% of rural households in EU28 not having LTE coverage is likely to amount to a sizable lack of LTE coverage area. This rural proportion of areas and households are also very likely by far the least profitable to cover for any operator possibly even with very progressive network sharing arrangements.
Fixed broadband, Fiber to the Premises (FTTP) and DOCSIS3.0, lacks further behind that of mobile LTE-based broadband. Maybe not surprisingly from an business economic perspective, in rural areas fixed broadband is largely unavailable across EU28.
The chart below illustrates the variation in lack of broadband coverage across LTE, Fiber to the Premises (FTTP) and DOCSIS3.0 (i.e., Cable) from a total country perspective (i.e., rural areas included in average).
We observe that most countries have very far to go on fixed broadband provisioning (i.e., FTTP and DOCSIS3.0) and even on LTE coverage lacks complete coverage. The rural coverage view (not shown here) would be substantially worse than the above Total view.
The 5G ambition is to cover 100% of all population and households. Due to the demographics of how rural households (and populations) are spread, it is also likely that fairly large geographical areas would need to be covered in order to come true on the 100% ambition.
It would appear that bridging this lack of broadband coverage would be best served by a cellular-based technology. Given the fairly low population density in such areas relative higher average service quality (i.e., broadband) could be delivered as long as the cell range is optimized and sufficient spectrum at a relative low carrier frequency (< 1 GHz) would be available. It should be remembered that the super-high 5G 1 – 10 Gbps performance cannot be expected in rural areas. Due to the lower carrier frequency range need to provide economic rural coverage both advanced antenna systems and very large bandwidth (e.g., such as found in the mm-frequency range) would not be available to those areas. Thus limiting the capacity and peak performance possible even with 5G.
I would suspect that irrespective of the 100% ambition, telecom providers would be challenged by the economics of cellular deployment and traffic distribution. Rural areas really sucks in profitability, even in fairly aggressive sharing scenarios. Although multi-party (more than 2) sharing might be a way to minimize the profitability burden on deep rural coverage.
The above chart shows the relationship between traffic distribution and sites. As a rule of thumb 50% of revenue is typically generated by 10% of all sites (i.e., in a normal legacy mobile network) and approx. 50% of (rural) sites share roughly 10% of the revenue. Note: in emerging markets the distribution is somewhat steeper as less comprehensive rural coverage typically exist. (Source: The ABC of Network Sharing – The Fundamentals.).
Irrespective of my relative pessimism of the wider coverage utility and economics of millimeter-wave (mm-wave) based coverage, there shall be no doubt that mm-wave coverage will be essential for smaller and smallest cell coverage where due to density of users or applications will require extreme (in comparison to today’s demand) data speeds and capacities. Millimeter-wave coverage-based architectures offer very attractive / advanced antenna solutions that further will allow for increased spectral efficiency and throughput. Also the possibility of using mm-wave point to multipoint connectivity as last mile replacement for fiber appears very attractive in rural and sub-urban clutters (and possible beyond if the cost of the electronics drop according the expeced huge increase in demand for such). This last point however is in my opinion independent of 5G as Facebook with their Terragraph development have shown (i.e., 60 GHz WiGig-based system). A great account for mm-wave wireless communications systems can be found in T.S. Rappaport et al.’s book “Millimeter Wave Wireless Communications” which not only comprises the benefits of mm-wave systems but also provides an account for the challenges. It should be noted that this topic is still a very active (and interesting) research area that is relative far away from having reached maturity.
In order to provide 100% 5G coverage for the mass market of people & things, we need to engage the traditional cellular frequency bands from 600 MHz to 3 GHz.
1 – 10 Gbps PEAK DATA RATE PER USER.
Getting a Giga bit per second speed is going to require a lot of frequency bandwidth, highly advanced antenna systems and lots of additional cells. And that is likely going to lead to a (very) costly 5G deployment. Irrespective of the anticipated reduced unit cost or relative cost per Byte or bit-per-second.
At 1 Gbps it would take approx. 16 seconds to download a 2 GB SD movie. It would take less than a minute for the HD version (i.e., at 10 Gbps it just gets better;-). Say you have a 16GB smartphone, you loose maybe up to 20+% for the OS, leaving around 13GB for things to download. With 1Gbps it would take less than 2 minutes to fill up your smartphones storage (assuming you haven’t run out of credit on your data plan or reached your data ceiling before then … of course unless you happen to be a customer of T-Mobile US in which case you can binge on = you have no problems!).
The biggest share of broadband usage comes from video streaming which takes up 60% to 80% of all volumetric traffic pending country (i.e., LTE terminal penetration dependent). Providing higher speed to your customer than is required by the applied video streaming technology and smartphone or tablet display being used, seems somewhat futile to aim for. The Table below provides an overview of streaming standards, their optimal speeds and typical viewing distance for optimal experience;
So … 1Gbps could be cool … if we deliver 32K video to our customers end device, i.e., 750 – 1600 Mbps optimal data rate. Though it is hard to see customers benefiting from this performance boost given current smartphone or tablet display sizes. The screen size really have to be ridiculously large to truly benefit from this kind of resolution. Of course Star Trek-like full emersion (i.e., holodeck) scenarios would arguably require a lot (=understatement) bandwidth and even more (=beyond understatement) computing power … though such would scenario appears unlikely to be coming out of cellular devices (even in Star Trek).
1 Gbps fixed broadband plans have started to sell across Europe. Typically on Fiber networks although also on DOCSIS3.1 (10Gbps DS/1 Gbps US) networks as well in a few places. It will only be a matter of time before we see 10 Gbps fixed broadband plans being offered to consumers. Irrespective of compelling use cases might be lacking it might at least give you the bragging rights of having the biggest.
From European Commissions “Europe’s Digital Progress Report 2016”, 22 % of European homes subscribe to fast broadband access of at least 30 Mbps. An estimated 8% of European households subscribe to broadband plans of at least 100 Mbps. It is worth noticing that this is not a problem with coverage as according with the EC’s “Digital Progress Report” around 70% of all homes are covered with at least 30 Mbps and ca. 50% are covered with speeds exceeding 100 Mbps.
The chart below illustrates the broadband speed coverage in EU28;
Even if 1Gbps fixed broadband plans are being offered, still majority of European homes are at speeds below the 100 Mbps. Possible suggesting that affordability and household economics plays a role as well as the basic perceived need for speed might not (yet?) be much beyond 30 Mbps?
Most aggregation and core transport networks are designed, planned, built and operated on a assumption of dominantly customer demand of lower than 100 Mbps packages. As 1Gbps and 10 Gbps gets commercial traction, substantial upgrades are require in aggregation, core transport and last but not least possible also on an access level (to design shorter paths). It is highly likely distances between access, aggregation and core transport elements are too long to support these much higher data rates leading to very substantial redesigns and physical work to support this push to substantial higher throughputs.
Most telecommunications companies will require very substantial investments in their existing transport networks all the way from access to aggregation through the optical core switching networks, out into the world wide web of internet to support 1Gbps to 10 Gbps. Optical switching cards needs to be substantially upgraded, legacy IP/MPLS architectures might no longer work very well (i.e., scale & complexity issue).
Most analysts today believe that incumbent fixed & mobile broadband telecommunications companies with a reasonable modernized transport network are best positioned for 5G compared to mobile-only operators or fixed-mobile incumbents with an aging transport infrastructure.
What about the state of LTE speeds across Europe? OpenSignal recurrently reports on the State of LTE, the following summarizes LTE speeds in Mbps as of June 2017 for EU28 (with the exception of a few countries not included in the OpenSignal dataset);
The OpenSignal measurements are based on more than half a million devices, almost 20 billion measurements over the period of the 3 first month of 2017.
The 5G speed ambition is by todays standards 10 to 30+ times away from present 2016/2017 household fixed broadband demand or the reality of provided LTE speeds.
Let us look at cellular spectral efficiency to be expected from 5G. Using the well known framework;
In essence, I can provide very high data rates in bits per second by providing a lot of frequency bandwidth B, use the most spectrally efficient technologies maximizing η, and/or add as many cells N that my economics allow for.
In the following I rely largely on Jonathan Rodriquez great book on “Fundamentals of 5G Mobile Networks” as a source of inspiration.
The average spectral efficiency is expected to be coming out in the order of 10 Mbps/MHz/cell using advanced receiver architectures, multi-antenna, multi-cell transmission and corporation. So pretty much all the high tech goodies we have in the tool box is being put to use of squeezing out as many bits per spectral Hz available and in a sustainable matter. Under very ideal Signal to Noise Ratio conditions, massive antenna arrays of up to 64 antenna elements (i.e., an optimum) seems to indicate that 50+ Mbps/MHz/Cell might be feasible in peak.
So for a spectral efficiency of 10 Mbps/MHz/cell and a demanded 1 Gbps data rate we would need 100 MHz frequency bandwidth per cell (i.e., using the above formula). Under very ideal conditions and relative large antenna arrays this might lead to a spectral requirement of only 20 MHz at 50 Mbps/MHz/Cell. Obviously, for 10 Gbps data rate we would require 1,000 MHz frequency bandwidth (1 GHz!) per cell at an average spectral efficiency of 10 Mbps/MHz/cell.
The spectral efficiency assumed for 5G heavily depends on successful deployment of many-antenna segment arrays (e.g., Massive MiMo, beam-forming antennas, …). Such fairly complex antenna deployment scenarios work best at higher frequencies, typically above 2GHz. Also such antenna systems works better at TDD than FDD with some margin on spectral efficiency. These advanced antenna solutions works perfectly in the millimeter wave range (i.e., ca. 30 – 300 GHz) where the antenna segments are much smaller and antennas can be made fairly (very) compact (note: resonance frequency of the antenna proportional to half the wavelength with is inverse proportional to the carrier frequency and thus higher frequencies need smaller material dimension to operate).
Below 2 GHz higher-order MiMo becomes increasingly impractical and the spectral efficiency regress to the limitation of a simple single-path antenna. Substantially lower than what can be achieved at much high frequencies with for example massive-MiMo.
So for the 1Gbps to 10 Gbps data rates to work out we have the following relative simple rationale;
- High data rates require a lot of frequency bandwidth (>100 MHz to several GHz per channel).
- Lots of frequency bandwidth are increasingly easier to find at high and very high carrier frequencies (i.e., why millimeter wave frequency band between 30 – 300 GHz is so appealing).
- High and very high carrier frequencies results in small, smaller and smallest cells with very high bits per second per unit area (i.e., the area is very small!).
- High and very high carrier frequency allows me to get the most out of higher order MiMo antennas (i.e., with lots of antenna elements),
- Due to fairly limited cell range, I boost my overall capacity by adding many smallest cells (i.e., at the highest frequencies).
We need to watch out for the small cell densification which tends not to scale very well economically. The scaling becomes a particular problem when we need hundreds of thousands of such small cells as it is expected in most 5G deployment scenarios (i.e., particular driven by the x1000 traffic increase). The advanced antenna systems required (including the computation resources needed) to max out on spectral efficiency are likely going to be one of the major causes of breaking the economical scaling. Although there are many other CapEx and OpEx scaling factors to be concerned about for small cell deployment at scale.
Further, for mass market 5G coverage, as opposed to hot traffic zones or indoor solutions, lower carrier frequencies are needed. These will tend to be in the usual cellular range we know from our legacy cellular communications systems today (e.g., 600 MHz – 2.1 GHz). It should not be expected that 5G spectral efficiency will gain much above what is already possible with LTE and LTE-advanced at this legacy cellular frequency range. Sheer bandwidth accumulation (multi-frequency carrier aggregation) and increased site density is for the lower frequency range a more likely 5G path. Of course mass market 5G customers will benefit from faster reaction times (i.e., lower latencies), higher availability, more advanced & higher performing services arising from the very substantial changes expected in transport networks and data centers with the introduction of 5G.
Last but not least to this story … 80% and above of all mobile broadband customers usage, data as well as voice, happens in very few cells (e.g., 3!) … representing their Home and Work.
Source: Slideshare presentation by Dr. Kim “Capacity planning in mobile data networks experiencing exponential growth in demand.”
As most of the mobile cellular traffic happen at the home and at work (i.e., thus in most cases indoor) there are many ways to support such traffic without being concerned about the limitation of cell ranges.
The giga bit per second cellular service is NOT a service for the mass market, at least not in its macro-cellular form.
≤ 1 ms IN ROUND-TRIP DELAY.
A total round-trip delay of 1 or less millisecond is very much attuned to niche service. But a niche service that nevertheless could be very costly for all to implement.
I am not going to address this topic too much here. It has to a great extend been addressed almost to ad nauseam in 5G Economics – An Introduction (Chapter 1) and 5G Economics – The Tactile Internet (Chapter 2). I think this particular aspect of 5G is being over-hyped in comparison to how important it ultimately will turn out to be from a return on investment perspective.
Speed of light travels ca. 300 km per millisecond (ms) in vacuum and approx. 210 km per ms in fiber (some material dependency here). Lately engineers have gotten really excited about the speed of light not being fast enough and have made a lot of heavy thinking abou edge this and that (e.g., computing, cloud, cloudlets, CDNs,, etc…). This said it is certainly true that most modern data centers have not been build taking too much into account that speed of light might become insufficient. And should there really be a great business case of sub-millisecond total (i.e., including the application layer) roundtrip time scales edge computing resources would be required a lot closer to customers than what is the case today.
It is common to use delay, round-trip time or round-trip delay, or latency as meaning the same thing. Though it is always cool to make sure people really talk about the same thing by confirming that it is indeed a round-trip rather than single path. Also to be clear it is worthwhile to check that all people around the table talk about delay at the same place in the OSI stack or network path or whatever reference point agreed to be used.
In the context of the 5G vision paper it is emphasized that specified round-trip time is based on the application layer (i.e., OSI model) as reference point. It is certainly the most meaningful measure of user experience. This is defined as the End-2-End (E2E) Latency metric and measure the complete delay traversing the OSI stack from physical layer all the way up through network layer to the top application layer, down again, between source and destination including acknowledgement of a successful data packet delivery.
The 5G system shall provide 10 ms E2E latency in general and 1 ms E2E latency for use cases requiring extremely low latency.
The 5G vision paper states “Note these latency targets assume the application layer processing time is negligible to the delay introduced by transport and switching.” (Section 4.1.3 page 26 in “NGMN 5G White paper”).
In my opinion it is a very substantial mouthful to assume that the Application Layer (actually what is above the Network Layer) will not contribute significantly to the overall latency. Certainly for many applications residing outside the operators network borders, in the world wide web, we can expect a very substantial delay (i.e., even in comparison with 10 ms). Again this aspect was also addressed in my two first chapters.
Very substantial investments are likely needed to meet E2E delays envisioned in 5G. In fact the cost of improving latencies gets prohibitively more expensive as the target is lowered. The overall cost of design for 10 ms would be a lot less costly than designing for 1 ms or lower. The network design challenge if 1 millisecond or below is required, is that it might not matter that this is only a “service” needed in very special situations, overall the network would have to be designed for the strictest denominator.
Moreover, if remedies needs to be found to mitigate likely delays above the Network Layer, distance and insufficient speed of light might be the least of worries to get this ambition nailed (even at the 10 ms target). Of course if all applications are moved inside operator’s networked premises with simpler transport paths (and yes shorter effective distances) and distributed across a hierarchical cloud (edge, frontend, backend, etc..), the assumption of negligible delay in layers above the Network Layer might become much more likely. However, it does sound a lot like America Online walled garden fast forward to the past kind of paradigm.
So with 1 ms E2E delay … yeah yeah … “play it again Sam” … relevant applications clearly need to be inside network boundary and being optimized for processing speed or silly & simple (i.e., negligible delay above the Network Layer), no queuing delay (to the extend of being in-efficiency?), near-instantaneous transmission (i.e., negligible transmission delay) and distances likely below tenth of km (i.e., very short propagation delay).
When the speed of light is too slow there are few economic options to solve that challenge.
≥ 10,000 Gbps / Km2 DATA DENSITY.
The data density is maybe not the most sensible measure around. If taken too serious could lead to hyper-ultra dense smallest network deployments.
This has always been a fun one in my opinion. It can be a meaningful design metric or completely meaningless.
There is of course nothing particular challenging in getting a very high throughput density if an area is small enough. If I have a cellular range of few tens of meters, say 20 meters, then my cell area is smaller than 1/1000 of a km2. If I have 620 MHz bandwidth aggregated between 28 GHz and 39 GHz (i.e., both in the millimeter wave band) with a 10 Mbps/MHz/Cell, I could support 6,200 Gbps/km2. That’s almost 3 Petabyte in an hour or 10 years of 24/7 binge watching of HD videos. Note given my spectral efficiency is based on an average value, it is likely that I could achieve substantially more bandwidth density and in peaks closer to the 10,000 Gbps/km2 … easily.
Pretty Awesome Wow!
The basic; a Terabit equals 1024 Gigabits (but I tend to ignore that last 24 … sorry I am not).
With a traffic density of ca. 10,000 Gbps per km2, one would expect to have between 1,000 (@ 10 Gbps peak) to 10,000 (@ 1 Gbps peak) concurrent users per square km.
At 10 Mbps/MHz/Cell one would expect to have a 1,000 Cell-GHz/km2. Assume that we would have 1 GHz bandwidth (i.e., somewhere in the 30 – 300 GHz mm-wave range), one would need 1,000 cells per km2. On average with a cell range of about 20 meters (smaller to smallest … I guess what Nokia would call an Hyper-Ultra-Dense Network;-). Thus each cell would minimum have between 1 to 10 concurrent users.
Just as a reminder! 1 minutes at 1 Gbps corresponds to 7.5 GB. A bit more than what you need for a 80 minute HD (i.e., 720pp) full movie stream … in 1 minutes. So with your (almost) personal smallest cell what about the remaining 59 minutes? Seems somewhat wasteful at least until kingdom come (alas maybe sooner than that).
It would appear that the very high 5G data density target could result in very in-efficient networks from a utilization perspective.
≥ 1 MN / Km2 DEVICE DENSITY.
One million 5G devices per square kilometer appears to be far far out in a future where one would expect us to be talking about 7G or even higher Gs.
1 Million devices seems like a lot and certainly per km2. It is 1 device per square meter on average. A 20 meter cell-range smallest cell would contain ca. 1,200 devices.
To give this number perspective lets compare it with one of my favorite South-East Asian cities. The city with one of the highest population densities around, Manila (Philippines). Manila has more than 40 thousand people per square km. Thus in Manila this would mean that we would have about 24 devices per person or 100+ per household per km2. Overall, in Manila we would then expect approx. 40 million devices spread across the city (i.e., Manila has ca. 1.8 Million inhabitants over an area of 43 km2. Philippines has a population of approx. 100 Million).
Just for the curious, it is possible to find other more populated areas in the world. However, these highly dense areas tends to be over relative smaller surface areas, often much smaller than a square kilometer and with relative few people. For example Fadiouth Island in Dakar have a surface area of 0.15 km2 and 9,000 inhabitants making it one of the most pop densest areas in the world (i.e., 60,000 pop per km2).
I hope I made my case! A million devices per km2 is a big number.
Let us look at it from a forecasting perspective. Just to see whether we are possibly getting close to this 5G ambition number.
IHS forecasts 30.5 Billion installed devices by 2020, IDC is also believes it to be around 30 Billion by 2020. Machina Research is less bullish and projects 27 Billion by 2025 (IHS expects that number to be 75.4 Billion) but this forecast is from 2013. Irrespective, we are obviously in the league of very big numbers. By the way 5G IoT if at all considered is only a tiny fraction of the overall projected IoT numbers (e.g., Machine Research expects 10 Million 5G IoT connections by 2024 …that is extremely small numbers in comparison to the overall IoT projections).
A consensus number for 2020 appears to be 30±5 Billion IoT devices with lower numbers based on 2015 forecasts and higher numbers typically from 2016.
To break this number down to something that could be more meaningful than just being Big and impressive, let just establish a couple of worldish numbers that can help us with this;
- 2020 population expected to be around 7.8 Billion compared to 2016 7.4 Billion.
- Global pop per HH is ~3.5 (average number!) which might be marginally lower in 2020. Urban populations tend to have less pop per households ca. 3.0. Urban populations in so-called developed countries are having a pop per HH of ca. 2.4.
- ca. 55% of world population lives in Urban areas. This will be higher by 2020.
- Less than 20% of world population lives in developed countries (based on HDI). This is a 2016 estimate and will be higher by 2020.
- World surface area is 510 Million km2 (including water).
- of which ca. 150 million km2 is land area
- of which ca. 75 million km2 is habitable.
- of which 3% is an upper limit estimate of earth surface area covered by urban development, i.e., 15.3 Million km2.
- of which approx. 1.7 Million km2 comprises developed regions urban areas.
- ca. 37% of all land-based area is agricultural land.
Using 30 Billion IoT devices by 2020 is equivalent to;
- ca. 4 IoT per world population.
- ca. 14 IoT per world households.
- ca. 200 IoT per km2 of all land-based surface area.
- ca. 2,000 IoT per km2 of all urban developed surface area.
If we limit IoT’s in 2020 to developed countries, which wrongly or rightly exclude China, India and larger parts of Latin America, we get the following by 2020;
- ca. 20 IoT per developed country population.
- ca. 50 IoT per developed country households.
- ca. 18,000 IoT per km2 developed country urbanized areas.
Given that it would make sense to include larger areas and population of both China, India and Latin America, the above developed country numbers are bound to be (a lot) lower per Pop, HH and km2. If we include agricultural land the number of IoTs will go down per km2.
So far far away from a Million IoT per km2.
What about parking spaces, for sure IoT will add up when we consider parking spaces!? … Right? Well in Europe you will find that most big cities will have between 50 to 200 (public) parking spaces per square kilometer (e.g., ca. 67 per km2 for Berlin and 160 per km2 in Greater Copenhagen). Aha not really making up to the Million IoT per km2 … what about cars?
In EU28 there are approx. 256 Million passenger cars (2015 data) over a population of ca. 510 Million pops (or ca. 213 million households). So a bit more than 1 passenger car per household on EU28 average. In Eu28 approx. 75+% lives in urban area which comprises ca. 150 thousand square kilometers (i.e., 3.8% of EU28’s 4 Million km2). So one would expect little more (if not a little less) than 1,300 passenger cars per km2. You may say … aha but it is not fair … you don’t include motor vehicles that are used for work … well that is an exercise for you (too convince yourself why that doesn’t really matter too much and with my royal rounding up numbers maybe is already accounted for). Also consider that many EU28 major cities with good public transportation are having significantly less cars per household or population than the average would allude to.
Surely, public street light will make it through? Nope! Typical bigger modern developed country city will have on average approx. 85 street lights per km2, although it varies from 0 to 1,000+. Light bulbs per residential household (from a 2012 study of the US) ranges from 50 to 80+. In developed countries we have roughly 1,000 households per km2 and thus we would expect between 50 thousand to 80+ thousand lightbulbs per km2. Shops and business would add some additions to this number.
With a cumulated annual growth rate of ca. 22% it would take 20 years (from 2020) to reach a Million IoT devices per km2 if we will have 20 thousand per km2 by 2020. With a 30% CAGR it would still take 15 years (from 2020) to reach a Million IoT per km2.
The current IoT projections of 30 Billion IoT devices in operation by 2020 does not appear to be unrealistic when broken down on a household or population level in developed areas (even less ambitious on a worldwide level). The 18,000 IoT per km2 of developed urban surface area by 2020 does appear somewhat ambitious. However, if we would include agricultural land the number would become possible a more reasonable.
If you include street crossings, traffic radars, city-based video monitoring (e.g., London has approx. 300 per km2, Hong Kong ca. 200 per km2), city-based traffic sensors, environmental sensors, etc.. you are going to get to sizable numbers.
However, 18,000 per km2 in urban areas appears somewhat of a challenge. Getting to 1 Million per km2 … hmmm … we will see around 2035 to 2040 (I have added an internet reminder for a check-in by 2035).
Maybe the 1 Million Devices per km2 ambition is not one of the most important 5G design criteria’s for the short term (i.e., next 10 – 20 years).
Oh and most IoT forecasts from the period 2015 – 2016 does not really include 5G IoT devices in particular. The chart below illustrates Machina Research IoT forecast for 2024 (from August 2015). In a more recent forecast from 2016, Machine Research predict that by 2024 there would be ca. 10 million 5G IoT connections or 0.04% of the total number of forecasted connections;
The winner is … IoTs using WiFi or other short range communications protocols. Obviously, the cynic in me (mea culpa) would say that a mm-wave based 5G connections can also be characterized as short range … so there might be a very interesting replacement market there for 5G IoT … maybe? 😉
Expectations to 5G-based IoT does not appear to be very impressive at least over the next 10 years and possible beyond.
The un-importance of 5G IoT should not be a great surprise given most 5G deployment scenarios are focused on millimeter-wave smallest 5G cell coverage which is not good for comprehensive coverage of IoT devices not being limited to those very special 5G coverage situations being thought about today.
Only operators focusing on comprehensive 5G coverage re-purposing lower carrier frequency bands (i.e., 1 GHz and lower) can possible expect to gain a reasonable (as opposed to niche) 5G IoT business. T-Mobile US with their 600 MHz 5G strategy might very well be uniquely positions for taking a large share of future proof IoT business across USA. Though they are also pretty uniquely position for NB-IoT with their comprehensive 700MHz LTE coverage.
For 5G IoT to be meaningful (at scale) the conventional macro-cellular networks needs to be in play for 5G coverage .,, certainly 100% 5G coverage will be a requirement. Although, even with 5G there maybe 100s of Billion of non-5G IoT devices that require coverage and management.
≤ 500 km/h SERVICE SUPPORT.
Sure why not? but why not faster than that? At hyperloop or commercial passenger airplane speeds for example?
Before we get all excited about Gbps speeds at 500 km/h, it should be clear that the 5G vision paper only proposed speeds between 10 Mbps up-to 50 Mbps (actually it is allowed to regress down to 50 kilo bits per second). With 200 Mbps for broadcast like services.
So in general, this is a pretty reasonable requirement. Maybe with the 200 Mbps for broadcasting services being somewhat head scratching unless the vehicle is one big 16K screen. Although the users proximity to such a screen does not guaranty an ideal 16K viewing experience to say the least.
What moves so fast?
The fastest train today is tracking at ca. 435 km/h (Shanghai Maglev, China).
Typical cruising airspeed for a long-distance commercial passenger aircraft is approx. 900 km/h. So we might not be able to provide the best 5G experience in commercial passenger aircrafts … unless we solve that with an in-plane communications system rather than trying to provide Gbps speed by external coverage means.
Why take a plane when you can jump on the local Hyperloop? The proposed Hyperloop should track at an average speed of around 970 km/h (faster or similar speeds as commercial passengers aircrafts), with a top speed of 1,200 km/h. So if you happen to be in between LA and San Francisco in 2020+ you might not be able to get the best 5G service possible … what a bummer! This is clearly an area where the vision did not look far enough.
Providing services to moving things at a relative fast speed does require a reasonable good coverage. Whether it being train track, hyperloop tunnel or ground to air coverage of commercial passenger aircraft, new coverage solutions would need to be deployed. Or alternative in-vehicular coverage solutions providing a perception of 5G experience might be an alternative that could turn out to be more economical.
The speed requirement is a very reasonable one particular for train coverage.
50% TOTAL NETWORK ENERGY REDUCTION.
If 5G development could come true on this ambition we talk about 10 Billion US Dollars (for the cellular industry). Equivalent to a percentage point on the margin.
There are two aspects of energy efficiency in a cellular based communication system.
- User equipment that will benefit from longer intervals without charging and thus improve customers experience and overall save energy from less frequently charges.
- Network infrastructure energy consumption savings will directly positively impact a telecom operators Ebitda.
Energy efficient Smartphones
The first aspect of user equipment is addressed by the 5G vision paper under “4.3 Device Requirements” sub-section “4.3.3 Device Power Efficiency”; “Battery life shall be significantly increased: at least 3 days for a smartphone, and up tp 15 years for a low-cost MTC device.” (note: MTC = Machine Type Communications).
Apple’s iPhone 7 battery life (on a full charge) is around 6 hours of constant use with 7 Plus beating that with ca. 3 hours (i.e., total 9 hours). So 3 days will go a long way.
From a recent 2016 survey from Ask Your Target Market on smartphone consumers requirements to battery lifetime and charging times;
- 64% of smartphone owners said they are at least somewhat satisfied with their phone’s battery life.
- 92% of smartphone owners said they consider battery life to be an important factor when considering a new smartphone purchase.
- 66% said they would even pay a bit more for a cell phone that has a longer battery life.
Looking at the mobile smartphone & tablet non-voice consumption it is also clear why battery lifetime and not in-important the charging time matters;
Non-voice smartphone & tablet based usage is expected by now to exceed 4 hours (240 minutes) per day on average for US Adults.
That longer battery life-times are needed among smartphone consumers is clear from sales figures and anticipated sales growth of smartphone power-banks (or battery chargers) boosting the life-time with several more hours.
It is however unclear whether the 3 extra days of a 5G smartphone battery life-time is supposed to be under active usage conditions or just in idle mode. Obviously in order to matter materially to the consumer one would expect this vision to apply to active usage (i.e., 4+ hours a day at 100s of Mbps – 1Gbps operations).
Energy efficient network infrastructure.
The 5G vision paper defines energy efficiency as number of bits that can be transmitted over the telecom infrastructure per Joule of Energy.
The total energy cost, i.e., operational expense (OpEx), of telecommunications network can be considerable. Despite our mobile access technologies having become more energy efficient with each generation, the total OpEx of energy attributed to the network infrastructure has increased over the last 10 years in general. The growth in telco infrastructure related energy consumption has been driven by the consumer demand for broadband services in mobile and fixed including incredible increase in data center computing and storage requirements.
In general power consumption OpEx share of total technology cost amounts to 8% to 15% (i.e., for Telcos without heavy reliance of diesel). The general assumption is that with regular modernization, energy efficiency gain in newer electronics can keep growth in energy consumption to a minimum compensating for increased broadband and computing demand.
Note: Technology Opex (including NT & IT) on average lays between 18% to 25% of total corporate Telco Opex. Out of the Technology Opex between 8% to 15% (max) can typically be attributed to telco infrastructure energy consumption. The access & aggregation contribution to the energy cost typically would towards 80% plus. Data centers are expected to increasingly contribute to the power consumption and cost as well. Deep diving into the access equipment power consumption, ca. 60% can be attributed to rectifiers and amplifiers, 15% by the DC power system & miscellaneous and another 25% by cooling.
5G vision paper is very bullish in their requirement to reduce the total energy and its associated cost; it is stated “5G should support a 1,000 times traffic increase in the next 10 years timeframe, with an energy consumption by the whole network of only half that typically consumed by today’s networks. This leads to the requirement of an energy efficiency of x2,000 in the next 10 years timeframe.” (sub-section “4.6.2 Energy Efficiency” NGMN 5G White Paper).
This requirement would mean that in a pure 5G world (i.e., all traffic on 5G), the power consumption arising from the cellular network would be 50% of what is consumed today. In 2016 terms the Mobile-based Opex saving would be in the order of 5 Billion US$ to 10+ Billion US$ annually. This would be equivalent to 0.5% to 1.1% margin improvement globally (note: using GSMA 2016 Revenue & Growth data and Pyramid Research forecast). If energy price would increase over the next 10 years the saving / benefits would of course be proportionally larger.
As we have seen in the above, it is reasonable to expect a very considerable increase in cell density as the broadband traffic demand increases from peak bandwidth (i.e., 1 – 10 Gbps) and traffic density (i.e., 1 Tbps per km2) expectations.
Depending on the demanded traffic density, spectrum and carrier frequency available for 5G between 100 to 1,000 small cell sites per km2 could be required over the next 10 years. This cell site increase will be required in addition to existing macro-cellular network infrastructure.
Today (in 2017) an operator in EU28-sized country may have between ca. 3,500 to 35,000 cell sites with approx. 50% covering rural areas. Many analysts are expecting that for medium sized countries (e.g., with 3,500 – 10,000 macro cellular sites), operators would eventually have up-to 100,000 small cells under management in addition to their existing macro-cellular sites. Most of those 5G small cells and many of the 5G macro-sites we will have over the next 10 years, are also going to have advanced massive MiMo antenna systems with many active antenna elements per installed base antenna requiring substantial computing to gain maximum performance.
It appears with today’s knowledge extremely challenging (to put it mildly) to envision a 5G network consuming 50% of today’s total energy consumption.
It is highly likely that the 5G radio node electronics in a small cell environment (and maybe also in a macro cellular environment?) will consume less Joules per delivery bit (per second) due to technology advances and less transmitted power required (i.e., its a small or smallest cell). However, this power efficiency technology and network cellular architecture gain can very easily be destroyed by the massive additional demand of small, smaller and smallest cells combined with highly sophisticated antenna systems consuming additional energy for their compute operations to make such systems work. Furthermore, we will see operators increasingly providing sophisticated data center resources network operations as well as for the customers they serve. If the speed of light is insufficient for some services or country geographies, additional edge data centers will be introduced, also leading to an increased energy consumption not present in todays telecom networks. Increased computing and storage demand will also make the absolute efficiency requirement highly challenging.
Will 5G be able to deliver bits (per second) more efficiently … Yes!
Will 5G be able to reduce the overall power consumption of todays telecom networks with 50% … highly unlikely.
In my opinion the industry will have done a pretty good technology job if we can keep the existing energy cost at the level of today (or even allowing for unit price increases over the next 10 years).
The Total power reduction of our telecommunications networks will be one of the most important 5G development tasks as the industry cannot afford a new technology that results in waste amount of incremental absolute cost. Great relative cost doesn’t matter if it results in above and beyond total cost.
≥ 99.999% NETWORK AVAILABILITY & DATA CONNECTION RELIABILITY.
A network availability of 5Ns across all individual network elements and over time correspond to less than a second a day downtime anywhere in the network. Few telecom networks are designed for that today.
5 Nines (5N) is a great aspiration for services and network infrastructures. It also tends to be fairly costly and likely to raise the level of network complexity. Although in the 5G world of heterogeneous networks … well its is already complicated.
5N Network Availability.
From a network and/or service availability perspective it means that over the cause of the day, your service should not experience more than 0.86 seconds of downtime. Across a year the total downtime should not be more than 5 minutes and 16 seconds.
The way 5N Network Availability is define is “The network is available for the targeted communications in 99.999% of the locations where the network is deployed and 99.999% of the time”. (from “4.4.4 Resilience and High Availability”, NGMN 5G White Paper).
Thus in a 100,000 cell network only 1 cell is allowed experience a downtime and for no longer than less than a second a day.
It should be noted that there are not many networks today that come even close to this kind of requirement. Certainly in countries with frequent long power outages and limited ancillary backup (i.e., battery and/or diesel) this could be a very costly design requirement. Networks relying on weather-sensitive microwave radios for backhaul or for mm-wave frequencies 5G coverage would be required to design in a very substantial amount of redundancy to keep such high geographical & time availability requirements
In general designing a cellular access network for this kind of 5N availability could be fairly to very costly (i.e., Capex could easily run up in several percentage points of Revenue).
One way out from a design perspective is to rely on hierarchical coverage. Thus, for example if a small cell environment is un-available (=down!) the macro-cellular network (or overlay network) continues the service although at a lower service level (i.e., lower or much lower speed compared to the primary service). As also suggested in the vision paper making use of self-healing network features and other real-time measures are expected to further increase the network infrastructure availability. This is also what one may define as Network Resilience.
Nevertheless, the “NGMN 5G White Paper” allows for operators to define the level of network availability appropriate from their own perspective (and budgets I assume).
5N Data Packet Transmission Reliability.
The 5G vision paper, defines Reliability as “… amount of sent data packets successfully delivered to a given destination, within the time constraint required by the targeted service, divided by the total number of sent data packets.”. (“4.4.5 Reliability” in “NGMN 5G White Paper”).
It should be noted that the 5N specification in particular addresses specific use cases or services of which such a reliability is required, e.g., mission critical communications and ultra-low latency service. The 5G allows for a very wide range of reliable data connection. Whether the 5N Reliability requirement will lead to substantial investments or can be managed within the overall 5G design and architectural framework, might depend on the amount of traffic requiring 5Ns.
The 5N data packet transmission reliability target would impose stricter network design. Whether this requirement would result in substantial incremental investment and cost is likely dependent on the current state of existing network infrastructure and its fundamental design.
If you have read Michael Lewis book “Flash Boys”, I will have absolutely no problem convincing you that a few milliseconds improvement in transport time (i.e., already below 20 ms) of a valuable signal (e.g., containing financial information) can be of tremendous value. It is all about optimizing transport distances, super efficient & extremely fast computing and of course ultra-high availability. The ultra-low transport and process latencies is the backbone (together with the algorithms obviously) of the high frequency trading industry that takes a market share of between 30% (EU) and 50% (US) of the total equity trading volume.
In a recent study by The Boston Consulting Group (BCG) “Uncovering Real Mobile Data Usage and Drivers of Customer Satisfaction” (Nov. 2015) study it was found that latency had a significant impact on customer video viewing satisfaction. For latencies between 75 – 100 milliseconds 72% of users reported being satisfied. The user experience satisfaction level jumped to 83% when latency was below 50 milliseconds. We have most likely all experienced and been aggravated by long call setup times (> couple of seconds) forcing us to look at the screen to confirm that a call setup (dialing) is actually in progress.
Latency and reactiveness or responsiveness matters tremendously to the customers experience and whether it is a bad, good or excellent one.
The Tactile Internet idea is an integral part of the “NGMN 5G Vision” and part of what is characterized as Extreme Real-Time Communications. It has further been worked out in detail in the ITU-T Technology Watch Report “The Tactile Internet” from August 2014.
The word “Tactile” means perceptible by touch. It closely relates to the ambition of creating a haptic experience. Where haptic means a sense of touch. Although we will learn that the Tactile Internet vision is more than a “touchy-feeling” network vision, the idea of haptic feedback in real-time (~ sub-millisecond to low millisecond regime) is very important to the idea of a Tactile Network experience (e.g., remote surgery).
The Tactile Internet is characterized by
- Ultra-low latency; 1 ms and below latency (as in round-trip-time / round-trip delay).
- Ultra-high availability; 99.999% availability.
- Ultra-secure end-2-end communications.
- Persistent very high bandwidths capability; 1 Gbps and above.
The Tactile Internet is one of the corner stones of 5G. It promises ultra-low end-2-end latencies in the order of 1 millisecond at Giga bits per second speeds and with five 9’s of availability (translating into a 500 ms per day average un-availability).
Interestingly, network predictability and variation in latency have not been receiving too much focus within the Tactile Internet work. Clearly, a high degree of predictability as well as low jitter (or latency variation), could be very desirable property of a tactile network. Possibly even more so than absolute latency in its own right. A right sized round-trip-time with imposed managed latency, meaning a controlled variation of latency, is very essential to the 5G Tactile Internet experience.
It’s 5G on speed and steroids at the same time.
Let us talk about the elephant in the room.
We can understand Tactile latency requirements in the following way;
An Action including (possible) local Processing, followed by some Transport and Remote Processing of data representing the Action, results in a Re-action again including (possible) local Processing. According with Tactile Internet Vision, the time of this whole even from Action to Re-action has to have run its cause within 1 millisecond or one thousand of a second. In many use cases this process is looped as the Re-action feeds back, resulting in another action. Note in the illustration below, Action and Re-action could take place on the same device (or locality) or could be physically separated. The processes might represent cloud-based computations or manipulations of data or data manipulations local to the device of the user as well as remote devices. It needs to be considered that the latency time scale for one direction is not at all given to be the same in the other direction (even for transport).
The simplest example is the mouse click on a internet link or URL (i.e., the Action) resulting a translation of the URL to an IP address and the loading of the resulting content on your screen (i.e., part of the process) with the final page presented on the your device display (i.e., Re-action). From the moment the URL is mouse-clicked until the content is fully presented should take no longer than 1 ms.
A more complex use case might be remote surgery. In which a surgical robot is in one location and the surgeon operator is at another location manipulating the robot through an operation. This is illustrated in the above picture. Clearly, for a remote surgical procedure to be safe (i.e., within the margins of risk of not having the possibility of any medical assisted surgery) we would require a very reliable connection (99.999% availability), sufficient bandwidth to ensure adequate video resolution as required by the remote surgeon controlling the robot, as little as possible latency allowing the feel of instantaneous (or predictable) reaction to the actions of the controller (i.e., the surgeons) and of course as little variation in the latency (i.e., jitter) allowing system or human correction of the latency (i.e., high degree of network predictability).
The first Complete Trans-Atlantic Robotic Surgery happened in 2001. Surgeons in New York (USA) remotely operated on a patient in Strasbourg, France. Some 7,000 km away or equivalent to 70 ms in round-trip-time (i.e., 14,000 km in total) for light in fiber. The total procedural delay from hand motion (action) to remote surgical response (reaction) showed up on their video screen took 155 milliseconds. From trials on pigs any delay longer than 330 ms was thought to be associated with an unacceptable degree of risk for the patient. This system then did not offer any haptic feedback to the remote surgeon. This remains the case for most (if not all) remote robotic surgical systems in option today as the latency in most remote surgical scenarios render haptic feedback less than useful. An excellent account for robotic surgery systems (including the economics) can be found at this web site “All About Robotic Surgery”. According to experienced surgeons at 175 ms (and below) a remote robotic operation is perceived (by the surgeon) as imperceptible.
It should be clear that apart from offering long-distance surgical possibilities, robotic surgical systems offers many other benefits (less invasive, higher precision, faster patient recovery, lower overall operational risks, …). In fact most robotic surgeries are done with surgeon and robot being in close proximity.
Another example of coping with lag or latency is a Predator drone pilot. The plane is a so-called unmanned combat aerial vehicle and comes at a price of ca. 4 Million US$ (in 2010) per piece. Although this aerial platform can perform missions autonomously it will typically have two pilots on the ground monitoring and possible controlling it. The typical operational latency for the Predator can be as much as 2,000 milliseconds. For takeoff and landing, where this latency is most critical, typically the control is handed to to a local crew (either in Nevada or in the country of its mission). The Predator cruise speed is between 130 and 165 km per hour. Thus within the 2 seconds lag the plane will have move approximately 100 meters (i.e., obviously critical in landing & take off scenarios). Nevertheless, a very high degree of autonomy has been build into the Predator platform that also compensates for the very large latency between plane and mission control.
Back to the Tactile Internet latency requirements;
In LTE today, the minimum latency (internal to the network) is around 12 ms without re-transmission and with pre-allocated resources. However, the normal experienced latency (again internal to the network) would be more in the order of 20 ms including 10% likelihood of retransmission and assuming scheduling (which would be normal). However, this excludes any content fetching, processing, presentation on the end-user device and the transport path beyond the operators network (i.e., somewhere in the www). Transmission outside the operator network typically between 10 and 20 ms on-top of the internal latency. The fetching, processing and presentation of content can easily add hundreds of milliseconds to the experience. Below illustrations provides a high level view of the various latency components to be considered in LTE with the transport related latencies providing the floor level to be expected;
In 5G the vision is to achieve a factor 20 better end-2-end (within the operators own network) round-trip-time compared to LTE; thus 1 millisecond.
So … what happens in 1 millisecond?
Light will have travelled ca. 200 km in fiber or 300 km in free-space. A car driving (or the fastest baseball flying) 160 km per hour will have moved 4 cm. A steel ball falling to the ground (on Earth) would have moved 5 micro meter (that’s 5 millionth of a meter). In a 1Gbps data stream, 1 ms correspond to ca. 125 Kilo Bytes worth of data. A human nerve impulse last just 1 ms (i.e., in a 100 millivolt pulse).
It should be clear that the 1 ms poses some very dramatic limitations;
- The useful distance over which a tactile applications would work (if 1 ms would really be the requirements that is!) will be short ( likely a lot less than 100 km for fiber-based transport)
- The air-interface (& number of control plane messages required) needs to reduce dramatically from milliseconds down to microseconds, i.e., factor 20 would require no more than 100 microseconds limiting the useful cell range).
- Compute & processing requirements, in terms of latency, for UE (incl. screen, drivers, local modem, …), Base Station and Core would require a substantial overhaul (likely limiting level of tactile sophistication).
- Require own controlled network infrastructure (at least a lot easier to manage latency within), avoiding any communication path leaving own network (walled garden is back with a vengeance?).
- Network is the sole responsible for latency and can be made arbitrarily small (by distance and access).
Very small cells, very close to compute & processing resources, would be most likely candidates for fulfilling the tactile internet requirements.
Thus instead of moving functionality and compute up and towards the cloud data center we (might) have an opposing force that requires close proximity to the end-users application. Thus, the great promise of cloud-based economical efficiency is likely going to be dented in this scenario by requiring many more smaller data centers and maybe even micro-data centers moving closer to the access edge (i.e., cell site, aggregation site, …). Not surprisingly, Edge Cloud, Edge Data Center, Edge X is really the new Black …The curse of the edge!?
Looking at several network and compute design considerations a tactile application would require no more than 50 km (i.e., 100 km round-trip) effective round-trip distance or 0.5 ms fiber transport (including switching & routing) round-trip-time. Leaving another 0.5 ms for air-interface (in a cellular/wireless scenario), computing & processing. Furthermore, the very high degree of imposed availability (i.e., 99.999%) might likewise favor proximity between the Tactile Application and any remote Processing-Computing. Obviously,
So in all likelihood we need processing-computing as near as possible to the tactile application (at least if one believes in the 1 ms and about target).
One of the most epic (“in the Dutch coffee shop after a couple of hours category”) promises in “The Tactile Internet” vision paper is the following;
“Tomorrow, using advanced tele-diagnostic tools, it could be available anywhere, anytime; allowing remote physical examination even by palpation (examination by touch). The physician will be able to command the motion of a tele-robot at the patient’s location and receive not only audio-visual information but also critical haptic feedback.” (page 6, section 3.5).
All true, if you limited the tele-robot and patient to a distance of no more than 50 km (and likely less!) from the remote medical doctor. In this setup and definition of the Tactile Internet, having a top eye surgeon placed in Delhi would not be able to operate child (near blindness) in a remote village in Madhya Pradesh (India) approx. 800+ km away. Note India has the largest blind population in the world (also by proportion) with 75% of cases avoidable by medical intervention. At best, these specifications allow the doctor not to be in the same room with the patient.
Markus Rank et al did systematic research on the perception of delay in haptic tele-presence systems (Presence, October 2010, MIT Press) and found haptic delay detection thresholds between 30 and 55 ms. Thus haptic feedback did not appear to be sensitive to delays below 30 ms, fairly close to the lowest reported threshold of 20 ms. This combined with experienced tele-robotic surgeons assessing that below 175 ms the remote procedure starts to be perceived as imperceptible, might indicate that the 1 ms, at least for this particular use case, is extremely limiting.
The extreme case would be to have the tactile-related computing done at the radio base station assuming that the tactile use case could be restricted to the covered cell and users supported by that cell. I name this the micro-DC (or micro-cloud or more like what some might call the cloudlet concept) idea. This would be totally back to the older days with lots of compute done at the cell site (and likely kill any traditional legacy cloud-based efficiency thinking … love to use legacy and cloud in same sentence). This would limit the round-trip-time to air-interface latency and compute/processing at the base station and the device supporting the tactile application.
It is normal to talk about the round-trip-time between an action and the subsequent reaction. It is also the time it takes a data or signal to travel from a specific source to a specific destination and back again (i.e., round trip). In case of light in fiber, a 1 millisecond limit on the round-trip-time would imply that the maximum distance that can be travelled (in the fiber) between source to destination and back to the source is 200 km. Limiting the destination to be no more than 100 km away from the source. In case of substantial processing overhead (e.g., computation) the distance between source and destination requires even less than 100 km to allow for the 1 ms target.
THE HUMAN SENSES AND THE TACTILE INTERNET.
The “touchy-feely” aspect, or human sensing in general, is clearly an inspiration to the authors of “The Tactile Internet” vision as can be seen from the following quote;
“We experience interaction with a technical system as intuitive and natural only if the feedback of the system is adapted to our human reaction time. Consequently, the requirements for technical systems enabling real-time interactions depend on the participating human senses.” (page 2, Section 1).
The following human-reaction times illustration shown below is included in “The Tactile Internet” vision paper. Although it originates from Fettweis and Alamouti’s paper titled “5G: Personal Mobile Internet beyond What Cellular Did to Telephony“. It should be noted that the description of the Table is order of magnitude of human reaction times; thus, 10 ms might also be 100 ms or 1 ms and so forth and therefor, as we shall see, it would be difficult to a given reaction time wrong within such a range.
The important point here is that the human perception or senses impact very significantly the user’s experience with a given application or use case.
The responsiveness of a given system or design is incredible important for how well a service or product will be perceived by the user. The responsiveness can be defined as a relative measure against our own sense or perception of time. The measure of responsiveness is clearly not unique but depends on what senses are being used as well as the user engaged.The human mind is not fond of waiting and waiting too long causes distraction, irritation and ultimate anger after which the customer is in all likelihood lost. A very good account of considering the human mind and it senses in design specifications (and of course development) can be found in Jeff Johnson’s 2010 book “Designing with the Mind in Mind”.
The understanding of human senses and the neurophysiological reactions to those senses are important for assessing a given design criteria’s impact on the user experience. For example, designing for 1 ms or lower system reaction times when the relevant neurophysiological timescale is measured in 10s or 100s of milliseconds is likely not resulting in any noticeable (and monetizable) improvement in customer experience. Of course there can be many very good non-human reasons for wanting low or very low latencies.
While you might get the impression, from the above table above from Fettweis et al and countless Tactile Internet and 5G publications referring back to this data, that those neurophysiological reactions are natural constants, it is unfortunately not the case. Modality matters hugely. There are fairly great variations in reactions time within the same neurophysiological response category depending on the individual human under test but often also depending on the underlying experimental setup. In some instances the reaction time deduced would be fairly useless as a design criteria for anything as the detection happens unconsciously and still require the relevant part of the brain to make sense of the event.
We have, based on vision, the surgeon controlling a remote surgical robot stating that anything below 175 ms latency is imperceptible. There is research showing that haptic feedback delay below 30 ms appears to be un-detectable.
John Carmack, CTO of Oculus VR Inc, based on in particular vision (in a fairly dynamic environment) that “.. when absolute delays are below approximately 20 milliseconds they are generally imperceptible.” particular as it relates to 3D systems and VR/AR user experience which is a lot more dynamic than watching content loading. Moreover, according to some recent user experience research specific to website response time indicates that anything below 100 ms wil be perceived as instantaneous. At 1 second users will sense the delay but would be perceived as seamless. If a web page loads in more than 2 seconds user satisfaction levels drops dramatically and a user would typically bounce.
Based on IAAF (International Athletic Association Federation) rules, an athlete is deemed to have had a false start if that athlete moves sooner than 100 milliseconds after the start signal. The neurophysiological process relevant here is the neuromuscular reaction to the sound heard (i.e., the big bang of the pistol) by the athlete. Research carried out by Paavo V. Komi et al has shown that the reaction time of a prepared (i.e., waiting for the bang!) athlete can be as low as 80 ms. This particular use case relates to the auditory reaction times and the subsequent physiological reaction. P.V. Komi et al also found a great variation in the neuromuscular reaction time to the sound (even far below the 80 ms!).
Neuromuscular reactions to unprepared events typically typically measures in several hundreds of milliseconds (up-to 700 ms) being somewhat faster if driven by auditory senses rather than vision. Note that reflex time scales are approximately 10 times faster or in the order of 80 – 100 ms.
The international Telecommunications Union (ITU) Recommendation G.114, defines for voice applications an upper acceptable one-way (i.e., its you talking you don’t want to be talked back to by yourself) delay of 150 ms. Delays below this limit would provide an acceptable degree of voice user experience in the sense that most users would not hear the delay. It should be understood that a great variation in voice delay sensitivity exist across humans. Voice conversations would be perceived as instantaneous by most below the 100 ms (thought the auditory perception would also depend on the intensity/volume of the voice being listened to).
Finally, let’s discuss human vision. Fettweis et al in my opinion mixes up several psychophysical concepts of vision and TV specifications. Alluding to 10 millisecond is the visual “reaction” time (whatever that now really means). More accurately they describe the phenomena of flicker fusion threshold which describes intermittent light stimulus (or flicker) is perceived as completely steady to an average viewer. This phenomena relates to persistence of vision where the visual system perceives multiple discrete images as a single image (both flicker and persistence of vision are well described in both by Wikipedia and in detail by Yhong-Lin Lu el al “Visual Psychophysics”). There, are other reasons why defining flicker fusion and persistence of vision as a human reaction reaction mechanism is unfortunate.
The 10 ms for vision reaction time, shown in the table above, is at the lowest limit of what researchers (see references 14, 15, 16 ..) find to be the early stages of vision can possible detect (i.e., as opposed to pure guessing ). Mary C. Potter of M.I.T.’s Dept. of Brain & Cognitive Sciences, seminal work on human perception in general and visual perception in particular shows that the human vision is capable very rapidly to make sense of pictures, and objects therein, on the timescale of 10 milliseconds (i.e., 13 ms actually is the lowest reported by Potter). From these studies it is also found that preparedness (i.e., knowing what to look for) helps the detection process although the overall detection results did not differ substantially from knowing the object of interest after the pictures were shown. Note that the setting of these visual reaction time experiments all happens in a controlled laboratory setting with the subject primed to being attentive (e.g., focus on screen with fixation cross for a given period, followed by blank screen for another shorter period, and then a sequence of pictures each presented for a (very) short time, followed again by a blank screen and finally a object name and the yes-no question whether the object was observed in the sequence of pictures). Often these experiments also includes a certain degree of training before the actual experiment took place. The relevant memory of the target object, In any case and unless re-enforced, will rapidly dissipates. in fact the shorter the viewing time, the quicker it will disappear … which might be a very healthy coping mechanism.
To call this visual reaction time of 10+ ms typical is in my opinion a bit of a stretch. It is typical for that particular experimental setup and very nicely provides important insights into the visual systems capabilities.
One of the more silly things used to demonstrate the importance of ultra-low latencies have been to time delay the video signal send to a wearer’s goggles and then throw a ball at him in the physical world … obviously, the subject will not catch the ball (might as well as thrown it at the back of his head instead). In the Tactile Internet vision paper it the following is stated; “But if a human is expecting speed, such as when manually controlling a visual scene and issuing commands that anticipate rapid response, 1-millisecond reaction time is required” (on page 3). And for the record spinning a basketball on your finger has more to do with physics than neurophysiology and human reaction times.
In more realistic settings it would appear that the (prepared) average reaction time of vision is around or below 40 ms. With this in mind, a baseball moving (when thrown by a power pitcher) at 160 km per hour (or ca. 4+ cm per ms) would take a approx. 415 ms to reach the batter (using an effective distance of 18.44 meters). Thus the batter has around 415 ms to visually process the ball coming and hit it at the right time. Given the latency involved in processing vision the ball would be at least 40 cm (@ 10 ms) closer to the batter than his latent visionary impression would imply. Assuming that the neuromuscular reaction time is around 100±20 ms, the batter would need to compensate not only for that but also for his vision process time in order to hit the ball. Based on batting statistics, clearly the brain does compensate for its internal latencies pretty well. In the paper “Human time perception and its illusions” D.M. Eaglerman that the visual system and the brain (note: visual system is an integral part of the brain) is highly adaptable in recalibrating its time perception below the sub-second level.
It is important to realize that in literature on human reaction times, there is a very wide range of numbers for supposedly similar reaction use cases and certainly a great deal of apparent contradictions (though the experimental frameworks often easily accounts for this).
The supporting data for the numbers shown in the above figure can be found via the hyperlink in the above text or in the references below.
Thus, in my opinion, also supported largely by empirical data, a good latency E2E design target for a Tactile network serving human needs, would be between 20 milliseconds and 10 milliseconds. With the latency budget covering the end user device (e.g., tablet, VR/AR goggles, IOT, …), air-interface, transport and processing (i.e., any computing, retrieval/storage, protocol handling, …). It would be unlikely to cover any connectivity out of the operator”s network unless such a connection is manageable from latency and jitter perspective though distance would count against such a strategy.
This would actually be quiet agreeable from a network perspective as the distance to data centers would be far more reasonable and likely reduce the aggressive need for many edge data centers using the below 10 ms target promoted in the Tactile Internet vision paper.
There is however one thing that we are assuming in all the above. It is assumed that the user’s local latency can be managed as well and made almost arbitrarily small (i.e., much below 1 ms). Hardly very reasonable even in the short run for human-relevant communications ecosystems (displays, goggles, drivers, etc..) as we shall see below.
For a gaming environment we would look at something like the below illustration;
Lets ignore the use case of local games (i.e., where the player only relies on his local computing environment) and focus on games that rely on a remote gaming architecture. This could either be relying on a client-server based architecture or cloud gaming architecture (e.g., typical SaaS setup). In general the the client-server based setup requires more performance of the users local environment (e.g., equipment) but also allows for more advanced latency compensating strategies enhancing the user perception of instantaneous game reactions. In the cloud game architecture, all game related computing including rendering/encoding (i.e., image synthesis) and video output generation happens in the cloud. The requirements to the end users infrastructure is modest in the cloud gaming setup. However, applying latency reduction strategies becomes much more challenging as such would require much more of the local computing environment that the cloud game architecture tries to get away from. In general the network transport related latency would be the same provide the dedicated game servers and the cloud gaming infrastructure would reside within the same premises. In Choy et al’s 2012 paper “The Brewing Storm in Cloud Gaming: A Measurement Study on Cloud to End-User Latency” , it is shown, through large scale measurements, that current commercial cloud infrastructure architecture is unable to deliver the latency performance for an acceptable (massive) multi-user experience. Partly simply due to such cloud data centers are too far away from the end user. Moreover, the traditional commercial cloud computing infrastructure is simply not optimized for online gaming requiring augmentation of stronger computing resources including GPUs and fast memory designs. Choy et al do propose to distribute the current cloud infrastructure targeting a shorter distance between end user and the relevant cloud game infrastructure. Similar to what is already happening today with content distribution networks (CDNs) being distributed more aggressively in metropolitan areas and thus closer to the end user.
A comprehensive treatment on latencies, or response time scales, in games and how these relates to user experience can be found in Kjetil Raaen’s Ph.D. thesis “Response time in games: Requirements and improvements” as well as in the comprehensive relevant literature list found in this thesis.
From the many studies (as found in Raaen’s work, the work of Mark Claypool and much cited 2002 study by Pantel et al) on gaming experience, including massive multi-user online game experience, shows that players starts to notice delay of about 100 ms of which ca. 20 ms comes from play-out and processing delay. Thus, quiet a far cry from the 1 millisecond. From the work, and not that surprising, sensitivity to gaming latency depends on the type of game played (see the work of Claypool) and how experienced a gamer is with the particular game (e.g., Pantel er al). It should also be noted that in a VR environment, you would want to the image that arrives at your visual system to be in synch with your heads movement and the directions of your vision. If there is a timing difference (or lag) between the direction of your vision and the image presented to your visual system, the user experience becomes rapidly poor causing discomfort by disorientation and confusion (possible leading to a physical reaction such as throwing up). It is also worth noting that in VR there is a substantially latency component simple from the image rendering (e.g., 60 MHz frame rate provides a new frame on average every 16.7 millisecond). Obviously chunking up the display frame rate will reduce the rendering related latency. However, several latency compensation strategies (to compensate for you head and eye movements) have been developed to cope with VR latency (e.g., time warping and prediction schemes).
Anyway, if you would be of the impression that VR is just about showing moving images on the inside of some awesome goggles … hmmm do think again and keep dreaming of 1 millisecond end-2end network centric VR delivery solutions (at least for the networks we have today). Of course 1 ms target is possible really a Proxima-Centauri shot as opposed to a just moonshot.
With a target of no more than 20 milliseconds lag or latency and taking into account the likely reaction time of the users VR system (future system!), that likely leaves no more (and likely less) than 10 milliseconds for transport and any remote server processing. Still this could allow for a data center to be 500 km (5 ms round.trip time in fiber) away from the user and allow another 5 ms for data center processing and possible routing delay along the way.
One might very well be concerned about the present Tactile Internet vision and it’s focus on network centric solutions to the very low latency target of 1 millisecond. The current vision and approach would force (fixed and mobile) network operators to add a considerable amount of data centers in order to get the physical transport time down below the 1 millisecond. This in turn drives the latest trend in telecommunication, the so-called edge data center or edge cloud. In the ultimate limit, such edge data centers (however small) might be placed at cell site locations or fixed network local exchanges or distribution cabinets.
Furthermore, the 1 millisecond as a goal might very well have very little return on user experience (UX) and substantial cost impact for telecom operators. A diligent research through academic literature and wealth of practical UX experiments indicates that this indeed might be the case.
Such a severe and restrictive target as the 1 millisecond is, it severely narrows the Tactile Internet to scenarios where sensing, acting, communication and processing happens in very close proximity of each other. In addition the restrictions to system design it imposes, further limits its relevance in my opinion. The danger is, with the expressed Tactile vision, that too little academic and industrious thinking goes into latency compensating strategies using the latest advances in machine learning, virtual reality development and computational neuroscience (to name a few areas of obvious relevance). Further network reliability and managed latency, in the sense of controlling the variation of the latency, might be of far bigger importance than latency itself below a certain limit.
So if 1 ms is no use to most men and beasts … why bother with this?
While very low latency system architectures might be of little relevance to human senses, it is of course very likely (as it is also pointed out in the Tactile Internet Vision paper) that industrial use cases could benefit from such specifications of latency, reliability and security.
For example in machine-to-machine or things-to-things communications between sensors, actuators, databases, and applications very short reaction times in the order of sub-milliseconds to low milliseconds could be relevant.
We will look at this next.
THE TACTILE INTERNET USE CASES & BUSINESS MODELS.
An open mind would hope that most of what we do strives to out perform human senses, improve how we deal with our environment and situations that are far beyond mere mortal capabilities. Alas I might have read too many Isaac Asimov novels as a kid and young adult.
In particular where 5G has its present emphasis of ultra-high frequencies (i.e., ultra small cells), ultra-wide spectral bandwidth (i.e., lots of Gbps) together with the current vision of the Tactile Internet (ultra-low latencies, ultra-high reliability and ultra-high security), seem to be screaming for being applied to Industrial facilities, logistic warehouses, campus solutions, stadiums, shopping malls, tele-, edge-cloud, networked robotics, etc… In other words, wherever we have a happy mix of sensors, actuators, processors, storage, databases and software based solutions across a relative confined area, 5G and the Tactile Internet vision appears to be a possible fit and opportunity.
In the following it is important to remember;
- 1 ms round-trip time ~ 100 km (in fiber) to 150 km (in free space) in 1-way distance from the relevant action if only transport distance mattered to the latency budget.
- Considering the total latency budget for a 1 ms Tactile application the transport distance is likely to be no more than 20 – 50 km or less (i.e., right at the RAN edge).
One of my absolute current favorite robotics use case that comes somewhat close to a 5G Tactile Internet vision, done with 4G technology, is the example of Ocado’s warehouse automation in UK. Ocado is the world’s largest online-only grocery retailer with ca. 50 thousand lines of goods, delivering more than 200,000 orders a week to customers around the United Kingdom. The 4G network build (by Cambridge Consultants) to support Ocado’s automation is based on LTE at unlicensed 5GHz band allowing Ocado to control 1,000 robots per base station. Each robot communicates with the Base Station and backend control systems every 100 ms on average as they traverses ca. 30 km journey across the warehouse 1,250 square meters. A total of 20 LTE base stations each with an effective range of 4 – 6 meters cover the warehouse area. The LTE technology was essential in order to bring latency down to an acceptable level by fine tuning LTE to perform under its lowest possible latency (<10 ms).
5G will bring lower latency, compared to an even optimized LTE system, that in a similar setup as the above described for Ocado, could further increase the performance. Obviously very high network reliability promised by 5G of such a logistic system needs to be very high to reduce the risk of disruption and subsequent customer dissatisfaction of late (or no) delivery as well as the exposure to grocery stock turning bad.
This all done within the confines of a warehouse building.
ROBOTICS AND TACTILE CONDITIONS
First of all lets limit the Robotics discussion to use cases related to networked robots. After all if the robot doesn’t need a network (pretty cool) it pretty much a singleton and not so relevant for the Tactile Internet discussion. In the following I am using the word Cloud in a fairly loose way and means any form of computing center resources either dedicated or virtualized. The cloud could reside near the networked robotic systems as well as far away depending on the overall system requirements to timing and delay (e.g., that might also depend on the level of robotic autonomy).
Getting networked robots to work well we need to solve a host of technical challenges, such as
- Jitter (i.e., variation of latency).
- Connection reliability.
- Network congestion.
- Robot-2-Robot communications.
- Robot-2-ROS (i.e., general robotics operations system).
- Computing architecture: distributed, centralized, elastic computing, etc…
- System stability.
- Power budget (e.g., power limitations, re-charging).
- Sensor & actuator fusion (e.g., consolidate & align data from distributed sources for example sensor-actuator network).
- Autonomy vs human control.
- Machine learning / machine intelligence.
- Safety (e.g., human and non-human).
- Security (e.g., against cyber threats).
- User Interface.
- System Architecture.
The network connection-part of the networked robotics system can be either wireless, wired, or a combination of wired & wireless. Connectivity could be either to a local computing cloud or data center, to an external cloud (on the internet) or a combination of internal computing for control and management for applications requiring very low-latency very-low jitter communications and external cloud for backup and latency-jitter uncritical applications and use cases.
For connection types we have Wired (e.g., LAN), Wireless (e.g., WLAN) and Cellular (e.g., LTE, 5G). There are (at least) three levels of connectivity we need to consider; inter-robot communications, robot-to-cloud communications (or operations and control systems residing in Frontend-Cloud or computing center), and possible Frontend-Cloud to Backend-Cloud (e..g, for backup, storage and latency-insensitive operations and control systems). Obviously, there might not be a need for a split in Frontend and Backend Clouds and pending on the use case requirements could be one and the same. Robots can be either stationary or mobile with a need for inter-robot communications or simply robot-cloud communications.
Various networked robot connectivity architectures are illustrated below;
I greatly acknowledge my wife Eva Varadi for her support, patience and understanding during the creative process of creating this Blog.
.WORTHY 5G & RELATED READS.
- “NGMN 5G White Paper” by R.El Hattachi & J. Erfanian (NGMN Alliance, February 2015).
- “The Tactile Internet” by ITU-T (August 2014). Note: in this Blog this paper is also referred to as the Tactile Internet Vision.
- “5G: Personal Mobile Internet beyond What Cellular Did to Telephony” by G. Fettweis & S. Alamouti, (Communications Magazine, IEEE , vol. 52, no. 2, pp. 140-145, February 2014).
- “The Tactile Internet: Vision, Recent Progress, and Open Challenges” by Martin Maier, Mahfuzulhoq Chowdhury, Bhaskar Prasad Rimal, and Dung Pham Van (IEEE Communications Magazine, May 2016).
- “John Carmack’s delivers some home truths on latency” by John Carmack, CTO Oculus VR.
- “All About Robotic Surgery” by The Official Medical Robotics News Center.
- “The surgeon who operates from 400km away” by BBC Future (2014).
- “The Case for VM-Based Cloudlets in Mobile Computing” by Mahadev Satyanarayanan et al. (Pervasive Computing 2009).
- “Perception of Delay in Haptic Telepresence Systems” by Markus Rank et al. (pp 389, Presence: Vol. 19, Number 5).
- “Neuroscience Exploring the Brain” by Mark F. Bear et al. (Fourth Edition, 2016 Wolters Kluwer).
- “Neurophysiology: A Conceptual Approach” by Roger Carpenter & Benjamin Reddi (Fifth Edition, 2013 CRC Press). Definitely a very worthy read by anyone who want to understand the underlying principles of sensory functions and basic neural mechanisms.
- “Designing with the Mind in Mind” by Jeff Johnson (2010, Morgan Kaufmann). Lots of cool information of how to design a meaningful user interface and of basic user expirence principles worth thinking about.
- “Vision How it works and what can go wrong” by John E. Dowling et al. (2016, The MIT Press).
- “Visual Psychophysics From Laboratory to Theory” by Yhong-Lin Lu and Barbera Dosher (2014, MIT Press).
- “The Time Delay in Human Vision” by D.A. Wardle (The Physics Teacher, Vol. 36, Oct. 1998).
- “What do we perceive in a glance of a real-world scene?” by Li Fei-Fei et al. (Journal of Vision (2007) 7(1); 10, 1-29).
- “Detecting meaning in RSVP at 13 ms per picture” by Mary C. Potter et al. (Attention, Perception, & Psychophysics, 76(2): 270–279).
- “Banana or fruit? Detection and recognition across categorical levels in RSVP” by Mary C. Potter & Carl Erick Hagmann (Psychonomic Bulletin & Review, 22(2), 578-585.).
- “Human time perception and its illusions” by David M. Eaglerman (Current Opinion in Neurobiology, Volume 18, Issue 2, Pages 131-136).
- “How Much Faster is Fast Enough? User Perception of Latency & Latency Improvements in Direct and Indirect Touch” by J. Deber, R. Jota, C. Forlines and D. Wigdor (CHI 2015, April 18 – 23, 2015, Seoul, Republic of Korea).
- “Response time in games: Requirements and improvements” by Kjetil Raaen (Ph.D., 2016, Department of Informatics, The Faculty of Mathematics and Natural Sciences, University of Oslo).
- “Latency and player actions in online games” by Mark Claypool & Kajal Claypool (Nov. 2006, Vol. 49, No. 11 Communications of the ACM).
- “The Brewing Storm in Cloud Gaming: A Measurement Study on Cloud to End-User Latency” by Sharon Choy et al. (2012, 11th Annual Workshop on Network and Systems Support for Games (NetGames), 1–6).
- “On the impact of delay on real-time multiplayer games” by Lothar Pantel and Lars C. Wolf (Proceedings of the 12th International Workshop on Network and Operating Systems Support for Digital Audio and Video, NOSSDAV ’02, New York, NY, USA, pp. 23–29. ACM.).
- “Oculus Rift’s time warping feature will make VR easier on your stomach” from ExtremeTech Grant Brunner on Oculus Rift Timewarping. Pretty good video included on the subject.
- “World first in radio design” by Cambridge Consultants. Describing the work Cambridge Consultants did with Ocado (UK-based) to design the worlds most automated technologically advanced warehouse based on 4G connected robotics. Please do see the video enclosed in page.
- “Ocado: next-generation warehouse automation” by Cambridge Consultants.
- “Ocado has a plan to replace humans with robots” by Business Insider UK (May 2015). Note that Ocado has filed more than 73 different patent applications across 32 distinct innovations.
- “The Robotic Grocery Store of the Future Is Here” by MIT Technology Review (December 201
- “Cloud Robotics: Architecture, Challenges and Applications.” by Guoqiang Hu et al (IEEE Network, May/June 2012).
After 3G came 4G. After 4G comes 5G. After 5G comes 6G. The Shrivatsa of Technology.
This blog (over the next months a series of Blogs dedicated to 5G), “5G Economics – An Introduction”, has been a very long undertaking. In the making since 2014. Adding and then deleting as I change my opinion and then changed it again. The NGNM Alliance “NGMN 5G White Paper” (here after the NGMN whitepaper) by Rachid El Hattachi & Javan Erfanian has been both a source of great visionary inspiration as well as a source of great worry when it comes to the economical viability of their vision. Some of the 5G ideas and aspirations are truly moonshot in nature and would make the Singularity University very proud.
So what is the 5G Vision?
“5G is an end-to-end ecosystem to enable a fully mobile and connected society. It empowers value creation towards customers and partners, through existing and emerging use cases, delivered with consistent experience, and enabled by sustainable business models.” (NGMN 5G Vision, NGMN 5G whitepaper).
The NGMN 5G vision is not only limited to enhancement of the radio/air interface (although it is the biggest cost & customer experience factor). 5G seeks to capture the complete end-2-end telecommunications system architecture and its performance specifications. This is an important difference from past focus on primarily air interface improvements (e.g., 3G, HSPA, LTE, LTE-adv) and relative modest evolutionary changes to the core network architectural improvements (PS CN, EPC). In particular, the 5G vision provides architectural guidance on the structural separation of hardware and software. Furthermore, it utilizes the latest development in software defined telecommunications functionality enabled by cloudification and virtualization concepts known from modern state-of-the art data centers. The NGMN 5G vision most likely have accepted more innovation risk than in the past as well as being substantially more ambitious in both its specifications and the associated benefits.
“To boldly go where no man has gone before”
In the following, I encourage the reader to always keep in the back of your mind; “It is far easier to criticize somebody’s vision, than it is to come with the vision yourself”. I have tons of respect for the hard and intense development work, that so far have been channeled into making the original 5G vision into a deployable technology that will contribute meaningfully to customer experience and the telecommunications industry.
For much of the expressed concerns in this blog and in other critiques, it is not that those concerns have not been considered in the NGMN whitepaper and 5G vision, but more that those points are not getting much attention.
The cellular “singularity”, 5G that is, is supposed to hit us by 2020. In only four years. Americans and maybe others, taking names & definitions fairly lightly, might already have “5G” ( a l’Americaine) in a couple of years before the real thing will be around.
The 5G Vision is a source of great inspiration. The 5G vision will (and is) requiring a lot of innovation efforts, research & development to actually deliver on what for most parts are very challenging improvements over LTE.
My own main points of concern are in particular towards the following areas;
- Obsession with very high sustainable connection throughputs (> 1 Gbps).
- Extremely low latencies (1 ms and below).
- Too little (to none) focus on controlling latency variation (e.g., jitter), which might be of even greater importance than very low latency (<<10 ms) in its own right. I term this network predictability.
- Too strong focus on frequencies above 3 GHz in general and in particular the millimeter wave range of 30 GHz to 300 GHz.
- Backhaul & backbone transport transformation needed to support the 5G quantum leap in performance has been largely ignored.
- Relative weak on fixed – mobile convergence.
Not so much whether some of the above points are important or not .. they are of course important. Rather it is a question of whether the prioritization and focus is right. A question of channeling more efforts into very important (IMO) key 5G success factors, e.g., transport, convergence and designing 5G for the best user experience (and infinitely faster throughput per user is not the answer) ensuring the technology to be relevant for all customers and not only the ones who happens to be within coverage of a smallest cell.
Not surprisingly the 5G vision is a very mobile system centric. There is too little attention to fixed-mobile convergence and the transport solutions (backhaul & backbone) that will enable the very high air-interface throughputs to be carried through the telecoms network. This is also not very surprising as most mobile folks, historically did not have to worry too much about transport at least in mature advanced markets (i.e., the solutions needed was there without innovation an R&D efforts).
However, this is a problem. The required transport upgrade to support the 5G promises is likely to be very costly. The technology economics and affordability aspects of what is proposed is still very much work in progress. It is speculated that new business models and use cases will be enabled by 5G. So far little has been done in quantifying those opportunities and see whether those can justify some of the incremental cost that surely operators will incur as the deploy 5G.
CELLULAR CAPACITY … IT WORKS FOR 5G TOO!
To create more cellular capacity measured in throughput is easy or can be made so with a bit of approximations. “All” we need is an amount of frequency bandwidth Hz, an air-interface technology that allow us to efficiently carry a certain amount of information in bits per second per unit bandwidth per capacity unit (i.e., we call this spectral efficiency) and a number of capacity units or multipliers which for a cellular network is the radio cell. The most challenging parameter in this game is the spectral efficiency as it is governed by the laws of physics with a hard limit (actually silly me … bandwidth and capacity units are obviously as well), while a much greater degree of freedom governs the amount of bandwidth and of course the number of cells.
Spectral efficiency is given by the so-called Shannon’s Law (for the studious inclined I recommend to study his 1948 paper “A Mathematical Theory of Communications”). The consensus is that we are very close to the Shannon Limit in terms of spectral efficiency (in terms of bits per second per Hz) of the cellular air-interface itself. Thus we are dealing with diminishing returns of what can be gained by further improving error correction, coding and single-input single-output (SISO) antenna technology.
I could throw more bandwidth at the capacity problem (i.e., the reason for the infatuation with the millimeter wave frequency range as there really is a lot available up there at 30+ GHz) and of course build a lot more cell sites or capacity multipliers (i.e., definitely not very economical unless it results in a net positive margin). Of course I could (and most likely will if I had a lot of money) do both.
I could also try to be smart about the spectral efficiency and Shannon’s law. If I could reduce the need for or even avoid building more capacity multipliers or cell sites, by increasing my antenna system complexity it is likely resulting in very favorable economics. It turns out that multiple antennas acts as a multiplier (simplistic put) for the spectral efficiency compared to a simple single (or legacy) antenna system. Thus, the way to improve the spectral efficiency inevitable leads us to substantially more complex antenna technologies (e.g., higher order MiMo, massive MiMo, etc…).
Building new cell sites or capacity multiplier should always be the last resort as it is most likely the least economical option available to boost capacity.
Thus we should be committing increasingly more bandwidth (i.e., 100s – 1000s of Mhz and beyond) assuming it is available (i.e, if not we are back to adding antenna complexity and more cell sites). The need for very large bandwidths, in comparison with what is deployed in today’s cellular systems, automatically forces the choices into high frequency ranges, i.e., >3 GHz and into the millimeter wave range of above 30 GHz. The higher frequency band leads in inevitably to limited coverage and a high to massive demand for small cell deployment.
Yes! It’s a catch 22 if there ever was one. The higher carrier frequency increases the likelihood of more available bandwidth. higher carrier frequency also results in a reduced the size of our advanced complex antenna system (which is good). Both boost capacity to no end. However, my coverage area where I have engineered the capacity boost reduces approx. with the square of the carrier frequency.
Clearly, ubiquitous 5G coverage at those high frequencies (i.e., >3 GHz) would be a very silly endeavor (to put it nicely) and very un-economical.
5G, as long as the main frequency deployed is in the high or very high frequency regime, would remain a niche technology. Irrelevant to a large proportion of customers and use cases.
5G needs to be macro cellular focused to become relevant for all customers and economically beneficial to most use cases.
THE CURIOUS CASE OF LATENCY.
The first time I heard about the 5G 1 ms latency target (communicated with a straight face and lots of passion) was to ROFL. Not a really mature reaction (mea culpa) and agreed, many might have had the same reaction when J.F. Kennedy announced to put a man on the moon and safely back on Earth within 10 years. So my apologies for having had a good laugh (likely not the last to laugh though in this matter).
In Europe, the average LTE latency is around 41±9 milliseconds including pinging an external (to the network) server but does not for example include the additional time it takes to load a web page or start a video stream. The (super) low latency (1 ms and below) poses other challenges but at least relevant to the air-interface and a reasonable justification to work on a new air-interface (apart from studying channel models in the higher frequency regime). The best latency, internal to the mobile network itself, you can hope to get out of “normal” LTE as it is commercially deployed is slightly below 20 ms (without considering re-transmission). For pre-allocated LTE this can further be reduced towards the 10 ms (without considering re-transmission which adds at least 8 ms). In 1 ms light travels ca. 200 km (in optical fiber). To support use cases requiring 1 ms End-2-End latency, all transport & processing would have to be kept inside the operators network. Clearly, the physical transport path to the location, where processing of the transported data would occur, would need to be very short to guaranty 1 ms. The relative 5G latency improvement over LTE would need to be (much) better than 10 (LTE pre-allocated) to 20 times (scheduled “normal” LTE), ignoring re-transmission (which would only make the challenge bigger.
An example. Say that 5G standardization folks gets the latency down to 0.5 ms (vs the ~ 20 – 10 ms today), the 5G processing node (i.e., Data Center) cannot be more than 50 km away from the 5G-radio cell (i..e, it takes light ca. 0.5 ms travel 100 km in fiber). This latency (budget) challenge has led the Telco industry to talk about the need for so-called edge computing and the need for edge data centers to provide the 5G promise of very low latencies. Remember this is opposing the past Telco trend of increasing centralization of computing & data processing resources. Moreover, it is bound to lead to incremental cost. Thus, show me the revenues.
There is no doubt that small, smaller and smallest 5G cells will be essential for providing the very lowest latencies and the smallness is coming for “free” given the very high frequencies planned for 5G. The cell environment of a small cell is more ideal than a macro-cellular harsh environment. Thus minimizing the likelihood of re-transmission events. And distances are shorter which helps as well.
I believe that converged telecommunications operators, are in a better position (particular compared to mobile only operations) to leverage existing fixed infrastructure for a 5G architecture relying on edge data centers to provide very low latencies. However, this will not come for free and without incremental costs.
How much faster is fast enough from a customer experience perspective? According with John Carmack, CTO of Oculus Rift, “.. when absolute delays are below approximately 20 milliseconds they are generally imperceptible.” particular as it relates to 3D systems and VR/AR user experience which is a lot more dynamic than watching content loading. According to recent research specific to website response time indicates that anything below 100 ms wil be perceived as instantaneous. At 1 second users will sense the delay but would be perceived as seamless. If a web page loads in more than 2 seconds user satisfaction levels drops dramatically and a user would typically bounce. Please do note that most of this response or download time overhead has very little to do with connection throughput, but to do with a host of other design and configuration issues. Cranking up the bandwidth will not per se solve poor browsing performance.
End-2-End latency in the order of 20 ms are very important for a solid high quality VR user experience. However, to meet this kind of performance figure the VR content needs to be within the confines for the operator’s own network boundaries.
End-2-End (E2E) latencies of less than 100 ms would in general be perceived as instantaneous for normal internet consumption (e.g., social media, browsing, …). However that this still implies that operators will have to focus on developing internal to their network’s latencies far below the over-all 100 ms target and that due to externalities might try to get content inside their networks (and into their own data centers).
A 10-ms latency target, while much less moonshot, would be a far more economical target to strive for and might avoid substantial incremental cost of edge computing center deployments. It also resonates well with the 20 ms mentioned above, required for a great VR experience (leaving some computing and process overhead).
The 1-ms vision could be kept for use cases involving very short distances, highly ideal radio environment and with compute pretty much sitting on top of the whatever needs this performance, e.g., industrial plants, logistic / warehousing, …
Finally, the targeted extreme 5G speeds will require very substantial bandwidths. Such large bandwidths are readily available in the high frequency ranges (i.e., >3 GHz). The high frequency domain makes a lot of 5G technology challenges easier to cope with. Thus cell ranges will be (very) limited in comparison to macro cellular ones, e.g., Barclays Equity Research projects 10x times more cells will be required for 5G (10x!). 5G coverage will not match that of the macro cellular (LTE) network. In which case 5G will remain niche. With a lot less relevance to consumers. Obviously, 5G will have to jump the speed divide (a very substantial divide) to the macro cellular network to become relevant to the mass market. Little thinking appears to be spend on this challenge currently.
THE VERY FINE ART OF DETECTING MYTH & BALONEY.
Carl Sagan, in his great article The Fine Art of Baloney Detection, states that one should “Try not to get overly attached to a hypothesis just because it’s yours.”. Although Carl Sagan starts out discussing the nature of religious belief and the expectations of an afterlife, much of his “Baloney Detection Kit” applies equally well to science & technology. In particular towards our expert expectations towards consumerism and its most likely demand. After all, isn’t Technology in some respects our new modern day religion?
Some might have the impression that expectations towards 5G, is the equivalent of a belief in an afterlife or maybe more accurately resurrection of the Telco business model to its past glory. It is almost like a cosmic event, where after entropy death, the big bang gives birth to new, and supposedly unique (& exclusive) to our Telco industry, revenue streams that will make all alright (again). There clearly is some hype involved in current expectations towards 5G, although the term still has to enter the Gartner hype cycle report (maybe 2017 will be the year?).
The cynic (mea culpa) might say that it is in-evitable that there will be a 5G after 4G (that came after 3G (that came after 2G)). We also would expect 5G to be (a lot) better than 4G (that was better than 3G, etc..).
Well … Better for who? … Better for Telcos? Better for Suppliers? Better revenues? Their Shareholders? Better for our Consumers? Better for our Society? Better for (engineering) job security? … Better for Everyone and Everything? Wow! Right? … What does better mean?
- Better speed … Yes! … Actually the 5G vision gives me insanely better speeds than LTE does today.
- Better latency … Internal to the operator’s own network Yes! … Not per default noticeable for most consumer use cases relying on the externalities of the internet.
- Better coverage … well if operators can afford to provide 100% 5G coverage then certainly Yes! Consumers would benefit even at a persistent 50 Mbps level.
- Better availability …I don’t really think that Network Availability is a problem for the general consumer where there is coverage (at least not in mature markets, Myanmar absolutely … but that’s an infrastructure problem rather than a cellular standard one!) … Whether 100% availability is noticeable or not will depend a lot on the starting point.
- Better (in the sense of more) revenues … Work in Progress!
- Better margins … Only if incremental 5G cost to incremental 5G revenue is positive.
Recently William Webb published a book titled “The 5G Myth: And why consistent connectivity is a better future” (reminder: a myth is a belief or set of beliefs, often unproven or false, that have accrued around a person, phenomenon, or institution). William Web argues;
- 5G vision is flawed and not the huge advance in global connectivity as advertised.
- The data rates promised by 5G will not be sufficiently valued by the users.
- The envisioned 5G capacity demand will not be needed.
- Most operators can simply not afford the cost required to realize 5G.
- Technology advances are in-sufficient to realize the 5G vision.
- Consistent connectivity is the more important aim of a 5G technology.
I recommend all to read William Webb’s well written and even better argued book. It is one for the first more official critiques of the 5G Vision. Some of the points certainly should have us pause and maybe even re-evaluate 5G priorities. If anything, it helps to sharpen 5G arguments.
Despite William Webb”s critique of 5G, one need to realize that a powerful technology vision of what 5G could be, even if very moonshot, does leapfrog innovation, needed to take a given technology too a substantially higher level, than what might otherwise be the case. If the 5G whitepaper by Rachid El Hattachi & Javan Erfanian had “just” been about better & consistent coverage, we would not have had the same technology progress independent of whether the ultimate 5G end game is completely reachable or not. Moreover, to be fair to the NGMN whitepaper, it is not that the whitepaper does not consider consistent connectivity, it very much does. It is more a matter of where lies the main attention of the industry at this moment. That attention is not on consistent connectivity but much more on niche use cases (i.e., ultra high bandwidth at ultra low latencies).
Rest assured, over the next 10 to 15 years we will see whether William Webb will end up in the same category as other very smart in the know people getting their technology predictions proven wrong (e.g., IBM Chairman Thomas Watson’s famous 1943 quote that “… there is a world market for maybe five computers.” and NO! despite claims of the contrary Bill Gates never said “640K of memory should be enough for anybody.”).
Another, very worthy 5G analysis, also from 2016, is the Barclays Equity Research “5G – A new Dawn” (September 2016) paper. The Barclays 5G analysis concludes ;
- Mobile operator’s will need 10x more sites over the next 5 to 10 years driven by 5G demand.
- There will be a strong demand for 5G high capacity service.
- The upfront cost for 5G will be very substantial.
- The cost of data capacity (i.e., Euro per GB) will fall approx. a factor 13 between LTE and 5G (note: this is “a bit” of a economic problem when capacity is supposed to increase a factor 50).
- Sub-scale Telcos, including mobile-only operations, may not be able to afford 5G (note: this point, if true, should make the industry very alert towards regulatory actions).
- Having a modernized super-scalable fixed broadband transport network likely to be a 5G King Maker (note: Its going to be great to be an incumbent again).
To the casual observer, it might appear that Barclays is in strong opposition to William Webb’s 5G view. However, maybe that is not completely so.
If it is true, that only very few Telco’s, primarily modernized incumbent fixed-mobile Telco’s, can afford to build 5G networks, one might argue that the 5G Vision is “somewhat” flawed economically. The root cause for this assumed economical flaw (according with Barclays, although they do not point out it is a flaw!) clearly is the very high 5G speeds, assumed to be demanded by the user. Resulting in massive increase in network densification and need for radically modernized & re-engineered transport networks to cope with this kind of demand.
Barclays assessments are fairly consistent with the illustration shown below of the likely technology cost impact, showing the challenges a 5G deployment might have;
Some of the possible operational cost improvements in IT, Platforms and Core shown in the above illustration arises from the natural evolving architectural simplifications and automation strategies expected to be in place by the time of the 5G launch. However, the expected huge increase in small cells are the root cause of most of the capital and operational cost pressures expected to arise with 5G. Depending on the original state of the telecommunications infrastructure (e.g., cloudification, virtualization,…), degree of transport modernization (e.g., fiberization), and business model (e.g., degree of digital transformation), the 5G economical impact can be relative modest (albeit momentarily painful) to brutal (i.e., little chance of financial return on investment). As discussed in the Barclays “5G – A new dawn” paper.
Furthermore, if the relative cost of delivering a 5G Byte is 13 – 14 times lower than an LTE Byte, and the 5G capacity demand is 50 times higher than LTE, the economics doesn’t work out very well. So if I can produce a 5G Byte at 1/14th of an LTE Byte, but my 5G Byte demand is 50x higher than in LTE, I could (simplistically) end up with more than 3x more absolute cost for 5G. That’s really Ugly! Although if Barclays are correct in the factor 10 higher number of 5G sites, then a (relevant) cost increase of factor 3 doesn’t seem completely unrealistic. Of course Barclays could be wrong! Unfortunately, an assessment of the incremental revenue potential has yet to be provided. If the price for a 5G Byte could be in excess of a factor 3 of an LTE Byte … all would be cool!
If there is something to be worried about, I would worry much more about the Barclays 5G analysis than the challenges of William Webb (although certainly somehow intertwined).
What is the 5G market potential in terms of connections?
At this moment very few 5G market uptake forecasts have yet made it out in the open. However, taking the Strategy Analytics August 2016 5G FC of ca. 690 million global 5G connections by year 2025 we can get an impression of how 5G uptake might look like;
Caution! Above global mobile connection forecast is likely to change many time as we approaches commercial launch and get much better impression of the 5G launch strategies of the various important players in the Telco Industry. In my own opinion, if 5G will be launched primarily in the mm-wave bands around and above 30 GHz, I would not expect to see a very aggressive 5G uptake. Possible a lot less than the above (with the danger of putting myself in the category of badly wrong forecasts of the future). If 5G would be deployed as an overlay to existing macro-cellular networks … hmmm who knows! maybe above would be a very pessimistic view of 5G uptake?
THE 5G PROMISES (WHAT OTHERS MIGHT CALL A VISION).
Let’s start with the 5G technology vision as being presented by NGMN and GSMA.
GSMA (Groupe Speciale Mobile Association) 2014 paper entitled ‘Understanding 5G: Perspective on future technology advancements in mobile’ have identified 8 main requirements;
1. 1 to 10 Gbps actual speed per connection at a max. of 10 millisecond E2E latency.
Note 1: This is foreseen in the NGMN whitepaper only to be supported in dense urban areas including indoor environments.
Note 2: Throughput figures are as experienced by the user in at least 95% of locations for 95% of the time.
Note 3: In 1 ms speed the of light travels ca. 200 km in optical fiber.
2. A Minimum of 50 Mbps per connection everywhere.
Note 1: this should be consistent user experience outdoor as well as indoor across a given cell including at the cell edge.
Note 2: Another sub-target under this promise was ultra-low cost Networks where throughput might be as low as 10 Mbps.
3. 1,000 x bandwidth per unit area.
Note: notice the term per unit area & think mm-wave frequencies; very small cells, & 100s of MHz frequency bandwidth. This goal is not challenging in my opinion.
4. 1 millisecond E2E round trip delay (tactile internet).
Note: The “NGMN 5G White Paper” does have most 5G use cases at 10 ms allowing for some slack for air-interface latency and reasonable distanced transport to core and/or aggregation points.
5. Massive device scale with 10 – 100 x number of today’s connected devices.
Note: Actually, if one believes in the 1 Million Internet of Things connections per km2 target this should be aimed close to 1,000+ x rather than the 100 x for an urban cell site comparison.
6. Perception of 99.999% service availability.
Note: ca. 5 minutes of service unavailability per year. If counted on active usage hours this would be less than 2.5 minutes per year per customer or less than 1/2 second per day per customer.
7. Perception of 100% coverage.
Note: In 2015 report from European Commission, “Broadband Coverage in Europe 2015”, for EU28, 86% of households had access to LTE overall. However, only 36% of EU28 rural households had access to LTE in 2015.
8. 90% energy reduction of current network-related energy consumption.
Note: Approx. 1% of a European Mobile Operator’s total Opex.
9. Up-to 10 years battery life for low-power Internet of Things 5G devices.
The 5G whitepaper also discusses new business models and business opportunities for the Telco industry. However, there is little clarity on what would be the relevant 5G business targets. In other words, what would 5G as a technology bring, in additional Revenues, in Churn reduction, Capex & Opex (absolute) Efficiencies, etc…
More concrete and tangible economical requirements are badly required in the 5G discussion. Without it, is difficult to see how Technology can ensure that the 5G system that will be developed is also will be relevant for the business challenges in 2020 and beyond.
Today an average European Mobile operator spends approx. 40 Euro in Total Cost of Ownership (TCO) per customer per anno on network technology (and slightly less on average per connection). Assuming a capital annualization rate of 5 years and about 15% of its Opex relates to Technology (excluding personnel cost).
The 40 Euro TCO per customer per anno sustains today an average LTE EU28 customer experience of 31±9 Mbps downlink speed @ 41±9 ms (i.e., based on OpenSignal database with data as of 23 December 2016). Of course this also provides for 3G/HSPA network sustenance and what remains of the 2G network.
Thus, we might have a 5G TCO ceiling at least without additional revenue. The maximum 5G technology cost per average speed (in downlink) of 1 – 10 Gbps @ 10 ms should not be more than 40 Euro TCO per customer per anno (i.e, and preferably a lot less at the time we eventually will launch 5G in 2020).
Thus, our mantra when developing the 5G system should be:
5G should not add additional absolute cost burden to the Telecom P&L.
and also begs the question of proposing some economical requirements to partner up with the technology goals.
5G ECONOMIC REQUIREMENTS (TO BE CONSIDERED).
- 5G should provide new revenue opportunities in excess of 20% of access based revenue (e.g., Europe mobile access based revenue streams by 2021 expected to be in the order of 160±20 Billion Euro; thus the 5G target for Europe should be to add an opportunity of ca. 30±5 Billion in new non-access based revenues).
- 5G should not add to Technology TCO while delivering up-to 10 Gbps @ 10 ms (with a floor level of 1 Gbps) in urban areas.
- 5G focus on delivering macro-cellular customer experience at minimum 50 Mbps @ maximum 10 ms.
- 5G should target 20% reduction of Technology TCO while delivering up-to 10 Gbps @ 10 ms (min. 1 Gbps).
- 5G should keep pursuing better spectral efficiency (i.e., Mbps/MHz/cell) not only through means antennas designs, e.g., n-order MiMo and Massive-MiMo, that are largely independent of the air-interface (i.e., works as well with LTE).
- Target at least 20% 5G device penetration within first 2 years of commercial launch (note: only after 20% penetration does the technology efficiency become noticeable).
In order not to increment the total technology TCO, we would at the very least need to avoid adding additional physical assets or infrastructure to the existing network infrastructure. Unless such addition provide a net removal of other physical assets and thus associated cost. This is in the current high frequency, and resulting demand for huge amount of small cells, going to be very challenging but would be less so by focusing more on macro cellular exploitation of 5G.
Thus, there need to be a goal to also overlay 5G on our existing macro-cellular network. Rather than primarily focus on small, smaller and smallest cells. Similar to what have been done for LT and was a much more challenge with UMTS (i.e., due to optimum cellular grid mismatch between the 2G voice-based and the 3G more data-centric higher frequency network).
What is the cost reference that should be kept in mind?
As shown below, the pre-5G technology cost is largely driven by access cost related to the number of deployed sites in a given network and the backhaul transmission.
Adding more sites, macro-cellular or a high number of small cells, will increase Opex and add not only a higher momentary Capex demand, but also burden future cash requirements. Unless equivalent cost can removed by the 5G addition.
Obviously, if adding additional physical assets leads to verifiable incremental margin, then accepting incremental technology cost might be perfectly okay (let”s avoid being radical financial controllers).
Though its always wise to remember;
Cost committed is a certainty, incremental revenue is not.
NAUGHTY … IMAGINE A 5G MACRO CELLULAR NETWORK (OHH JE!).
From the NGMN whitepaper, it is clear that 5G is supposed to be served everywhere (albeit at very different quality levels) and not only in dense urban areas. Given the economical constraints (considered very lightly in the NGMN whitepaper) it is obvious that 5G would be available across operators existing macro-cellular networks and thus also in the existing macro cellular spectrum regime. Not that this gets a lot of attention.
In the following, I am proposing a 5G macro cellular overlay network providing a 1 Gbps persistent connection enabled by massive MiMo antenna systems. This though experiment is somewhat at odds with the NGMN whitepaper where their 50 Mbps promise might be more appropriate. Due to the relative high frequency range in this example, massive MiMo might still be practical as a deployment option.
If you follow all the 5G news, particular on 5G trials in US and Europe, you easily could get the impression that mm-wave frequencies (e.g., 30 GHz up-to 300 GHz) are the new black.
There is the notion that;
“Extremely high frequencies means extremely fast 5G speeds”
which is baloney! It is the extremely large bandwidth, readily available in the extremely high frequency bands, that make for extremely fast 5G (and LTE of course) speeds.
We can have GHz bandwidths instead of MHz (i.e, 1,000x) to play with! … How extremely cool is that not? We totally can suck at fundamental spectral efficiency and still get out extremely high throughputs for the consumers data consumption.
While this mm-wave frequency range is very cool, from an engineering perspective and for sure academically as well, it is also extremely non-matching our existing macro-cellular infrastructure with its 700 to 2.6 GHz working frequency range. Most mobile networks in Europe have been build on a 900 or 1800 MHz fundamental grid, with fill in from UMTS 2100 MHz coverage and capacity requirements.
Being a bit of a party pooper, I asked whether it wouldn’t be cool (maybe not to the extreme … but still) to deploy 5G as an overlay on our existing (macro) cellular network? Would it not be economically more relevant to boost the customer experience across our macro-cellular networks, that actually serves our customers today? As opposed to augment the existing LTE network with ultra hot zones of extreme speeds and possible also an extreme number of small cells.
If 5G would remain an above 3 GHz technology, it would be largely irrelevant to the mass market and most use cases.
A 5G MACRO CELLULAR THOUGHT EXAMPLE.
So let’s be (a bit) naughty and assume we can free up 20MHz @ 1800 MHz. After all, mobile operators tend to have a lot of this particular spectrum anyway. They might also re-purpose 3G/LTE 2.1 GHz spectrum (possibly easier than 1800 MHz pending overall LTE demand).
In the following, I am ignoring that whatever benefits I get out of deploying higher-order MiMo or massive MiMo (mMiMo) antenna systems, will work (almost) equally well for LTE as it will for 5G (all other things being equal).
Remember we are after
- A lot more speed. At least 1 Gbps sustainable user throughput (in the downlink).
- Ultra-responsiveness with latencies from 10 ms and down (E2E).
- No worse 5G coverage than with LTE (at same frequency).
Of course if you happen to be a NGMN whitepaper purist, you will now tell me that I my ambition should only be to provide sustainable 50 Mbps per user connection. It is nevertheless an interesting thought exercise to explore whether residential areas could be served, by the existing macro cellular network, with a much higher consistent throughput than 50 Mbps that might ultimately be covered by LTE rather than needing to go to 5G. Anywhere both Rachid El Hattachi and Jarvan Erfenian knew well enough to hedge their 5G speed vision against the reality of economics and statistical fluctuation.
and I really don’t care about the 1,000x (LTE) bandwidth per unit area promise!
Why? The 1,000x promise It is fairly trivial promise. To achieve it, I simply need a high enough frequency and a large enough bandwidth (and those two as pointed out goes nicely hand in hand). Take a 100 meter 5G-cell range versus a 1 km LTE-cell range. The 5G-cell is 100 times smaller in coverage area and with 10x more 5G spectral bandwidth than for LTE (e.g., 200 MHz 5G vs 20 MHz LTE), I would have the factor 1,000 in throughput bandwidth per unit area. This without having to assume mMiMo that I could also choose to use for LTE with pretty much same effect.
Detour to the cool world of Academia: University of Bristol published recently (March 2016) a 5G spectral efficiency of ca. 80 Mbps/MHz in a 20 MHz channel. This is about 12 times higher than state of art LTE spectral efficiency. Their base station antenna system was based on so-called massive MiMo (mMiMo) with 128 antenna elements, supporting 12 users in the cell as approx. 1.6 Gbps (i.e., 20 MHz x 80 Mbps/MHz). The proof of concept system operated 3.5 GHz and in TDD mode (note: mMiMo does not scale as well for FDD and pose in general more challenges in terms of spectral efficiency). National Instruments provides a very nice overview of 5G MMiMo systems in their whitepaper “5G Massive MiMo Testbed: From Theory to Reality”.
A picture of the antenna system is shown below;
Figure above: One of the World’s First Real-Time massive MIMO Testbeds–Created at Lund University. Source: “5G Massive MiMo (mMiMo) Testbed: From Theory to Reality” (June 2016).
For a good read and background on advanced MiMo antenna systems I recommend Chockalingam & Sundar Rajan’s book on “Large MiMo Systems” (Cambridge University Press, 2014). Though there are many excellent accounts of simple MiMo, higher-order MiMo, massive MiMo, Multi-user MiMo antenna systems and the fundamentals thereof.
Back to naughty (i.e., my 5G macro cellular network);
So let’s just assume that the above mMiMO system, for our 5G macro-cellular network,
- Ignoring that such systems originally were designed and works best for TDD based systems.
- and keeping in mind that FDD mMiMo performance tends to be lower than TDD all else being equal.
will, in due time, be available for 5G with a channel of at least 20 MHz @ 1800MHz. And at a form factor that can be integrated well with existing macro cellular design without incremental TCO.
This is a very (VERY!) big assumption. Requirements of substantially more antenna space for massive MiMo systems, at normal cellular frequency ranges, are likely to result. Structural integrity of site designs would have to be checked and possibly be re-enforced to allow for the advanced antenna system, contributing to both additional capital cost and possible incremental tower/site lease.
So we have (in theory) a 5G macro-cellular overlay network with at least cell speeds of 1+Gbps, which is ca. 10 – 20 times that of today’s LTE networks cell performance (not utilizing massive MiMo!). If I have more 5G spectrum available, the performance would increase linearly (and a bit) accordingly.
The observant reader will know that I have largely ignored the following challenges of massive MiMo (see also Larsson et al’s “Massive MiMo for Next Generation Wireless Systems” 2014 paper);
- mMiMo designed for TDD, but works at some performance penalty for FDD.
- mMiMo will really be deployable at low total cost of ownership (i.e., it is not enough that the antenna system itself is low cost!).
- mMiMo performance leap frog comes at the price of high computational complexity (e.g., should be factored into the deployment cost).
- mMiMo relies on distributed processing algorithms which at this scale is relative un-exploited territory (i.e., should be factored into the deployment cost).
But wait a minute! I might (naively) theorize away additional operational cost of the active electronics and antenna systems on the 5G cell site (overlaid on legacy already present!). I might further assume that the Capex of the 5G radio & antenna system can be financed within the regular modernization budget (assuming such a budget exists). But … But surely our access and core transport networks have not been scaled for a factor 10 – 20 (and possibly a lot more than that) in crease in throughput per active customer?
No it has not! Really Not!
Though some modernized converged Telcos might be a lot better positioned for thefixed broadband transformation required to sustain the 5G speed promise.
For most mobile operators, it is highly likely that substantial re-design and investments of transport networks will have to be made in order to support the 5G target performance increase above and beyond LTE.
Definitely a lot more on this topic in a subsequent Blog.
ON THE 5G PROMISES.
Lets briefly examine the 8 above 5G promises or visionary statements and how these impact the underlying economics. As this is an introductory chapter, the deeper dive and analysis will be referred to subsequent chapters.
NEED FOR SPEED.
PROMISE 1: From 1 to 10 Gbps in actual experienced 5G speed per connected device (at a max. of 10 ms round-trip time).
PROMISE 2: Minimum of 50 Mbps per user connection everywhere (at a max. of 10 ms round-trip time).
PROMISE 3: Thousand times more bandwidth per unit area (compared to LTE).
Before anything else, it would be appropriate to ask a couple of questions;
“Do I need this speed?” (The expert answer if you are living inside the Telecom bubble is obvious! Yes Yes Yes ….Customer will not know they need it until they have it! …).
“that kind of sustainable speed for what?” (Telekom bubble answer would be! Lots of useful things! … much better video experience, 4K, 8K, 32K –> fully emerged holographic VR experience … Lots!)
“am I willing to pay extra for this vast improvement in my experience?” (Telekom bubble answer would be … ahem … that’s really a business model question and lets just have marketing deal with that later).
What is true however is:
My objective measurable 5G customer experience, assuming the speed-coverage-reliability promise is delivered, will quantum leap to un-imaginable levels (in terms of objectively measured performance increase).
Maybe more importantly, will the 5G customer experience from the very high speed and very low latency really be noticeable to the customer? (i.e, the subjective or perceived customer experience dimension).
Let’s ponder on this!
In Europe end of 2016, the urban LTE speed and latency user experience per connection would of course depend on which network the customer would be (not all being equal);
In 2016 on average in Europe an urban LTE user, experienced a DL speed of 31±9 Mbps, UL speed of 9±2 Mbps and latency around 41±9 milliseconds. Keep in mind that OpenSignal is likely to be closer to the real user’s smartphone OTT experience, as it pings a server external to the MNOs network. It should also be noted that although the OpenSignal measure might be closer to the real customer experience, it still does not provide the full experience from for example page load or video stream initialization and start.
The 31 Mbps urban LTE user experience throughput provides for a very good video streaming experience at 1080p (e.g., full high definition video) even on a large TV screen. Even a 4K video stream (15 – 32 Mbps) might work well, provided the connection stability is good and that you have the screen to appreciate the higher resolution (i.e., a lot bigger than your 5” iPhone 7 Plus). You are unlikely to see the slightest difference on your mobile device between the 1080p (9 Mbps) and 480p (1.0 – 2.3 Mbps) unless you are healthy young and/or with a high visual acuity which is usually reserved for the healthy & young.
With 5G, the DL speed is targeted to be at least 1 Gbps and could be as high as 10 Gbps, all delivered within a round trip delay of maximum 10 milliseconds.
5G target by launch (in 2020) is to deliver at least 30+ times more real experienced bandwidth (in the DL) compared to what an average LTE user would experience in Europe 2016. The end-2-end round trip delay, or responsiveness, of 5G is aimed to be at least 4 times better than the average experienced responsiveness of LTE in 2016. The actual experience gain between LTE and 3G has been between 5 – 10 times in DL speed, approx. 3 –5 times in UL and between 2 to 3 times in latency (i.e., pinging the same server exterior to the mobile network operator).
According with Sandvine’s 2015 report on “Global Internet Phenomena Report for APAC & Europe”, in Europe approx. 46% of the downstream fixed peak aggregate traffic comes from real-time entertainment services (e.g., video & audio streamed or buffered content such as Netflix, YouTube and IPTV in general). The same report also identifies that for Mobile (in Europe) approx. 36% of the mobile peak aggregate traffic comes from real-time entertainment. It is likely that the real share of real-time entertainment is higher, as video content embedded in social media might not be counted in the category but rather in Social Media. Particular for mobile, this would bring up the share with between 10% to 15% (more in line with what is actually measured inside mobile networks). Real-time entertainment and real-time services in general is the single most important and impacting traffic category for both fixed and mobile networks.
Video viewing experience … more throughput is maybe not better, more could be useless.
Video consumption is a very important component of real-time entertainment. It amounts to more than 90% of the bandwidth consumption in the category. The Table below provides an overview of video formats, number of pixels, and their network throughput requirements. The tabulated screen size is what is required (at a reasonable viewing distance) to detect the benefit of a given video format in comparison with the previous. So in order to really appreciate 4K UHD (ultra high definition) over 1080p FHD (full high definition), you would as a rule of thumb need double the screen size (note there are also other ways to improved the perceived viewing experience). Also for comparison, the Table below includes data for mobile devices, which obviously have a higher screen resolution in terms of pixels per inch (PPI) or dots per inch (DPI). Apart from 4K (~8 MP) and to some extend 8K (~33 MP), the 16K (~132 MP) and 32K (~528 MP) are still very yet exotic standards with limited mass market appeal (at least as of now).
We should keep in mind that there are limits to the human vision with the young and healthy having a substantial better visual acuity than what can be regarded as normal 20/20 vision. Most magazines are printed at 300 DPI and most modern smartphone displays seek to design for 300 DPI (or PPI) or more. Even Steve Jobs has addressed this topic;
However, it is fair to point out that this assumed human vision limitation is debatable (and have been debated a lot). There is little consensus on this, maybe with the exception that the ultimate limit (at a distance of 4 inch or 10 cm) is 876 DPI or approx. 300 DPI (at 11.5 inch / 30 cm).
Anyway, what really matters is the customers experience and what they perceive while using their device (e.g., smartphone, tablet, laptop, TV, etc…).
So lets do the visual acuity math for smartphone like displays;
We see (from the above chart) that for an iPhone 6/7 Plus (5.5” display) any viewing distance above approx. 50 cm, a normal eye (i.e., 20/20 vision) would become insensitive to video formats better than 480p (1 – 2.3 Mbps). In my case, my typical viewing distance is ca. 30+ cm and I might get some benefits from 720p (2.3 – 4.5 Mbps) as opposed to 480p. Sadly my sight is worse than the norm of 20/20 (i.e., old! and let’s just leave it at that!) and thus I remain insensitive to the resolution improvements 720p would provide. If you have a device with at or below 4” display (e.g., iPhone 5 & 4) the viewing distance where normal eyes become insensitive is ca. 30+ cm.
All in all, it would appear that unless cellular user equipment, and the way these are being used, changes very fundamentally the 480p to 720p range might be more than sufficient.
If this is true, it also implies that a cellular 5G user on a reliable good network connection would need no more than 4 – 5 Mbps to get an optimum viewing (and streaming) experience (i.e., 720p resolution).
The 5 Mbps streaming speed, for optimal viewing experience, is very far away from our 5G 1-Gbps promise (x200 times less)!
Assuming instead of streaming we want to download movies, assuming we lots of memory available on our device … hmmm … then a typical 480p movie could be download in ca. 10 – 20 seconds at 1Gbps, a 720p movie between 30 and 40 seconds, and a 1080p would take 40 to 50 seconds (and likely a waste due to limitations to your vision).
However with a 5G promise of super reliable ubiquitous coverage, I really should not need to download and store content locally on storage that might be pretty limited.
Downloads to cellular devices or home storage media appears somewhat archaic. But would benefit from the promised 5G speeds.
I could share my 5G-Gbps with other users in my surrounding. A typical Western European household in 2020 (i.e., about the time when 5G will launch) would have 2.17 inhabitants (2.45 in Central Eastern Europe), watching individual / different real-time content would require multiples of the bandwidth of the optimum video resolution. I could have multiple video streams running in parallel, to likely the many display devices that will be present in the consumer’s home, etc… Still even at fairly high video streaming codecs, a consumer would be far away from consuming the 1-Gbps (imagine if it was 10 Gbps!).
Okay … so video consumption, independent of mobile or fixed devices, does not seem to warrant anywhere near the 1 – 10 Gbps per connection.
Surely EU Commission wants it!
EU Member States have their specific broadband coverage objectives – namely: ‘Universal Broadband Coverage with speeds at least 30 Mbps by 2020’ (i.e, will be met by LTE!) and ‘Broadband Coverage of 50% of households with speeds at least 100 Mbps by 2020 (also likely to be met with LTE and fixed broadband means’.
The European Commission’s “Broadband Coverage in Europe 2015” reports that 49.2% of EU28 Households (HH) have access to 100 Mbps (i.e., 50.8% of all HH have access to less than 100 Mbps) or more and 68.2% to broadband speeds above 30 Mbps (i.e., 32.8% of all HH with access to less than 30 Mbps). No more than 20.9% of HH within EU28 have FTTP (e.g., DE 6.6%, UK UK 1.4%, FR 15.5%, DK 57%).
The EU28 average is pretty good and in line with the target. However, on an individual member state level, there are big differences. Also within each of the EU member states great geographic variation is observed in broadband coverage.
Interesting, the 5G promises to per user connection speed (1 – 10 Gbps), coverage (user perceived 100%) and reliability (user perceived 100%) is far more ambitious that the broadband coverage objectives of the EU member states.
So maybe indeed we could make the EU Commission and Member States happy with the 5G Throughput promise. (this point should not be underestimated).
Web browsing experience … more throughput and all will be okay myth!
So … Surely, the Gbps speeds can help provide a much faster web browsing / surfing experience than what is experienced today for LTE and for the fixed broadband? (if there ever was a real Myth!).
In other words the higher the bandwidth, the better the user’s web surfing experience should become.
While bandwidth (of course) is a factor in customers browsing experience, it is but a factor out of several that also governs the customers real & perceived internet experience; e.g., DNS Lookups (this can really mess up user experience), TCP, SSL/TLS negotiation, HTTP(S) requests, VPN, RTT/Latency, etc…
An excellent account of these various effects is given by Jim Getty’s “Traditional AQM is not enough” (i.e., AQM: Active Queue Management). Measurements (see Jim Getty’s blog) strongly indicates that at a given relative modest bandwidth (>6+ Mbps) there is no longer any noticeable difference in page load time. In my opinion there are a lot of low hanging fruits in network optimization that provides large relative improvements in customer experience than network speed alone..
Thus one might carefully conclude that, above a given throughput threshold it is unlikely that more throughput would have a significant effect on the consumers browsing experience.
More work needs to be done in order to better understand the experience threshold after which more connection bandwidth has diminishing returns on the customer’s browsing experience. However, it would appear that 1-Gbps 5G connection speed would be far above that threshold. An average web page in 2016 was 2.2 MB which from an LTE speed perspective would take 568 ms to load fully provided connection speed was the only limitation (which is not the case). For 5G the same page would download within 18 ms assuming that connection speed was the only limitation.
Downloading content (e.g., FTTP).
Now we surely are talking. If I wanted to download the whole Library of the US Congress (I like digital books!), I am surely in need for speed!?
The US Congress have estimated that the whole print collection (i.e., 26 million books) adds up to 208 terabytes.Thus assuming I have 208+ TB of storage, I could within 20+ (at 1 Gbps) to 2+ (at 20 Gbps) days download the complete library of the US Congress.
In fact, at 1 Gbps would allow me to download 15+ books per second (assuming 1 book is on average 3oo pages and formatted at 600 DPI TIFF which is equivalent to ca. 8 Mega Byte).
So clearly, for massive file sharing (music, videos, games, books, documents, etc…), the 5G speed promise is pretty cool.
Though, it does assume that consumers would continue to see a value in storing information locally on their personally devices or storage medias. The idea remains archaic, but I guess there will always be renaissance folks around.
What about 50 Mbps everywhere (at a 10 ms latency level)?
Firstly, providing a customers with a maximum latency of 10 ms with LTE is extremely challenging. It would be highly unlikely to be achieved within existing LTE networks, particular if transmission retrials are considered. From OpenSignal December 2016 measurements shown in the chart below, for urban areas across Europe, the LTE latency is on average around 41±9 milliseconds. Considering the LTE latency variation we are still 3 – 4 times away from the 5G promise. The country average would be higher than this. Clearly this is one of the reasons why the NGMN whitepaper proposes a new air-interface. As well as some heavy optimization and redesigns in general across our Telco networks.
The urban LTE persistent experience level is very reasonable but remains lower than the 5G promise of 50 Mbps, as can be seen from the chart below;
The LTE challenge however is not the customer experience level in urban areas but on average across a given geography or country. Here LTE performs substantially worse (also on throughput) than what the NGMN whitepaper’s ambition is. Let us have a look at the current LTE experience level in terms of LTE coverage and in terms of (average) speed.
Based on European Commission “Broadband Coverage in Europe 2015” we observe that on average the total LTE household coverage is pretty good on an EU28 level. However, the rural households are in general underserved with LTE. Many of the EU28 countries still lack LTE consistent coverage in rural areas. As lower frequencies (e.g., 700 – 900 MHz) becomes available and can be overlaid on the existing rural networks, often based on 900 MHz grid, LTE rural coverage can be improved greatly. This economically should be synchronized with the normal modernization cycles. However, with the current state of LTE (and rural network deployments) it might be challenging to reach a persistent level of 50 Mbps per connection everywhere. Furthermore, the maximum 10 millisecond latency target is highly unlikely to be feasible with LTE.
In my opinion, 5G would be important in order to uplift the persistent throughput experience to at least 50 Mbps everywhere (including cell edge). A target that would be very challenging to reach with LTE in the network topologies deployed in most countries (i.e., particular outside urban/dense urban areas).
The customer experience value to the general consumer of a maximum 10 millisecond latency is in my opinion difficult to assess. At a 20 ms response time would most experiences appear instantaneous. The LTE performance of ca. 40 ms E2E external server response time, should satisfy most customer experience use case requirements beside maybe VR/AR.
Nevertheless, if the 10 ms 5G latency target can be designed into the 5G standard without negative economical consequences then that might be very fine as well.
Another aspect that should be considered is the additional 5G market potential of providing a persistent 50 Mbps service (at a good enough & low variance latency). Approximately 70% of EU28 households have at least a 30 Mbps broadband speed coverage. If we look at EU28 households with at least 50 Mbps that drops to around 55% household coverage. With the 100% (perceived)coverage & reliability target of 5G as well as 50 Mbps everywhere, one might ponder the 30% to 45% potential of households that are likely underserved in term of reliable good quality broadband. Pending the economics, 5G might be able to deliver good enough service at a substantial lower cost compared more fixed centric means.
Finally, following our expose on video streaming quality, clearly a 50 Mbps persistent 5G connectivity would be more than sufficient to deliver a good viewing experience. Latency would be less of an issue in the viewing experience as longs as the variation in the latency can be kept reasonable low.
I greatly acknowledge my wife Eva Varadi for her support, patience and understanding during the creative process of creating this Blog.
WORTHY 5G & RELATED READS.
- “NGMN 5G White Paper” by R.El Hattachi & J. Erfanian (NGMN Alliance, February 2015).
- “Understanding 5G: Perspectives on future technological advancement in mobile” by D. Warran & C. Dewar (GSMA Intelligence December 2014).
- “Fundamentals of 5G Mobile Networks” by J. Rodriguez (Wiley 2015).
- “The 5G Myth: And why consistent connectivity is a better future” by William Webb (2016).
- “Software Networks: Virtualization, SDN, 5G and Security”by G. Pujolle (Wile 2015).
- “Large MiMo Systems” by A. Chockalingam & B. Sundar Rajan (Cambridge University Press 2014).
- “Millimeter Wave Wireless Communications” by T.S. Rappaport, R.W. Heath Jr., R.C. Daniels, J.N. Murdock (Prentis Hall 2015).
- “The Limits of Human Vision” by Michael F. Deering (Sun Microsystems).
- “Quad HD vs 1080p vs 720p comparison: here’s what’s the difference” by Victor H. (May 2014).
- “Broadband Coverage in Europe 2015: Mapping progress towards the coverage objectives of the Digital Agenda” by European Commission, DG Communications Networks, Content and Technology (2016).
How much money would it take for you to give up internet? …for the rest of your life? … and maybe much more important; How much do you want to pay for internet? The following cool video URL “Would you give up the Internet for 1 Million Dollars” hints towards both of those questions and an interesting paradox!
The perception of value is orders of magnitude higher than the willingness to pay, i.e.,
“I would NOT give up Internet for life for a Million+ US Dollars … oh … BUT… I don’t want to pay more than a couple of bucks for it either” (actually for a mature postpaid-rich market the chances are that over your expected life-time you will pay between 30 to 40 thousand US$ for mobile internet & voice & some messaging).
Price plans are fascinating! … Particular the recent data-centric price plans bundling in legacy services such as voice and SMS.
Needles to say that a consumer today often needs an advanced degree in science to really understand the price plans they are being presented. A high degree of trust is involved in choosing a given plan. The consumer usually takes what has been recommended by the shop expert (who most likely doesn’t have an advanced science degree either). This shop expert furthermore might (or might not) get a commission (i.e., a bonus) selling you a particular plan and thus in such a case hardly is the poster child of objectiveness.
How does the pricing experts come to the prices that they offer to the consumer? Are those plans internally consistent … or maybe not?
It becomes particular interesting to study data-centric price plans that try to re-balance Mobile Voice and SMS.
How is 4G (i.e., in Europe also called LTE) being charged versus “normal” data offerings in the market? Do the mobile consumer pay more for Quality? Or maybe less?
What is the real price of mobile data? … Clearly, it is not the price we pay for a data-centric price plan.
A Data-centric Tale of a Country called United & a Telecom Company called Anything Anywhere!
As an example of mobile data pricing and in particular of data-centric mobile pricing with Voice and SMS included, I looked at a Western European Market (let’s call it United) and a mobile operator called Anything Anywhere. Anything Anywhere (AA) is known for its comprehensive & leading-edge 4G network as well as several innovative product ideas around mobile broadband data.
In my chosen Western European country United, voice revenues have rapidly declined over the last 5 years. Between 2009 to 2014 mobile voice revenues lost more than 36% compared to an overall revenue loss of “only” 14%. This corresponds to a compounded annual growth rate of minus 6.3% over the period. For an in depth analysis of the incredible mobile voice revenue losses the mobile industry have incurred in recent years see my blog “The unbearable lightness of mobile voice”.
Did this market experience a massive uptake in prepaid customers? No! Not at all … The prepaid share of the customer base went from ca. 60% in 2009 to ca. 45% in 2014. So in other words the Postpaid base over the period had grown with 15% and in 2014 was around 55%. This should usually have been a cause for great joy and incredible boost in revenues. United is also a market that has largely managed not to capitalize economically on substantial market consolidation.
As it is with many other mobile markets, engaging & embracing the mobile broadband data journey has been followed by a sharp decline in the overall share of voice revenue from ca. 70% in 2009 to ca. 50% in 2014. An ugly trend when the total mobile revenue declines as well.
The Smartphone penetration in United as of Q1 2014 was ca. 71% with 32% iOS-based devices. Compare this to 2009 where the smartphone penetration was ca. 21% with iOS making out around 75+%.
Our Mobile Operator AA has the following price plan structure (note: all information is taken directly from AA’s web site and can be found back if you guess which company it applies to);
- Data-centric price plans with unlimited Voice and SMS.
- Differentiated speed plans, i.e., 4G (average speed advertised to 12 – 15 Mbps) vs. Double Speed 4G (average speed advertised to 24 – 30 Mbps).
- Offer plans that apply Europe Union-wide.
- Option to pay less for handsets upfront but more per month (i.e., particular attractive for expensive handsets such as iPhone or Samsung Galaxy top-range models).
- Default offering is 24 month although a shorter period is possible as well.
- Offer SIM-only data-centric with unlimited voice & SMS.
- Offer Data-only SIM-only plans.
- Further you will get access to extensive “WiFi Underground”. Are allowed tethering and VoIP including Voice-calling over WiFi.
So here is an example of AA’s data-centric pricing for various data allowances. In this illustration I have chosen to add an iPhone 6 Plus (why? well I do love that phone as it largely replaces my iPad outside my home!) with 128GB storage. This choice have no impact on the fixed and variable parts of the respective price plans. For SIM-Only plans in the data below, I have added the (Apple) retail price of the iPhone 6 Plus (light grey bars). This is to make the comparison somewhat more comparable. It should of course be clear that in the SIM-only plans, the consumer is not obliged to buy a new device.
- Figure above: illustrates the total consumer cost or total price paid over the period (in local currency) of different data plans for our leading Western European Mobile Operator AA. The first 9 plans shown above includes a iPhone 6 Plus with 128GB memory. The last 5 are SIM only plans with the last 2 being Data-only SIM-only plans. The abbreviations are the following PPM: Pay per Month (but little upfront for terminal), PUF: Pay UpFront (for terminal) and less per month, SIMO: SIM-Only plan, SIMDO: SIM Data-Only plan, xxGB: The xx amount of Giga Bytes offered in Plan, 2x indicates double 4G speed of “normal” and 1x indicates “normal” speed, 1st UL indicates unlimited voice in plan, 2nd UL indicates unlimited SMS in plan, EU indicates that the plan also applies to countries in EU without extra charges. So PPM20GB2xULULEU defines a Pay per Month plan (i.e., the handset is pay over the contract period and thus leads to higher monthly charges) with 20 GB allowance at Double (4G) Speed with Unlimited Voice and Unlimited SMS valid across EU. In this plan you would pay 100 (in local currency) for a iPhone 6 Plus with 128 GB. Note the local Apple Shop retail price of an iPhone 6 Plus with 128 GB is around 789 in local currency (of which ca. 132 is VAT) for this particular country. Note: for the SIM-only plans (i.e., SIMO & SIMDO) I have added the Apple retail price of a iPhone 6 Plus 128GB. It furthermore should be pointed out that the fixed service fee and the data consumption price does not vary with choice of handset.
If I decide that I really want that iPhone 6 Plus and I do not want to pay the high price (even with discounts) that some price plans offers. AA offers me a 20GB 4G data-plan, pay 100 upfront for the iPhone 6 Plus (with 128 GB memory) and for the next 24 month 63.99 (i.e., as this feels much cheaper than paying 64) per month. After 24 month my total cost of the 20 GB would be 1,636. I could thus save 230 over the 24 month if I wanted to pay 470 (+370 compared to previous plan & – 319 compared to Apple retail price) for the iPhone. In this lower cost plan my monthly cost of the 20 GB would be 38.99 or 25 (40%!) less on a monthly basis.
The Analysis show that a “Pay-less-upfront-and-more-per-month” subscriber would end up after the 24 month having paid at least ca. 761 for the iPhone 6 Plus (with 128GB). We will see later, that the total price paid for the iPhone 6 Plus however is likely to be approximately 792 or slightly above today’s retail price (based on Apple’s pricing).
The Price of a Byte and all that Jazz
So how does the above data-price plans look like in terms of Price-per-Giga-Byte?
Although in most cases not be very clear to the consumer, the data-centric price plan is structured around the price of the primary data allowance (i.e., the variable part) and non-data related bundled services included in the plan (i.e., the fixed service part representing non-data items).
There will be a variable price reflecting the data-centric price-plans data allowance and a “Fixed” Service Fee that capture the price of bundled services such as voice and SMS. Based on total price of the data-centric price plan, it will often appear that the higher the allowance the cheaper does your unit-data “consumption” (or allowance) become. Indicating that volume discounts have been factored into the price-plan. In other words, the higher the data allowance the lower the price per GB allowance.
This is often flawed logic and simply an artefact of the bundled non-data related services being priced into the plan. However, to get to that level of understanding requires a bit of analysis that most of us certainly don’t do before a purchase.
- Figure above: Illustrates the unit-price of a Giga Byte (GB) versus AA’s various data-centric price plans. Note the price plans can be decomposed into a variable data-usage attributable price (per GB) and a fixed service fee that accounts for non-data services blended into the price. The Data Consumption per GB is the variable data-usage dependable part of the Price Plan and the Total price per GB is the full price normalized to the plans data consumption allowance.
So with the above we have argued that the total data-centric price can be written as a fixed and a variable part;
As will be described in more detail below, the data-centric price is structured in what can be characterized as a “Fixed Service Fee” and a variable “Data Consumption Price” that depends on a given price-plan’s data allowance (i.e., GB is Giga Byte). The “Data Consumption Price” is variable in nature and while it might be a complex (i.e. in terms of complexity) function of data allowance it typically be of the form with the exponent (i.e., Beta) being 1 or close to 1. In other words the Data Consumptive price is a linear (or approximately so) function of the data allowance. In case is larger than 1, data pricing gets progressively more expensive with increasing allowance (i.e., penalizing high consumption or as I believe right-costing high consumption). For lower than 1, data gets progressively cheaper with increasing data allowances corresponding to volume discounts with the danger of mismatching the data pricing with the cost of delivering the data.
The “Fixed Service Fee” depends on all the non-data related goodies that are added to the data-centric price plan, such as (a) unlimited voice, (b) unlimited SMS, (c) Price plan applies Europe-wide (i.e., EU-Option), (d) handset subsidy recovery fee, (e) maybe a customer management fee, etc..
For most price data-centric plan, If the data-centric price divided by the allowance would be plotted against the allowance in a Log-Log format would result in a fairly straight-line.
- Figure above: illustration of the data-centric pricing on a per GB level plotted versus the GB allowance. Source: Dr. Kim K Larsen’s Mind Share contribution at Informa’s LTE World Summit May 2012; “Right pricing LTE and mobile broadband in general (a Technologist’ Observations”.
Nothing really surprising given the pricing math involved! It is instructive to see what actually happens when we take a data-centric price and divide by the corresponding data allowance;
For very large data allowances the price-centric per GB would asymptotically converge to , i.e., the unit cost of a GB. As is usually a lot smaller than , we see that there is another limit, where the allowance is relative low, where we would see the data-centric pricing per GB slope (in a Log-Log plot) become linear in the data allowance. Typically for allowances from 0.1 GB up towards 50 GB, non-linear slope of approximately -0.7±0.1 is observed and thus in between the linear and the constant pricing regime.
We can also observe that If the total price, of a data-centric price plan associated with a given data allowance (i.e., GB), is used to derive a price-per-GB, one would conclude that most mobile operators provide the consumer with volume discounts as they adapt higher data allowance plans. The GB gets progressively cheaper for higher usage plans. As most data-centric price plans are in the range where is (a lot) smaller than , it will appear that the unit price of data declines as the data allowance increases. However in most cases it is likely an artefact of the Fixed Service Fee that reflects non-data related services which unless a data-only bundle can be a very substantial part of the data-centric price plan.
It is clear that data-allowance normalizing the totality of a data-centric price plan, particular when non-data services have been blended into the plan, will not reveal the real price of data. If used for assessing, for example, data profitability or other mobile data related financial KPIs this approach might be of very little use.
- Figure above: illustrates the basic characteristics of a data-centric price plan normalized by the data allowance. The data for this example reflects the AA’s data-centric price plans 2x4G Speed with bundled unlimited Voice & SMS as well as applying EU-wide. We see that the Beta value corresponds to a Volume Discount (at values lower than 1) or a Volume Penalty (at values higher than 1).
Oh yeah! … The really “funny” part of most data-price plan analysis (including my own past ones!) are they are more likely to reflect the Fixed Service Part (independent of the Data allowance) of the Data-centric price plan than the actual unit price of mobile data.
What to expect from AA’s data-centric price plans?
so in a rational world of data-centric pricing (assuming such exist) what should we expect of Anything Anywhere’s price plans as advertised online;
- The (embedded) price for unlimited voice would be the same irrespective of the data plan’s allowed data usage (i.e., unlimited Voice does not depend on data plan).
- The (embedded) price for unlimited SMS would be the same irrespective of the data plan’s allowed data usage (i.e., unlimited SMS does not depend on data plan).
- You would pay more for having your plan extended to apply across Europe Union compared to not having this option.
- You would (actually you should) expect to pay more per Mega Byte for the Double Speed option as compared to the Single Speed Option.
- If you decide to “finance” your handset purchase (i.e., pay less upfront option) within a data plan you should expect to pay more on a monthly basis.
- Given a data plan has a whole range of associated handsets priced From Free (i.e., included in plan without extra upfront charge) to high-end high-priced Smartphones, such as iPhone 6 Plus 128 GB, you would not expect that handset related cost would have been priced into the data plan. Or if it is, it must be the lowest common denominator for the whole range of offered handsets at a given price plan.
- Where the discussion becomes really interesting is how your data consumption should be priced; (1) You pay more per unit of data consumption as you consume more data on a monthly basis, (2) You pay the same per unit irrespective of your consumption or (3) You should have a volume discount making your units cheaper the more you consume.
of course the above is if and only if the price plans have been developed in reasonable self-consistent manner.
- Figure above: Illustrates AA’s various data-centric price plans (taken from their web site). Note that PPM represents low upfront (terminal) cost for the consumer and higher monthly cost and PUF represent paying upfront for the handset and thus having lower monthly costs as a consequence. The Operator AA allows the consumer in the PPM Plan to choose for an iPhone 6 Plus 128GB (priced at 100 to 160) or an IPhone 6 Plus 64GB option (at a lower price of course).
First note that Price Plans (with more than 2 data points) tend to be linear with the Data Usage allowance.
The Fixed Service Fee – The Art of Re-Capture Lost legacy Value?
In the following I define the Fixed Service Fee as the part of the total data-centric price plan that is independent of a given plan’s data allowance. The logic is that this part would contain all non-data related cost such as Unlimited Voice, Unlimited SMS, EU-Option, etc..
From AA’s voice plan (for 250 Minutes @ 10 per Month & 750 Minutes @ 15 per Month) with unlimited SMS (& no data) it can be inferred that
- Price of Unlimited SMS can be no higher than 7.5. This however is likely also include general customer maintenance cost.
Monthly customer maintenance cost (cost of billing, storage, customer care & systems support, etc.) might be deduced from the SIM-Only Data-Only package and would be
- Price of Monthly Customer Maintenance could be in the order of 5, which would imply that the Unlimited SMS price would be 2.5. Note the market average Postpaid SMS ARPU in 2014 was ca., 8.40 (based on Pyramid Research data). The market average number of postpaid SMS per month was ca. 273 SMS.
From AA’s SIM-only plan we get that the fixed portion of providing service (i.e., customer maintenance, unlimited Voice & SMS usage) is 14 and thus
- Price of Unlimited Voice should be approximately 6.5. Note the market average Postpaid Voice ARPU was ca. 12 (based on Pyramid Research data). The market average voice usage per month was ca. 337 minutes. Further from the available limited voice price plans it can be deduced that unlimited voice must be higher than 1,000 Minutes or more than 3 times the national postpaid average.
The fixed part of the data-centric pricing difference between the data-centric SIM-only plan and similar data-centric plan including a handset (i.e., all services are the same except for the addition of the handset) could be regarded as a minimum handset financing cost allowing the operator to recover some of the handset subsidy
- Equipment subsidy recovery cost of 7 (i.e., over a 24 month period this amounts to 168 which is likely to recover the average handset subsidy). Note is the customer chooses to pay little upfront for the handset, the customer would have to pay 26 extra per month in he fixed service fee. Thus low upfront cost result in another 624 over the 24 month contract period. Interestingly is that with the initial 7 for handset subsidy recovery in the basic fixed service fee a customer would have paid 792 in handset recovery over 24 month period the contract applies to (a bit more than the iPhone 6 Plus 128GB retail price).
The price for allowing the data-centric price-plan to apply Europe Union Wide is
- The EU-Option (i.e., plan applicable within EU) appears to be priced at ca. 5 (caution: 2x4G vis-a-vis 1x4G could have been priced into this delta as well).
For EU-option price it should be noted here that the two plans that are being compared differs not only in the EU-option. The plan without the EU option is a data plan with “normal” 4G speed, while the EU-option plan supports double 4G speeds. So in theory the additional EU-option charge of 5 could also include a surcharge for the additional speed.
Why an operator would add the double speed to the fixed Service Fee price part is “bit” strange. The 2x4G speed price-plan option clearly is a variable trigger for cost (and value to the customer’s data usage). Thus should be introduced in the the variable part (i.e., the Giga-Byte dependent part) of the data-centric price plan.
It is assumed that indeed the derived difference can be attributed to the EU-option, i.e., the double speed has not been include in the monthly Fixed Service Fee.
In summary we get AA’s data-centric price plan’s monthly Fixed Service Fee de-composition as follows;
- Figure above: shows the composition of the monthly fixed service fee as part of AA’s data-centric plans. Of course in a SIM-only scenario the consumer would not have the Handset Recovery Fee inserted in the price plan.
So irrespective of the data allowance a (postpaid) customer would pay between 26 to 52 per month depending on whether handset financing is chosen (i.e., Low upfront payment on the expense of higher monthly cost).
Mobile data usage still has to happen!
The price of Mobile Data Allowance.
The variable data-price in the studied date-centric price plans are summarized in the table below as well as the figure;
Price per GB
Pay Less Upfront More per Month
Pay Upfront & Less per Month
SIM-Only Data Only
2 (only 2 data points)
The first thing that obviously should make you Stop in Wonder is that Single 4G Speed Giga Byte is more than Twice the price of a Double 4G Speed Giga Byte … In need for speed … well that will give you a pretty good deal with AA’s price 2x4G plans.
Second thing to notice is that it would appear to be a really bad deal (with respect to the price-per-byte) to be a SIM-Only Data-Only customer.
The Data-Only pays 2 per GB. Almost 3 times more than if you would choose a subscription with a device, double speed, double unlimited and EU-wide applicable price plan.
Agreed! In absolute terms the SIM-only Data-only cost a lot less per month (9 less than the 20GB pay device upfront) and it is possible to run away after 12 months (versus the 24 month plans). One rationale for charging extra per Byte for a SIM-only Data-only plan could be that the SIM card might be used in Tablet or Data-card/Dongle products that typically does consume most if not all of a given plans allowance. For normal devices and high allowance plans on average the consumption can be quiet a lot lower than the actual allowance. Particular over a 24 month period.
You might argue that this is all about how the data-centric price plans have been de-composed in a fixed service fee (supposedly the non-data dependent component) and a data consumptive price. However, even when considering the full price of a given price plan is the Single-4G-Speed more expensive per Byte than Double-4G-Speed.
You may also argue that I am comparing apples and oranges (or even bananas pending taste) as the Double-4G-Speed plans include a devices and a price-plan that applies EU-wide versus the SIM-only plan that includes the customers own device and a price-plan that only works in United. All true of course … Why that should be more expensive to opt out of is a bit beyond me and why this should have an inflationary impact on the price-per-Byte … well a bit of a mystery as well.
At least there is no (statistical) difference in the variable price of a Giga Byte whether the customer chooses to pay of her device over the 24 month contract period or pay (most of) it upfront.
For AA it doesn’t seem to be of concern! …. As 88% would come back for more (according with their web site).
Obviously this whole analysis above make the big assumption that the data-centric price plans are somewhat rationally derived … this might not be the case!
and it assumes that rationally & transparently derived price plans are the best for the consumer …
and it assumes what is good for the consumer is also good for the company …
Is AA different in this respect to that of other Operators around the world …
No! AA is not different from any other incumbent operator coming from a mobile voice centric domain!
I greatly acknowledge my wife Eva Varadi for her support, patience and understanding during the creative process of creating this Blog.
Postscript – The way I like to look at (rational … what ever that means) data-centric pricing.
Firstly, it would appear that AA’s pricing philosophy follows the industry standard of pricing mobile services and in particular mobile data-centric services by the data volume allowance. Non-data services are added to the data-centric price plan and in all effect make up for the most part of the price-plan even at relative higher data allowances;
- Figure above: illustrates the typical approach to price plan design in the Telecom’s industry. Note while not per se wrong it often overweight’s the volume element of pricing and often results in sub-optimizing the Quality and Product aspects . Source: Dr. Kim K Larsen’s Mind Share contribution at Informa’s LTE World Summit May 2012; “Right pricing LTE and mobile broadband in general (a Technologist’ Observations)”.
Unlimited Voice and SMS in AA’s standard data-centric plans clearly should mitigate possible loss or migration away from old fashion voice (i.e., circuit switched) and SMS. However both the estimated allowances for unlimited voice (6.5) and SMS (2.5) appear to be a lot lower than their classical standalone ARPUs for the postpaid category. This certainly could explain that this market (as many others in Western Europe) have lost massive amount of voice revenues over the last 5 years. In other words re-capturing or re-balancing legacy service revenues into data-centric plans still have some way to go in order to be truly effective (if at all possible which is highly questionable at this time and age).
- Figure above: illustration of what to consider when pricing a product or developing a pricing plan. The figure is based on H.E Homa’s wonderful notes on “Pricing Fundamentals”. Source: Dr. Kim K Larsen’s Mind Share contribution at Informa’s LTE World Summit May 2012; “Right pricing LTE and mobile broadband in general (a Technologist’ Observations”. It should be noted that the above is very much driven from the point of view of value-based pricing. It is an inherent assumption Value-to-Customer (VtP) is also consistent with the consumer’s Willingness to Pay (WtP).
As a Technologist, I am particular interested in how the technology cost and benefits are being considered in data-centric price plans.
The big challenge for the pricing expert who focus too much on volume is that the same volume can result from vastly different network qualities and speed. The customers handset will drive the experience of quality and certainly consumption. By that differences in network load and thus technology cost. A customer with a iPhone 6 Plus is likely to load the mobile data network more (and thus incur higher cost) than a customer with a normal screen smartphone of 1 or 2 generations removed from iPhone 6 Plus. It is even conceivable that a user with iPhone 6 Plus will load the network more than a customer with a normal iPhone 6 (independent of the iOS). This is very very different for Voice and SMS volumetric considerations in legacy price plans, where handset had little (or no) impact on network load relative to the usage.
For data-centric price plans to be consistent with the technology cost incurred one should consider;
- Higher “guarantied” Quality, typically speed or latency, should be priced higher per Byte than lower quality plans (or at the very least not lower).
- Higher Volumetric Allowances should be priced per Byte higher than Lower Volumetric Allowance (or at the very least not lower).
- Offering unlimited Voice & SMS in data-centric plans (as well as other bundled goodies) should be carefully re-balanced to re-capture some of lost legacy revenues.
That AA’s data-centric plans for double speed appears to be cheaper than their plans at a lower data delivery quality level is not consistent with costing. Of course, AA cannot really guaranty that the customer will get double 4G speed everywhere and as such it may not be fair to charge substantially more than for single speed. However, this is of course not what appear to happen here.
AA’s lowest data unit price (in per Giga Byte) is around 0.6 – 0.7 (or 0.06 – 0.07 Cent per Mega Byte). That price is very low and in all likelihood lower than their actual production cost of a GB or MB.
However, one may argue that as long as the Total Service Revenue gained by a data-centric price plan recover the production cost, as well as providing a healthy margin then whether the applied data unit-price is designed to recover the data production cost is maybe less of an issue.
In other words, data profitability may not matter as much as overall profitability. This said it remains in my opinion in-excusable for a mobile operator not to understand its main (data) cost drivers and ensure it is recovered in their overall pricing strategies.
Surely! You may say? … “Surely Mobile Operators know their cost structure and respective cost drivers and their price plans reflects this knowledge?”
It is my observation that most price plans (data-centric or not) are developed primarily in response to competition (which of course is an important pricing element as well) rather than firmly anchored in Cost, Value & Profit considerations. Do Operators really & deeply know their own cost structure and cost drivers? … Ahhh … In my opinion few really appear to do!
- Mobile data adaption can be (and usually is) very un-healthy for the mobile voice revenues.
- A Mega Byte of Mobile Voice is 6 times more expensive than a Mega Byte of Mobile Data (i.e., global average)
- If customers would pay the Mobile Data Price for Mobile Voice, 50% of Global Mobile Revenue would Evaporate (based on 2013 data).
- Classical Mobile Voice is not Dead! Global Mobile Voice Usage grew with more than 50% over the last 5 years. Though Global Voice Revenue remained largely constant (over 2009 – 2013).
- Mobile Voice Revenues declined in most Western European & Central Eastern European countries.
- Voice Revenue in Emerging Mobile-Data Markets (i.e., Latin America, Africa and APAC) showed positive growth although decelerating.
- Mobile Applications providing high-quality (often High Definition) mobile Voice over IP should be expected to dent the classical mobile voice revenues (as Apps have impacted SMS usage & revenue).
- Most Western & Central Eastern European markets shows an increasing decline in price elasticity of mobile voice demand. Even some markets (regions) had their voice demand decline as the voice prices were reduced (note: not that causality should be deduced from this trend though).
- The Art of Re-balancing (or re-capture) the mobile voice revenue in data-centric price plans are non-trivial and prone to trial-and-error (but likely also un-avoidable).
An Unbearable Lightness.
There is something almost perverse about how light the mobile industry tends to treat Mobile Voice, an unbearable lightness?
How often don’t we hear Telco Executives wish for All-IP and web-centric services for All? More and more mobile data-centric plans are being offered with voice as an after thought. Even though voice still constitute more than 60% of the Global Mobile turnover and in many emerging mobile markets beyond that. Even though classical mobile voice is more profitable than true mobile broadband access. “Has the train left the station” for Voice and running off the track? In my opinion, it might have for some Telecom Operators, but surely not for all. Taking some time away from thinking about mobile data would already be an incredible improvement if spend on strategizing and safeguarding mobile voice revenues that still are a very substantial part of The Mobile Business Model.
Mobile data penetration is un-healthy for voice revenue. It is almost guarantied that voice revenue will start declining as the mobile data penetration reaches 20% and beyond. There are very few exceptions (i.e., Australia, Singapore, Hong Kong and Saudi Arabia) to this rule as observed in the figure below. Much of this can be explained by the Telecoms focus on mobile data and mobile data centric strategies that takes the mobile voice business for given or an afterthought … focusing on a future of All-IP Services where voice is “just” another data service. Given the importance of voice revenues to the mobile business model, treating voice as an afterthought is maybe not the most value-driven strategy to adopt.
I should maybe point out that this is not per se a result of the underlying Cellular All-IP Technology. The fact is that Cellular Voice over an All-IP network is very well specified within 3GPP. Voice over LTE (i.e., VoLTE), or Voice over HSPA (VoHSPA) for that matter, is enabled with the IP Multimedia Subsystem (IMS). Both VoLTE and VoHSPA, or simply Cellular Voice over IP (Cellular VoIP as specified by 3GPP), are highly spectral efficient (compared to their circuit switched equivalents). Further the Cellular VoIP can be delivered at a high quality comparable to or better than High Definition (HD) circuit switched voice. Recent Mean Opinion Score (MOS) measurements by Ericsson and more recently (August 2014) Signals Research Group & Spirent have together done very extensive VoLTE network benchmark tests including VoLTE comparison with the voice quality of 2G & 3G Voice as well as Skype (“Behind the VoLTE Curtain, Part 1. Quantifying the Performance of a Commercial VoLTE Deployment”). Further advantage of Cellular VoIP is that it is specified to inter-operate with legacy circuit-switched networks via the circuit-switched fallback functionality. An excellent account for Cellular VoIP and VoLTE in particular can be found in Miikki Poikselka et al’s great book on “Voice over LTE” (Wiley, 2012).
Its not the All-IP Technology that is wrong, its the commercial & strategic thinking of Voice in an All-IP World that leaves a lot to be wished for.
Voice over LTE provides for much better Voice Quality than a non-operator controlled (i.e., OTT) mobile VoIP Application would be able to offer. But is that Quality worth 5 to 6 times the price of data, that is the Billion $ Question.
- Figure Above: illustrates the compound annual growth rates (2009 to 2013) of mobile voice revenue and the mobile data penetration at the beginning of the period (i.e., 2009). As will be addressed later it should be noted that the growth of mobile voice revenues are NOT only depending on Mobile Data Penetration Rates but on a few other important factors, such as addition of new unique subscribers, the minute price and the voice arpu compared to the income level (to name a few). Analysis has been based on Pyramid Research data. Abbreviations: WEU: Western Europe, CEE: Central Eastern Europe, APAC: Asia Pacific, MEA: Middle East & Africa, NA: North America and LA: Latin America.
In the following discussion classical mobile voice should be understood as an operator-controlled voice service charged by the minute or in equivalent economical terms (i.e., re-balanced data pricing). This is opposed to a mobile-application-based voice service (outside the direct control of the Telecom Operator) charged by the tariff structure of a mobile data package without imposed re-balancing.
If the Industry would charge a Mobile Voice Minute the equivalent of what they charge a Mobile Mega Byte … almost 50% of Mobile Turnover would disappear … So be careful AND be prepared for what you wish for!
There are at least a couple of good reasons why Mobile Operators should be very focused on preserving mobile voice as we know it (or approximately so) also in LTE (and any future standards). Even more so, Mobile Operators should try to avoid too many associations with non-operator controlled Voice-over-IP (VoIP) Smartphone applications (easier said than done .. I know). It will be very important to define a future voice service on the All-IP Mobile Network that maintains its economics (i.e., pricing & margin) and don’t get “confused” with the mobile-data-based economics with substantially lower unit prices & questionable profitability.
Back in 2011 at the Mobile Open Summit, I presented “Who pays for Mobile Broadband” (i.e., both in London & San Francisco) with the following picture drawing attention to some of the Legacy Service (e.g., voice & SMS) challenges our Industry would be facing in the years to come from the many mobile applications developed and in development;
One of the questions back in 2011 was (and Wow it still is! …) how to maintain the Mobile ARPU & Revenues at a reasonable level, as opposed to massive loss of revenue and business model sustainability that the mobile data business model appeared to promise (and pretty much still does). Particular the threat (& opportunities) from mobile Smartphone applications. Mobile Apps that provides Mobile Customers with attractive price-arbitrage compared to their legacy prices for SMS and Classical Voice.
“IP killed the SMS Star” … Will IP also do away with the Classical Mobile Voice Economics as well?
Okay … Lets just be clear about what is killing SMS (it’s hardly dead yet). The Mobile Smartphone Messaging-over-IP (MoIP) App does the killing. However, the tariff structure of an SMS vis-a-vis that of a mobile Mega Byte (i..e, ca. 3,000x) is the real instigator of the deed together with the shear convenience of the mobile application itself.
As of August 2014 the top Messaging & Voice over IP Smartphone applications share ca. 2.0+ Billion Active Users (not counting Facebook Messenger and of course with overlap, i.e., active users having several apps on their device). WhatsApp is the Number One Mobile Communications App with about 700 Million active users (i.e., up from 600 Million active users in August 2014). Other Smartphone Apps are further away from the WhatsApp adaption figures. Applications from Viber can boast of 200+M active users, WeChat (predominantly popular in Asia) reportedly have 460+M active users and good old Skype around 300+M active users. The impact of smartphone MoIP applications on classical messaging (e.g., SMS) is well evidenced. So far Mobile Voice-over-IP has not visible dented the Telecom Industry’s mobile voice revenues. However the historical evidence is obviously no guaranty that it will not become an issue in the future (near, medium or far).
WhatsApp is rumoured to launch mobile voice calling as of first Quarter of 2015 … Will this event be the undoing of operator controlled classical mobile voice? WhatsApp already has taken the SMS Scalp with 30 Billion WhatsApp messages send per day according the latest data from WhatsApp (January 2015). For comparison the amount of SMS send out over mobile networks globally was a bit more than 20 Billion per day (source: Pyramid Research data). It will be very interesting (and likely scary as well) to follow how WhatsApp Voice (over IP) service will impact Telecom operator’s mobile voice usage and of course their voice revenues. The Industry appears to take the news lightly and supposedly are unconcerned about the prospects of WhatsApp launching a mobile voice services (see: “WhatsApp voice calling – nightmare for mobile operators?” from 7 January 2015) … My favourite lightness is Vodacom’s (South Africa) “if anything, this vindicates the massive investments that we’ve been making in our network….” … Talking about unbearable lightness of mobile voice … (i.e., 68% of the mobile internet users in South Africa has WhatsApp on their smartphone).
Paying the price of a mega byte mobile voice.
A Mega-Byte is not just a Mega-Byte … it is much more than that!
In 2013, the going Global average rate of a Mobile (Data) Mega Byte was approximately 5 US-Dollar Cent (or a Nickel). A Mega Byte (MB) of circuit switched voice (i.e., ca. 11 Minutes @ 12.2kbps codec) would cost you 30+ US$-cent or about 6 times that of Mobile Data MB. Would you try to send a MB of SMS (i.e., ca. 7,143 of them) that would cost you roughly 150 US$ (NOTE: US$ not US$-Cents).
1 Mobile MB = 5 US$-cent Data MB < 30+ US$-cent Voice MB (6x mobile data) << 150 US$ SMS MB (3000x mobile data).
A Mega Byte of voice conversation is pretty un-ambiguous in the sense of being 11 minutes of a voice conversation (typically a dialogue, but could be monologue as well, e.g., voice mail or an angry better half) at a 12.2 kbps speech codec. How much mega byte a given voice conversation will translate into will depend on the underlying speech coding & decoding (codec) information rate, which typically is 12.2 kbps or 5.9 kbps (i.e., for 3GPP cellular-based voice). In general we would not be directly conscious about speed (e.g., 12.2 kbps) at which our conversation is being coded and decoded although we certainly would be aware of the quality of the codec itself and its ability to correct errors that will occur in-between the two terminals. For a voice conversation itself, the parties that engage in the conversation is pretty much determining the duration of the conversation.
An SMS is pretty straightforward and well defined as well, i.e., being 140 Bytes (or characters). Again the underlying delivery speed is less important as for most purposes it feels that the SMS sending & delivery is almost instantaneously (though the reply might not be).
All good … but what about a Mobile Data Byte? As a concept it could by anything or nothing. A Mega Byte of Data is Extremely Ambiguous. Certainly we get pretty upset if we perceive a mobile data connection to be slow. But the content, represented by the Byte, would obviously impact our perception of time and whether we are getting what we believe we are paying for. We are no longer master of time. The Technology has taken over time.
Some examples: A Mega Byte of Voice is 11 minutes of conversation (@ 12.2 kbps). A Mega Byte of Text might take a second to download (@ 1 Mbps) but 8 hours to process (i.e., read). A Mega Byte of SMS might be delivered (individually & hopefully for you and your sanity spread out over time) almost instantaneously and would take almost 16 hours to read through (assuming English language and an average mature reader). A Mega Byte of graphic content (e.g., a picture) might take a second to download and milliseconds to process. Is a Mega Byte (MB) of streaming music that last for 11 seconds (@ 96 kbps) of similar value to a MB of Voice conversation that last for 11 minutes or a MB millisecond picture (that took a second to download).
In my opinion the answer should be clearly NO … Such (somewhat silly) comparisons serves to show the problem with pricing and valuing a Mega Byte. It also illustrates the danger of ambiguity of mobile data and why an operator should try to avoid bundling everything under the banner of mobile data (or at the very least be smart about it … whatever that means).
I am being a bit naughty in above comparisons, as I am freely mixing up the time scales of delivering a Byte and the time scales of neurological processing that Byte (mea culpa).
- Figure Above: Logarithmic representation of the cost per Mega Byte of a given mobile service. 1 MB of Voice is roughly corresponding to 11 Minutes at a 12.2 voice codec which is ca. 25+ times the monthly global MoU usage. 1 MB of SMS correspond to ca. 7,143 SMSs which is a lot (actually really a lot). In USA 7,143 would roughly correspond to a full years consumption. However, in WEU 7,143 SMS would be ca. 6+ years of SMS consumption (on average) to about almost 12 years of SMS consumption in MEA Region. Still SMS remain proportionate costly and clear is an obvious service to be rapidly replaced by mobile data as it becomes readily available. Source: Pyramid Research.
The “Black” Art of Re-balancing … Making the Lightness more Bearable?
I recently had a discussion with a very good friend (from an emerging market) about how to recover lost mobile voice revenues in the mobile data plans (i.e., the art of re-balancing or re-capturing). Could we do without Voice Plans? Should we focus on All-in the Data Package? Obviously, if you would charge 30+ US$-cent per Mega Byte Voice, while you charge 5 US$-cent for Mobile Data, that might not go down well with your customers (or consumer interest groups). We all know that “window-dressing” and sleight-of-hand are important principles in presenting attractive pricings. So instead of Mega Byte voice we might charge per Kilo Byte (lower numeric price), i.e., 0.029 US$-cent per kilo byte (note: 1 kilo-byte is ca. 0.65 seconds @ 12.2 kbps codec). But in general the consumer are smarter than that. Probably the best is to maintain a per time-unit charge or to Blend in the voice usage & pricing into the Mega Byte Data Price Plan (and hope you have done your math right).
Example (a very simple one): Say you have 500 MB mobile data price plan at 5 US$-cent per MB (i.e., 25 US$). You also have a 300 Minute Mobile Voice Plan of 2.7 US$-cent a minute (or 30 US$-cent per MB). Now 300 Minutes corresponds roughly to 30 MB of Voice Usage and would be charged ca. 9$. Instead of having a Data & Voice Plan, one might have only the Data Plan charging (500 MB x 5 US$cent/MB + 30 MB x 30 US$/cent/MB) / 530 MB or 6.4 US$-cent per MB (or 1.4 US$-cent more for mobile voice over the data plan or a 30% surcharge for Voice on the Mobile Data Bytes). Obviously such a pricing strategy (while simple) does pose some price strategic challenges and certainly does not per se completely safeguard voice revenue erosion. Keeping Mobile Voice separately from Mobile Data (i.e., Minutes vs Mega Bytes) in my opinion will remain the better strategy. Although such a minutes-based strategy is easily disrupted by innovative VoIP applications and data-only entrepreneurs (as well as Regulator Authorities).
Re-balancing (or re-capture) the voice revenue in data-centric price plans are non-trivial and prone to trial-and-error. Nevertheless it is clearly an important pricing strategy area to focus on in order to defend existing mobile voice revenues from evaporating or devaluing by the mobile data price plan association.
Is Voice-based communication for the Masses (as opposed to SME, SOHO, B2B,Niche demand, …) technologically un-interesting? As a techno-economist I would say far from it. From the GSM to HSPA and towards LTE, we have observed a quantum leap, a factor 10, in voice spectral efficiency (or capacity), substantial boost in link-budget (i.e., approximately 30% more geographical area can be covered with UMTS as opposed to GSM in apples for apples configurations) and of course increased quality (i.e., high-definition or crystal clear mobile voice). The below Figure illustrates the progress in voice capacity as a function of mobile technology. The relative voice spectral efficiency data in the below figure has been derived from one of the best (imo) textbooks on mobile voice “Voice over LTE” by Miikki Poikselka et all (Wiley, 2012);
- Figure Above: Abbreviation guide; EFR: Enhanced Full Rate, AMR: Adaptive Multi-Rate, DFCA: Dynamic Frequency & Channel Allocation, IC: Interference Cancellation. What might not always be appreciate is the possibility of defining voice over HSPA, similar to Voice over LTE. Source: “Voice over LTE” by Miikki Poikselka et all (Wiley, 2012).
If you do a Google Search on Mobile Voice you would get ca. 500 Million results (note Voice over IP only yields 100+ million results). Try that on Mobile Data and “sham bam thank you mam” you get 2+ Billion results (and projected to increase further). For most of us working in the Telecom industry we spend very little time on voice issues and an over-proportionate amount of time on broadband data. When you tell your Marketing Department that a state-of-the-art 3G can carry at least twice as much voice traffic than state-of-the –art GSM (and over 30% more coverage area) they don’t really seem to get terribly exited? Voice is un-sexy!? an afterthought!? … (don’t even go brave and tell Marketing about Voice over LTE, aka VoLTE).
Is Mobile Voice Dead or at the very least Dying?
Is Voice un-interesting, something to be taken for granted?
Is Voice “just” data and should be regarded as an add-on to Mobile Data Services and Propositions?
From a Mobile Revenue perspective mobile voice is certainly not something to be taken for granted or just an afterthought. In 2013, mobile voice still amounted for 60+% of he total global mobile turnover, with mobile data taking up ca. 40% and SMS ca. 10%. There are a lot of evidence that SMS is dying out quickly with the emergence of smartphones and Messaging-over-IP-based mobile application (SMS – Assimilation is inevitable, Resistance is Futile!). Not particular surprising given the pricing of SMS and the many very attractive IP-based alternatives. So are there similar evidences of mobile voice dying?
NO! NIET! NEM! MA HO BU! NEJ! (not any time soon at least)
Lets see what the data have to say about mobile voice?
In the following I only provide a Regional but should there be interest I have very detailed deep dives for most major countries in the various regions. In general there are bigger variations to the regional averages in Middle East & Africa (i.e., MEA) as well as Asia Pacific (i.e., APAC) Regions, as there is a larger mix of mature and emerging markets with fairly large differences in mobile penetration rates and mobile data adaptation in general. Western Europe, Central Eastern Europe, North America (i.e., USA & Canada) and Latin America are more uniform in conclusions that can reasonably be inferred from the averages.
As shown in the Figure below, from 2009 to 2013, the total amount of mobile minutes generated globally increased with 50+%. Most of that increase came from emerging markets as more share of the population (in terms of individual subscribers rather than subscriptions) adapted mobile telephony. In absolute terms, the global mobile voice revenues did show evidence of stagnation and trending towards decline.
- Figure Above: Illustrates the development & composition of historical Global Mobile Revenues over the period 2009 to 2013. In addition also shows the total estimated growth of mobile voice minutes (i.e., Red Solid Curve showing MoUs in units of Trillions) over the period. Sources: Pyramid Research & Statista. It should noted that various data sources actual numbers (over the period) are note completely matching. I have observed a difference between various sources of up-to 15% in actual global values. While interesting this difference does not alter the analysis & conclusions presented here.
If all voice minutes was charged with the current Rate of Mobile Data, approximately Half-a-Billion US$ would evaporate from the Global Mobile Revenues.
So while mobile voice revenues might not be a positive growth story its still “sort-of” important to the mobile industry business.
Most countries in Western & Central Eastern Europe as well as mature markets in Middle East and Asia Pacific shows mobile voice revenue decline (in absolute terms and in their local currencies). For Latin America, Africa and Emerging Mobile Data Markets in Asia-Pacific almost all exhibits positive mobile voice revenue growth (although most have decelerating growth rates).
- Figure Above: Illustrates the annual growth rates (compounded) of total mobile voice revenues and the corresponding growth in mobile voice traffic (i.e., associated with the revenues). Some care should be taken as for each region US$ has been used as a common currency. In general each individual country within a region has been analysed based on its own local currency in order to avoid mixing up currency exchange effects. Source: Pyramid Research.
Of course revenue growth of the voice service will depend on (1) the growth of subscriber base, (2) the growth of the unit itself (i.e., minutes of voice usage) as it is used by the subscribers (i.e., which is likely influenced by the unit price), and (3) the development of the average voice revenue per subscriber (or user) or the unit price of the voice service. Whether positive or negative growth of Revenue results, pretty much depends on the competitive environment, regulatory environment and how smart the business is in developing its pricing strategy & customer acquisition & churn dynamics.
Growth of (unique) mobile customers obviously depends the level of penetration, network coverage & customer affordability. Growth in highly penetrated markets is in general (much) lower than growth in less mature markets.
- Figure Above: Illustrates the annual growth rates (compounded) of unique subscribers added to a given market (or region). Further to illustrate the possible relationship between increased subscribers and increased total generated mobile minutes the previous total minutes annual growth is shown as well. Source: Pyramid Research.
Interestingly, particular for the North America Region (NA), we see an increase in unique subscribers of 11% per anno and hardly any growth over the period of total voice minutes. Firstly, note that the US Market will dominate the averaging of the North America Region (i.e., USA and Canada) having approx. 13 times more subscribers. So one of the reasons for this no-minutes-growth effect is that the US market saw a substantial increase in the prepaid ratio (i.e., from ca.19% in 2009 to 28% in 2013). Not only were new (unique) prepaid customers being added. Also a fairly large postpaid to prepaid migration took place over the period. In the USA the minute usage of a prepaid is ca. 35+% lower than that of a postpaid. In comparison the Global demanded minutes difference is 2.2+ times lower prepaid minute usage compared to that of a postpaid subscriber). In the NA Region (and of course likewise in the USA Market) we observe a reduced voice usage over the period both for the postpaid & prepaid segment (based on unique subscribers). Thus increased prepaid blend in the overall mobile base with a relative lower voice usage combined with a general decline in voice usage leads to a pretty much zero growth in voice usage in the NA Market. Although the NA Region is dominated by USA growth (ca. 0.1 % CAGR total voice growth), Canada’s likewise showed very minor growth in their overall voice usage as well (ca. 3.8% CAGR). Both Canada & USA reduced their minute pricing over the period.
- Note on US Voice Usage & Revenues: note that in both in US and in Canada also the receiving party pays (RPP) for receiving a voice call. Thus revenue generating minutes arises from both outgoing and incoming minutes. This is different from most other markets where the Calling Party Pays (CPP) and only minutes originating are counted in the revenue generation. For example in USA the Minutes of Use per blended customer was ca. 620 MoU in 2013. To make that number comparable with say Europe’s 180 MoU, one would need to half the US figure to 310 MoU still a lot higher than the Western European blended minutes of use. The US bundles are huge (in terms of allowed minutes) and likewise the charges outside bundles (i.e., forcing the consumer into the next one) though the fixed fees tends be high to very high (in comparison with other mobile markets). The traditional US voice plan would offer unlimited on-net usage (i.e., both calling & receiving party are subscribing to the same mobile network operator) as well as unlimited off-peak usage (i.e., evening/night/weekends). It should be noted that many new US-based mobile price plans offers data bundles with unlimited voice (i.e., data-centric price plans). In 2013 approximately 60% of the US mobile industry’s turnover could be attributed to mobile voice usage. This number is likely somewhat higher as some data-tariffs has voice-usage (e.g., typically unlimited) embedded. In particular the US mobile voice business model would be depending customer migration to prepaid or lower-cost bundles as well as how well the voice-usage is being re-balanced (and re-captured) in the Data-centric price plans.
- Figure Above: Illustrating the annual growth (compounded) of the per minute price in US$-cents as well as the corresponding growth in total voice minutes. The most affected by declining growth is Western Europe & Central Eastern Europe although other more-emerging markets are observed to have decelerating voice revenue growth. Source: Pyramid Research.
Clearly from the above it appears that the voice “elastic” have broken down in most mature markets with diminishing (or no return) on further minute price reductions. Another way of looking at the loss (or lack) of voice elasticity is to look at the unit-price development of a voice-minute versus the growth of the total voice revenues;
- Figure Above: Illustrates the growth of Total Voice Revenue and the unit-price development of a mobile voice minute. Apart from the Latin America (LA) and Asia Pacific (APAC) markets there clearly is no much further point in reducing the price of voice. Obviously, there are other sources & causes, than the pure gain of elasticity, effecting the price development of a mobile voice minute (i.e., regulatory, competition, reduced demand/voice substitution, etc..). Note US$ has been used as the unifying currency across the various markets. Despite currency effects the trend is consistent across the markets shown above. Source: Pyramid Research.
While Western & Central-Eastern Europe (WEU & CEE) as well as the mature markets in Middle East and Asia-Pacific shows little economic gain in lowering voice price, in the more emerging markets (LA and Africa) there are still net voice revenue gains to be made by lowering the unit price of a minute (although the gains are diminishing rapidly). Although most of the voice growth in the emerging markets comes from adding new customers rather than from growth in the demand per customer itself.
- Figure Above: Illustrating possible drivers for mobile voice growth (positive as well as negative); such as Mobile Data Penetration 2013 (expected negative growth impact), increased number of (unique) subscribers compared to 2009 (expected positive growth impact) and changes in prepaid-postpaid blend (a negative %tage means postpaid increased their proportion while a positive %tage translates into a higher proportion of prepaid compared to 2009). Voice tariff changes have been observed to have elastic effects on usage as well although the impact changes from market to market pending on maturity. Source: derived from Pyramid Research.
With all the talk about Mobile Data, it might come as a surprise that Voice Usage is actually growing across all regions with the exception of North America. The sources of the Mobile Voice Minutes Growth are largely coming from
- Adding new unique subscribers (i.e., increasing mobile penetration rates).
- Transitioning existing subscribers from prepaid to postpaid subscriptions (i.e., postpaid tends to have (a lot) higher voice usage compared to prepaid).
- General increase in usage per individual subscriber (i.e., few markets where this is actually observed irrespective of the general decline in the unit cost of a voice minute).
To the last point (#3) it should be noted that the general trend across almost all markets is that Minutes of Use per Unique customer is stagnating and even in decline despite substantial per unit price reduction of a consumed minute. In some markets that trend is somewhat compensated by increase of postpaid penetration rates (i.e., postpaid subscribers tend to consume more voice minutes). The reduction of MoUs per individual subscriber is more significant than a subscription-based analysis would let on.
Clearly, Mobile Voice Usage is far from Dead
Mobile Voice Revenue is a very important part of the overall mobile revenue composition.
It might make very good sense to spend a bit more time on strategizing voice, than appears to be the case today. If mobile voice remains just an afterthought of mobile data, the Telecom industry will loose massive amounts of Revenues and last but not least Profitability.
Post Script: What drives the voice minute growth?
An interesting exercise is to take all the data and run some statistical analysis on it to see what comes out in terms of main drivers for voice minute growth, positive as well as negative. The data available to me comprises 77 countries from WEU (16), CEE (8), APAC (15), MEA (17), NA (Canada & USA) and LA (19). I am furthermore working with 18 different growth parameters (e.g., mobile penetration, prepaid share of base, data adaptation, data penetration begin of period, minutes of use, voice arpu, voice minute price, total minute volume, customers, total revenue growth, sms, sms price, pricing & arpu relative to nominal gdp etc…) and 7 dummy parameters (populated with noise and unrelated data).
Two specific voice minute growth models emerges our of a comprehensive analysis of the above described data. The first model is as follows
(1) Voice Growth correlates positively with Mobile Penetration (of unique customers) in the sense of higher penetration results in more minutes, it correlates negatively with Mobile Data Penetration at the begin of the period (i.e., 2009 uptake of 3G, LTE and beyond) in the sense that higher mobile data uptake at the begin of the period leads to a reduction of Voice Growth, and finally Voice Growth correlates negatively with the Price of a Voice Minute in the sense of higher prices leads to lower growth and lower prices leads to higher growth. This model is statistically fairly robust (e.g., a p-values < 0.0001) as well as having all parameters with a statistically meaningful confidence intervals (i.e., upper & lower 95% confidence interval having the same sign).
The Global Analysis does pin point to very rational drivers for mobile voice usage growth, i.e., that mobile penetration growth, mobile data uptake and price of a voice minute are important drivers for total voice usage.
It should be noted that changes in the prepaid proportion does not appear statistically to impact voice minute growth.
The second model provides a marginal better overall fit to the Global Data but yields slightly worse p-values for the individual descriptive parameters.
(2) The second model simply adds the Voice ARPU to (nominal) GDP ratio to the first model. This yields a negative correlation in the sense that a low ratio results in higher voice usage growth and a higher ration in lower voice usage growth.
Both models describe the trends or voice growth dynamics reasonably well, although less convincing for Western & Central Eastern Europe and other more mature markets where the model tends to overshoot the actual data. One of the reasons for this is that the initial attempt was to describe the global voice growth behaviour across very diverse markets.
- Figure Above: Illustrates total annual generated voice minutes compound annual growth rate (between 2009 and 2013) for 77 markets across 6 major regions (i.e., WEU, CEE, APAC, MEA, NA and LA). The Model 1 shows an attempt to describe the Global growth trend across all 77 markets within the same model. The Global Model is not great for Western Europe and part of the CEE although it tends to describe the trends between the markets reasonably.
- Figure Western & Central Eastern Region: the above Illustrates the compound annual growth rate (2009 – 2013) of total generated voice minutes and corresponding voice revenues. For Western & Central Eastern Europe while the generated minutes have increased the voice revenue have consistently declined. The average CAGR of new unique customers over the period was 1.2% with the maximum being little less than 4%.
- Figure Asia Pacific Region: the above Illustrates the compound annual growth rate (2009 – 2013) of total generated voice minutes and corresponding voice revenues. For the Emerging market in the region there is still positive growth of both minutes generated as well as voice revenue generated. Most of the mature markets the voice revenue growth is negative as have been observed for mature Western & Central Eastern Europe.
PS.PS. Voice Tariff Structure
Typically the structure of a mobile voice tariff (or how the customer is billed) is structure as follows
Fixed charge / fee
- This fixed charge can be regarded as an access charge and usually is associated with a given usage limit (i.e., $ X for Y units of usage) or bundle structure.
Variable per unit usage charge
- On-net – call originating and terminating within same network.
- Off-net – Domestic Mobile.
- Off-net – Domestic Fixed.
- Off-net – International.
- Local vs Long-distance.
- Peak vs Off-peak rates (e.g., off-peak typically evening/night/weekend).
- Roaming rates (i.e., when customer usage occurs in foreign network).
- Special number tariffs (i.e., calls to paid-service numbers).
How a fixed vis-a-vis variable charges are implemented will depend on the particularity of a given market but in general will depend on service penetration and local vs long-distance charges.
I greatly acknowledge my wife Eva Varadi for her support, patience and understanding during the creative process of creating this Blog. I certainly have not always been very present during the analysis and writing. Also many thanks to Shivendra Nautiyal and others for discussing and challenging the importance of mobile voice versus mobile data and how practically to mitigate VoIP cannibalization of the Classical Mobile Voice.
A Mature & Emerging Market Profitability Analysis … From Past, through Present & to the Future.
- I dedicate this Blog to David Haszeldine whom has been (and will remain) a true partner when it comes to discussing, thinking and challenging cost structures, corporate excesses and optimizing the Telco profitability.
- Opex growth & declining revenue growth is the biggest exposure to margin decline & profitability risk for emerging growth markets as well as mature mobile markets.
- 48 Major Mobile Market’s Revenue & Opex Growth have been analyzed over the period 2007 to 2013 (for some countries from 2003 to 2013). The results have been provided in an easy to compare overview chart.
- For 23 out of the 48 Mobile Markets, Opex have grown faster than Revenue and poses a substantial risk to Telco profitability in the near & long-term unless Opex will be better managed and controlled.
- Mobile Profitability Risk is a substantial Emerging Growth Market Problem where cost has grown much faster than the corresponding Revenues.
- 11 Major Emerging Growth Markets have had an Opex compounded annual growth rate between 2007 to 2013 that was higher than the Revenue Growth substantially squeezing margin and straining EBITDA.
- On average the compounded annual growth rate of Opex grew 2.2% faster than corresponding Revenue over the period 2007 to 2013. Between 2012 to 2013 Opex grew (on average) 3.7% faster than Revenue.
- A Market Profit Sustainability Risk Index (based on Bayesian inference) is proposed as a way to provide an overview of mobile markets profitability directions based on their Revenue and Opex growth rates.
- Statistical Analysis on available data shows that a Mobile Markets Opex level is driven by (1) Population, (2) Customers, (3) Penetration and (4) ARPU. The GDP & Surface Area have only minor and indirect influence on the various markets Opex levels.
- A profitability framework for understanding individual operators profit dynamics is proposed.
- It is shown that Profitability can be written as withbeing the margin, with ou and ru being the user dependent OpEx and Revenue (i.e., AOPU and ARPU), of the fixed OpEx divided by the Total Subscriber Market andis the subscriber market share.
- The proposed operator profitability framework provides a high degree of descriptive power and understanding of individual operators margin dynamics as a function of subscriber market share as well as other important economical drivers.
I have long & frequently been pondering over the mobile industry’s profitability.In particular, I have spend a lot of my time researching the structure & dynamics of profitability and mapping out factors that contributes in both negative & positive ways? My interest is the underlying cost structures and business models that drives the profitability in both good and bad ways. I have met Executives who felt a similar passion for strategizing, optimizing and managing their companies Telco cost structures and thereby profit and I have also met Executives who mainly cared for the Revenue.
Obviously, both Revenue and Cost are important to optimize. This said it is wise to keep in mind the following Cost- structure & Revenue Heuristics;
- Cost is an almost Certainty once made & Revenues are by nature Uncertain.
- Cost left Unmanaged will by default Increase over time.
- Revenue is more likely to Decrease over time than increase.
- Majority of Cost exist on a different & longer time-scale than Revenue.
In the following I will use EBITDA, which stands for Earnings Before Interest, Taxes, Depreciation and Amortization, as a measure of profitability and EBITDA to Revenue Ratio as a measure of my profit margin or just margin. It should be clear that EBITDA is a proxy of profitability and as such have shortfalls in specific Accounting and P&L Scenarios. Also according with GAAP (General Accepted Accounting Principles) and under IFRS (International Financial Reporting Standards) EBITDA is not a standardized accepted accounting measure. Nevertheless, both EBITDA and EBITDA Margin are widely accepted and used in the mobile industry as a proxy for operational performance and profitability. I am going to assume that for most purposes & examples discussed in this Blog, EBITDA & the corresponding Margin remains sufficiently good measures profitability.
While I am touching upon mobile revenues as an issue for profitability, I am not going to provide much thoughts on how to boost revenues or add new incremental revenues that might compensate from loss of mobile legacy service revenues (i.e., voice, messaging and access). My revenue focus in particular addresses revenue growth on a more generalized level compared to the mobile cost being incurred operating such services in particular and a mobile business in general. For an in-depth and beautiful treatment of mobile revenues past, present and future, I would like to refer to Chetan Sharma’s 2012 paper “Operator’s Dilemma (and Opportunity): The 4th Wave” (note: you can download the paper by following the link in the html article) on mobile revenue dynamics from (1) Voice (1st Revenue or Service Wave), (2) Messaging (2nd Revenue or Service Wave) to todays (3) Access (3rd Revenue Wave) and the commence to what Chetan Sharma defines as the 4th Wave of Revenues (note: think of waves as S-curves describing initial growth spurt, slow down phase, stagnation and eventually decline) which really describes a collection of revenue or service waves (i.e., S-curves) representing a portfolio of Digital Services, such as (a) Connected Home, (b) Connected Car, (c) Health, (d) Payment, (e) Commerce, (f) Advertising, (g) Cloud Services (h) Enterprise solutions, (i) Identity, Profile & Analysis etc.. I feel confident that adding any Digital Service enabled by Internet-of-Things (IoT) and M2M would be important inclusions to the Digital Services Wave. Given the competition (i.e., Facebook, Google, Amazon, Ebay, etc..) that mobile operators will face entering the 4th Wave of Digital Services Space, in combination with having only national or limited international scale, will make this area a tough challenge to return direct profit on. The inherent limited international or national-only scale appears to be one of the biggest barrier to turn many of the proposed Digital Services, particular with those with strong Social Media Touch Points, into meaningful business opportunities for mobile operators.
This said, I do believe (strongly) that Telecom Operators have very good opportunities for winning Digital Services Battles in areas where their physical infrastructure (including Spectrum & IT Architecture) is an asset and essential for delivering secure, private and reliable services. Local regulation and privacy laws may indeed turn out to be a blessing for Telecom Operators and other national-oriented businesses. The current privacy trend and general consumer suspicion of American-based Global Digital Services / Social Media Enterprises may create new revenue opportunities for national-focused mobile operators as well as for other national-oriented digital businesses. In particular if Telco Operators work together creating Digital Services working across operator’s networks, platforms and beyond (e.g., payment, health, private search, …) rather than walled-garden digital services, they might become very credible alternatives to multi-national offerings. It is highly likely that consumers would be more willing to trust national mobile operator entities with her or his personal data & money (in fact they already do that in many areas) than a multinational social-media corporation. In addition to the above Digital Services, I do expect that Mobile/Telecom Operators and Entertainment Networks (e.g., satellite, cable, IP-based) will increasingly firm up partnerships as well as acquire & merge their businesses & business models. In all effect this is already happening.
For emerging growth markets without extensive and reliable fixed broadband infrastructures, high-quality (& likely higher cost compared to today’s networks!) mobile broadband infrastructures would be essential to drive additional Digital Services and respective revenues as well as for new entertainment business models (other than existing Satellite TV). Anyway, Chetan captures these Digital Services (or 4th Wave) revenue streams very nicely and I recommend very much to read his articles in general (i.e., including “Mobile 4th Wave: The Evolution of the Next Trillion Dollars” which is the 2nd “4th Wave” article).
Back to mobile profitability and how to ensure that the mobile business model doesn’t breakdown as revenue growth starts to slow down and decline while the growth of mobile cost overtakes the revenue growth.
A good friend of mine, who also is a great and successful CFO, stated that “Profitability is rarely a problem to achieve (in the short term)”; “I turn down my market invest (i.e., OpEx) and my Profitability (as measured in terms of EBITDA) goes up. All I have done is getting my business profitable in the short term without having created any sustainable value or profit by this. Just engineered my bonus.”
Our aim must be to ensure sustainable and stable profitability. This can only be done by understanding, careful managing and engineering our basic Telco cost structures.
While most Telco’s tend to plan several years ahead for Capital Expenditures (CapEx) and often with a high degree of sophistication, the same Telco’s mainly focus on one (1!) year ahead for OpEx. Further effort channeled into OpEx is frequently highly simplistic and at times in-consistent with the planned CapEx. Obviously, in the growth phase of the business cycle one may take the easy way out on OpEx and focus more on the required CapEx to grow the business. However, as the time-scales for committed OpEx “lives” on a much longer period than Revenue (particular Prepaid Revenue or even CapEx for that matter), any shortfall in Revenue and Profitability will be much more difficult to mitigate by OpEx measures that takes time to become effective. In markets with little or no market investment the penalty can be even harsher as there is no or little OpEx cushion that can be used to soften a disappointing direction in profitability.
How come a telecom business in Asia, or other emerging growth markets around the world, can maintain, by European standards, such incredible high EBITDA Margins. Margin’s that run into 50s or even higher. Is this “just” a matter of different lower-cost & low GDP economies? Does the higher margins simply reflect a different stage in the business cycle (i.e., growth versus super-saturation)?, Should Mature Market really care too much about Emerging Growth Markets? in the sense of whether Mature Markets can learn anything from Emerging Growth Markets and maybe even vice versa? (i.e., certainly mature markets have made many mistakes, particular when shifting gears from growth to what should be sustainability).
Before all those questions have much of a meaning, it might be instructive to look at the differences between a Mature Market and an Emerging Growth Market. I obviously would not have started this Blog, unless I believe that there are important lessons to be had by understanding what is going on in both types of markets. I also should make it clear that I am only using the term Emerging Growth Markets as most of the markets I study is typically defined as such by economists and consultants. However from a mobile technology perspective few of those markets we tend to call Emerging Growth Markets can really be called emerging any longer and growth has slowed down a lot in most of those markets. This said, from a mobile broadband perspective most of the markets defined in this analysis as Emerging Growth Markets are pretty much dead on that definition.
Whether the emerging markets really should be looking forward to mobile broadband data growth might depend a lot on whether you are the consumer or the provider of services.
For most Mature Markets the introduction of 3G and mobile broadband data heralded a massive slow-down and in some cases even decline in revenue. This imposed severe strains on Mobile Margins and their EBITDAs. Today most mature markets mobile operators are facing a negative revenue growth rate and is “forced” continuously keep a razor focus on OpEx, Mitigating the revenue decline keeping Margin and EBITDA reasonably in check.
Emerging Markets should as early as possible focus on their operational expenses and Optimize with a Vengeance.
Well well let ‘s get back to the comparison and see what we can learn!
It doesn’t take to long to make a list of some of the key and maybe at times obvious differentiators (not intended to be exhaustive) between Mature and Emerging Markets are;
- Side Note: it should be clear that by today many of the markets we used to call emerging growth markets are from mobile telephony penetration & business development certainly not emerging any longer and as growing as they were 5 or 10 years ago. This said from a 3G/4G mobile broadband data penetration perspective it might still be fair to characterize those markets as emerging and growing. Though as mature markets have seen that journey is not per se a financial growth story.
Looking at the above table we can assess that Firstly: the straightforward (and possible naïve) explanation of relative profitability differences between Mature and Emerging Markets, might be that emerging markets cost structures are much more favorable compared to what we find in mature market economies. Basically the difference between Low and High GDP economies. However, we should not allow ourselves to be too naïve here as lessons learned from low GDP economies are that some cost structure elements (e.g., real estate, fuel, electricity, etc..) are as costly (some times more so) than what we find back in mature high/higher GDP markets. Secondly: many emerging growth market’s economies are substantially more populous & dense than what we find in mature markets (i.e., although it is hard to beat Netherlands or the Ruhr Area in Germany). Maybe the higher population count & population density leads to better scale than can be achieved in mature markets. However, while maybe true for the urban population, emerging markets tend to have substantially higher ratio of their population living in rural areas compared to what we find in mature markets. Thirdly: maybe the go-to-market approach in emerging markets is different from mature markets (e.g., subsidies, quality including network coverage, marketing,…) offering substantially lower mobile quality overall compared to what is the practice in mature markets. Providing poor mobile network quality certainly have been a recurring theme in the Philippines mobile industry despite the Telco Industry in Philippines enjoys Margins that most mature markets operators can only dream of. It is pretty clear that for 3G-UMTS based mobile broadband, 900 MHz does not have sufficient bandwidth to support the anticipated mobile broadband uptake in emerging markets (e.g., particular as 900MHz is occupied by 2G-GSM as well). IF emerging markets mobile operators will want to offer mobile data at reasonable quality levels (i.e., and the IF is intentional), sustain anticipated customer demand and growth they are likely to require network densification (i.e., extra CapEx and OpEx) at 2100 MHz. Alternative they might choose to wait for APT 700 MHz and drive an affordable low-cost LTE device ecosystem albeit this is some years ahead.
More than likely some of the answers of why emerging markets have a much better margins (at the moment at least) will have to do with cost-structure differences combined with possibly better scale and different go-to-market requirements more than compensating the low revenue per user.
Let us have a look at the usual suspects towards the differences between mature & emerging markets. The EBITDA can be derived as Revenue minus the Operational Expenses (i.e., OpEx) and the corresponding margin is Ebitda divided by the Revenue (ignoring special accounting effects that here);
EBITDA (E) = Revenue (R) – OpEx (O) and Margin (M) = EBITDA / Revenue.
The EBITDA & Margin tells us in absolute and relative terms how much of our Revenue we keep after all our Operational expenses (i.e., OpEx) have been paid (i.e., beside tax, interests, depreciation & amortization charges).
We can write Revenue as a the product of ARPU (Average Number of Users) times Number of Users N and thus the EBITDA can also be written as;
. We see that even if ARPU is low (or very) low, an Emerging Market with lot of users might match the Revenue of a Mature Market with higher ARPU and worse population scale (i.e., lower amount of users). Pretty simple!
But what about the Margin? , in order for an Emerging Market to have substantially better Margin than corresponding Mature Market at the same revenue level, it is clear that the Emerging Market’s OpEx (O) needs to be lower than that of a Mature markets. We also observe that if the Emerging Market Revenue is lower than the Mature Market, the corresponding Opex needs to be even lower than if the Revenues were identical. One would expect that lower GDP countries would have lower Opex (or Cost in general) combined with better population scale is really what makes for a great emerging market mobile Margins! … Or is it ?
A Small but essential de-tour into Cost Structure.
Some of the answers towards the differences in margin between mature and emerging markets obviously lay in the OpEx part or in the Cost-structure differences. Let’s take a look at a mature market’s cost structure (i.e., as you will find in Western & Eastern Europe) which pretty much looks like this;
With the following OpEx or cost-structure elements;
- Usage-related OpEx: typically take up between 10% to 35% of of the total OpEx with an average of ca. 25%. On average this OpEx contribution is approximately 17% of the revenue in mature European markets. Trend wise it is declining. Usage-based OpEx is dominated by interconnect & roaming voice traffic and to a less degree of data interconnect and peering. In a scenario where there is little circuit switched voice left (i.e., the ultimate LTE scenario) this cost element will diminish substantially from the operators cost structure. It should be noted that this also to some extend is being influenced by regulatory forces.
- Market Invest: can be decomposed into Subscriber Acquisition Cost (SAC), i.e., “bribing” the customers to leave your competitor for yourself, Subscriber Retention Cost (SRC), i.e., “bribing” your existing (valuable) customers to not let them be “bribed” by you’re a competitor and leave you (i.e., churn), and lastly Other Marketing spend for advertisement, promotional and so forth. This cost-structure element contribution to OpEx can vary greatly depending on the market composition. In Europe’s mature markets it will vary from 10% to 31% with a mean value of ca. 23% of the total OpEx. On average it will be around 14% of the Revenue. It should be noted that as the mobile penetration increases and enter into heavy saturation (i.e., >100%), SAC tends to reduce and SRC will increase. Further in markets that are very prepaid heavy SAC and SRC will naturally be fairly minor cost structure element (i.e., 10% of OpEx or lower and only a couple of % of Revenue). Profit and Margin can rapidly be influenced by changes in the market invest. SAC and SRC cost-structure elements will in general be small in emerging growth markets (compared to corresponding mature markets).
- Terminal-equipment related OpEx: is the cost associated by procuring terminals equipment (i.e, handsets, smartphones, data cards, etc.). In the past (prior to 2008) it was fairly common that OpEx from procuring and revenues from selling terminals were close to a zero-sum game. In other words the cost made for the operator of procuring terminals was pretty much covered by re-selling them to their customer base. This cost structure element is another heavy weight and vary from 10% to 20% of the OpEx with an average in mature European markets of 17%. Terminal-related cost on average amounts to ca. 11% of the Revenue (in mature markets). Most operators in emerging growth markets don’t massively procure, re-sell and subsidies handsets, as is the case in many mature markets. Typically handsets and devices in emerging markets will be supplied by a substantial 2nd hand gray and black market readily available.
- Personnel Cost: amounts to between 6% to 15% of the Total OpEx with a best-practice share of around the 10%. The ones who believe that this ratio is lower in emerging markets might re-think their impression. In my experience emerging growth markets (including the ones in Eastern & Central Europe) have a lower unit personnel cost but also tends to have much larger organizations. This leads to many emerging growth markets operators having a personnel cost share that is closer to the 15% than to the 10% or lower. On average personnel cost should be below 10% of revenue with best practice between 5% and 8% of the Revenue.
- Technology Cost (Network & IT): includes all technology related OpEx for both Network and Information Technology. Personnel-related technology OpEx (prior to capitalization ) is accounted for in the above Personnel Cost Category and would typically be around 30% of the personnel cost pending on outsourcing level and organizational structure. Emerging markets in Central & Eastern Europe historical have had higher technology related personnel cost than mature markets. In general this is attributed to high-quality relative low-cost technology staff leading to less advantages in outsourcing technology functions. As Technology OpEx is the most frequent “victim” of efficiency initiatives, lets just have a look at how the anatomy of the Technology Cost Structure looks like:
- Technology Cost (Network & IT) – continued: Although, above Chart (i.e., taken from my 2012 Keynote at the Broadband MEA 2012, Dubai “Ultra-efficient network factory: Network sharing and other means to leapfrog operator efficiencies”) emphasizes a Mature Market View, emerging markets cost distribution does not differ that much from the above with a few exceptions. In Emerging Growth Markets with poor electrification rates diesel generators and the associated diesel full will strain the Energy Cost substantially. As the biggest exposure to poor electrical grid (in emerging markets) in general tend to be in Rural and Sub-Urban areas it is a particular OpEx concern as the emerging market operators expands towards Rural Areas to capture the additional subscriber potential present there. Further diesel fuel has on average increased with 10% annually (i..e, over the least 10 years) and as such is a very substantial Margin and Profitability risk if a very large part of the cellular / mobile network requires diesel generators and respective fuel. Obviously, “Rental & Leasing” as well as “Service & Maintenance” & “Personnel Cost” would be positively impacted (i.e., reduced) by Network Sharing initiatives. Best practices Network Sharing can bring around 35% OpEx savings on relevant cost structures. For more details on benefits and disadvantages (often forgotten in the heat of the moment) see my Blog “The ABC of Network Sharing – The Fundamentals”. In my experience one of the greatest opportunities in Emerging Growth Markets for increased efficiency are in the Services part covering Maintenance & Repair (which obviously also incudes field maintenance and spare part services).
- Other Cost: typically covers the rest of OpEx not captured by the above specific items. It can also be viewed as overhead cost. It is also often used to “hide” cost that might be painful for the organization (i.e., in terms of authorization or consequences of mistakes). In general you will find a very large amount of smaller to medium cost items here rather than larger ones. Best practices should keep this below 10% of total OpEx and ca. 5% of Revenues. Much above this either means mis-categorization, ad-hoc projects, or something else that needs further clarification.
So how does this help us compare a Mature Mobile Market with an Emerging Growth Market?
As already mentioned in the description of the above cost structure categories particular Market Invest and Terminal-equipment Cost are items that tend to be substantially lower for emerging market operators or entirely absent from their cost structures.
Lets assume our average mobile operator in an average mature mobile market (in Western Europe) have a Margin of 36%. In its existing (OpEx) cost structure they spend 15% of Revenue on Market Invest of which ca. 53% goes to subscriber acquisition (i.e., SAC cost category), 40% on subscriber retention (SRC) and another 7% for other marketing expenses. Further, this operator has been subsidizing their handset portfolio (i.e., Terminal Cost) which make up another 10% of the Revenue.
Our Average Operator comes up with the disruptive strategy to remove all SAC and SRC from their cost structure and stop procuring terminal equipment. Assuming (and that is a very big one in a typical western European mature market) that revenue remains at the same level, how would this average operator fare?
Removing SAC and SRC, which was 14% of the Revenue will improve the Margin adding another 14 percentage points. Removing terminal procurement from its cost structure leads to an additional Margin jump of 10 percentage points. The final result is a Margin of 60% which is fairly close to some of the highest margins we find in emerging growth markets. Obviously, completely annihilating Market Invest might not be the most market efficient move unless it is a market-wide initiative.
Albeit the example might be perceived as a wee bit academic, it serves to illustrate that some of the larger margin differences we observe between mobile operators in mature and emerging growth markets can be largely explain by differences in the basic cost structure, i..e, the lack of substantial subscriber acquisition and retention costs as well as not procuring terminals does offer advantages to the emerging market business model.
However, it also means that many operators in emerging markets have little OpEx flexibility, in the sense of faster OpEx reduction opportunities once mobile margin reduces due to for example slowing revenue growth. This typical becomes a challenge as mobile penetration starts reaching saturation and as ARPU reduces due to diminishing return on incremental customer acquisition.
There is not much substantial OpEx flexibility (i..e, market invest & terminal procurement) in Emerging Growth Markets mobile accounts. This adds to the challenge of avoiding profitability squeeze and margin exposure by quickly scaling back OpEx.
This is to some extend different from mature markets that historically had quiet a few low hanging fruits to address before OpEx efficiency and reduction became a real challenge. Though ultimately it does become a challenge.
Back to Profitability with a Vengeance.
So it is all pretty simple! … leave out Market Invest and Terminal Procurement … Then add that we typically have to do with Lower GDP countries which conventional wisdom would expect also to have lower Opex (or Cost in general) combined with better population scale .. isn’t that really what makes for a great emerging growth market Mobile Margin?
Hmmm … Albeit Compelling ! ? … For the ones (of us) who would think that the cost would scale nicely with GDP and therefor a Low GDP Country would have a relative Lower Cost Base, well …
- In the Chart above the Y-axis is depicted with logarithmic scaling in order to provide a better impression of the data points across the different economies. It should be noted that throughout the years 2007 to 2013 (note: 2013 data is shown above) there is no correlation between a countries mobile Opex, as estimated by Revenue – EBITDA, and the GDP.
Well … GDP really doesn’t provide the best explanation (to say the least)! … So what does then?
I have carried out multi-linear regression analysis on the available data from the “Bank of America Merrill Lynch (BoAML) Global Wireless Matrix Q1, 2014” datasets between the years 2007 to 2013. The multi-linear regression approach is based on year-by-year analysis of the data with many different subsets & combination of data chosen including adding random data.
I find that the best description (R-square 0.73, F-Ratio of 30 and p-value(s) <0.0001) of the 48 country’s data on Opex. The amount of data points used in the multi-regression is at least 48 for each parameter and that for each of the 7 years analyzed. The result of the (preliminary) analysis is given by the following statistically significant parameters explaining the Mobile Market OpEx:
- Population – The higher the size of the population, proportional less Mobile Market Opex is spend (i.e., scale advantage).
- Penetration – The higher the mobile penetration, proportionally less Mobile Market Opex is being spend (i.e., scale advantage and the incremental penetration at an already high penetration would have less value thus less Opex should be spend).
- Users (i..e., as measured by subscriptions) – The more Users the higher the Mobile Market Opex (note: prepaid ratio has not been found to add statistical significance).
- ARPU (Average Revenue Per User) – The higher the ARPU, the higher will the Mobile Market Opex be.
If I leave out ARPU, GDP does enter as a possible descriptive candidate although the overall quality of the regression analysis suffers. However, it appears that the GDP and ARPU cannot co-exist in the analysis. When Mobile Market ARPU data are included, GDP becomes non-significant. Furthermore, a countries Surface Area, which I previously believed would have a sizable impact on a Mobile Market’s OpEx, also does not enter as a significant descriptive parameter in this analysis. In general the Technology related OpEx is between 15% to 25% (maximum) of the Total OpEx and out that possible 40% to 60% would be related to sites that would be needed to cover a given surface area. This might no be significant enough in comparison to the other parameters or simply not a significant factor in the overall country related mobile OpEx.
I had also expected 3G-UMTS to have had a significant contribution to the Opex. However this was not very clear from the analysis either. Although in the some of the earlier years (2005 – 2007), 3G does enter albeit not with a lot of weight. In Western Europe most incremental OpEx related to 3G has been absorb in the existing cost structure and very little (if any) incremental OpEx would be visible particular after 2007. This might not be the case in most Emerging Markets unless they can rely on UMTS deployments at 900 MHz (i.e., the traditional GSM band). Also the UMTS 900 solution would only last until capacity demand require the operators to deploy UMTS 2100 (or let their customers suffer with less mobile data quality and keep the OpEx at existing levels). In rural areas (already covered by GSM at 900 MHz) the 900 MHz UMTS deployment option may mitigate incremental OpEx of new site deployment and further encourage rural active network sharing to allow for lower cost deployment and providing rural populations with mobile data and internet access.
The Population Size of a Country, the Mobile Penetration and the number of Users and their ARPU (note last two basically multiplies up to the revenue) are most clearly driving a mobile markets Opex.
Philippines versus Germany – Revenue, Cost & Profitability.
Philippines in 2013 is estimated to have a population of ca. 100 Million compared to Germany’s ca. 80 Million. The Urban population in Germany is 75% taking up ca. 17% of the German surface area (ca. 61,000 km2 or a bit more than Croatia). Comparison this to Philippines 50% urbanization that takes up up only 3% (ca. 9,000 km2 or equivalent to the surface area of Cyprus). Germany surface area is about 20% larger than Philippines (although the geographies are widely .. wildly may be a better word … different, with the Philippines archipelago comprising 7,107 islands of which ca. 2,000 are inhabited, making the German geography slightly boring in comparison).
In principle if all I care about is to cover and offer services to the urban population (supposedly the ones with the money?) I only need to cover 9 – 10 thousand square kilometer in the Philippines to capture ca. 50 Million potential mobile users (or 5,000 pop per km2), while I would need to cover about 6 times that amount of surface area to capture 60 million urban users in Germany (or 1,000 pop per km2). Even when taking capacity and quality into account, my Philippine cellular network should be a lot smaller and more efficient than my German mobile network. If everything would be equal, I basically would need 6 times more sites in Germany compared to Philippines. Particular if I don’t care too much about good quality but just want to provide best effort services (that would never work in Germany by the way). Philippines would win any day over Germany in terms of OpEx and obviously also in terms of capital investments or CapEx. It does help the German Network Economics that the ARPU level in Germany is between 4 times (in 2003) to 6 times (in 2013) higher than in Philippines. Do note that the two major Germany mobile operators covers almost 100% of the population as well as most of the German surface area and that with a superior quality of voice as well as mobile broadband data. This does not true hold true for Philippines.
In 2003 a mobile consumer in Philippines would spend on average almost 8 US$ per month for mobile services. This was ca. 4x lower than a German customer for that year. The 2003 ARPU of the Philippines roughly corresponded to 10% of the GDP per Capita versus 1.2% of the German equivalent. Over the 10 Years from 2003 to 2013, ARPU dropped 60% in Philippine and by 2013 corresponded to ca. 1.5% of GDP per Capita (i.e., a lot more affordable propositions). The German 2013 ARPU to GDP per Capita ratio was 0.5% and its ARPU was ca. 40% lower than in 2003.
The Philippines ARPU decline and Opex increase over the 10 year period led to a Margin drop from 64% to 45% (19% drop!) and their Margin is still highly likely to fall further in the near to medium-term. Despite the Margin drop Philippines still made a PHP26 Billion more EBITDA in 2013 than compared to 2003 (ca. 45% more or equivalent compounded annual growth rate of 3.8%).
- Germany had ca. 3x more mobile subscribers compared to Philippines.
- German Mobile Revenue was 14x higher than Philippines.
- German EBITDA was 9x higher than that of Philippines.
- German OpEx was 23x higher than that of Philippines Mobile Industry.
- Mobile Margin of the Philippines was 64% versus 42% of Germany.
- Germany’s GPD per Capita (in US$) was 35 times larger than that of Philippines.
- Germany’s mobile ARPU was 4 times higher than that of Philippines.
in 2013 (+ 10 Years)
- Philippines & Germany have almost the same amount of mobile subscriptions.
- Germany Mobile Revenue was 6x higher than Philippines.
- German EBITDA was only 5x higher than that of Philippines.
- German OpEx was 6x higher than Mobile OpEx in Philippines (and German OpEx was at level with 2003).
- Mobile Margin of the Philippines dropped 19% to 45% compared to 42% of Germany (essential similar to 2003).
- In local currencies, Philippines increased their EBITDA with ca. 45%, Germany remain constant.
- Both Philippines and Germany has lost 11% in absolute EBITDA between the 10 Year periods maximum and 2013.
- Germany’s GDP per Capita (in US$) was 14 times larger than that of the Philippines.
- Germany’s ARPU was 6 times higher than that of Philippines.
In the Philippines, mobile revenues have grown with 7.4% per anno (between 2003 and 2013) while the corresponding mobile OpEx grew with 12% and thus eroding margin massively over the period as increasingly more mobile customers were addressed. In Philippines, the 2013 OpEx level was 3 times that of 2003 (despite one major network consolidation and being an essential duopoly after the consolidation). In Philippines over this period the annual growth rate of mobile users were 17% (versus Germany’s 6%). In absolute terms the number of users in Germany and Philippines were almost the same in 2013, ca. 115 Million versus 109 Million. In Germany over the same period Financial growth was hardly present although more than 50 Million subscriptions were added.
When OpEx grows faster than Revenue, Profitability will suffer today & even more so tomorrow.
Mobile capital investments (i.e., CapEx) over the period 2003 to 2013 was for Germany 5 times higher than that of Philippines (i.e., remember that Germany also needs at least 5 – 6 times more sites to cover the Urban population) and tracks at a 13% Capex to Revenue ratio versus Philippines 20%.
The stories of Mobile Philippines and of Mobile Germany are not unique. Likewise examples can be found in Emerging Growth Markets as well as Mature Markets.
Can Mature Markets learn or even match (keep on dreaming?) from Emerging Markets in terms of efficiency? Assuming such markets really are efficient of course!
As logic (true or false) would dictate given the relative low ARPUs in emerging growth markets and their correspondingly high margins, one should think that such emerging markets are forced to run their business much more efficient than in Mature Markets. While compelling to believe this, the economical data would indicate that most emerging growth markets have been riding the subscriber & revenue growth band wagon without too much thoughts to the OpEx part … and Frankly why should you care about OpEx when your business generates margins much excess of 40%? Well … it is (much) easier to manage & control OpEx year by year than to abruptly “one day” having to cut cost in panic mode when growth slows down the really ugly way and OpEx keeps increasing without a care in the world. Many mature market operators have been in this situation in the past (e.g., 2004 – 2008) and still today works hard to keep their margins stable and profitability from declining.
Most Companies will report both Revenues and EBITDA on quarterly and annual basis as both are key financial & operational indicators for growth. They tend not report Opex but as seen from above that’s really not a problem to estimate when you have Revenue and EBITDA (i.e., OpEx = Revenue – EBITDA).
Thus, had you left the European Telco scene (assuming you were there in the first place) for the last 10 years and then came back you might have concluded that not much have happened in your absence … at least from a profitability perspective. Germany was in 2013 almost at its Ebitda margin level of 2003. Of course as the ones who did not take a long holiday knows those last 10 years were far from blissful financial & operational harmony in the mature markets where one efficiency program after the other struggled to manage, control and reduce Operators Operational Expenses.
However, over that 10-year period Germany added 50+ Million mobile subscriptions and invested more than 37 Billion US$ into the mobile networks from T-Deutschland, Vodafone, E-plus and Telefonica-O2. The mobile country margin over the 10-year period has been ca. 43% and the Capex to Revenue ratio ca. 13%. By 2013 the total amount of mobile subscription was in the order of 115 Million out of a population of 81 Million (i.e., 54 Million of the German population is between 15 and 64 years of age). The observant numerologist would have realized that there are many more subscriptions than population … this is not surprising as it reflects that many subscribers are having multiple different SIM cards (as opposed to cloned SIMs) or subscription types based on their device portfolio and a host of other reasons.
All Wunderbar! … or? .. well not really … Take a look at the revenue and profitability over the 10 year period and you will find that no (or very very little) revenue and incremental profitability has been gained over the period from 2003 to 2013. AND we did add 80+% more subscriptions to the base!
Here is the Germany Mobile development over the period;
Apart from adding subscribers, having modernized the mobile networks at least twice over the period (i.e, CapEx with little OpEx impact) and introduced LTE into the German market (i.e., with little additional revenue to show for it) not much additional value has been added. It is however no small treat what has happen in Germany (and in many other mature markets for that matter). Not only did Germany almost double the mobile customers (in terms of subscriptions), over the period 3G Nodes-B’s were over-layed across the existing 2G network. Many additional sites were added in Germany as the fundamental 2G cellular grid was primarily based on 900 MHz and to accommodate the higher UMTS frequency (i.e., 2100 MHz) more new locations were added to provide a superior 3G coverage (and capacity/quality). Still Germany managed all this without increasing the Mobile Country OpEx across the period (apart from some minor swings). This has been achieved by a tremendous attention to OpEx efficiency with every part of the Industry having razor sharp attention to cost reduction and operating at increasingly efficiency.
Philippines story is a Fabulous Story of Growth (as summarized above) … and of Profitability & Margin Decline.
Philippines today is in effect a duopoly with PLDT having approx. 2/3 of the mobile market and Globe the remaining 1/3. During the period the Philippine Market saw Sun Cellular being acquired and merged by PLDT. Further, 3G was deployed and mobile data launched in major urban areas. SMS revenues remained the largest share of non-voice revenue to the two remaining mobile operators PLDT and Globe. Over the period 2003 to 2013, the mobile subscriber base (in terms of subscriptions) grew with 16% per anno and the ARPU fell accordingly with 10% per anno (all measured in local currency). All-in-all safe guarding a “healthy” revenue increase over the period from ca. 93 Billion PHP in 2003 to 190 Billion PHP in 2013 (i.e., a 65% increase over the period corresponding to a 5% annual growth rate).
However, the Philippine market could not maintain their relative profitability & initial efficiency as the mobile market grew.
So we observe (at least) two effects (1) Reduction in ARPU as market is growing & (2) Increasing Opex cost to sustain the growth in the market. As more customers are added to a mobile network the return on thus customers increasingly diminishes as network needs to be massively extended capturing the full market potential versus “just” the major urban potential.
Mobile Philippines did become less economical efficient as its scale increases and ARPU dropped (i.e., by almost 70%). This is not an unusual finding across Emerging Growth Markets.
As I have described in my previous Blog “SMS – Assimilation is inevitable, Resistance is Futile!”, Philippines mobile market has an extreme exposure to SMS Revenues which amounts to more than 35% of Total Revenues. Particular as mobile data and smartphones penetrate the Philippine markets. As described in my previous Blog, SMS Services enjoy the highest profitability across the whole range of mobile services we offer the mobile customer including voice. As SMS is being cannibalized by IP-based messaging, the revenue will decline dramatically and the mobile data revenue is not likely to catch up with this decline. Furthermore, profitability will suffer as the the most profitable service (i.e., SMS) is replaced by mobile data that by nature has a different profitability impact compared to simple SMS services.
Philippines do not only have a substantial Margin & EBITDA risk from un-managed OpEx but also from SMS revenue cannibalization (a la KPN in the Netherlands and then some).
Let us compare the ARPU & Opex development for Philippines (above Chart) with that of Germany over the same period 2003 to 2013 (please note that the scale of Opex is very narrow)
Mobile Germany managed their Cost Structure despite 40+% decrease in ARPU and as another 60% in mobile penetration was added to the mobile business. Again similar trend will be found in most Mature Markets in Western Europe.
One may argue (and not being too wrong) that Germany (and most mature mobile markets) in 2003 already had most of its OpEx bearing organization, processes, logistics and infrastructure in place to continue acquiring subscribers (i.e., as measured in subscriptions). Therefor it have been much easier for the mature market operators to maintain their OpEx as they continued to grow. Also true that many emerging mobile markets did not have the same (high) deployment and quality criteria, as in western mature markets, in their initial network and service deployment (i.e., certainly true for the Philippines as is evident from the many Regulatory warnings both PLDT and Globe received over the years) providing basic voice coverage in populated areas but little service in sub-urban and rural areas.
Most of the initial emerging market networks has been based on coarse (by mature market standards) GSM 900 MHz (or CDMA 850 MHz) grids with relative little available capacity and indoor coverage in comparison to population and clutter types (i.e., geographical topologies characterized by their cellular radio interference patterns). The challenge is, as an operator wants to capture more customers, it will need to build out / extend its mobile network in the areas those potential or prospective new customers live and work in. From a cost perspective sub-urban and rural areas in emerging markets are not per se lower cost areas despite such areas in general being lower revenue areas than their urban equivalents. Thus, as more customers are added (i.e., increased mobile penetration) proportionally more cost are generated than revenue being capture and the relative margin will decline. … and this is how the Ugly-cost (or profitability tail) is created.
- I just cannot write about profitability and cost structure without throwing the Ugly-(cost)-Tail on the page.I strongly encourage all mobile operators to make their own Ugly-Tail analysis. You will find more details of how to remedy this Ugliness from your cost structure in “The ABC of Network Sharing – The Fundamentals”.
In Western Europe’s mature mobile markets we find that more than 50% of our mobile cellular sites captures no more than 10% of the Revenues (but we do tend to cover almost all surface area several times unless the mobile operators have managed to see the logic of rural network sharing and consolidated those rural & sub-urban networks). Given emerging mobile markets have “gone less over board” in terms of lowest revenue un-profitable network deployments in rural areas you will find that the number of sites carrying 10% of less of the revenue is around 40%. It should be remembered that the rural populations in emerging growth markets tend to be a lot larger than in of that in mature markets and as such revenue is in principle spread out more than what would be the case in mature markets.
Population & Mobile Statistics and Opex Trends.
The following provides a 2013 Summary of Mobile Penetration, 3G Penetration (measured in subscriptions), Urban Population and the corresponding share of surface area under urban settlement. Further to guide the eye the 100% line has been inserted (red solid line), a red dotted line that represents the share of the population that is between 15 and 64 years of age (i.e., who are more likely to afford a mobile service) and a dashed red line providing the average across all the 43 countries analyzed in this Blog.
- Sources: United Nations, Department of Economic & Social Affairs, Population Division. The UN data is somewhat outdated though for most data points across emerging and mature markets changes have been minor. Mobile Penetration is based on Pyramid Research and Bank of America Merrill Lynch Global Wireless Matrix Q1, 2014. Index Mundi is the source for the Country Age structure and data for %tage of population between 15 and 64 years of age and shown as a red dotted line which swings between 53.2% (Nigeria) to 78.2% (Singapore), with an average of 66.5% (red dashed line).
There is a couple of points (out of many) that can be made on the above data;
- There are no real emerging markets any longer in the sense of providing basic mobile telephone services such as voice and messaging.
- For mobile broadband data via 3G-UMTS (or LTE for that matter), what we tend to characterize as emerging markets are truly emerging or in some case nascent (e.g., Algeria, Iraq, India, Pakistan, etc..).
- All mature markets have mobile penetration rates way above 100% with exception of Canada, i.e., 80% (i.e., though getting to 100% in Canada might be a real challenge due to a very dispersed remaining 20+% of the population).
- Most emerging markets are by now covering all urban areas and corresponding urban population. Many have also reach 100% mobile penetration rates.
- Most Emerging Markets are lagging Western Mature Markets in 3G penetration. Even providing urban population & urban areas with high bandwidth mobile data is behind that of mature markets.
Size & density does matter … in all kind of ways when it comes to the economics of mobile networks and the business itself.
In Australia I only need to cover ca. 40 thousand km2 (i.e., 0.5% of the total surface area and a bit less than the size of Denmark) to have captured almost 90% of the Australian population (e.g., Australia’s total size is 180+ times that of Denmark excluding Greenland). I frequently hear my Australian friends telling me how Australia covers almost 100% of the population (and I am sure that they cover more area than is equivalent to Denmark too) … but without being (too) disrespectful that record is not for Guinness Book of Records anytime soon. in US (e.g., 20% more surface area than Australia) I need to cover in almost 800 thousand km2 (8.2% of surface area or equivalent to a bit more than Turkey) to capture more than 80% of the population. In Thailand I can only capture 35% of the population by covering ca. 5% of the surface area or a little less than 30 thousand km2 (approx. the equivalent of Belgium). The remaining of 65% of the Thai population is rural-based and spread across a much larger surface area requiring extensive mobile network to provide coverage to and capture additional market share outside the urban population.
So in Thailand I might need a bit less cell sites to cover 35% of my population (i.e., 22M) than in Australia to cover almost 90% of the population (i.e., ca. 21M). That’s pretty cool economics for Australia which is also reflected in a very low profitability risk score. For Thailand (and other countries with similar urban demographics) it is tough luck if they want to reach out and get the remaining 65% of their population. The geographical dispersion of the population outside urban areas is very wide and increasing geographical area is required to be covered in order to catch this population group. UMTS at 900 MHz will help to deploy economical mobile broadband, as will LTE in the APT 700 MHz band (being it either FDD Band 28 or TDD Band 44) as the terminal portfolio becomes affordable for rural and sub-urban populations in emerging growth markets.
In Western Europe on average I can capture 77% of my population (i..e, the urban pop) covering 14.2% of the surface area (i.e., average over markets in this analysis), This is all very agreeable and almost all Western European countries cover their surface areas to at least 80% and in most cases beyond that (i.e., it’s just less & easier land to cover though not per see less costly). In most cases rural coverage is encourage (or required) by the mature market license regime and not always a choice of the mobile operators.
Before we look in depth to the growth (incl. positive as well as negative growth), lets first have a peek at what has happened to the mobile revenue in terms of ARPU and Number of Mobile User and the corresponding mobile penetration over the period 2007 to 2013.
- Source: Bank of America Merrill Lynch Global Wireless Matrix Q1, 2014 and Pyramid Research Data data were used to calculated the growth of ARPU as compounded annual growth rate between 2007 to 2013 and the annual growth rate between 2012 and 2013. Since 2007 the mobile ARPUs have been in decline and to make matters worse the decline has even accelerated rather than slowed down as markets mobile penetration saturated.
- Source: Mobile Penetrations taken from Bank of America Merrill Lynch Global Wireless Matrix Q1, 2014 and Pyramid Research Data data .Index Mundi is the source for the Country Age structure and data for %tage of population between 15 and 64 years of age and shown as a red dotted line which swings between 53.2% (Nigeria) to 78.2% (Singapore), with an average of 66.5% (red dashed line). It s interesting to observe that most emerging growth markets are now where the mature markets were in 2007 in terms of mobile penetration.
Apart from a very few markets, ARPU has been in a steady decline since 2007. Further in many countries the ARPU decline has even accelerated rather than slowed down. From most mature markets the conclusion that we can draw is that there are no evidence that mobile broadband data (via 3G-UMTS or LTE) has had any positive effect on ARPU. Although some of the ARPU decline over the period in mature markets (particular European Union countries) can be attributed to regulatory actions. In general as soon a country mobile penetration reaches 100% (in all effect reaches the part of the population 15-64 years of age) ARPU tends to decline faster rather than slowing down. Of course one may correctly argue that this is not a big issue as long as the ARPU times the Users (i.e., total revenue) remain growing healthily. However, as we will see that is yet another challenge for the mobile industry as also the total revenue in mature markets also are in decline on a year by year basis. Given the market, revenue & cost structures of emerging growth markets, it is not unlikely that they will face similar challenges to their mobile revenues (and thus profitability). This could have a much more dramatic effect on their overall mobile economics & business models than what has been experienced in the mature markets which have had a lot more “cushion” on the P&Ls to defend and even grow (albeit weakly) their profitability. It is instructive to see that the most emerging growth markets mobile penetrations have reached the levels of Mature Markets in 2007. Combined with the introduction and uptake of mobile broadband data this marks a more troublesome business model phase than what these markets have experienced in the past.Some of the emerging growth market have yet to introduce 3G-UMTS, and some to leapfrog mobile broadband by launching LTE. Both events, based on lessons learned from mature markets, heralds a more difficult business model period of managing cost structures while defending revenues from decline and satisfy customers appetite for mobile broadband internet that cannot be supported by such countries fixed telecommunications infrastructures.
For us to understand more profoundly where our mobile profitability is heading it is obviously a good idea to understand how our Revenue and OpEx is trending. In this Section I am only concerned about the Mobile Market in Country and not the individual mobile operators in the country. For that latter (i.e., Operator Profitability) you will find a really cool and exiting analytic framework in the Section after this. I am also not interested (in this article) in modeling the mobile business bottom up (been there & done that … but that is an entirely different story line). However, I am interested and I am hunting for some higher level understanding and a more holistic approach that will allow me to probabilistically (by way of Bayesian analysis & ultimately inference) to predict in which direction a given market is heading when it comes to Revenue, OpEx and of course the resulting EBITDA and Margin. The analysis I am presenting in this Section is preliminary and only includes compounded annual growth rates as well as the Year-by-Year growth rates of Revenue and OpEx. Further developments will include specific market & regulatory developments as well to further improve on the Bayesian approach. Given the wealth of data accumulated over the years from the Bank of America Merrill Lynch (BoAML) Global Wireless Matrix datasets it is fairly easy to construct & train statistical models as well as testing those consistent with best practices.
The Chart below comprises 48 countries Revenue & OpEx growth rates as derived from the “Bank of America Merrill Lynch (BoAML) Global Wireless Matrix Q1, 2014” dataset (note: BoAML data available in this analysis goes back to 2003). Out of the 48 Countries, 23 countries have an Opex compounded annual growth rate higher than the corresponding Revenue growth rate. Thus, it is clear that those 23 countries are having a higher risk of reduced margin and strained profitability due to over-proportionate growth of OpEx. Out of the 23 countries with high or very high profitability risk, 11 countries have been characterized in macro-economical terms as emerging growth markets (i.e., China, India, Indonesia, Philippines, Egypt, Morocco, Nigeria, Russia, Turkey, Chile, Mexico) the remaining 12 countries can be characterized as mature markets in macro-economical terms (i.e., New Zealand, Singapore, Austria, Belgium, France, Greece, Spain, Canada, South Korea, Malaysia, Taiwan, Israel). Furthermore, 26 countries had a higher Opex growth between 2012 and 2013 than their revenues and is likely to be trending towards dangerous territory in terms of Profitability Risk.
- Source: Bank of America Merrill Lynch Global Wireless Matrix Q1, 2014. Revenue depicted here is Service Revenues and the OPEX has been calculated as Service REVENUE minus EBITDA. The Compounded Annual Growth Rate (CAGR) is calculated with X being Revenue and Opex. Y-axis scale is from -25% to +25% (i.e., similar to the scale chosen in the Year- by-Year growth rate shown in the Chart below).
With few exceptions one does not need to read the countries names on the Chart above to immediately see where we have the Mature Markets with little or negative growth and where what we typically call emerging growth markets are located.
As the above Chart clearly illustrate the mobile industry across different types of markets have an increasing challenge to deliver profitable growth and if the trend continues to keep their profitability period!
Opex grows faster than Mobile Operator’s can capture Revenue … That’s a problem!
In order gauge whether the growth dynamics of the last 7 years is something to be concerned about (it is! … it most definitely is! but humor me!) … it is worthwhile to take a look at the year by year growth rate trends (i.e. as CAGR only measures the starting point and the end point and “doesn’t really care” about what happens in the in-between years).
- Source: Bank of America Merrill Lynch Global Wireless Matrix Q1, 2014. Revenue depicted here is Service Revenues and the OPEX has been calculated as Service REVENUE minus EBITDA. Year on Year growth is calculated and is depicted in the Chart above. Y-axis scale is from -25% to +25%. Note that the Y-scales in the Year-on-Year Growth Chart and the above 7-Year CAGR Growth Chart are the same and thus directly comparable.
From the Year on Year Growth dynamics compared to the compounded 7-year annual growth rate, we find that Mature Markets Mobile Revenues decline has accelerated. However, in most cases the Mature Market OpEx is declining as well and the Control & Management of the cost structure has improved markedly over the last 7 years. Despite the cost structure management most Mature Markets Revenue have been declining faster than the OpEx. As a result Profitability Squeeze remains a substantial risk in Mature Markets in general.
In almost all Emerging Growth Markets the 2013 to 2012 revenue growth rate has declined in comparison with the compounded annual growth rate. Not surprising as most of those markets are heading towards 100% mobile penetration (as measured in subscriptions). OpEx growth remains a dire concern for most of the emerging growth markets and will continue to squeeze emerging markets profitability and respective margins. There is no indication (in the dataset analyzed) that OpEx is really under control in Emerging Growth Markets, at least to the same degree as what is observed in the Mature Markets (i.e., particular Western Europe). What further adds to the emerging markets profitability risk is that mobile data networks (i.e., 3G-UMTS, HSPA+,..) and corresponding mobile data uptakes are just in its infancy in most of the Emerging Growth Markets in this analysis. The networks required to sustain demand (at a reasonable quality) are more extensive than what was required to provide okay-voice and SMS. Most of the emerging growth markets have no significant fixed (broadband data) infrastructure and in addition poor media distribution infrastructure which can relieve the mobile data networks being built. Huge rural populations with little available ARPU potential but a huge appetite to get connected to internet and media will further stress the mobile business models cost structure and sustainable profitability.
This argument is best illustrated by comparing the household digital ecosystem evolution (or revolution) in Western Europe with the projected evolution of Emerging Growth Markets.
- Above Chart illustrates the likely evolution in Home and Personal Digital Infrastructure Ecosystem of an emerging market’s Household (HH). Particular note that the amount of TV Displays are very low and much of the media distribution is expected to happen over cellular and wireless networks. An additional challenge is that the fixed broadband infrastructure is widely lagging in many emerging markets (in particular in sub-urban and rural areas) increasing the requirements of the mobile network in those markets. It is compelling to believe that we will witness a completely different use case scenarios of digital media consumption than experienced in the Western Mature Markets. The emerging market is not likely to have the same degree of mobile/cellular data off-load as experienced in mature markets and as such will strain mobile networks air-interface, backhaul and backbone substantially more than is the case in mature markets. Source: Dr. Kim K Larsen Broadband MEA 2013 keynote on “Growth Pains: How networks will supply data capacity for 2020”
- Same as above but projection for Western Europe. In comparison with Emerging Markets a Mature Market Household (HH) has many more TV as wells as a substantially higher fixed broadband penetration offering high-bandwidth digital media distribution as well as off-load optionality for mobile devices via WiFi. Source: Dr. Kim K Larsen Broadband MEA 2013 keynote on “Growth Pains: How networks will supply data capacity for 2020”
Mobile Market Profit Sustainability Risk Index
The comprehensive dataset from Bank of America Merrill Lynch Global Wireless Matrix allows us to estimate what I have chosen to call a Market Profit Sustainability Risk Index. This Index provides a measure for the direction (i.e., growth rates) of Revenue & Opex and thus for the Profitability.
The Chart below is the preliminary result of such an analysis limited to the BoAML Global Wireless Matrix Quarter 1 of 2014. I am currently extending the Bayesian Analysis to include additional data rather than relying only on growth rates of Revenue & Opex, e.g., (1) market consolidation should improve the cost structure of the mobile business, (2) introducing 3G usually introduces a negative jump in the mobile operator cost structure, (3) mobile revenue growth rate reduces as mobile penetration increases, (4) regulatory actions & forces will reduce revenues and might have both positive and negative effects on the relevant cost structure, etc.…
So here it is! Preliminary but nevertheless directionally reasonable based on Revenue & Opex growth rates, the Market Profit Sustainability Risk Index over for 48 Mature & Emerging Growth Markets worldwide:
The above Market Profit Sustainability Risk Index is using the following risk profiles
- Very High Risk (index –5): (i.e., for margin decline): (i) Compounded Annual Growth Rate (CAGR) between 2007 and 2013 of Opex was higher than equivalent for Revenue AND (ii) Year-on-Year (YoY) Growth Rate 2012 to 2013 of Opex higher than that of Revenue AND (iii) Opex Year-on-Year 2012 to 2013 Growth Rate is higher than the Opex CAGR over the period 2007 to 2013.
- High Risk (index –3): Same as above Very High Risk with condition (iii) removed OR YoY Revenue Growth 2012 to 2013 lower than the corresponding Opex Growth.
- Medium Risk (index –2): CAGR of Revenue lower than CAGR of Opex but last year (i.e., 2012 t0 2013) growth rate of Revenue higher than that of Opex.
- Low Risk (index 1): (i) CAGR of Revenue higher than CAGR of Opex AND (ii) YoY Revenue Growth higher than Opex Growth but lower than the inflation of the previous year.
- Very Low Risk (index 3): Same as above Low Risk with YoY Revenue Growth Rate required to be higher than the Opex Growth with at least the previous year’s inflation rate.
The Outlook for Mature Markets are fairly positive as most of those Market have engaged in structural cost control and management for the last 7 to 8 years. Emerging Growth Markets Profit Sustainability Risk Index are cause for concern. As the mobile markets are saturating it usually results in lower ARPU and higher cost to reach the remaining parts of the population (often “encouraged” by regulation). Most Emerging Growth markets have started to introduce mobile data, which is likely to result in higher cost-structure pressure & with traditional revenue streams under pressure (if history of Mature Markets are to repeat itself in emerging growth markets). The Emerging Growth Markets have had little incentive (in the past) to focus on cost structure control and management, due to the exceedingly high margins that they historically could present with their legacy mobile services (i.e., Voice & SMS) and relative light networks (as always in comparison to Mature Markets).
Cautionary note is appropriate. All the above are based on the Mobile Market across the world. There are causes and effects that can move a market from having a high risk profile to a lower. Even if I feel that the dataset supports the categorization it remains preliminary as more effects should be included in the current risk model to add even more confidence in its predictive power. Furthermore, the analysis is probabilistic in nature and as such does not claim to carve in stone the future. All the Index claims to do is to indicate a probable direction of the profitability (as well as Revenue & OpEx). There are several ways that Operators and Regulatory Authorities might influence the direction of the profitability changing Risk Exposure (in the Wrong as well as in the Right Direction)
Furthermore, it would be wrong to apply the Market Profit Sustainability Risk Index to individual mobile operators in the relevant markets analyzed here. The profitability dynamics of individual mobile operators are a wee bit more complicated, albeit some guidelines and predictive trends for their profitability dynamics in terms of Revenue and Opex can be defined. This will all be revealed in the following Section.
Operator Profitability – the Profitability Math.
We have seen that the Margin M an be written as
with E, R and O being EBITDA, REVENUE and OPEX respectively.
However, much more interesting is that it can also be written as a function of subscriber share
being valid forwith being the margin and the subscriber market share can be found between 0% to 100%. The rest will follow in more details below, suffice to say that as the subscriber market share increases the Margin (or relative profitability) increases as well although not linearly (if anyone would have expected that ).
Before we get down and dirty on the math lets discuss Operator Profitability from a higher level and in terms of such an operators subscriber market share (i.e., typically measured in subscriptions rather than individual users).
In the following I will show some Individual Operator examples of EBITDA Margin dynamics from Mature Markets limited to Western Europe. Obviously the analysis and approach is not limited emerging markets and can (have been) directly extended to Emerging Growth Markets or any mobile market for that matter. Again BoAML Global Matrix provides a very rich data set for applying the approach described in this Blog.
It has been well established (i.e., by un-accountable and/or un-countable Consultants & Advisors) that an Operator’s Margin correlates reasonably well with its Subscriber Market Share as the Chart below illustrates very well. In addition the Chart below also includes the T-Mobile Netherlands profitability journey from 2002 to 2006 up to the point where Deutsche Telekom looked into acquiring Orange Netherlands. An event that took place in the Summer of 2007.
I do love the above Chart (i.e., must be the physicist in me?) as it shows that such a richness in business dynamics all boiled down to two main driver, i.e., Margin & Subscriber Market Shared.
So how can an Operator strategize to improve its profitability?
Let us take an Example
Here is how we can think about it in terms of Subscriber Market Share and EBITDA as depicted by the above Chart. In simple terms an Operator have a combination of two choices (Bullet 1 in above Chart) Improve its profitability through Opex reductions and making its operation more efficient without much additional growth (i.e., also resulting in little subscriber acquisition cost), it can improve its ARPU profile by increasing its revenue per subscriber (smiling a bit cynical here while writing this) again without adding much in additional market share. The first part of Bullet 1 has been pretty much business as usual in Western Europe since 2004 at least (unfortunately very few examples of the 2nd part of Bullet 1) and (Bullet 2 in above Chart) The above “Margin vs. Subscriber Market Share” Chart indicates that if you can acquire the customers of another company (i.e., via Acquisition & Merger) it should be possible to quantum leap your market share while increasing the efficiencies of the operation by scale effects. In the above Example Chart our Hero has ca. 15% Customer Market Share and the Hero’s target ca. 10%. Thus after an acquisition our Hero would expect to get ca. 25% (if they play it well enough). Similarly we would expect a boost in profitability and hope for at least 38% if our Hero has 18% margin and our Target has 20%. Maybe even better as the scale should improve this further. Obviously, this kind of “math” assumes that our Hero and Target can work in isolation from the rest of the market and that no competitive forces would be at play to disrupt the well thought through plan (or that nothing otherwise disruptive happens in parallel with the merger of the two businesses). Of course such a venture comes with a price tag (i.e., the acquisition price) that needs to be factored into the overall economics of acquiring customers. As said most (Western) Operators are in a perpetual state of managing & controlling cost to maintain their Margin, protect and/or improve their EBITDA.
So one thing is theory! Let us see how the Dutch Mobile Markets Profitability Dynamics evolved over the 10 year period from 2003 to 2013;
From both KPN’s acquisition of Telfort as well as the acquisition & merger of Orange by T-Mobile above Margin vs. Subscriber Market Share Chart, we see that in general, the Market Share logic works. On the other hand the management of the integration of the business would have been fairly unlucky for that to be right. When it comes to the EBITDA logic it does look a little less obvious. KPN clearly got unlucky (if un-luck has something to do with it?) as their margin decline with a small uplift albeit still lower than where they started pre-acquisition. KPN should have expected a margin lift to 50+%. That did not happen to KPN – Telfort. T-Mobile did fare better although we do observe a margin uplift to around 30% that can be attributed to Opex synergies resulting from the integration of the two businesses. However, it has taken many Opex efficiency rounds to get the Margin up to 38% that was the original target for the T-Mobile – Orange transaction.
In the past it was customary to take lots of operators from many countries, plot their margin versus subscriber markets share, draw a straight line through the data points and conclude that the margin potential is directly related to the Subscriber Market Share. This idea is depicted by the Left Side Chart and the Straight line “Best” Fit to data.
Lets just terminate that idea … it is wrong and does not reflect the right margin dynamics as a function of the subscriber markets share. Furthermore, the margin dynamics is not a straight-line function of the subscriber market share but rather asymptotic falling off towards minus infinity, i.e., when the company have no subscribers and no revenue but non-zero cost. We also observed a diminishing return on additional market share in the sense that as more market share is gained smaller and smaller incremental margins are gained. The magenta dashed line in the Left Chart below illustrates how one should expect the Margin to behave as a function of Subscriber market share.
The Right Chart above shows has broken down the data points in country by country. It is obvious that different countries have different margin versus market share behavior and that drawing a curve through all of those might be a bit naïve.
So how can we understand this behavior? Let us start with making a very simple formula a lot more complex :–)
We can write the Marginas the ratio of Earning before Interest Tax Depreciation & Amortization (EBITDA)and Revenue R:, EBITDA is defined as Revenue minus Opex. Both Opex and Revenue I can de-compose into a fixed and a variable part: O = Of + AOPU x U and R = Rf + ARPU x U with AOPU being the Average Opex per User, ARPU the Average (blended) Revenue per User and U the number of users. For the moment I will be ignoring the fixed part of the revenue and write R = ARPU x U. Further, the number of users can be written as with being the market share and M being the market size. So we can now write the margin as
with and .
being valid for
The Margin is not a linear function of the Subscriber Market Share (if anybody would have expected that) but relates to the Inverse of Market Share.
Still the Margin becomes larger as the market share grows with maximum achievable margin of as the market share equals 1 (i.e., Monopoly). We observe that even in a Monopoly there is a limit to how profitable such a business can be. It should be noted that this is not a constant but a function of how operationally efficient a given operator is as well as its market conditions. Furthermore, as the market share reduces towards zero .
Fixed Opex (of) per total subscriber market: This cost element is in principle related to cost structure that is independent on the amount of customers that a given mobile operator have. For example a big country with a relative low population (or mobile penetration) will have higher fixed cost per total amount of subscribers than a smaller country with a larger population (or mobile penetration). Fixed cost is difficult to change as it depends on the network and be country specific in nature. For an individual Operator the fixed cost (per total market subscribers) will be influenced by;
- Coverage strategy, i.e., to what extend the country’s surface area will be covered, network sharing, national roaming vs. rural coverage, leased bandwidth, etc..
- Spectrum portfolio, i.e, lower frequencies are more economical than higher frequencies for surface area coverage but will in general have less bandwidth available (i.e., driving up the number of sites in capacity limited scenarios). Only real exception to bandwidth limitations of low frequency spectrum would be the APT700 band (though would “force” an operator to deploy LTE which might not be timed right given specifics of the market).
- General economical trends, lease/rental cost, inflation, salary levels, etc..
Average Variable Opex per User (ou): This cost structure element capture cost that is directly related to the subscriber, such as
- Market Invest (i.e., Subscriber Acquisition Cost SAC, Subscriber Retention Cost SRC), handset subsidies, usage-related cost, etc..
- Any other variable cost directly associated with the customer (e.g., customer facing functions in the operator organization).
This behavior is exactly what we observe in the presented Margin vs. Subscriber Market Share data and also explains why the data needs to be treated on a country by country basis. It is worthwhile to note that after the higher the market share the less incremental margin gain should be expected for additional market share.
The above presented profitability framework can be used to test whether a given mobile operator is market & operationally efficient compared to its peers.
The overall Margin dynamics is shown above Chart for the various settings of fixed and variable Opex as well as a given operators ARPU. We see that as the fixed Opex (in relation to the total subscriber market) increasing it will get more difficult to get EBITDA positive and increasingly more market share is required to reach a reasonable profitability targets. The following maps a 3 player market according with the profitability logic derived here:
What we first notice is that operators in the initial phase of what you might define as the “Market-share Capture Phase” are extremely sensitive to setbacks. A small loss of subscriber market share (i.e. 2%) can tumble the operator back into the abyss (i.e, 15% Margin setback) and wreck havoc to the business model. The profitability logic also illustrates that once an operator has reached Market-share maturity adding new subscribers is less valuable than to keep them. Even big market share addition will only result in little additional profitability (i.e., the law of diminishing returns).
The derived Profitability framework can be used also to illustrate what happens to the Margin in a market-wise steady situation (i.e., only minor changes to an operators market share) or what the Market Share needs to be to keep a given Margin or how cost needs to be controlled in the event that ARPU drops and we want to keep our margin and cannot grow market share (or any other market, profitability or cost-structure exercise for that matter);
- Above chart illustrates Margin as a function of ARPU & Cost (fixed & variable) Development at a fixed market share here chosen to be 33%. The starting point is an ARPU ru of EUR25.8 per month, a variable cost per user ou assumed to be EUR15 and a fixed cost per total mobile user market (of) of EUR0.5. The first scenario (a Orange Solid Line) with an end of period margin of 32.7% assumes that ARPU reduces with 2% per anno, that the variable cost can be controlled and likewise will reduce with 2% pa. Variable cost is here assumed to increase with 3% on an annual basis. During the 10 year period it is assumed that the Operators market share remains at 33%. The second scenario (b Red Dashed Line) is essential same as (a) with the only difference that the variable cost remains at the initial level of EUR15 and will not change over time. This scenario ends at 21.1% after 10 Years. In principle it shows that Mobile Operators will not have a choice on reducing their variable cost as ARPU declines (again the trade-off between certainty of cost and risk/uncertainty of revenue). In fact the most successful mature mobile operators are spending a lot of efforts to manage & control their cost to keep their margin even if ARPU & Revenues decline.
- The above chart illustrates what market share is required to keep the margin at 36% when ARPU reduces with 2% pa, fixed cost increases with 3% pa and the variable cost either (a Orange Solid Line) can be reduced with 2% in line with the ARPU decline or (b Red Solid Line) remains fixed at the initial level. In scenario (a) the mobile operator would need to grow its market share to 52% to main its margin at 36%. This will obviously be very challenging as this would be on the expense of other operators in this market (here assume to be 3). Scenario (b) is extremely dramatic and in my opinion mission impossible as it requires a complete 100% market dominance.
- Above Chart illustrates how we need to manage & control my variable cost compared to the –2% decline pa in order to keep the Margin constant at 36% assuming that the Operator Subscriber Market Share remains at 33% over the period. The Orange Solid Line in the Chart shows the –2% variable cost decline pa and the Red Dashed Line the variable cost requirement to keep the margin at 36%.
The following illustrates the Profitability Framework as described above applied to a few Western European Markets. As this only serves as an illustration I have chosen to show older data (i..e, 2006). It is however very easy to apply the methodology to any country and the BoAML Global Wireless Matrix with its richness in data can serve as an excellent source for such analysis. Needless to say the methodology can be extended to assess an operators profitability sensitivity to market share and market dynamics in general.
The Charts below shows the Equalized Market Share which simply means the fair market share of operators, i.e., if I have 3 operators the fair or equalized market share would 1/3 (33.3%), in case of 4 operators it should be 25% and so forth, I am also depicting what I call the Max Margin Potential this is simply the Margin potential at 100% Market Share at a given set of ARPU (ru), AOPU (ou) and Fixed Cost (of) Level in relation to the total market.
- Netherlands Chart: Equalized Market Share assumes Orange has been consolidated with T-Mobile Netherlands. The analysis would indicate that no more than ca. 40% Margin should be expected in The Netherlands for any of the 4 Mobile Operators. Note that for T-Mobile and Orange small increases in market share should in theory lead to larger margins, while KPN’s margin would be pretty much un-affected by additional market share.
- Germany Chart: Shows Vodafone to slightly higher and T-Mobile Deutschland slight lower in Margin than the idealized Margin versus Subscriber Market share. At the time T-Mobile had almost exclusive leased lines and outsourced their site infrastructure while Vodafone had almost exclusively Microwaves and owned its own site infrastructure. The two new comers to the German market (E-Plus and Telefonica-O2) is trailing on the left side of the Equalized Market Share. At this point in time should Telefonica and E-Plus have merged one would have expected them eventually (post-integration) to exceed a margin of 40%. Such a scenario would lead to an almost equilibrium market situation with remaining 3 operators having similar market shares and margins.
I greatly acknowledge my wife Eva Varadi for her support, patience and understanding during the creative process of creating this Blog. I certainly have not always been very present during the analysis and writing.
- A Billion GSM subscriptions & almost $200 Billion GSM revenue will have gone within the next 5 years.
- GSM earns a lot less than its “fair” share of the top-line, a trend that will further worsened going forward.
- GSM revenue are fading out rapidly across a majority of the mobile markets across the Globe.
- Accelerated GSM phase-out happens when pricing level of the next technology option relative to the GDP per capita drops below 2%.
- 220 MHz of great spectrum is tied up in GSM, just waiting to be liberated.
- GSM is horrific spectral in-efficient in comparison to today’s cellular standards.
- Eventually we will have 1 GSM network across a given market, shared by all operators, supporting fringe legacy devices (e.g., M2M) while allowing operators to re-purpose remaining legacy GSM spectrum.
- The single Shared-GSM network might survive past any economical justification for its existence merely serving legal and political interests.
Gone So Much … GSM is ancient, uncool and so 90s … why would anybody bother with that stuff any longer … its synonymous with the Nokia Handset (which btw is also ancient, uncool and so 90s … and almost no longer among us thanks to our friend Elop …). In many emerging markets GSM-only phones are hardly demanded or sold any longer in the grey markets. Grey market that make up 90% (or more) of handset sales in many of those emerging markets. Moreover, its not only AT&T in the US talking about 2G phase-out but also an emerging market such as Thailand is believed to be void of GSM within the next couple of years.
A bit of Personal History. Some years ago I had the privilege to work with some very smart people in the Telecom Industry on merging two very big mobile operations (ca.140 million in combined customer base). One of our cardinal spectrum strategic and technology arguments were the gain in spectral efficiency such a merger would bring. Anecdotally it is worth mentioning that the technology synergies and spectrum strategic ideas largely would have financed the deal in shear synergies.
In discussions with the country’s regulator we were asked why we could not “just” switch off GSM? Then use that freed GSM spectrum for new cellular technologies, such as UMTS and even LTE. Thereby gaining sufficient spectral efficiency that merging the two business would become un-necessary. The proposal would have effectively turned off the button of a service that served at ca. 70 Million GSM-only (incl, EDGE & GPRS) subscribers (at the time) across the country. Now that would have been expensive and most likely caused a couple or thousands of class action suits to the beat.
Here is how one could have thought about the process of clearing out GSM for something better (though overall its is more for richer and poorer). There is no “just …press the off button”, as also Sprint experienced with their iDEN migration.
Our thoughts (and submitted Declarations) were that by merging the two operators spectrum (and sites pool) we could create sufficient spectral capacity to support both GSM (which we all granted was phasing out) and provide more capacity and customer experience for the Now Generation Technology (i.e., HSPA+ or 4G as they like to call it in that particular market … Heretics! ;-). A recent must read GigaOM blog by Keith Fitchard “AT&T begins cannibalizing 2G and 3G networks to boost LTE capacity” describes very well the aggressive no-nonsense thinking of US carriers (or simply desperation or both) when it comes to the quest for spectrum efficiency and enhanced customer experience (which co-incidentally also yields the best ARPUs).
It is worth mentioning that more than 2×110 Mega Hertz is tied up in GSM, Up-to 2×35 MHz at 900MHz (if E-GSM has been evoked) and 2×75 MHz at 1800MHz (yes! I am ignoring US GSM band plans, they are messed up but pretty fun nevertheless … different story for another time). Being able to re-purpose this amount of spectrum to more spectral efficient cellular technologies (e.g., UMTS Voice, HSPA+ and LTE) would clearly leapfrog mobile broadband, increase voice capacity at increased quality, and serve the current billions of GSM-only users as well as the next billion un-connected or under-server customer segments with The Internet. The macro-economical benefits being very substantial.
220 MHz of great spectrum is tied up in GSM, just waiting to be liberated.
Back in the days of 2003 I did my first detailed GSM phase-out techno-economical analysis (a bit premature one might add). I was very interested in questions such as “when can we switched off GSM?”, “what are the economical premises of exiting GSM?”, “Why do operators today still continue to encourage subscriber growth on their GSM networks?”, “Today … if you got your hands on GSM usable spectrum, would you start a GSM operation?”, “Why?” and “Why not?”, etc..
So why don’t we “just” switch off GSM? and let go of that old in-efficient cellular technology?
How in-efficient? you may ask? … Pending a little bit on what state the GSM is in, we can have ca. 3 times more voice users in WCDMA (i.e., UMTS) compared to GSM with Adaptive Multi-Rate (AMR) codec support. Newer technology releases supports even more dramatic leaps in voice handling capabilities.
Data? what about cellular data? That GSM, including its data handling enhancements GPRS and EDGE, is light-bits away from the data handling capabilities of WCDMA, HSPA+, LTE and so forth is at this point a well establish fact.
Clearly GSM is horrific spectral in-efficient in comparison to later cellular standards such as WCDMA, HSPA(+) and LTE(+) and its only light (in a very dark tunnel) is that it is supported at lower frequencies (i.e., more economical deployment in rural areas and for large surface area countries). Though today that no longer unique as UMTS and LTE are available in similar or even lower frequency ranges. … of course there are other economical issues at plays as well, which we will see below.
Why do we still bother with a 27+ year old technology? a technology that has very poor spectral efficiency in comparison with later cellular technologies. GSM after all “only” provides Voice, SMS and pretty low bandwidth mobile data (while better than nothing, still very close to nothing).
Well for one thing! there is of course the money thing? (and we know that that makes the world go around) ca. 4+ Billion GSM subscriptions worldwide (incl. GPRS & EDGE) generating a total GSM turnover of 280+ Billion US$.
In 2017 we anticipate to have a little less than 3 Billion GSM subscriptions generating ca. 100+ Billion US$. So ….a Billion GSM subscriptions and almost 200 Billion US$ GSM revenue will have dis-appeared within the next 5 years (and for the sake of mobile operators hopefully replaced by something better).
In this trend APAC, takes its lion share of the GSM subscription loss with ca. 65% (ca, 800 Million) of the total loss and ca. 50% of the GSM top-line loss (ca. 100 Billion US$).
The share of GSM revenue is rapidly declining across (almost) all markets;
The GSM revenue as share of the total revenue (as well as in absolute terms) rapidly diminishes, as 3G and LTE are introduced and customer migrate to those more modern technologies.
If the should be any doubts GSM does not get its fair share revenue compared to its share of the subscriptions (or subscribers for that matter):
While the above data does contain two main clusters, it still pretty well illustrates (what should be no real surprise to any one) that GSM earns back a lot less than its “fair” share (whatever that really means). And again if anyone would be in doubt that picture will be grimmer as the we fast forward to the near future;
Grim, Grimmer, Grimmest!
Today GSM earns a lot less than its “fair” share of the top-line, this trend will be further worsened going forward.
So we can soon phase-out GSM? Right? hmmmm! Maybe not so fast!
Well while GSM revenue has certainly declined and expected to continue the decline, in many markets the GSM-only (e.g., here defined as a customers that only have GSM Voice, GPRS and/or EDGE available) customers have not declined in proportion to the related revenue might fool us to believe.
The above statistics illustrates the GSM-only subscription share of the total cellular business.
The GSM revenue are expected to massively free fall over the next 5 years!
However, also observe (in the chart above) that we need to sustain the network and its associated cost as a considerable amount of customers remain on the network, despite generating a lot less top line.
As we have already seen above, in the next 5 years there will be many markets where GSM subscription and subscriber share will remain reasonable strong albeit the technology’s ability to turn-over revenue will be in free-fall in most markets.
Analyzing data from Pyramid Research (actual & projection for the period 2013 to 2017), including other analyst data sets (particular on actual data), extrapolating the data beyond 2017 by diffusion models approximating the dynamics of technology migration in the various market, we can get an idea about the remaining (residual) life of GSM. In other words we can make GSM phase-out projections as well as get a feel for the terminal revenue (or residual value) left in GSM. Further get an appreciation of how that terminal value compares to the total mobile turnover over the same GSM phase-out period.
The chart below provide the results of such a comprehensive analysis. The colored bars illustrate the various years of onset of GSM phase-out; (a) the earliest year which is equal to the lower end of light-blue bar is typically the year where migration off GSM accelerates, (b) the upper end of the light-blue bar is a most-likely year where after GSM no longer would be profitable, and (c) the upper end of the red bar illustrates the maximum expected life of GSM. It should be noted that the GSM Phase-out chart below might not be shown in its entirety (particular right side of the chart). Clicking on the Chart itself will display it in full.
Taking the above GSM phase-out years, we can get a feeling for how many useful years GSM has left in terms of economical-life and customer life-time defined as which event comes first of (i) less than 1 Million GSM subscriptions or (ii) 5% GSM market-share. 2014 has been taken as the reference year;
It should be noted that the Useful Life-span of GSM chart above might not be shown in its entirety (particular right side of the chart). Clicking on the Chart itself will display it in full.
|Western Europe||16||4.1 +/- 3.3 years|
|Asia Pacific||13||6.4 +/- 5.0 years|
|Middle East & Africa||17||11.0 +/- 6.2 years|
|Central Eastern Europe||8||6.9 +/- 4.8 years|
|Latin America||19||6.6 +/- 3.7 years|
That Western Europe (and US which has not been shown here) has the most aggressive time-lines for GSM phase-out should come as no surprise. The 3G/UMTS has been deployed there the longest and the 3G price level to GDP has come down to a level where there is hardly any barrier for most mobile users to switch from GSM to UMTS. Also the WEU region has the most extensive UMTS coverage which also removes the GSM to UMTS switching barrier. Central Eastern Europe average is pulled up (i.e., longer useful life) substantial by Russia and Ukraine that shows fairly extreme laggardness in GSM phase-out (in comparison with the other CEE markets). For Middle East and Africa it should be noted that there are two very strong clusters of data distinguishing the Gulf States from the African Countries. Most of the Gulf States have only a very few years of remaining useful life of GSM. In general the GSM remaining life trend can be described fairly well with the amount of time UMTS has been in a given market (i.e., though smartphone introduction did kick-start the migration from GSM more than anything else), the extend of UMTS coverage (i.e., degree of pop and geo coverage) and the basic economics of UMTS.
In my analysis I have assumed 4 major triggers for GSM phase-out;
- Analysis shows that once the 3G (or non-2G) ARPU is below 2% of the nominal GDP per capita an acceleration of migration away from GSM speeds up. I have (somewhat arbitrarily) chosen 1% as my limit where there is no longer any essential barrier of customer migrating off GSM.
- When GSM penetration is below 5% as a decision point for converting (by possible subsidies) GSM customers to a more modern and efficient technology. This obviously does depend on total customer base and the local economical framework and as such is only a heuristics rather than a universal rule.
- Last but not least, my 3rd criteria for phasing out GSM is when its base is below 1 million subscriptions (i.e., typically 500 to 800 thousand subscribers).
- Last but not least, before complete phase-out of GSM can commence, operators obviously need to provide the alternative technology (e.g., UMTS or LTE) coverage that can replace the existing GSM coverage. This is in general only economical if comparable frequency range can be used and thus for example for UMTS coverage replacement of GSM in many cases re-farming/re-purposing 900MHz from GSM to UMTS. This last point can be a very substantial bottleneck and show stopper for migration from GSM to UMTS, particular in rural areas or in countries with very substantial rural populations on GSM.
Interestingly enough, extensive data analysis on more than 70 markets, shows that the GSM phase—out dynamics appears to have little or no dependency on (a) the 2G ARPU level, (b) 2G ARPU level relative to 3G ARPU and (c) handset pricing (although I should point out that I have not had a lot of data here to be firm in this conclusion, in particular reliable data for grey market handset pricing across the emerging markets is a challenge).
One of the important trigger points for onset of accelerated GSM phase-out is the pricing level of the next technology (e.g., 3G) option relative to the GDP per capita.
Migration decision appears less to do with the legacy price of the old technology or old technology price relative to new technology pricing.
Above chart illustrates an analysis made on 2012 actual data for more than 70+ markets all across WEU, CEE, APAC, EMEA and LA (i.e., coinciding with markets covered by Pyramid Research). It is very interesting to observe the dynamics as the markets develop into the future and the data moves towards the left indicating more affordable 3G pricing (relative to GDP per capita) and increasingly faster GSM phase-out as is evident from the chart below providing the same markets as above but fast forwarded 5 years (i.e., 2017).
Firstly the GSM ARPU level across most markets is below 2% of a given markets GDP per capita. There is no clear evidence in the country data available that the GSM ARPU development has had any effect on slowing down or accelerating GSM phase-out. Most likely an indication that GSM has reached (or will reach shortly) a cost level where customers become insensitive.
Conceptually we can visualize the GSM phase-out dynamics in the following way were as the 3G gets increasingly affordable (which may or should include the device cost depending on taste), GSM phase-out accelerates (i.e., moving from right to left in the illustrative chart below). While the chart illustration below is more attuned to emerging market migration dynamics of GSM phase-out it can of course with minor adaptations be used for other more balanced prepaid-postpaid markets.
We should keep in mind that unless the mobile operators new technology coverage (e.g., UMTS, LTE, ..) at the very least overlap the GSM coverage, the migration from GSM to UMTS (or LTE) will eventually stop. This can in countries with a substantial rural population in particular become a blocking stone for an effective 100% migration. Resulting in large areas and population share that will remain underserved (i.e., only GSM available) and thus depend on an in-efficient and ancient technology without the macro-economical benefits (i.e., boost of rural GDP) new and far more efficient cellular technologies could bring.
That’s all fine … what a surprise that customers wants better when it gets affordable (like to have wanted that even more when it was not affordable)… and that affordability is relative is hardly a surprising either.
In order for an operator to make an informed opinion about when to switch off GSM, it would need to evaluated the remaining business opportunity, or residual GSM value, against the value for re-purposing the GSM spectrum to a better technology, i.e., with a superior customer experience potential, and with a substantial higher ARPU utilization.
Counting from 2014, the remaining life-time aka terminal aka residual GSM revenue will be in the order of 850 Billion US$ … agreeable an apparently dramatic number … however, the residual GSM revenue is on average no more than 5% of total cellular turnover and for many countries a lower than that. Actual 45 markets out of the 73 studied will have a terminal GSM revenue lower than 5%.
The chart below provides an overview of the Residual GSM Revenues in Billion of US$ (on a logarithmic scale) and the percentage of Residual GSM value out of the total cellular turnover (linear scale) for 75 top markets spread across Western Europe, Central Eastern Europe, Asia Pacific, Middle East & Africa, and Latin America.
Do note that the GSM Terminal Revenue chart above might not be shown in its entirety (right side of the chart). Clicking on the Chart itself will display it in full.
It is quiet clear from the above chart that, apart from a few outliers, GSM revenue are fading out rapidly across a majority of the mobile markets across the globe. Even if the residual GSM topline might appear tempting, it obviously need to be compared to the operating expenses for sustaining the legacy technology as well as considering that a more modern technology would create higher efficiency (and possible ARPU arbitrage) and therefor mitigate margin decline sustaining more traffic and customers.
Emerging APAC MNO Example: an emerging market in APAC has 100 Million subscriptions and ca. 70 Million unique cellular user base.One of the Mobile Network Operators (MNO) in this market has approx. 33% market share (revenue share slightly larger). in 2012 its EBITDA margin was 42%. Technology cost share of overall Opex is 25% and for the sake of simplicity the corresponding GSM cost share is in 2012 assumed to be 50% of the Total Technology Opex. As the business evolves it is assumed that the GSM cost base grows slower than non-GSM technology cost elements. This particular market has a residual GSM revenue potential of approx. 4 Billion US$ and the MNO under the loop has 1.3 Billion US$ remaining GSM revenue potential.
Our analysis shows that the GSM business would start to breakdown (within the assumed economical framework or template) at around 5 Million GSM subscriptions or 3.5 Million unique users. This would happen around 2019 (+/- 2 years, with a bias towards earlier years) and thus leave the business with another 3 to 5 years of likely profitable GSM operation. See the chart below.
This illustration shows (not surprisingly) that there is a point where even if the phasing-out GSM turns-over revenue, from an economical perspective it makes no sense for a single mobile operator to keep its GSM network alive for a diminishing customer base and even faster evaporating top-line.
In the example above it is clear that the MNO should start planning for the inevitable – the demise of GSM. Having a clear GSM phase-out strategy as soon as possible and targeting GSM termination no later than 2018 to 2019 just makes pretty good sense. Looking at risks to the dynamics of the market development in this particular market there is a higher likelihood of no-profit being reached earlier rather than later.
Would it make sense to startup a new GSM business in the market above? Given the 3 to 5 years that the existing mobile operators have to meet retire GSM before it becomes un-profitable, it hardly make much sense for a Greenfield operator to get started on the GSM idea (seem to be better ways for spending cash).
However, if that Greenfield operator could become The GSM Operator for all existing MNO players in the market, allowing those legacy MNOs to re-purpose their existing GSM spectrum (and possible with a retro-active wholesale deal), then maybe in the short term it might make a little sense. However, it quiet frankly would be like peeing in your trousers on a cold winter day, it will be warm for a short while but then it really gets cold (as my Grandmother used to say).
What GSM strategies makes really sense in its autumn days?
Quit clearly GSM Network Sharing would make a lot of sense economically and operationally as it would allow re-purposing of legacy spectrum to more modern and substantially more efficient cellular technologies.
The single Shared-GSM network would act as a bridge for legacy GSM M2M devices, extreme laggards and problematic coverage areas that might not be economical to replace in the shorter – medium term. Thus mobile operators could then solve possible long-term contractual obligations to businesses and consumers having fringe devices connecting with GSM (i.e., metering, alarms, etc..). The single Shared-GSM network might very well survive for a considerable time past any economical justification for its existence merely serving legal and political interests. Thanks to Stein Erik Paulsen who pointed this problem out for GSM phase-out.
I am not (too) hanged up about the general Capex & Opex benefits of Network Sharing in this context (yet another story for another day). The compelling logical step of having 1 (ONE) GSM network across a given market, shared by all operators, supporting the phase-out of GSM while allowing to re-purpose legacy GSM spectrum for UMTS/HSPA and eventually LTE(+), is almost screamingly obvious. This furthermore would feed a faster migration pace and phase-out as legacy spectrum would be available for re-purposing and customer migration.
Of course Regulatory authorities would need to endorse such a scenario as it de-facto would result in a smelling-like creating a monopolistic GSM operator albeit serving all in a given market.
The Regulatory Authority should obviously be very interested in this strategy as it would ensure substantial better utilization of scarce spectral resources. Furthermore, not only gaining in spectral efficiency but also winning the macro-economical boost from connecting the unconnected and under-served population groups to mobile data networks, and by that, the internet.
I have made extensive use of historical and actual data from Pyramid Research country data bases. Wherever possible this data has been cross checked with other sources. In my opinion Pyramid Research have some of the best and most detailed mobile technology projections that would satisfy even the most data savvy analysts. The very extensive data analysis on Pyramid Research data sets are my own and any short falls in the analysis clearly should only be attributed to myself.
Short Message Service or SMS for short, one of the corner stones of mobile services, just turned 20 years old in 2012.
Talk about “Live Fast, Die Young” and the chances are that you are talking about SMS!
The demise of SMS has already been heralded … Mobile operators rightfully are shedding tears of the (taken-for-granted?) decline of the most profitable 140 Bytes there ever was and possible ever will be.
Before we completely kill off SMS, let’s have a brief look at
The average SMS user (across the world) consumed 136 SMS (ca. 19kByte) per month and paid 4.6 US$-cent per SMS and 2.6 US$ per month. Of course this is a worldwide average and should not be over interpreted. For example in the Philippines an average SMS user consumes 650+ SMS per month pays 0.258 US$-cent per SMS or 1.17 $ per month.The other extreme end of the SMS usage distribution we find in Cameroon with 4.6 SMS per month paying 8.19 US$-cent per SMS.
We have all seen the headlines throughout 2012 (and better part of 2011) of SMS Dying, SMS Disaster, SMS usage dropping and revenues being annihilated by OTT applications offering messaging for free, etcetcetc… & blablabla … “Mobile Operators almost clueless and definitely blameless of the SMS challenges” … Right? … hmmmm maybe not so fast!
All major market regions (i.e., WEU, CEE, NA, MEA, APAC, LA) have experienced a substantial slow down of SMS revenues in 2011 and 2012. A trend that is expected to continue and accelerate with mobile operators push for mobile broadband. Last but not least SMS volumes have slowed down as well (though less severe than the revenue slow down) as signalling-based short messaging service assimilates to IP-based messaging via mobile applications.
Irrespective of all the drama! SMS phase-out is obvious (and has been for many years) … with the introduction of LTE, SMS will be retired.
Resistance is (as the Borg’s would say) Futile!
It should be clear that the phase out of SMS does Absolutely Not mean that messaging is dead or in decline. Far far from it!
Messaging is Stronger than Ever and just got so many more communication channels beyond the signalling network of our legacy 2G & 3G networks.
Its however important to understand how long the assimilation of SMS will take and what drivers impact the speed of the SMS assimilation. From an operator strategic perspective such considerations will provide insights into how quickly they will need to replace SMS Legacy Revenues with proportional Data Revenues or suffer increasingly on both Top and Bottom line.
SMS2012 AND ITS GROWTH DYNAMICS
So lets just have a look at the numbers (with the cautionary note that some care needs to be taken with exchange rate effects between US Dollar and Local Currencies across the various markets being wrapped up in a regional and a world view. Further, due to the structure of bundling propositions, product-based revenues such as SMS Revenues, can be and often are somewhat uncertain depending on the sophistication of a given market):
2012 is expected worldwide to deliver more than 100 billion US Dollars in SMS revenues on more than 7 trillion revenue generating SMS.
The 100 Billion US Dollars is ca. 10% of total worldwide mobile turnover. This is not much different from the 3 years prior and 1+ percentage-point up compared to 2008. Data revenues excluding SMS is expected in 2012 to be beyond 350 Billion US Dollar or 3.5 times that of SMS Revenues or 30+% of total worldwide mobile turnover (5 years ago this was 20% and ca. 2+ times SMS Revenues).
SMS growth has slowed down over the last 5 years. Last 5 years SMS revenues CAGR was ca. 7% (worldwide). Between 2011 and 2012 SMS revenue growth is expected to be no more than 3%. Western Europe and Central Eastern Europe are both expected to generate less SMS revenues in 2012 than in 2011. SMS Volume grew with more than 20% per annum the last 5 years but generated SMS in 2012 is not expected to more than 10% higher than 2012.
For the ones who like to compare SMS to Data Consumption (and please safe us from ludicrous claims of the benefits of satellites and other ideas out of too many visits to Dutch Coffee shops)
2012 SMS Volume corresponds to 2.7 Terra Byte of daily data (not a lot! Really it is not!)
Don’t be terrible exited about this number! It is like Nano-Dust compared to the total mobile data volume generated worldwide.
The monthly Byte equivalent of SMS consumption is no more than 20 kilo Byte per individual mobile user in Western Europe.
Let us have a look at how this distributes across the world broken down in Western Europe (WEU), Central Eastern Europe (CEE), North America (NA), Asia Pacific (APAC), Latin America (LA) and Middle East & Africa (MEA):
From the above chart we see that
Western Europe takes almost 30% of total worldwide SMS revenues but its share of total SMS generated is less than 10%.
And to some extend also explains why Western Europe might be more exposed to SMS phase out than some other markets. We have already seen the evidence of Western Europe sensitivity to SMS revenues back in 2011, a trend that will spread in many more markets in 2012 and lead to an overall negative SMS revenue story of Western Europe in 2012. We will see that within some of the other regions there are countries that substantially more exposed to SMS phase-out than others in terms of SMS share of total mobile turnover.
In Western Europe a consumer would for an SMS pay more than 7 times the price compared to a consumer in North America (i.e., Canada or USA). It is quiet clear that Western Europe has been very successful in charging for SMS compared to any other market in the World. An consumers have gladly paid the price (well I assume so;-).
SMS Revenues in Western Europe are proportionally much more important in Western Europe than in other regions (maybe with the exception of Latin America).
In 2012 17% of Total Western Europe Mobile Turnover is expected to come from SMS Revenues (was ca. 13% in 2008).
WHAT DRIVES SMS GROWTH?
It is interesting to ask what drives SMS behaviour across various markets and countries.
Prior to reasonable good quality 3G networks and as importantly prior to the emergence of the Smartphone the SMS usage dynamics between different markets could easily be explained by relative few drivers, such as
(1) Price decline year on year (the higher decline the faster does SMS per user grow, though rate and impact will depend on Smartphone penetration & 3G quality of coverage).
(2) Price of an SMS relative to the price of a Minute (the lower the more SMS per User, in many countries there is a clear arbitrage in sending an SMS versus making a call which on average last between 60 – 120 seconds).
(3) Prepaid to Contract ratios (higher prepaid ratios tend to result in fewer SMS, though this relationship is not per se very strong).
(4) SMS ARPU to GDP (or average income if available) (The lower the higher higher the usage tend to be).
(5) 2G penetration/adaptation and
(6) literacy ratios (particular important in emerging markets. the lower the literacy rate is the lower the amount of SMS per user tend to be).
Finer detailed models can be build with many more parameters. However, the 6 given here will provide a very decent worldview of SMS dynamics (i.e., amount and growth) across countries and cultures. So for mature markets we really talk about a time before 2009 – 2010 where Smartphone penetration started to approach or exceed 20% – 30% (beyond which the model becomes a bit more complex).
In markets where the Smartphone penetration is beyond 30% and 3G networks has reached a certain coverage quality level the models describing SMS usage and growth changes to include Smartphone Penetration and to a lesser degree 3G Uptake (not Smartphone penetration and 3G uptake are not independent parameters and as such one or the other often suffice from a modelling perspective).
Looking SMS usage and growth dynamics after 2008, I have found high quality statistical and descriptive models for SMS growth using the following parameters;
(a) SMS Price Decline.
(b) SMS price to MoU Price.
(c) Prepaid percentage.
(d) Smartphone penetration (Smartphone penetration has a negative impact on SMS growth and usage – unsurprisingly!)
(e) SMS ARPU to GDP
(f) 3G penetration/uptake (Higher the 3G penetration combined with very good coverage has a negative impact on SMS growth and usage. Less important though than Smartphone penetration).
It should be noted that each of these parameters are varying with time and there for in extracting those from a comprehensive dataset time variation should be considered in order to produce a high quality descriptive model for SMS usage and growth.
If a Market and its Mobile Operators would like to protect their SMS revenues or at least slow down the assimilation of SMS, the mobile operators clearly need to understand whether pushing Smartphones and Mobile Data can make up for the decline in SMS revenues that is bound to happen with the hard push of mobile broadband devices and services.
EXPOSURE TO LOSS OF SMS REVENUE – A MARKET BY MARKET VIEW!
As we have already seen and discussed it is not surprising that SMS is declining or stagnating. At least within its present form and business model. Mobile Broadband, the Smartphone and its many applications have created a multi-verse of alternatives to the SMS. Where in the past SMS was a clear convenience and often a much cheaper alternative to an equivalent voice call, today SMS has become in-convenient and not per se a cost-efficient alternative to Voice and certainly not when compared with IP-based messaging via a given data plan.
As Mobile operators push hard for mobile broadband and inevitably increases rapidly the Smartphone penetration, SMS will decline. In the “end-game” of LTE, SMS has been altogether phased out.
Based on 2012 expectations lets look at the risk exposure that SMS phase-out brings in a market by market out-look;
We see from the above analysis that 9 markets (out of a total 74 analyzed), with Philippines taking the pole position, are having what could be characterized as a very high exposure to SMS Decline. The UK market, with more than 30% of revenues tied up in SMS, have aggressively pushed for mobile broadband and LTE. It will be very interesting to follow how UK operators will mitigate the exposure to SMS decline as LTE is penetrating the market. We will see whether LTE (and other mobile broadband propositions) can make up for the SMS decline.
More than 40 markets have an SMS revenue dependency of more than 10% of total mobile turnover and thus do have a substantial exposure to SMS decline that needs to be mitigated by changes to the messaging business model.
Mobile operators around the world still need to crack this SMS assimilation challenge … a good starting point would be to stop blaming OTT for all the evils and instead either manage their mobile broadband push and/or start changing their SMS business model to an IP-messaging business model.
IS THERE A MARGIN EXPOSURE BEYOND LOSS OF SMS REVENUES?
There is no doubt that SMS is a high-margin service, if not the highest, for The Mobile Industry.
A small de-tour into the price for SMS and the comparison with the price of mobile data!
The Basic: an SMS is 140 Bytes and max 160 characters.
On average (worldwide) an SMS user pays (i.e., in 2012) ca. 4.615 US$-cent per short message.
A Mega-Byte of data is equivalent to 7,490 SMSs which would have a “value” of ca. 345 US Dollars.
Yes! It would be if that was the price a user would pay for mobile broadband data (particular for average consumptions of 100 Mega Bytes per month of Smartphone consumption) …
However, remember that an average user (worldwide) consumes no more than 20 kilo Byte per Month.
One Mega-Byte of SMS would supposedly last for more than 50 month or more than 4 years.
This is just to illustrate the silliness of getting into SMS value comparison with mobile data.
A Byte is not just a Byte but depends what that Byte caries!
Its quiet clear that an SMS equivalent IP-based messaging does not pose much of a challenge to a mobile broadband network being it either HSPA-based or LTE-based. To some extend IP-based messaging (as long as its equivalent to 140 Bytes) should be able to be delivered at better or similar margin as in a legacy based 2G mobile network.
Thus, in my opinion a 140 Byte message should not cost more to deliver in an LTE or HSPA based network. In fact due to better spectral efficiency and at equivalent service levels, the cost of delivering 140 Bytes in LTE or HSPA should be a lot less than in GSM (or CS-3G).
However, if the mobile operators are not able to adapt their messaging business models to recover the SMS revenues (which with the margin argument above might not be $ to $ recovery but could be less) at risk of being lost to the assimilation process of pushing mobile data … well then substantial margin decline will be experienced.
Operators in the danger zone of SMS revenue exposure, and thus with the SMS revenue share exceeding 10% of the total mobile turnover, should urgently start strategizing on how they can control the SMS assimilation process without substantial financial loss to their operations.
I have made extensive use of historical and actual data from Pyramid Research country data bases. Wherever possible this data has been cross checked with other sources. Pyramid Research have some of the best and most detailed mobile technology projections that would satisfy most data savvy analysts. The very extensive data analysis on Pyramid Research data sets are my own and any short falls in the analysis clearly should only be attributed to myself.
By now the biggest challenge of the “1,000x challenge” is to read yet another story about the “1,000x challenge”.
This said, Qualcomm has made many beautiful presentations on The Challenge. It leaves the reader with an impression that it is much less of a real challenge, as there is a solution for everything and then some.
So bear with me while we take a look at the Economics and in particular the Economical Boundaries around the Thousand Times “Challenge” of providing (1) More spectrum, (2) Better efficiency and last but not least (3) Many more Small Cells.
THE MISSING LINK
While (almost) every technical challenge is solvable by clever engineering (i.e., something Qualcomm obviously have in abundance), it is not following naturally that such solutions are also feasible within the economical framework imposed by real world economics. At the very least, any technical solution should also be reasonable within the world of economics (and of course within a practical time-frame) or it becomes a clever solution but irrelevant to a real world business.
A Business will (maybe should is more in line with reality) care about customer happiness. However a business needs to do that within healthy financial boundaries of margin, cash and shareholder value. Not only should the customer be happy, but the happiness should extend to investors and shareholders that have trusted the Business with their livelihood.
While technically, and almost mathematically, it follows that massive network densification would be required in the next 10 years IF WE KEEP FEEDING CUSTOMER DEMAND it might not be very economical to do so or at the very least such densification only make sense within a reasonable financial envelope.
Its obvious that massive network densification, by means of macro-cellular expansion, is unrealistic, impractically as well as uneconomically. Thus Small Cell concepts including WiFi has been brought to the Telecoms Scene as an alternative and credible solution. While Small Cells are much more practical, the question whether they addresses sufficiently the economical boundaries, the Telecommunications Industry is facing, remains pretty much unanswered.
The Thousand Times Challenge, as it has been PR’ed by Qualcomm, states that the cellular capacity required in 2020 will be at least 1,000 times that of “today”. Actually, the 1,000 times challenge is referenced to the cellular demand & supply in 2010, so doing the math
the 1,000x might “only” be a 100 times challenge between now and 2020 in the world of Qualcomm’s and alike. Not that it matters! … We still talk about the same demand, just referenced to a later (and maybe less “sexy” year).
In my previous Blogs, I have accounted for the dubious affair (and non-nonsensical discussion) of over-emphasizing cellular data growth rates (see “The Thousand Times Challenge: The answer to everything about mobile data”) as well as the much more intelligent discussion about how the Mobile Industry provides for more cellular data capacity starting with the existing mobile networks (see “The Thousand Time Challenge: How to provide cellular data capacity?”).
As it turns out Cellular Network Capacity C can be described by 3 major components; (1) available bandwidth B, (2) (effective) spectral efficiency E and (3) number of cells deployed N.
The SUPPLIED NETWORK CAPACITY in Mbps (i.e., C) is equal to the AMOUNT OF SPECTRUM, i.e., available bandwidth, in MHz (i..e, B) multiplied with the SPECTRAL EFFICIENCY PER CELL in Mbps/MHz (i.e., E) multiplied by the NUMBER OF CELLS (i.e., N). For more details on how and when to apply the Cellular Network Capacity Equation read my previous Blog on “How to provide Cellular Data Capacity?”).
SK Telekom (SK Telekom’s presentation at the 3GPP workshop on “Future Radio in 3GPP” is worth a careful study) , Mallinson (@WiseHarbor) and Qualcomm (@Qualcomm_tech, and many others as of late) have used the above capacity equation to impose a Target amount of cellular network capacity a mobile network should be able to supply by 2020: Realistic or Not, this target comes to a 1,000 times the supplied capacity level in 2010 (i.e., I assume that 2010 – 2020 sounds nicer than 2012 – 2022 … although the later would have been a lot more logical to aim for if one really would like to look at 10 years … of course that might not give 1,000 times which might ruin the marketing message?).
So we have the following 2020 Cellular Network Capacity Challenge:
Thus a cellular network in 2020 should have 3 times more spectral bandwidth B available (that’s fairly easy!), 6 times higher spectral efficiency E (so so … but not impossible, particular compared with 2010) and 56 times higher cell site density N (this one might be a “real killer challenge” in more than one way), compared to 2010!.
Personally I would not get too hanged up about whether its 3 x 6 x 56 or 6 x 3 x 56 or some other “multiplicators” resulting in a 1,000 times gain (though some combinations might be a lot more feasible than others!)
Obviously we do NOT need a lot of insights to see that the 1,000x challenge is a
Rally call for Small & then Smaller Cell Deployment!
Also we do not need to be particular visionary (or have visited a Dutch Coffee Shop) to predict that by 2020 (aka The Future) compared to today (i.e., October 2012)?
Data demand from mobile devices will be a lot higher in 2020!
Cellular Networks have to (and will!) supply a lot more data capacity in 2020!
Footnote: the observant reader will have seen that I am not making the claim that there will be hugely more data traffic on the cellular network in comparison to today. The WiFi path might (and most likely will) take a lot of the traffic growth away from the cellular network.
how economical will this journey be for the Mobile Network Operator?
THE ECONOMICS OF THE THOUSAND TIMES CHALLENGE
Mobile Network Operators (MNOs) will not have the luxury of getting the Cellular Data Supply and Demand Equation Wrong.
The MNO will need to balance network investments with pricing strategies, churn & customer experience management as well as overall profitability and corporate financial well being:
Growth, if not manage, will lead to capacity & cash crunch and destruction of share holder value!
So for the Thousand Times Challenge, we need to look at the Total Cost of Ownership (TCO) or Total Investment required to get to a cellular network with 1,000 times more network capacity than today. We need to look at:
Investment I(B) in additional bandwidth B, which would include (a) the price of spectral re-farming (i.e., re-purposing legacy spectrum to a new and more efficient technology), (b) technology migration (e.g., moving customers off 2G and onto 3G or LTE or both) and (c) possible acquisition of new spectrum (i..e, via auction, beauty contests, or M&As).
Improving a cellular networks spectral efficiency I(E) is also likely to result in additional investments. In order to get an improved effective spectral efficiency, an operator would be required to (a) modernize its infrastructure, (b) invest into better antenna technologies, and (c) ensure that customer migration from older spectral in-efficient technologies into more spectral efficient technologies occurs at an appropriate pace.
Last but NOT Least the investment in cell density I(N):
Needing 56 times additional cell density is most likely NOT going to be FREE,
even with clever small cell deployment strategies.
Though I am pretty sure that some will make a very positive business case, out there in the Operator space, (note: the difference between Pest & Cholera might come out in favor of Cholera … though we would rather avoid both of them) comparing a macro-cellular expansion to Small Cell deployment, avoiding massive churn in case of outrageous cell congestion, rather than focusing on managing growth before such an event would occur.
The Real “1,000x” Challenge will be Economical in nature and will relate to the following considerations:
In other words:
Mobile Networks required to supply a 1,000 times present day cellular capacity are also required to provide that capacity gain at substantially less ABSOLUTE Total Cost of Ownership.
I emphasize the ABSOLUTE aspects of the Total Cost of Ownership (TCO), as I have too many times seen our Mobile Industry providing financial benefits in relative terms (i.e., relative to a given quality improvement) and then fail to mention that in absolute cost the industry will incur increased Opex (compared to pre-improvement situation). Thus a margin decline (i.e., unless proportional revenue is gained … and how likely is that?) as well as negative cash impact due to increased investments to gain the improvements (i.e., again assuming that proportional revenue gain remains wishful thinking).
Never Trust relative financial improvements! Absolutes don’t Lie!
THE ECONOMICS OF SPECTRUM.
Spectrum economics can be captured by three major themes: (A) ACQUISITION, (B) RETENTION and (C) PERFECTION. These 3 major themes should be well considered in any credible business plan: Short, Medium and Long-term.
It is fairly clear that there will not be a lot new lower frequency (defined here as <2.5GHz) spectrum available in the next 10+ years (unless we get a real breakthrough in white-space). The biggest relative increase in cellular bandwidth dedicated to mobile data services will come from re-purposing (i.e., perfecting) existing legacy spectrum (i.e., by re-farming). Acquisition of some new bandwidth in the low frequency range (<800MHz), which per definition will not be a lot of bandwidth and will take time to become available. There are opportunities in the very high frequency range (>3GHz) which contains a lot of bandwidth. However this is only interesting for Small Cell and Femto Cell like deployments (feeding frenzy for small cells!).
As many European Countries re-auction existing legacy spectrum after the set expiration period (typical 10 -15 years), it is paramount for a mobile operator to retain as much as possible of its existing legacy spectrum. Not only is current traffic tied up in the legacy bands, but future growth of mobile data will critical depend on its availability. Retention of existing spectrum position should be a very important element of an Operators business plan and strategy.
Most real-world mobile network operators that I have looked at can expect by acquisition & perfection to gain between 3 to 8 times spectral bandwidth for cellular data compared to today’s situation.
For example, a typical Western European MNO have
- Max. 2x10MHz @ 900MHz primarily used for GSM. Though some operators are having UMTS 900 in operation or plans to re-farm to UMTS pending regulatory approval.
- 2×20 MHz @ 1800MHz, though here the variation tend to be fairly large in the MNO spectrum landscape, i.e., between 2x30MHz down-to 2x5MHz. Today this is exclusively in use for GSM. This is going to be a key LTE band in Europe and already supported in iPhone 5 for LTE.
- 2×10 – 15 MHz @ 2100MHz is the main 3G-band (UMTS/HSPA+) in Europe and is expected to remain so for at least the next 10 years.
- 2×10 @ 800 MHz per operator and typically distributed across 3 operator and dedicated to LTE. In countries with more than 3 operators typically some MNOs will have no position in this band.
- 40 MHz @ 2.6 GHz per operator and dedicated to LTE (FDD and/or TDD). From a coverage perspective this spectrum would in general be earmarked for capacity enhancements rather than coverage.
Note that most European mobile operators did not have 800MHz and/or 2.6GHz in their spectrum portfolios prior to 2011. The above list has been visualized in the Figure below (though only for FDD and showing the single side of the frequency duplex).
The 700MHz will eventually become available in Europe (already in use for LTE in USA via AT&T and VRZ) for LTE advanced. Though the time frame for 700MHz cellular deployment in Europe is still expected take maybe up to 8 years (or more) to get it fully cleared and perfected.
Today (as of 2012) a typical European MNO would have approximately (a) 60 MHz (i.e., DL+UL) for GSM, (b) 20 – 30 MHz for UMTS and (c) between 40MHz – 60MHz for LTE (note that in 2010 this would have been 0MHz for most operators!). By 2020 it would be fair to assume that same MNO could have (d) 40 – 50 MHz for UMTS/HSPA+ and (e) 80MHz – 100MHz for LTE. Of course it is likely that mobile operators still would have a thin GSM layer to support roaming traffic and extreme laggards (this is however likely to be a shared resource among several operators). If by 2020 10MHz to 20MHz would be required to support voice capacity, then the MNO would have at least 100MHz and up-to 130MHz for data.
Note if we Fast-Backward to 2010, assume that no 2.6GHz or 800MHz auction had happened and that only 2×10 – 15 MHz @ 2.1GHz provided for cellular data capacity, then we easily get a factor 3 to 5 boost in spectral capacity for data over the period. This just to illustrate the meaningless of relativizing the challenge of providing network capacity.
So what’s the economical aspects of spectrum? Well show me the money!
- needs to be Acquired (including re-acquired = Retention) via (a) Auction, (b) Beauty contest or (c) Private transaction if allowed by the regulatory authorities (i.e., spectrum trading); Usually spectrum (in Europe at least) will be time-limited right-to-use! (e.g., 10 – 15 years) => Capital investments to (re)purchase spectrum.
- might need to be Perfected & Re-farmed to another more spectral efficient technology => new infrastructure investments & customer migration cost (incl. acquisition, retention & churn).
- new deployment with coverage & service obligations => new capital investments and associated operational cost.
- demand could result in joint ventures or mergers to acquire sufficient spectrum for growth.
- often has a re-occurring usage fee associate with its deployment => Operational expense burden.
First 3 bullet points can be attributed mainly to Capital expenditures and point 5. would typically be an Operational expense. As we have seen in US with the failed AT&T – T-Mobile US merger, bullet point 4. can result in very high cost of spectrum acquisition. Though usually a merger brings with it many beneficial synergies, other than spectrum, that justifies such a merger.
Above Figure provides a historical view on spectrum pricing in US$ per MHz-pop. As we can see, not all spectrum have been borne equal and depending on timing of acquisition, premium might have been paid for some spectrum (e.g., Western European UMTS hyper pricing of 2000 – 2001).
Some general spectrum acquisition heuristics can be derived by above historical overview (see my presentation “Techno-Economical Aspects of Mobile Broadband from 800MHz to 2.6GHz” on @slideshare for more in depth analysis).
Most of the operator cost associated with Spectrum Acquisition, Spectrum Retention and Spectrum Perfection should be more or less included in a Mobile Network Operators Business Plans. Though the demand for more spectrum can be accelerated (1) in highly competitive markets, (2) spectrum starved operations, and/or (3) if customer demand is being poorly managed within the spectral resources available to the MNO.
WiFi, or in general any open radio-access technology operating in ISM bands (i.e., freely available frequency bands such as 2.4GHz, 5.8GHz), can be a source of mitigating costly controlled-spectrum resources by stimulating higher usage of such open-technologies and open-bands.
The cash prevention or cash optimization from open-access technologies and frequency bands should not be under-estimated or forgotten. Even if such open-access deployment models does not make standalone economical sense, is likely to make good sense to use as an integral part for the Next Generation Mobile Data Network perfecting & optimizing open- & controlled radio-access technologies.
The Economics of Spectrum Acquisition, Spectrum Retention & Spectrum Perfection is of such tremendous benefits that it should be on any Operators business plans: short, medium and long-term.
THE ECONOMICS OF SPECTRAL EFFICIENCY
The relative gain in spectral efficiency (as well as other radio performance metrics) with new 3GPP releases has been amazing between R99 and recent HSDPA releases. Lots of progress have been booked on the account of increased receiver and antenna sophistication.
If we compare HSDPA 3.6Mbps (see above Figure) with the first Release of LTE, the spectral efficiency has been improved with a factor 4. Combined with more available bandwidth for LTE, provides an even larger relative boost of supplied bandwidth for increased capacity and customer quality. Do note above relative representation of spectral efficiency gain largely takes away the usual (almost religious) discussions of what is the right spectral efficiency and at what load. The effective (what that may be in your network) spectral efficiency gain moving from one radio-access release or generation to the next would be represented by the above Figure.
Theoretically this is all great! However,
Having the radio-access infrastructure supporting the most spectral efficient technology is the easy part (i.e., thousands of radio nodes), getting your customer base migrated to the most spectral efficient technology is where the challenge starts (i.e., millions of devices).
In other words, to get maximum benefits of a given 3GPP Release gains, an operator needs to migrate his customer-base terminal equipment to that more Efficient Release. This will take time and might be costly, particular if accelerated. Irrespective, migrating a customer base from radio-access A (e.g., GSM) to radio-access B (e.g., LTE), will take time and adhere to normal market dynamics of churn, retention, replacement factors, and gross-adds. The migration to a better radio-access technology can be stimulated by above-market-average acquisition & retention investments and higher-than-market-average terminal equipment subsidies. In the end competitors market reactions to your market actions, will influence the migration time scale very substantially (this is typically under-estimate as competitive driving forces are ignored in most analysis of this problem).
The typical radio-access network modernization cycle has so-far been around 5 years. Modernization is mainly driven by hardware obsolescence and need for more capacity per unit area than older (first & second) generation equipment could provide. The most recent and ongoing modernization cycle combines the need for LTE introduction with 2G and possibly 3G modernization. In some instances retiring relative modern 3G equipment on the expense of getting the latest multi-mode, so-called Single-RAN equipment, deployed, has been assessed to be worth the financial cost of write-off. This new cycle of infrastructure improvements will in relative terms far exceed past upgrades. Software Definable Radios (SDR) with multi-mode (i.e., 2G, 3G, LTE) capabilities are being deployed in one integrated hardware platform, instead of the older generations that were separated with the associated floor space penalty and operational complexity. In theory only Software Maintenance & simple HW upgrades (i.e., CPU, memory, etc..) would be required to migrate from one radio-access technology to another. Have we seen the last HW modernization cycle? … I doubt it very much! (i.e., we still have Cloud and Virtualization concepts going out to the radio node blurring out the need for own core network).
Multi-mode SDRs should in principle provide a more graceful software-dominated radio-evolution to increasingly more efficient radio access; as cellular networks and customers migrate from HSPA to HSPA+ to LTE and to LTE-advanced. However, in order to enable those spectral-efficient superior radio-access technologies, a Mobile Network Operator will have to follow through with high investments (or incur high incremental operational cost) into vastly improved backhaul-solutions and new antenna capabilities than the past access technologies required.
Whilst the radio access network infrastructure has gotten a lot more efficient from a cash perspective, the peripheral supporting parts (i.e., antenna, backhaul, etc..) has gotten a lot more costly in absolute terms (irrespective of relative cost per Byte might be perfectly OKAY).
Thus most of the economics of spectral efficiency can and will be captured within the modernization cycles and new software releases without much ado. However, backhaul and antenna technology investments and increased operational cost is likely to burden cash in the peak of new equipment (including modernization) deployment. Margin pressure is therefor likely if the Opex of supporting the increased performance is not well managed.
To recapture the most important issues of Spectrum Efficiency Economics:
- network infrastructure upgrades, from a hardware as well as software perspective, are required => capital investments, though typically result in better Operational cost.
- optimal customer migration to better and more efficient radio-access technologies => market invest and terminal subsidies.
Boosting spectrum much beyond 6 times today’s mobile data dedicated spectrum position is unlikely to happen within a foreseeable time frame. It is also unlikely to happen in bands that would be very interesting for both providing both excellent depth of coverage and at the same time depth of capacity (i.e., lower frequency bands with lots of bandwidth available). Spectral efficiency will improve with both next generation HSPA+ as well as with LTE and its evolutionary path. However, depending on how we count the relative improvement, it is not going to be sufficient to substantially boost capacity and performance to the level a “1,000 times challenge” would require.
This brings us to the topic of vastly increased cell site density and of course Small Cell Economics.
THE ECONOMICS OF INCREASED CELL SITE DENSITY
It is fairly clear that there will not be a lot new spectrum available in the next 10+ years. The relative increase in cellular bandwidth will come from re-purposing & perfecting existing legacy spectrum (i.e., by re-farming) and acquiring some new bandwidth in the low frequency range (<800MHz) which per definition is not going to provide a lot of bandwidth. The very high-frequency range (>3GHz) will contain a lot of bandwidth, but is only interesting for Small Cell and Femto-cell like deployments (feeding frenzy for Small Cells).
Financially Mobile Operators in mature markets, such as Western Europe, will be lucky to keep their earning and margins stable over the next 8 – 10 years. Mobile revenues are likely to stagnate and possible even decline. Opex pressure will continue to increase (e.g., just simply from inflationary pressures alone). MNOs are unlikely to increase cell site density, if it leads to incremental cost & cash pressure that cannot be recovered by proportional Topline increases. Therefor it should be clear that adding many more cell sites (being it Macro, Pico, Nano or Femto) to meet increasing (often un-managed & unprofitable) cellular demand is economically unwise and unlikely to happen unless followed by Topline benefits.
Increasing cell density dramatically (i.e., 56 times is dramatic!) to meet cellular data demand will only happen if it can be done with little incremental cost & cash pressure.
I have no doubt that distributing mobile data traffic over more and smaller nodes (i.e., decrease traffic per node) and utilize open-access technologies to manage data traffic loads are likely to mitigate some of the cash and margin pressure from supporting the higher performance radio-access technologies.
So let me emphasize that there will always be situations and geographical localized areas where cell site density will be increased disregarding the economics, in order to increase urgent capacity needs or to provide specialized-coverage needs. If an operator has substantially less spectral overhead (e.g., AT&T) than a competitor (e.g., T-Mobile US), the spectrum-starved operator might decide to densify with Small Cells and/or Distributed Antenna Systems (DAS) to be able to continue providing a competitive level of service (e.g., AT&T’s situation in many of its top markets). Such a spectrum starved operator might even have to rely on massive WiFi deployments to continue to provide a decent level of customer service in extreme hot traffic zones (e.g., Times Square in NYC) and remain competitive as well as having a credible future growth story to tell shareholders.
Spectrum-starved mobile operators will move faster and more aggressively to Small Cell Network solutions including advanced (and not-so-advanced) WiFi solutions. This fast learning-curve might in the longer term make up for a poorer spectrum position.
In the following I will consider Small Cells in the widest sense, including solutions based both on controlled frequency spectrum (e.g., HSPA+, LTE bands) as well in the ISM frequency bands (i.e., 2.4GHz and 5.8GHz). The differences between the various Small Cell options will in general translate into more or less cells due to radio-access link-budget differences.
As I have been involved in many projects over the last couple of years looking at WiFi & Small Cell substitution for macro-cellular coverage, I would like to make clear that in my opinion:
A Small Cells Network is not a good technical (or economical viable) solution for substituting macro-cellular coverage for a mobile network operator.
However, Small Cells however are Great for
- Specialized coverage solutions difficult to reach & capture with standard macro-cellular means.
- Localized capacity addition in hot traffic zones.
- Coverage & capacity underlay when macro-cellular cell split options have been exhausted.
The last point in particular becomes important when mobile traffic exceeds the means for macro-cellular expansion possibilities, i.e., typically urban & dense-urban macro-cellular ranges below 200 meters and in some instances maybe below 500 meters pending on the radio-access choice of the Small Cell solution.
Interference concerns will limit the transmit power and coverage range. However our focus are small localized and tailor-made coverage-capacity solutions, not a substituting macro-cellular coverage, range limitation is of lesser concern.
For great accounts of Small Cell network designs please check out Iris Barcia (@IBTwi) & Simon Chapman (@simonchapman) both from Keima Wireless. I recommend the very insightful presentation from Iris “Radio Challenges and Opportunities for Large Scale Small Cell Deployments” which you can find at “3G & 4G Wireless Blog” by Zahid Ghadialy (@zahidtg, a solid telecom knowledge source for our Industry).
When considering small cell deployment it makes good sense to understand the traffic behavior of your customer base. The Figure below illustrates a typical daily data and voice traffic profile across a (mature) cellular network:
- up-to 80% of cellular data traffic happens either at home or at work.+
Currently there is an important trend, indicating that the evening cellular-data peak is disappearing coinciding with the WiFi-peak usage taking over the previous cellular peak hour.
A great source of WiFi behavioral data, as it relates to Smartphone usage, you will find in Thomas Wehmeier’s (Principal Analyst, Informa: @Twehmeier) two pivotal white papers on “Understanding Today’s Smatphone User” Part I and Part II.
The above daily cellular-traffic profile combined with the below Figure on cellular-data usage per customer distributed across network cells
shows us something important when it comes to small cells:
- Most cellular data traffic (per user) is limited to very few cells.
- 80% (50%) of the cellular data traffic (per user) is limited to 3 (1) main cells.
- The higher the cellular data usage (per user) the fewer cells are being used.
It is not only important to understand how data traffic (on a per user) behaves across the cellular network. It is likewise very important to understand how the cellular-data traffic multiplex or aggregate across the cells in the mobile network.
We find in most Western European Mature 3G networks the following trend:
- 20% of the 3G Cells carries 60+% of the 3G data traffic.
- 50% of the 3G Cells carriers 95% or more of the 3G data traffic.
Thus relative few cells carries the bulk of the cellular data traffic. Not surprising really as this trend was even more skewed for GSM voice.
The above trends are all good news for Small Cell deployment. It provides confidence that small cells can be effective means to taking traffic away from macro-cellular areas, where there is no longer an option for conventional capacity expansions (i.e., sectorization, additional carrier or conventional cell splits).
For the Mobile Network Operator, Small Cell Economics is a Total Cost of Ownership exercise comparing Small Cell Network Deployment to other means of adding capacity to the existing mobile network.
The Small Cell Network needs (at least) to be compared to the following alternatives;
- Greenfield Macro-cellular solutions (assuming this is feasible).
- Overlay (co-locate) on existing network grid.
- Sectorization of an existing site solution (i.e., moving from 3 sectors to 3 + n on same site).
Obviously, in the “extreme” cellular-demand limit where non of the above conventional means of providing additional cellular capacity are feasible, Small Cell deployment is the only alternative (besides doing nothing and letting the customer suffer). Irrespective we still need to understand how the economics will work out, as there might be instances where the most reasonable strategy is to let your customer “suffer” best-effort services. This would in particular be the case if there is no real competitive and incremental Topline incentive by adding more capacity.
Competitive circumstances could force some spectrum-starved operators to deploy small cells irrespective of it being financially unfavorable to do so.
Lets begin with the cost structure of a macro-cellular 3G Greenfield Rooftop Site Solution. We take the relevant cost structure of a configuration that we would be most likely to encounter in a Hot Traffic Zone / Metropolitan high-population density area which also is likely to be a candidate area for Small Cell deployment. The Figure below shows the Total Cost of Ownership, broken down in Annualized Capex and Annual Opex, for a Metropolitan 3G macro-cellular rooftop solution:
Note 1: The annualized Capex has been estimated assuming 5 years for RAN Infra, Backaul & Core, and 10 years for Build. It is further assumed that the site is supported by leased-fiber backhaul. Opex is the annual operational expense for maintaining the site solution.
Note 2: Operations Opex category covers Maintenance, Field-Services, Staff cost for Ops, Planning & optimization. The RAN infra Capex category covers: electronics, aggregation, antenna, cabling, installation & commissioning, etc..
Note 3: The above illustrated cost structure reflects what one should expect from a typical European operation. North American or APAC operators will have different cost distributions. Though it is not expected to change conclusions substantially (just redo the math).
When we discuss Small Cell deployment, particular as it relates to WiFi-based small cell deployment, with Infrastructure Suppliers as well as Chip Manufacturers you will get the impression that Small Cell deployment is Almost Free of Capex and Opex; i.e., hardly any build cost, free backhaul and extremely cheap infrastructure supported by no site rental, little maintenance and ultra-low energy consumption.
Obviously if Small Cells cost almost nothing, increasing cell site density with 56 times or more becomes very interesting economics … Unfortunately such ideas are wishful thinking.
For Small Cells not to substantially pressure margins and cash, Small Cell Cost Scaling needs to be very aggressive. If we talk about a 56x increase in cell site density the incremental total cost of ownership should at least be 56 times better than to deploy a macro-cellular expansion. Though let’s not fool ourselves!
No mobile operator would densify their macro cellular network 56 times if absolute cost would proportionally increase!
No Mobile operator would upsize their cellular network in any way unless it is at least margin, cost & cash neutral.
(I have no doubt that out there some are making relative business cases for small cells comparing an equivalent macro-cellular expansion versus deploying Small Cells and coming up with great cases … This would be silly of course, not that this have ever prevented such cases to be made and presented to Boards and CxOs).
The most problematic cost areas from a scaling perspective (relative to a macro-cellular Greenfield Site) are (a) Site Rental (lamp posts, shopping malls,), (b) Backhaul Cost (if relying on Cable, xDSL or Fiber connectivity), (c) Operational Cost (complexity in numbers, safety & security) and (d) Site Build Cost (legal requirements, safety & security,..).
In most realistic cases (I have seen) we will find a 1:12 to 1:20 Total Cost of Ownership difference between a Small Cell unit cost and that of a Macro-Cellular Rooftop’s unit cost. While unit Capex can be reduced very substantially, the Operational Expense scaling is a lot harder to get down to the level required for very extensive Small Cell deployments.
For a typical metropolitan rooftop (in Western Europe) we have the annualized capital expense (Capex) of ca. 15,000 Euro and operational expenses (Opex) in the order of 30,000 Euro per annum. The site-related Opex distribution would look something like this;
- Macro-cellular Rooftop 3G Site Unit Annual Opex:
- Site lease would be ca. 10,500EUR.
- Backhaul would be ca. 9,000EUR.
- Energy would be ca. 3,000EUR.
- Operations would be ca. 7,500EUR.
- i.e., total unit Opex of 30,000EUR (for average major metropolitan area)
Assuming that all cost categories could be scaled back with a factor 56 (note: very big assumption that all cost elements can be scaled back with same factor!)
- Target Unit Annual Opex cost for a Small Cell:
- Site lease should be less than 200EUR (lamp post leases substantially higher)
- Backhaul should be less than 150EUR (doable though not for carrier grade QoS).
- Energy should be less than 50EUR (very challenging for todays electronics)
- Operations should be less than 150EUR (ca. 1 hour FTE per year … challenging).
- Annual unit Opex should be less than 550EUR (not very likely to be realizable).
Similar for the Small Cell unit Capital expense (Capex) would need to be done for less than 270EUR to be fully scalable with a macro-cellular rooftop (i.e., based on 56 times scaling).
- Target Unit Annualized Capex cost for a Small Cell:
- RAN Infra should be less than 100EUR (Simple WiFi maybe doable, Cellular challenging)
- Backhaul would be less than 50EUR (simple router/switch/microwave maybe doable).
- Build would be less than 100EUR (very challenging even to cover labor).
- Core would be less than 20EUR (doable at scale).
- Annualized Capex should be less than 270EUR (very challenging to meet this target)
- Note: annualization factor: 5 years for all including Build.
So we have a Total Cost of Ownership TARGET for a Small Cell of ca. 800EUR
Inspecting the various capital as well as operational expense categories illustrates the huge challenge to be TCO comparable to a macro-cellular urban/dense-urban 3G-site configuration.
Massive Small Cell Deployment needs to be almost without incremental cost to the Mobile Network Operator to be a reasonable scenario for the 1,000 times challenge.
Most the analysis I have seen, as well as carried out myself, on real cost structure and aggressive pricing & solution designs shows that the if the Small Cell Network can be kept between 12 to 20 Cells (or Nodes) the TCO compares favorably to (i.e., beating) an equivalent macro-cellular solution. If the Mobile Operator is also a Fixed Broadband Operator (or have favorable partnership with one) there are in general better cost scaling possible than above would assume (e.g., another AT&T advantage in their DAS / Small Cell strategy).
In realistic costing scenarios so far, Small Cell economical boundaries are given by the Figure below:
Let me emphasize that above obviously assumes that an operator have a choice between deploying a Small Cell Network and conventional Cell Split, Nodal Overlay (or co-location on existing cellular site) or Sectorization (if spectral capacity allows). In the Future and in Hot Traffic Zones this might not be the case. Leaving Small Cell Network deployment or letting the customers “suffer” poorer QoS be the only options left to the mobile network operator.
So how can we (i.e., the Mobile Operator) improve the Economics of Small Cell deployment?
Having access fixed broadband such as fiber or high-quality cable infrastructure would make the backhaul scaling a lot better. Being a mobile and fixed broadband provider does become very advantageous for Small Cell Network Economics. However, the site lease (and maintenance) scaling remains a problem as lampposts or other interesting Small Cell locations might not scale very aggressively (e.g., there are examples of lamppost leases being as expensive as regular rooftop locations). From a capital investment point of view, I have my doubts whether the price will scale downwards as favorable as they would need to be. Much of the capacity gain comes from very sophisticated antenna configurations that is difficult to see being extremely cheap:
Small Cell Equipment Suppliers would need to provide a Carrier-grade solution priced at maximum 1,000EUR all included! to have a fighting chance of making massive small cell network deployment really economical.
We could assume that most of the “Small Cells” are in fact customers existing private access points (or our customers employers access points) and simply push (almost) all cellular data traffic onto those whenever a customer is in vicinity of such. All those existing and future private access points are (at least in Western Europe) connected to at least fairly good quality fixed backhaul in the form of VDSL, Cable (DOCSIS3), and eventually Fiber. This would obviously improve the TCO of “Small Cells” tremendously … Right?
Well it would reduce the MNOs TCO (as it shift the cost burden to the operator’s customer or employers of those customers) …Well … This picture also would not really be Small Cells in the sense of proper designed and integrated cells in the Cellular sense of the word, providing the operator end-2-end control of his customers service experience. In fact taking the above scenario to the extreme we might not need Small Cells at all, in the Cellular sense, or at least dramatically less than using the standard cellular capacity formula above.
In Qualcomm (as well as many infrastructure suppliers) ultimate vision the 1,000x challenge is solved by moving towards a super-heterogeneous network that consist of everything from Cellular Small Cells, Public & Private WiFi access points as well as Femto cells thrown into the equation as well.
Such an ultimate picture might indeed make the Small Cell challenge economically feasible. However, it does very fundamentally change the current operational MNO business model and it is not clear that transition comes without cost and only benefits.
Last but not least it is pretty clear than instead of 3 – 5 MNOs all going out plastering walls and lampposts with Small Cell Nodes & Antennas sharing might be an incredible clever idea. In fact I would not be altogether surprised if we will see new independent business models providing Shared Small Cell solutions for incumbent Mobile Network Operators.
Before closing the Blog, I do find it instructive to pause and reflect on lessons from Japan’s massive WiFi deployment. It might serves as a lesson to massive Small Cell Network deployment as well and an indication that collaboration might be a lot smarter than competition when it comes to such deployment:
The Perfect Mobile Data Storm … Smartphone Challenge and by that the Signalling Storm …
Mobile Operators hit by the Mobile Data Tsunami … tumbling over mobile networks … leading to
Financial disaster (as cost of providing mobile data exceeds the revenues earned from mobile data).
as Mobile Operators tries to cope with hyper-inflationary growth of data usage.
Will LTE be ready in time?
Will LTE be sufficient remedying the mobile data growth observed the last couple of years?
The Mobile Industry would have been better off if Data Consumption had stayed “Fixed”? Right! …Right?
At this time my Twitter Colleague Dean Bubley (@Disruptivedean) will be near critical meltdown 😉 …
Dean Bubley (Disruptive Wireless) is deeply skeptical about the rhetoric around the mobile data explosion and tsunamis, as he has accounted for in a recent Blog “Mobile data traffic growth – a thought experiment and forecast”. Dean hints at possible ulterior motives behind the dark dark picture of the mobile data future painted by the Mobile Industry.
I do not share Dean’s opinion (re:ulterior motives in particular, most of his other thoughts on cellular data growth are pretty OK!). It almost suggest a Grand Mobile Industry Conspiracy in play … Giving the Telco Industry a little too much credit … Rather than the simple fact that we as an industry (in particular the Marketing side of things) tends to be govern by the short term. Being “slaves of anchoring bias” to the most recent information available to us (i.e, rarely more than the last 12 or so month).
Of course Technology Departments in the Mobile Industry uses the hyper-growth of Cellular Data to get as much Capex as possible. Ensure sufficient capacity overhead can be bought and build into the Mobile Networks, mitigating the uncertainty and complexity of Cellular data growth.
Cellular Data is by its very nature a lot more difficult to forecast and plan for than the plain old voice service.
The Mobile Industry appears to suffer from Mobile Data Auctusphopia … The Fear of Growth (which is sort of “funny” as the first ca. 4 – 5 years of UMTS, we all were looking for growth of data, and of course the associated data revenues, that would make our extremely expensive 3G spectrum a somewhat more reasonable investment … ).
The Mobile Industry got what it wished for with the emergence of the Smartphone (Thanks Steve!).
Why Data Auctusphopia? … ?
Let’s assume that an operator experienced a Smartphone growth rate of 100+% over the last 12 month. In addition, the operator also observes the total mobile data volume demand growing with 250+% (i.e., not uncommon annual growth rates between 2010 and 2011). Its very tempting (i.e., it is also likely to be very wrong!) to use the historical growth rate going forward without much consideration for the underlying growth dynamics of technology uptake, migration and usage-per-user dynamics. Clearly one would be rather naive NOT to be scared about the consequences of a sustainable annual growth rate of 250%! (irrespective of such thinking being flawed).
Problem with this (naive) “forecasting” approach is that anchoring on the past is NOT likely to be a very good predictor for longer/long term expectations.
THE GROWTH ESSENTIALS – THE TECHNOLOGY ADAPTATION.
To understand mobile data growth, we need to look at minimum two aspects of Growth:
- Growth of users (per segment) using mobile data (i.e., data uptake).
- Growth of data usage per user segment (i.e., segmentation is important as averages across a whole customer base can be misleading).
i.e., Growth can be decomposed into uptake rate of users and growth of these users data consumption, i.e., CAGR_Volume = (1 + CAGR_Users) x (1+CAGR_Usage) – 1.
The segmentation should be chosen with some care, although a split in Postpaid and Prepaid should be a minimum requirement. Further refinements would be to include terminal type & capabilities, terminal OS, usage categories, pricing impacts, etc.. and we see that the growth prediction process very rapidly gets fairly complex, involving a high amount of uncertain assumptions. Needless to say that Growth should be considered per Access Technology, i.e., split in GPRS/EDGE, 3G/HSPA, LTE/LTE-a and WiFi.
Let’s have a look at (simple) technology growth of a new technology or in other words the adaptation rate.
The above chart illustrates the most common uptake trend that we observe in mobile networks (and in many other situations of consumer product adaptation). The highest growth rates are typically observed in the beginning. Over time the growth rate slows down as saturation is reached. In other words the source of growth has been exhausted.
At Day ZERO there where ZERO 3G terminals and their owners.
At Day ONE some users had bought 3G terminals (e..g, Nokia 6630).
Between Zero and Some, 3G terminals amounts to an Infinite growth rate … So Wow! … Helpful … Not really!
In most countries it has taken on average 5 years to reach a 20% 3G penetration.
The KA moment of 3G uptake really came with the introduction of the iPhone 3 (June 9 2008) and HTC/Google G1 (October 2008) smartphones.
Simplified example: in 4 years a Mobile Operator’s 3G uptake went from 2% to 20%. An compounded annual growth rate (CAGR) of at least 78%. Over the same period the average mobile (cellular!) data consumption per user increased by a factor 15 (e.g., from 20MB to 300MB), which gives us a growth rate of 97% per anno. Thus the total volume today is at least 150 times that of 4 years ago or equivalent to an annual growth rate 250%!
Geoffrey A. Moore’s book “Crossing the Chasm” (on Marketing and Selling High-Tech products to mainstream customers) different segmentation of growth have been mapped out in (1) Innovators (i.e., first adopters), (2) Early Adoptors, (3) Early Majority, (4) Late Majority and (5) The Laggards.
It is fairly common to ignore the Laggards in most analysis, as these do not cause direct problems for new technology adaptation. However, in mobile networks Laggards can become a problem if they prevent the operator to re-farm legacy spectrum by refusing to migrate, e.g., preventing GSM 900MHz spectrum to be re-purposed to UMTS or GSM 1800 to be re-purposed to LTE.
Each of the stages defined by Geoffrey Moore correspond to a different time period in the life cycle of a given product and mapped to above chart on technology uptake looks like this:
In the above “Crossing the Chasm” chart I have imposed Moore’s categories on a logistic-like (or S-curve shaped) cumulative distribution function rather than the Bell Shaped (i.e., normal distribution) chosen in his book.
3G adaptation has typically taken ca. 5+/-1 years from launch to reach the stage of Early Majority.
In the mobile industry its fairly common for a user to have more than 1 device (i.e., handset typically combined with data stick, tablet, as well as private & work related device split, etc..). In other words, there are more mobile accounts than mobile users.
In 2011, Western Europe had ca. 550 Million registered mobile accounts (i.e., as measured by active SIM Cards) and a population of little over 400 Million. Thus a mobile penetration of ca. 135% or if we consider population with a disposable income 160+%.
The growth of 3G users (i.e., defined as somebody with a 3G capable terminal equipment) have been quiet incredible with initial annual growth rates exceeding 100%. Did this growth rate continue? NO it did NOT!
As discussed previously, it is absolutely to be expected to see very high growth rates in the early stages or technology adaptation. The starting is Zero or Very Low and incremental additions weight more in the beginning than later on in the adaptation process.
The above chart (“CAGR of 3G Customer Uptake vs 3G Penetration”) illustrates the annual 3G uptake growth rate data points, referenced to the year of 10% penetration, for Germany, Netherlands and USA (i.e., which includes CDMA2000). It should be noted that 3G Penetration levels above 50+% are based on Pyramid Research projections.
The initial growth rates are large and then slows down as the 3G penetration increases.
As saturation is reached the growth rate comes almost to a stop.
3G saturation level is expected to be between 70% and 80+% … When LTE takes over!
For most Western European markets the saturation is expected to be reached between 2015 – 2018 and sooner in the USA … LTE takes over!
The (diffusion) process of Technology uptake can be described by S-shaped curves (e.g., as shown in “Crossing the Chasm”). The simplest mathematical description is a symmetric logistic function (i..e, Sigmoid) that only depends on time. The top solid (black) curve shows the compounded annual growth rate, referenced to the Year of 10% 3G penetration, vs 3G penetration. Between 10% and 15% 3G penetration the annual growth rate is 140%, between 10% and 50% its “only” 108% and drops to 65% at 90% 3G penetration (which might never be reached as users starts migrating to LTE).
The lower dashed (black) curve is a generalized logistic function that provides a higher degree of modelling flexibility accounting for non-symmetric adaptation rate pending on the 3G penetration. No attempt of curve fitting to the data has been applied in the chart above. I find the generalized logistic function in general can be made to agree well with actual uptake data. Growth here is more modest with 72% (vs 140% for the Simple Logistic representation), 57% (vs 108%) and 35% (vs 65%). Undershooting in the beginning of the growth process (from 10% ->;20%: Innovators & Early Adopters phase) but representing actual data after 20% 3G penetration (Early and Late Majority).
Finally, I have also included the Gomperz function (also sigmoid) represented by light (grey) dashed line in between the Simple and Generalized Logistic Functions. The Gomperz function has found many practical applications describing growth. The parameters of the Gormperz function can be chosen so growth near lower and upper boundaries are different (i.e., asymmetric growth dynamics near the upper and lower asymptotes).
As most mature 3G markets have passed 50% 3G penetration (i.e., eating into the Late Majority) and approaching saturation, one should expect to see annual growth rates of 3G uptake to rapidly reduce. The introduction of LTE will also have a substantial impact of the 3G uptake and growth.
Of course the above is a simplification of the many factors that should be considered. It is important that you;
- Differentiate between Prepaid & Postpaid.
- Consider segmentation (e.g., Innovator, First Adopter, Early Majority & Late Majority).
- Projections should Self-consistent with market dynamics: i.e., Gross Adds, Churn, hand-down and upgrade dynamics within Base, etc…
THE GROWTH ESSENTIALS – THE CELLULAR USAGE.
In the following I will focus on Cellular (or Mobile) data consumption. Thus any WiFi consumption on public, corporate or residential access points are deliberately not considered in the following. Obviously, in cellular data demand forecasting WiFi usage can be important as it might be a potential source for cellular consumption via on-loading. In particular with new and better performing cellular technologies are being introduced (i.e., LTE / LTE advanced). Also price plan policy changes might result in higher on-load of the cellular network (at least if that network is relative unloaded and with lots of spare capacity).
It should come as no surprise that today the majority of mobile data consumers are Postpaid.
Thus, most of the average data usage being reported are based on the Postpaid segment. This also could imply that projecting future usage based on past and current usage could easily overshoot. Particular if Prepaid consumption would be substantially lower than Postpaid data consumption. The interesting and maybe somewhat surprising is that Active Prepaid mobile data consumers can have a fairly high data consumption (obviously pending price plan policy). In the example shown below, for an Western European Operator with ca. 50%:50% Postpaid – Prepaid mix, the Postpaid active mobile data consumers are 85% of total Postpaid Base. The Mobile Data Active Prepaid base only 15% (though growing fast).
The illustrated data set, which is fairly representative for an aggressive smartphone operation, have an average data consumption of ca. 100MB (based on whole customer base) and an Active Average consumption of ca. 350MB. Though fairly big consumptive variations are observed within various segments of the customer base.
The first 4 Postpaid price plans are Smartphone based (i.e., iOS and Android) and comprises 80% of all active devices on the Network. “Other Postpaid” comprises Basic Phones, Symbian and RIM devices. The Active Prepaid device consumption are primarily Android based.
We observe that the following:
- Unlimited price plan results in the highest average volumetric usage (“Unlimited Postpaid” & “Postpaid 1″ price plans are comparable in device composition. The difference is in one being unlimited the other not).
- Unlimited average consumption dominated by long tail towards extreme usage (see chart below).
- Smartphone centric postpaid price plans tend to have a very high utilization percentage (90+%).
- Active Prepaid Data Consumption (200MB) almost as high as less aggressive smartphone (210MB) price plans (this is however greatly depending on prepaid price policy).
The above chart “Cellular Data Consumption Distribution” illustrates the complexity of technology and cellular data consumption even within different price plan policies. Most of the distributions consist of up-to 4 sub-segments of usage profiles.Most notably is the higher consumption segment and the non-/very-low consumptive segment.
There are several observations worth mentioning:
- Still a largely untapped Prepaid potential (for new revenue as well as additional usage).
- 15% of Postpaid consumers are data inactive (i.e., Data Laggards).
- 40% of active Postpaid base consumes less than 100MB or less than 1/4 of the average high-end Smartphone usage.
Clearly, the best approach to come to a meaningful projection of cellular data usage (per consumer) would be to consider all the above factors in the estimate.
However, there is a problem!
The Past Trends may not be a good basis for predicting Future Trends!
Using The Past we might risk largely ignoring:
- Technology Improvements that would increase cellular data consumption.
- New Services that would boost cellular data usage per consumer.
- New Terminal types that would lead to another leapfrog in cellular data consumption.
- Cellular Network Congestion leading to reduced growth of data consumption (i.e., reduced available speed per consumer, QoS degradation, etc..).
- Policy changes such as Cap or allowing Unlimited usage.
Improvements in terminal equipment performance (i.e., higher air interface speed capabilities, more memory, better CPU performance, larger / better displays, …) should be factored into the cellular data consumption as the following chart illustrates (for more details see also Dr. Kim’s Slideshare presentation on “Right Pricing Mobile Broadband: Examing The Business Case for Mobile Broadband”).
I like to think about every segment category has its own particular average data usage consumption. A very simple consideration (supported by real data measurements) would to expect to find the extreme (or very high) data usage in the Innovator and Early Adopter segments and as more of the Majority (Early as well as Late) are considered the data usage reduces. Eventually at Laggards segment hardy any data usage is observed.
It should be clear that the above average usage-distribution profile is dynamic. As time goes by the distribution would spread out towards higher usage (i.e., the per user per segment inflationary consumption). At the same time as increasingly more of the customer base reflects the majority of the a given operators customer base (i.e., early and late majority)
Thus over time it would be reasonable to expect that?
The average volumetric consumption could develop to an average that is lower than when Innovators & Early Adopters dominated.
Well maybe!? Maybe not?!
The usage dynamics within a given price plan is non-trivial (to say the least) and we see in general a tendency towards higher usage sub-segment (i.e., within a given capped price plan). The following chart (below) is a good example of the data consumption within the same Capped Smartphone price plan over an 12 month period. The total amount of consumers in this particular example have increased 2.5 times over the period.
It is clear from above chart that over the 12 month period the higher usage sub-segment has become increasingly popular. Irrespective the overall average (including non-active users of this Smartphone price plan) has not increased over the period.
Though by no means does this need to be true for all price plans. The following chart illustrates the dynamics over a 12 month period of an older Unlimited Smartphone price plan:
Here we actually observe a 38% increase in the average volumetric consumption per customer. Over the period the ca. 50% of customers in this price plan have dropped out leaving primarily heavy users enjoy the benefits on unlimited consumption.
There is little doubt that most mature developed markets with a long history of 3G/HSPA will have reached a 3G uptake level that includes most of the Late Majority segment.
However, for the prepaid segment it is also fair to say that most mobile operators are likely only to have started approach and appeal to Innovators and Early Adopters. The chart below illustrates the last 12 month prepaid cellular consumptive behavior.
In this particular example ca. 90% of the Prepaid customer base are not active cellular data consumers (this is not an unusual figure). Even over the period this number has not changed substantially. The Active Prepaid consumes on average 40% more cellular data than 12 month ago. There is a strong indication that the prepaid consumptive dynamics resembles that Postpaid.
Data Consumption is a lot more complex than Technology Adaptation of the Cellular Customer.
The data consumptive dynamics is pretty much on a high level as follows;
- Late (and in some case Early) Majority segments commence consuming cellular data (this will drag down the overall average).
- Less non-active cellular data consumers (beside Laggards) ->; having an upward pull on the average consumption.
- (in particular) Innovator & Early Adopters consumption increases within limits of given price plan (this will tend to pull up the average).
- General migration upwards to higher sub-segmented usage (pulling the overall average upwards).
- If Capped pricing is implemented (wo any Unlimited price plans in effect) growth will slow down as consumers approach the cap.
We have also seen that it is sort of foolish to discuss a single data usage figure and try to create all kind of speculative stories about such a number.
BRINGING IT ALL TOGETHER.
So what’s all this worth unless one can predict some (uncertain) growth rates!
WESTERN EUROPE (AT, BE, DK, FIN, F, DE,GR,IRL,IT,NL,N,P, ESP, SE, CH, UK,)
3G uptake in WEU was ca. 60% in 2011 (i.e., ca. 334 Million 3G devices). This correspond to ca. 90% of all Postpaid customers and 32% of all Prepaid users have a 3G device. Of course it does not mean that all of these are active cellular data users. Actually today (June 2012) ca. 35% of the postpaid 3G users can be regarded as non-active cellular user and for prepaid this number may be as high as 90%.
For Western Europe, I do not see much more 3G additions in the Postpaid segment. It will be more about replacement and natural upgrade to higher capable devices (i.e., higher air interface speed, better CPU, memory, display, etc..). We will see an increasing migration from 3G Postpaid towards LTE Postpaid. This migration will really pick-up between 2015 and 2020 (Western Europe lacking behind LTE adaptation in comparison with for example USA and some of the Asian Pacific countries). In principle this could also mean that growth of 3G postpaid cellular data consumption could rapidly decline (towards 2020) and we would start seeing overall cellular data usage decline rather than increase of 3G Postpaid data traffic.
Additional Cellular data growth may come from the Prepaid segment. However, still a very large proportion of this segment is largely data in-active in Western Europe. There are signs that, depending on the operator prepaid price plan policy, prepaid consumption appears to be fairly similar to Postpaid on a per user basis.
3G Growth Projections for Western Europe (reference year 2011):
Above assumes that usage caps will remain. I have assumed this to be 2GB (on average for WEU). Further in above it is assumed that the Prepaid segment will remain largely dominated by Laggards (i.e., in-active cellular data users) and that the active Prepaid cellular data users have consumption similar to Postpaid.
Overall 3G Cellular data growth for Western Europe to between 3x to no more than 4x (for very aggressive prepaid cellular data uptake & growth) over the period 2011 to 2016.
Postpaid 3G Cellular data growth will flatten and possible decline towards the end of 2020.
More agresive LTE Smartphone uptake (though on average across Western European appears unlikely) could further release 3G growth pains between 2015 – 2020.
Innovators & Early Adopters, who demand the most of the 3G Cellular Networks, should be expected to move quickly to LTE (as coverage is provided) off-loading the 3G networks over-proportionally.
The 3G cellular growth projections are an Average consideration for Western Europe where most of the postpaid 3G growth has already happen with an average of 60% overall 3G penetration. As a rule of thumb: the lower the 3G penetration the higher the CAGR growth rates (as measured from a given earlier reference point).
In order to be really meaningful and directly usable to a Mobile Operator, the above approach should be carried out for a given country and a given operator conditions.
The above growth rates are lower but within range of my Twitter Colleague Dean Bubley (@Disruptivedean) states as his expectations for Developed Markets in his Blog “Mobile data traffic growth – a thought experiment and forecast”. Not that it makes it more correct or more wrong! Though for any one who spend a little time on the growth fundamentals of existing Western European mobile data markets would not find this kind of growth rate surprising.
So what about LTE growth? … well given that we today (in Western Europe) have very very little installed base LTE devices on our networks … the growth or uptake (seen as on its own) is obviously going to be very HIGH the first 5 to 7 years (depending on go to market strategies).
What will be particular interesting with the launch of LTE is whether we will see an on-loading effect of the cellular LTE network from todays WiFi usage. Thomas Wehmeier (Principal Analyst, Telco Strategy, Informa @Twehmeier) has published to very interesting and study worthy reports on Cellular and WiFi Smartphone Usage (see “Understanding today’s smartphone user: Demystifying data usage trends on cellular & Wi-Fi networks” from Q1 2012 as well as Thomas’s sequential report from a couple of weeks ago “Understanding today’s smartphone user: Part 2: An expanded view by data plan size, OS, device type and LTE”).
Given the dramatic beginning of my Blog concerning the future of the Mobile Industry and Cellular data … and to be fair to many of the valid objections that Dean Bubley‘s has raised in his own Blog and in his Tweets … I do owe the reader who got through this story some answer …
I have no doubt (actually I know) that there mobile operators (around the world) that already today are in dire straits with their spectral resources due to very aggressive data growth triggered by the Smartphone. Even if growth has slowed down as their 3G customers (i.e., Postpaid segment) have reached the Late Majority (and possible fighting Laggards) that lower growth rate still causes substantial challenges to provide sufficient capacity & not to forget quality.
Yes … 3G/HSPA+ Small Cells (and DAS-like solutions) will help mitigate the growing pains of mobile operators, Yes … WiFi off-load too, Yes … LTE & LTE-advanced too will help. Though the last solution will not be much of a help before critical mass of LTE terminals have been reached (i.e., ca. 20% = Innovators + Early Adopters).
Often forgotten is traffic management and policy remedies (not per see Fair Use Policy though!) are of critical importance too in the toolset of managing cellular data traffic.
Operators in emerging markets and in markets with a relative low 3G penetration, better learn the Growth Lessons from the AT&T’s and other similar Front Runners in the Cellular Data and Smartphone Game.
- Unless you manage cellular data growth from the very early days, you are asking for (in-excusable) growth problems.
- Being Big in terms of customers are not per see a blessing if you don’t have proportionally the spectrum to support that Base.
- Don’t expect to keep the same quality level throughout your 3G Cellular Data life-cycle,!
- Accept that spectral overhead per customer obviously will dwindle as increasingly more customers migrate to 3G/HSPA+.
- Technology Laggards should be considered as the pose an enormous risk to spectral re-farming and migration to more data efficient technologies.
- Short Term (3 – 5 years) … LTE will not mitigate 3G growing pains (you have a problem today, its going to get tougher and then some tomorrow).
Is Doom knocking on Telecom’s Door? … Not very Likely (or at least we don’t need to open the door if we are smart about it) … Though if an Operator don’t learn fast and be furiously passionate about economical operation and pricing policies … things might look a lot more gloomy than what needs to be.
STAY TUNED FOR A PART 2 … taking up the last part in more detail.
To great friends and colleagues that have challenged, suggested, discussed, screamed and shouted (in general shared the passion on this particular topic of Cellular Data Growth) about this incredible important topic for our Mobile Industry (and increasingly Fixed Broadband). I am in particular indebted to Dejan Radosavljevik for bearing with my sometimes crazy data requests (at odd h0urs and moments) and last but not least thinking along with me on what mobile data (cellular & WiFi) really means (though we both have come to the conclusion that being mobile is not what it means. But that is a different interesting story for another time).